• Journal of Global Scholars of Marketing Science
• /
• v.7
• /
• pp.339-352
• /
• 2001

The objectives of this study are 1) examining the relationship between purchase intention and purchase satisfaction and 2) identifying the antecedents of purchase satisfaction of private brand apparel. For testing the research model constructed with relevant perceived variables of pre-purchase and post-purchase, survey methods were adopted two times. The hypotheses of the positive relationship between pre-purchase and post-purchase variables are fully supported. The other hypotheses are supported, except the hypotheses of the effects of perceived risk on perceived value in both pre-purchase and post-purchase situation.

• Fashion & Textile Research Journal
• /
• v.23 no.1
• /
• pp.57-69
• /
• 2021

This study investigated the influences of experiential marketing components on shopping flow, store satisfaction, and purchase intention in fashion complex culture stores. The mediating effects of shopping flow and store satisfaction were also explored in the relationship between experiential marketing components of fashion multi-tasking culture stores and purchase intention. An online survey was conducted with male and female shoppers between the ages of 20 and 30 in Shanghai, China who visited fashion multi-tasking culture stores. Data from 165 participants were analyzed employing SPSS 24.0 and AMOS 24.0. There were several meaningful results of this study. First, the analysis of the subdimension of experiential marketing components (Sense, Feel, Think, and Act-Relate) clearly showed a factorial construct. Second, the components of experiential marketing showed significantly positive effects on shopping flow and store satisfaction in the fashion multi-tasking culture store. Third, the shopping flow and store satisfaction played important medicating roles in the relationship between experiential marketing components (Act-Relate on shopping flow, Sense and Act-Relate on store satisfaction) and purchase intention. The results suggest that experiential marketing components with shopping flow and store satisfaction should be promoted among Chinese consumers to enhance purchase intentions in fashion multi-tasking culture stores.

• Culinary science and hospitality research
• /
• v.16 no.2
• /
• pp.258-269
• /
• 2010

This study examines an evaluation on the effect of service quality of food products on tourist satisfaction. Style, pleasantness, reliability, kindness, and guarantee were selected as service quality factors for this study. Also, expected effects, purchase intention, and repurchase intention were used to examine tourists' satisfaction levels. To verify the relationship between the service quality of food products and tourist satisfaction, it used one hundred twenty sample cases. The results service quality are as follows. First, the types of service quality were drawn based on the characteristics of service quality. Second, the service quality of food products had positively significant influence on the satisfaction levels of purchase behavior. Third, the types of service quality and the satisfaction levels of purchase behavior were significantly different.

• International Commerce and Information Review
• /
• v.3 no.2
• /
• pp.71-92
• /
• 2001

The number of internet electronic commerce users has increased steadily and EC is now considered not only as the communication tools, but also as the economic activity. But in spite of these global trends, current studies limited to managerial approach are insufficient in the evaluation of EC policies and situations. The purpose of this study are to present satisfaction of customers who will operate foreign internet shopping mall, and to analysis after-purchase behavior on EC satisfaction. As a result of making regression analysis, for its satisfaction. the hypotheses on "Shopping Mall Contents", "Information supply", "Convenience of order process", "Economy", "The reliability", "Customer Service" were accepted at the p<.0.05 level of significance, for its after purchase behavior, the hypotheses on "Shopping Mall structure", "Convenience of order process", "Economy", "The reliability", etc factors were accepted at the p<0.05 level of significant in 4 factors. In order words, electronic commerce satisfaction became greater when better convenience and economy were provided, the ethics were observed better, more diverse information was supplied and better system support was given, and those who had a higher educational background or better perception of electronic commerce felt more satisfaction. Finally, more usefulness of electronic commerce led to bigger satisfaction after purchase.

• Journal of Distribution Science
• /
• v.21 no.12
• /
• pp.47-58
• /
• 2023

Purpose: Post-purchase service in online platforms has created an exciting focus for consumer behavior studies. This study intends to ascertain the impact of post-purchase shipping dimensions (shipping service, tracking service, return service, and customer care) on customer satisfaction and behavior intention. The authors developed a new model considering behavioral intention as the endogenous variable integrated framework of previous studies. Research Design and Methodology: The total sample is 223 respondents, selected using purposive sampling. The data collection uses Google Forms and is analyzed using AMOS Structural Equation Modeling (SEM). Results: Our findings showed shipping, tracking, returns, and customer service positively impact customer satisfaction, and customer satisfaction mediates shipping, returns, and customer service on customer behavior intent. Furthermore, customer satisfaction does not affect the effect of tracking service on customer behavior intention. Conclusion: Our hypothesis of the relationship between the post-purchase dimension and customer satisfaction was supported. However, only two of our three mediating hypotheses are supported. The mediating effect of customer satisfaction on the post-purchase dimension on behavioral intention is insignificant, while their direct relationship was significant. It showed that, concerning tracking service, customer satisfaction is not a requirement for the customer to perform behavioral intention in an e-retail context.

• Journal of Convergence for Information Technology
• /
• v.8 no.2
• /
• pp.121-131
• /
• 2018

The purpose of this study is to analyze whether the cosmetic interest of middle school female students(n=126) is related to purchase satisfaction by using purchase behavior and informatization level as control variables. Based on the research model, three hypotheses were set and statistical tests were conducted. The results of this study are as follows. First, middle school female students used cosmetics from elementary school and cosmetics education was requested from elementary school. Therefore proper early education on cosmetic use is needed. Second, the degree of interest and purchasing behavior of cosmetics was positively correlated with the purchase satisfaction of cosmetics. Third, the purchasing behavior of cosmetics was found to have a more effect on purchase satisfaction than the cosmetics interest. Especially, 'cosmetics purchase behavior' had a moderating effect on purchase satisfaction. Fourth, there was no difference in the average among the grades about cosmetics category(cosmetic interest, purchase behavior, informatization level, purchase satisfaction). This study needs to pay more attention to cosmetics purchasing behavior, which has the greatest effect on the satisfaction of cosmetics purchasing among middle school girls, and suggests that further studies will be continued to expand the range and ages in the future.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.47 no.5
• /
• pp.891-906
• /
• 2023

The essence of fashion brands' marketing with metaverse-based virtual spaces is to capture more potential consumers and boost the sales of companies' virtual and physical products. However, existing research has not fully addressed customer responses and behavioral outcomes regarding fashion virtual brand spaces. This study uses flow theory to address this gap and explores the factors that lead to the flow experience in virtual brand spaces. It also establishes the causal relationships between the flow experience, satisfaction with virtual spaces, the intention to purchase virtual products, and the intention to purchase actual products. We chose "Ralph Lauren World" of Ralph Lauren on Zepeto as the virtual brand space for this study and analyzed 239 valid data sets. We tested the hypotheses using structural equation modeling and bootstrapping for the mediation analyses. The findings indicate that the flow experience in virtual brand spaces positively and indirectly affects the purchase intention of virtual products via satisfaction with virtual brand spaces. In addition, virtual space satisfaction had an indirect, positive effect on actual product purchase intention through virtual product purchase intention. The research emphasizes that the purchase intention of virtual and actual products has a positive causal relationship.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.35 no.4
• /
• pp.476-487
• /
• 2011

This study investigates the effects of internet shopping malls attributes on purchase satisfaction, repurchase intention, and word of mouth intention of fashion consumers. Data were collected from 400 consumers who purchased fashion products through internet shopping malls for the last 3 months. The survey was conducted from August $6^{th}$ 2010 to September $20^{th}$ 2010. A factor analysis identified 7 dimensions of internet shopping mall attributes: (1) interactivity, (2) website appearance, (3) sales promotion, (4) trust, (5) transaction capability, (6) fashion products variety, and (7) information offerings. The results show that all the dimensions of the internet shopping mall attributes affect purchase satisfaction, repurchase intention, and word of mouth intention. In addition, there were significant differences in the perceived attributes among three different types of internet shopping malls; comprehensive mall, fashion specialty malls, and online market-places (open-markets). While, there was no significant impact on the purchase satisfaction, repurchase intention, and word of mouth intention by the e-tailer types.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.34 no.4
• /
• pp.686-696
• /
• 2010

This study analyzes how the eco-friendly attitude and benefits pursued in clothing influence the purchase satisfaction of eco-friendly consumers for infants and children's underwear. The survey was conducted from June $1^{st}$ to $20^{th}$ in 2009, and 303 responses were used in the data analysis. A frequency analysis, factor analysis, reliability analysis, and multiple regression analysis were conducted for the statistical analysis. The results show that the eco-friendly attitude is classified by environmental concern, awareness of environmental consumption, and participation in the environmental movement. The benefits pursued in clothing are classified by fashion pursuit, brand pursuit, functional pursuit, personality pursuit, and economical pursuit. The awareness of the environmental consumption factor in the eco-friendly attitude influences the purchase satisfaction of eco-friendly consumers for infants and children's underwear. The fashion, brand, functional, and personality benefits pursued in clothing effect the purchase satisfaction of eco-friendly consumers for infants and children's underwear.

• Culinary science and hospitality research
• /
• v.23 no.8
• /
• pp.27-39
• /
• 2017

This study was to examine how consumption value of female consumers affects impulse consumption and purchase satisfaction when they buy bakery goods, present specific determinant factors that affect them, and identify its influencing factors. The survey was conducted with those who have bought bakery goods of female consumers in Seoul and Kyonggi area, using a convenience sampling method. After a total of 400 responses was collected, 366 responses were included for the multiple regression analyses in order to test the hypotheses. To summarize findings from this study, analysis of the first hypothesis showed that "emotional impulse buying," "stimulating impulse buying," "reminder impulse buying," and "situational impulse buying" among impulse buying factors in consumption value factors had positive effects. The second hypothesis analyzed that "emotional impulse buying," "stimulating impulse buying," and "situational impulse buying" gave positive impacts on "purchase satisfaction," while "reminder impulse buying" had no influence. Analysis of the third hypothesis demonstrated that "consumption value" had positive effects on "purchase satisfaction." These findings were significant to examine consumption value that show the consuming pattern of consumers, analyze influencing factors on impulse buying of female consumers, and further present marketing strategies used for advantageous tools with competing stores to bakery owners or marketers.