• 한국의류학회지
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• 제28권11호
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• pp.1372-1383
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• 2004

The purpose of this study was to analyze the differences in cosmetic purchase behavior according to clothing involvement, age, and face satisfaction. Subjects of this study were the females in Seoul and Kyonggi, who were 20's and 40$.$50's. Questionnaire was used as major method of gathering data. The data were collected from Sep. to Oct., 2003 and analyzed by using SPSS 10.0 with various techniques such as the factor analysis, reliability analysis, mean, percentage, cluster analysis, ANOYA, Duncan test, t-test. Cronbach's $\alpha$ and X$^2$-test. The results of this study were as follows: 1. The cosmetic purchase behaviors were categorized in 4 different factors by the factor analysis;'fashion pursuit' purchase, 'conspicuous pursuit' purchase, 'brand pursuit' purchase and 'rational pursuit' purchase. 2. The consumers were classified into four groups by clothing involvement; 'high clothing involvement' group, 'low fashion involvement' group, 'middle clothing involvement' group and 'low clothing involvement' group. 3.'High clothing involvement' group was the highest in 'fashion pursuit' and 'conspicuous pursuit' purchase factors, 'Low fashion involvement' group was the lowest in 'fashion pursuit' purchase factor. Conclusionally, 'fashion pursuit' and 'conspicuous pursuit' purchase behaviors were setting more aggressive as clothing involvement was getting higher. 4. The differences in cosmetic purchase behavior according to the age revealed that 40'$.$50s' basic cosmetic purchase behavior was more 'brand pursuit' oriented than 20's. 5. The result of differences in cosmetics purchase behavior according to the face satisfaction was no noticeable difference.

• 한국전자거래학회지
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• 제18권4호
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• pp.129-144
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• 2013

본 연구는 모바일 어플리케이션 앱 선택과 구매에 대하여 사용자들이 인식하는 영향 요인을 분석하였다. 이를 위하여 스마트폰 앱 사용이 많은 사용자 층을 대상으로 모바일 앱 다운로드 선택 요인을 조사하였다. 또한, 서로 다른 특성을 보이는 유희성 앱과 유용성 앱 등 유형별 앱 구매요인을 조사 분석하고 앱 선택 요인과 각각 비교, 분석하였다. 109개의 표본을 대상으로 분석한 결과, 앱 선택 요인과 구매요인간의 유의한 차이가 발견되었다. 선택시 구전, 유용성, 호환성, 기능, 편리성, 디자인, 경험 등이 영향을 미쳤다. 선택, 구매시 모두 과거의 앱 사용 경험이 강하게 영향을 미쳤으며 구매시에는 앱의 유형에 따라 구매 요인의 차이가 있는 것으로 나타났다. 즉, 유용성 앱의 경우, 유용성, 비용, 기능을 중요시하였으며 유희성 앱의 경우, 즐거움을 많이 고려하는 것으로 나타났다. 본 연구의 결과를 통하여 사용자들의 스마트폰 앱 선택을 구매 결정으로 연계시키기 위한 주요 요인에 대한 이론적 실무적 이해를 높일 수 있으며, 앱 설계와 마케팅시에 영향 요인들을 반영하여 소비자들의 구매를 증진시켜 나갈 수 있으리라 기대된다.

• The Journal of Asian Finance, Economics and Business
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• 제4권3호
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• pp.75-83
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• 2017

This paper examines key determinants and the effect of country-of-origin on customer's purchase intention of functional food and dietary supplement product in Vietnam. Exploratory study was identified to evaluate personal and social factors on customer's buying behavior. Twenty-eight reflective constructs were adapted from literature and designed by using a seven-point Likert scale to facilitate measurement. By using non-probability convenience sampling, data was collected from a survey of 242 Vietnamese who have experienced in buying functional and supplement food. This paper employed partial least square structural equation modeling (PLS-SEM) as a technique employed to analyze the measurement and structural models. The findings provide evidence that social prestige customer perceives and their positive attitude toward functional food which are main factors influencing on consumers' purchase intention. Customer's perceived prestige plays an important role in decision-making process to purchase. The higher social prestige taken up in consumers' mind, the higher consumers' purchase intention is. Moreover, the more positive attitude customer holds toward functional food, the higher consumers' purchase intention. The research results provide useful information in current understanding of what antecedents determine factors influencing customer's intention to purchase functional food and lead to managerial implications for business strategies.

• The Journal of Asian Finance, Economics and Business
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• 제8권2호
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• pp.465-473
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• 2021

The main aim of this research paper is to identify the factors that influence smartphone purchase intention in the Nepalese market. The study identifies how the brand personality, attribute factors, and the price factor influence the purchase intention of a smartphone. The paper puts the emphasis on how the consumer preference functions in the selection of the smartphone and which factor plays the more significant role in smartphone purchase intention. This research paper has used primary data and a 7-point Likert scale survey questionnaire. The primary data has been collected through a structured survey questionnaire by using convenient sampling technique from 294 smartphone users in the Kathmandu Valley. Descriptive statistics, Correlation Analysis and Structural Equation Modeling (SEM) have been carried out to analyze the primary data using the SPSS AMOS 24. Brand personality, attribute factor, and product price were taken as independent variables to identify the impact on purchase intention. The result of the regression path analysis showed that brand personality has no significant effect on purchase intention in the purchasing of smartphone. It is also found that the product attributes and product price have a significant influence on consumer purchase intention of a smartphone in Nepal.

• 한국유기농업학회지
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• 제28권2호
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• pp.155-170
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• 2020

The objective of this study is to analyze factors affecting purchase intention and conduct price sensitivity analysis of Korean Shine-muscat for Chinese consumers. Logit model has been set up to find purchase intention with survey data which was conducted in Beijing China. The results show that the high-income, unmarried consumers are more sensitive to the price of Korean Shine-muscat than low-income, married consumers, but have higher purchase intention. Also, consumers who perceive Korea positively and those who prefer Korean dramas are more sensitive to the price but have higher purchase intention. Consumers with a high monthly purchase frequency of Shine-muscat have higher purchase intention of Korean Shine-muscat, but are more sensitive to the price. The results of this study can be utilized as basic information for promoting the export of Korean Shine- muscat to China.

• 디지털융복합연구
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• 제10권9호
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• pp.281-287
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• 2012

본 연구는 한국 소비자들의 명품 소비행동과 관련된 요인들로 밝혀진 구매동기요인 및 사용혜택요인들을 중심으로 구매의도에 미치는 인과구조적 관계성을 알아보고자 하였다. 선행 문헌분석을 토대로 한국인의 명품구매동기와 사용혜택요인들에 대한 요인구조에 대해 살펴보았으며, 이러한 요인들이 명품 구매의도와 어떤 관계성이 있는 가를 확인하였다. 연구결과 첫째, 소비자들이 명품을 구매하는 동기와 명품을 사용함으로써 얻는 혜택요인들 간의 관련성을 확인한 결과, 물질적 동기는 경제적 혜택과 실용적 혜택요인에 긍정적 영향을 미치고 있는 것으로 나타났으며, 심리적 동기는 개인적 혜택과 사회적 혜택 및 경제적 혜택요인에 긍정적 영향을 미치고 있는 것으로 나타났다. 둘째, 소비자들의 명품 구매동기 요인이 구매의도에 미치는 관련성을 확인한 결과, 물질적 동기는 유의미한 영향이나 관계가 나타나지 않았으나, 심리적 동기는 긍정적 영향을 미치고 있는 것으로 나타났다. 셋째, 명품 사용 혜택요인들이 구매의도에 미치는 관련성을 확인한 결과, 개인적, 경제적, 실용적 혜택요인들은 유의미한 영향이나 관계가 나타나지 않았으나, 사회적 혜택요인은 부정적 영향을 미치고 있는 것으로 나타났다. 마지막으로 이러한 요인들 간의 매개효과 측면을 확인한 결과, 심리적 동기만이 사회적 혜택요인을 통한 구매의도와의 부분매개효과가 있는 것으로 나타났다. 본 연구결과는 소비자들의 명품구매행동을 설명하는데 구매동기가 구매행동에 미치는 단순한 직선관계뿐만 아니라 명품을 사용함으로서 얻게 되는 혜택요인에 대한 지각이 매개되어 나타나는 간접적 과정을 설명했다는 점에 가치가 있으며, 향후 명품관련 마케팅 담당자들에게 소비자들의 이러한 심리적 특성을 고려해야만 하는 시사점을 제공해 주었다.

• 유통과학연구
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• 제17권10호
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• pp.61-71
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• 2019

Purpose - This study aims to explore the impact of factors on Korean consumer goods purchase decision of Vietnam's Generation Z. Research design, data, and methodology - A mixed research method was utilized in this study including focus group, in-depth interview, pilot study, and official study. The conceptual model and hypothesis were tested using data collected cross-sectional by questionnaire, from a sample of 439 respondents, by both electronic and paper surveys with non-probability and convenience sampling. The SPSS 20 and AMOS 20 software were employed to analyze the data. Results - Results showed that Vietnam's Generation Z was strongly impacted by social media, Hallyu, country of origin, social norms, and perceived usefulness. Besides, Korean consumer goods purchase decision of Vietnam's Generation Z also were impacted by intermediary factors such as trust, social norms, product involvement, perceived quality, perceived usefulness, attitude, and buying intention. There were differences in factors affecting the purchase decision of the boy and girl Generation Z group. Conclusions - The factors impacting on Korean consumer goods decision of Vietnam's Generation Z are very important for Korean firms and government. The findings provide Korean firms opportunity for appropriate to be carried out factors impacting Korean consumer goods to generation Z in Vietnam successful.

• 한국지역사회생활과학회지
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• 제21권2호
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• pp.259-270
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• 2010

The electronic commerce of agricultural products provides benefits both to the farmers and the consumers because of direct transaction between producers and consumers. This study analyses the factors affecting consumer's purchase intention that are using electronic commerce. And the purpose of this study is to contribute to increasing the farmer's income while operating electronic commerce by applying the results of this analysis. Consumer's purchasing factors in electronic commerce were obtained through literature reviews. The research model is established with the factors and analyses through the structural equation model. The results are as following; the first is how the quality of agricultural products affects positively consumer's satisfaction and trust. When sufficient information about the seller and the products are provided in the shopping mall site there are positive effects on the consumer's satisfaction and trust. The factors of convenience like purchasing time, saving, delivery convenience affect positively consumer's satisfaction. However, the relationship with trust enhancement could not be confirmed. In addition, hypotheses of positive relationships between economic feasibility factors like low price, satisfaction and trust, were rejected. Finally, consumer's satisfaction affects trust, and both the consumer's satisfaction and trust affects positively the purchase intention. In summary, in the electronic commerce of agricultural products, consumers might use electronic commerce as they purchase the reliable high quality products directly from farmers rather than be affected by economic feasibility and convenience factors.

• 한국의상디자인학회지
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• 제14권2호
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• pp.63-74
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• 2012

The purpose of this study was to find factors affecting satisfaction and intention to re-purchase fashion goods through social commerce. A questionnaire method was applied for 123 women aged from twenties to thirties, with buying experience in fashion goods through social commerce. Independent variables were service quality, fashion shopping orientation, and demographics. Factor analyses and multiple regression methods were used to analyze data. Factor analyses resulted in two factors for service quality and resulted in four factors for fashion shopping orientation. The results of multiple regression analyses showed that convenience & benefits and site layout factors of the service quality had significant impacts on satisfaction in fashion social commerce. Those two service quality factors, demographics like job, and satisfaction were shown significantly important to predict intention to re-purchase fashion goods on social commerce service. Intention to re-purchase was best explained in the model with satisfaction as an independent variable. Meanwhile, shopping orientation factors were not important in any model.

• 웰빙융합연구
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• 제3권3호
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• pp.21-30
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• 2020

Indonesia is currently intensifying its level of awareness of the importance of starting a business as an entrepreneur. How to respond to technological developments to help support the growth of a start-up entrepreneur. Usually before buying a product, customers always think of many factors that can influence their buying decisions in online shopping. The two factors that most influencing are, Discounts and Promotions, which can greatly determine people's purchase intention, before finally buying the product. The researcher begin research with the aim to understand whether these 2 factors are factors that really affect someone's buying interest before doing online shopping. For this study, information and data collected by the survey by using means of questionnaires. And it standard measurements using a 5-point Likert scale, and processed by IBM SPSS Statistics 25 program. In this study, it has been found that indeed these two factors, Discounts and Promotions, are both influential in encouraging someone's purchase intention in conducting online shopping transactions. We found that both factors are significant and influence each other. The results of this study expected to help broaden the horizons of buyers and sellers about the benefits of discounts and promotions in online shopping.