• Title/Summary/Keyword: Purchase Factors

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Study of the Purchasing Behavior of Cosmetics :Focused on Japanese, Chinese Tourist and Korean (화장품 구매행동 연구 -한국인과 방한 중국·일본관광자를 대상으로)

  • Chun, Joo-Hyung;Chun, Yong-Jin
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.15 no.12
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    • pp.7459-7466
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    • 2014
  • This study examined the purchasing behavior of cosmetics among Japanese, Chinese tourists and Koreans, as well as the differences according to nationality. Based on a literature study, a questionnaire was developed and a field survey was performed. A self-administered survey was conducted throughout Myungdong and Suwon. The 251 usable questionnaires were collected. A Reliability test, Factor analysis, Regression test, and ANOVA were used. The purchasing behavior of cosmetics has 5 factors gained by the factor analysis, including the functionality of cosmetics, the newest one of the cosmetics, brand-oriented cosmetics, impulsive purchase, and physical evidence. In addition, the purchasing behavior of cosmetics is becoming complicated, and the attitudes to cosmetics has changed. Finally, there are a few differences among Japanese, Chinese tourists and Koreans. According to this research, cosmetic companies must underline their brand and focus on managing the cosmetic functionality, physical evidence of the store, and the skill and attitudes of point of sales.

The Relationship among Smartphone addiction, Communication ability, Loneliness and Interpersonal relationship for university students (대학생의 스마트폰 중독, 의사소통 능력, 외로움, 대인관계 건강 간의 관계)

  • Kim, In-Kyoung;Park, Sang-Wook;Choi, Hye-Mi
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.18 no.1
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    • pp.637-648
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    • 2017
  • The purpose of this study was to investigate the relationships among smartphone addiction, communication ability, loneliness, and interpersonal relationships in university students in Korea. Between 15 and 31 May 2016, 263 subjects completed a questionnaire consisting of questions on smartphone addiction, communication ability, loneliness, and health of interpersonal relationships. Among smartphone addiction questions there were significant differences between genders (t = 2.350, p = 0.019) and educational grade (F = 3.313, p = 0.021). With regard to human relationship health, the scores for males were significantly higher than those for females (t = 2.337, p = 0.020). The smartphone addiction and human relationship health results were negatively correlated (r = -0.157, p = 0.011). In contrast, communication ability and human relationship health results were positively correlated (r = 0.581, p < 0.001). However, loneliness and human relationship health were not significantly correlated. The final multiple regression model explaining human relationship health included smartphone addiction (t = 2.753, p = 0.006), communication ability (t = 11.714, p < 0.001), and motivation for smartphone purchase (t = 2.125, p = 0.035) as independent factors. The final model explained 36.6% of the total variance. In order to improve university students' human relationship health, solutions for smartphone addiction and low communication skills are required. This results of this study can be used as a basis on which to develop a human relationship health intervention program.

Effects of IT-related Household Demand Characteristics on DTV Adoption: An Empirical Analysis Using Micro Data (가구의 정보통신수용도가 DTV 구매에 미치는 영향 micro data를 이용한 실증연구)

  • Yoon, Choong-Han;Kim, Hyoung-Jun;Kim, Yong-Kyu
    • Journal of Korea Technology Innovation Society
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    • v.10 no.1
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    • pp.164-181
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    • 2007
  • This paper empirically analyzes determinants of DTV (Digital Television) adoption in household survey data with IT-related household demand characteristics. To this purpose, we conducted a survey for the adoption of DTV to 1,000 households nationwide. In the questionnaire, various questions asking socio-economics characteristics such as age, education, income were included. Also, status of adoption and usage of IT services such as paid broadcasting, internet, and DVD were asked. To analyze the determinants of intention of purchasing, decision of purchasing, and the timing of purchasing DTV, we adopted the ordered logit, binary logit and multinomial legit models. When there is an order among groups, ordered logit was employed and when there is no orders among groups, multinomial logit was emplyed for the estimation. It is found that when conditions of other explanatory variable are constant, the more educated household heads are, the more probable they become early adopters of DTV. It is also found that other conditions being constant, the income level of households and IT-related household demand characteristics are very important factors affecting DTV adoption. Since the likelihood of purchasing DTV is much higher for those who know the government policy of analog broadcasting termination schedule than others who do not know, dissemination of the Korean government's digital broadcasting policy will affect significantly the adoption of DTV. And policy with various incentives ought to be employed to accelerate DTV adoption, because households with the older TV sets are more likely to purchase DTV. It is suggested that the Korean government should develop policy to connect both DBS (Direct Broadcast Satellite) and DTV since DBS subscribers are more likely to be an early adopter than non-subscribers.

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The Effectiveness of Apps Recommending Best Restaurant through Location-based Knowledge Information: Privacy Calculus Perspective (위치기반 지식정보를 활용한 맛집 추천 앱의 효과: 프라이버시 계산을 중심으로)

  • Jiang, Taypun;Lim, Hyun A;Choi, Jaewon
    • The Journal of Society for e-Business Studies
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    • v.22 no.1
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    • pp.89-106
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    • 2017
  • In advanced mobile devices environment, the market share of mobile application has been increased. Among various mobile services, Location-based Service (LBS) is an important feature to increase user motivation related to purchase intention on mobile. However, individual privacy has also increased as an important problem for invasion of privacy and information leakage while too many LBS based applications (App) rapidly launched in the App market. In this study, we focused on perceived values of LBS App users who use Apps related to recommending best restaurants in China and South Korea. The purpose of this study is to identify important factors for perceived value when users provide personal information for LBS service provider. The result of this study is follows: perceived value can increase while LBS customers can more control self-information and information useability. Also information ability of users affected perceived values for LBS Apps. Also users' app user ability and perceived value were effects on privacy revenue. In addtion, perceived weakness of users and perceived value increased privacy threat.

A Development of SCM Model in Chemical Industry Including Batch Mode Operations (회분식 공정이 포함된 화학산업에서의 공급사슬 관리 모델 개발)

  • Park, Jeung Min;Ha, Jin-Kuk;Lee, Euy Soo
    • Korean Chemical Engineering Research
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    • v.46 no.2
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    • pp.316-329
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    • 2008
  • Recently the increased attention pays on the processing of multiple, relatively low quantity, high value-added products resulted in adoption of batch process in the chemical process industry such as pharmaceuticals, polymers, bio-chemicals and foods. As there are more possibilities of the improvement of operations in batch process than continuous processes, a lot of effort has been made to enhance the productivity and operability of batch processes. But the chemical process industry faces a range of uncertainties factors such as demands for products, prices of product, lead time for the supply of raw materials and in the production, and the distribution of product. And global competition has made it imperative for the process industries to manage their supply chains optimally. Supply chain management aims to integrate plants with their supplier and customers so that they can be managed as a single entity and coordinate all input/output flows (of materials, information) so that products are produced and distributed in the right quantities, to the right locations, and at the right time.The objective of this study is to solve the purchase, distribution, production planning and scheduling problem, which minimizes the total costs of production, inventory, and transportation under uncertainty. And development of SCM model in chemical industry including batch mode operations. Through that, the enterprise can respond to uncertainty. Also integrated process optimal planning and scheduling model for manufacturing supply chain. The result shows that, the advantage of supply chain integration are quality matters seen by customers and suppliers, order schedules, flexibility, cost reduction, and increase in sales and profits. Also, an integration of supply chain (production and distribution system) generates significant savings by trading off the costs associated with the whole, rather than minimizing supply chain costs separately.

Comparative Study on Size and Type of Lower Body of Women in Their 20s and 30s-40s - Focusing on Determining Problems by the Phenomenon of Purchasing Down-aging Clothes - (20대와 30-40대 여성의 하반신 신체치수 및 체형 비교 연구 - 다운에이징(Down-aging) 의복구매 현상에 따른 문제점 파악을 중심으로 -)

  • Kim, Eun-Kyong
    • Journal of the Korea Fashion and Costume Design Association
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    • v.16 no.3
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    • pp.201-217
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    • 2014
  • There is likely to be a fit problem when women aged in their 30s-40s purchase down-age clothing from brands that target women in their 20s. To identify the part of the lower body that causes the fit problem, the sizes and types of lower body of women in their 30s-40s were compared with those of women in their 20s. The data for this study was from the 2010 Size Korea survey of body measurements of 1675 female adults in their 20s-40s. To examine differences in the average sizes of the lower body between women in their 20s and 30s-40s, descriptive statistics and t-tests were conducted. Factor and cluster analysis were used to classify body types by age groups. On the whole, compared to women in their 30s-40s, women in their 20s were found to be higher for all height items and smaller for size, thickness and width items. The result of the Glycemic index analysis showed that the body type of women in their 20s was generally larger than that of women in their 30s-40s. In addition, women in their 20s had a large drop value compared to those in their 30s-40s, whereas flatness of body cross section was bigger in the group of women in their 30s-40s. Four factors related to the lower body type of female adults in their 20s-40s were identified in the factor analysis, and three categories of body type were identified by cluster analysis. A Type 1 individual had abdominal obesity and chubby lower limbs, Type 2 had short legs and slightly chubby lower limbs, and Type 3 had long legs and a skinny lower body. A significant number of women in their 30s-40s were included in the Type 1 group, which was the least common category for women in their 20s.

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Study on methods of minimizing the reverse logistics in e-Commerce - Focused on the B2C - (전자상거래의 역물류 최소화를 위한 효율적 관리 방안 - B2C 거래를 중심으로 -)

  • Im, Yong-Taek;Seo, Seon-Ae
    • Journal of Korea Port Economic Association
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    • v.24 no.3
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    • pp.147-165
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    • 2008
  • Since 2000, e-commerce has been increased continuously in its quantity and quality. The growth of e-commerce has resulted in some diversities of distribution channels, and its characteristics of not-spot trading and limited market scale has urged the on-line market to play a role of assistance to off-line market. e-Commerce causes not only the flow of forward logistics, but also that of reverse logistics with every purchasing, which is a very critical factor to hesitate for consumers to purchase the products as well as increase the price of the products. Concern about the reverse logistics by sellers and buyers influences the level of price and purchasing activity of consumers. This study firstly is to lift the awareness of the efficient control of reverse logistics with reviewing the recent change of logistics environment and phenomena of reverse logistics. Secondly we find the factors generating the reverse logistics and look into its questions, and thirdly offer not only the ways to minimize the phenomena of reverse logistics, but also a efficient control system for reverse logistics. We additionally aim to contribute to prevent the price of the products from rising and raise the customers' satisfaction through minimizing the phase of reverse logistics.

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A study on the applied Virtual Reality in the On-Line marketing of the shoes (On-Line 신발주문 반품률 제고를 위한 가상현실 적용사례)

  • Choi, Sung-Won
    • Archives of design research
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    • v.17 no.4
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    • pp.191-200
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    • 2004
  • The health of feet is connected with individual's health and affects a man's activity. Shoes need to be designed to protect feet and to absorb the impact of land. Thus, design, comfort and economical efficiency are important factors of shoes. Consumers can choose suitable shoes for their feet in off-line shopping. However, in on-line shopping, because they can not wear shoes, compare to the off-line shopping, there are many problems in internet shopping. First, consumers can get limited information of shoes because they must search information of purchase without other's help. Second, because consumers can not get important information such as design, size and a comfort of wearing, they can not make a careful decision. Above these, the solution of user-oriented internet shopping is development of new type of prototype which is accessible to user and to offer visual information through 3D virtual reality.

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Predicting Movie Revenue by Online Review Mining: Using the Opening Week Online Review (영화 흥행성과 예측을 위한 온라인 리뷰 마이닝 연구: 개봉 첫 주 온라인 리뷰를 활용하여)

  • Cho, Seung Yeon;Kim, Hyun-Koo;Kim, Beomsoo;Kim, Hee-Woong
    • Information Systems Review
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    • v.16 no.3
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    • pp.113-134
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    • 2014
  • Since a movie is an experience goods, purchase can be decided upon preliminary information and evaluation. There are ongoing researches on what impact online reviews might have on movie revenues. Whereas research in the past was focused on the effect of online reviews. The influence of online reviews appears to be significant in products like a movie because it is difficult to evaluate the feature prior to "consuming" the product. Since an online review is regarded to be objective, consumers find it more trustworthy. Contrary to prior research focused on movie review ratings and volume, we focus moves on movie features related specific reviews. This research proposes a predictive model for movie revenue generation. We decided 15 criteria to classify movie features collected from online reviews through the online review mining and made up feature keyword list each criterion. In addition, we performed data preprocessing and dimensional reduction for data mining through factor analysis. We suggest the movie revenue predictive model is tested using discriminant analysis. Following the discriminant analysis, we found that online review factors can be used to predict movie popularity and revenue stream. We also expect using this predictive model, marketers and strategic decision makers can allocate their resources in more parsimonious fashion.

A Study on Land price stabilization plan by Developing Prediction model of Land price -Focusing on Jeju special delf-governing province- (토지가격 예측 모형 개발을 통한 토지가격 안정화 방안 연구 -제주특별자치도를 중심으로-)

  • Kang, Kwon-Oh;Yang, Jeong-Cheol;Hwang, Kyung-Soo
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.18 no.10
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    • pp.170-177
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    • 2017
  • The price of land in Jeju is reaching a new high every day and this phenomenon not only causes real difficulties for the purchase of real estate by local residents, but also results in psychological deprivation. Therefore, this study analyzes the factors causing the increase of the land price in Jeju, in order to examine the measures required to stabilize the land price which is continuously rising. As a result of this study, we developed a land price prediction model including seven variables, including the 'inflation rate', 'interest rate', and 'population'. According to the model, land prices in Jeju are expected to rise steadily, and it is predicted that in 2020 the price will increase to 170% of that in 2015 and will triple by 2025. Based on the results of this study, this study suggested policy alternatives, such as 'Establishing a tourism policy for managing the number of tourists' and 'increasing the approval standards for development activities'. The two policies proposed in this study can be implemented as a regional initiative, which may be less effective than the changes in the national system, but it is meaningful that the efforts to stabilize the land price will continue at the regional level.