• 한국실내디자인학회논문집
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• 제16호
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• pp.161-167
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• 1998

The Study to verify the relations between the store choice behavior and the interior environmental image. the point of view is that the image of store affects the behavior of customers when they choose the store for shopping. The method used for this study is library survey for constructing the store choice model and the field survey for veryfying the model. The store choice behavior of customers occurs according to the procedure : environment exposure-development of cognitive structure-image developing by the emotional response-attitude decision- purchasing. The image of a store is one of the very important elements in marketing stragy. The group which showed the affirmative response to the emvironmental design aspects also showed the high affirmative response to the store image. The group which showed consistent response to the image of store and the image of him/herself showed more affirmative response to the environmental design aspects. Good image to a store affects affirmative attitude of customers and it consequently the store choice behavior

• 한국실내디자인학회논문집
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• 제3호
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• pp.78-84
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• 1994

The theory of Place is based on the relations of human being, environment and architecture in the view of the existentialism and phenomenology. A place has two respects, the one is Natural place as landscape and the other is Man-made place as city, public building , private house. These properties of place are appeared through axis , directions, boundaries, centers , enclosures that are basic elements in architecture . Therefore these elements embody sense of place as orientation , identification , identity. imageability, stabilitas loci, heirarchy. And these sensually compositional elements of poace concretize district, landmark, node, path, edge that ceate a setting into work and place in architecture & interior design.

• 디지털융복합연구
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• 제12권6호
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• pp.105-114
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• 2014

본 연구는 최근 기업과 소비자들에게 이슈화되고 있는 크로스 광고모델 효과를 살펴보았다. 실험설계는 모델 유형(2)${\times}$제품의 성 정체성(2)${\times}$광고메시지 소구형태(2) 요인설계이다. 연구결과 첫째, 광고 모델유형에 따른 광고 인지반응은 일반 모델보다 크로스 모델의 회상지수가 더 높게 나타났다. 둘째, 제품의 성 정체성에 따른 광고 인지반응은 남성제품보다 여성제품에서 회상지수가 더 높게 나타났다. 셋째, 광고주목도 변량분석결과 모델 유형과 메시지 소구유형은 각각 주 효과가 확인되었다. 또한 모델의 유형과 제품의 성 정체성, 모델유형과 메시지 소구유형에서 상호작용효과가 확인되었다. 끝으로, 모델 제품 적합도를 분석결과, 모델유형과 제품의 성 정체성 그리고 메시지 소구유형에는 주 효과가 확인되었다. 이상의 결과는 광고효과를 효율적으로 증진시키기 위한 모델전략에 의미 있는 결과를 확인하였다는 것에 의의를 두고자 한다.

• International Journal of Knowledge Content Development & Technology
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• 제1권2호
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• pp.29-42
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• 2011

The purpose of this study is to improve library promotional marketing for the disabled by identifying requirements of public library disability services. This study aimed to investigate librarian service providers' awareness of library programs for the disabled in order to prepare a systematic plan for promoting such library services. Research methods used are a literature analysis and survey. First, the ratio of respondents with experience promoting activities and services for the disabled was less than 50%. Second, regarding methods for promoting library disability services, the respondents used library homepages, press releases, library user guides, library newsletters, and library pamphlets in that order. Third, when asked what kind of PR media the library disability service providers had experience with and how often they use it, library boards and banners were the most common response. Fourth, suggested improvements to the current design and content of PR materials included: clearer word choice (or greater understandability), more detailed descriptions, simpler layouts, and more interesting or eye-catching content in that order. Fifth, the library disability services which are in the most need of public relations were guide information for library disability services, Library and Information Service (DOI services and search services), using alternative materials and the library collection, and aiding the information search. Overall, when evaluating the promotion of disability services in Korea, the library's public relations for disabled services needs to improve because currently neither librarians nor the disabled community they are targeting has frequent or quality experience with it. Thus, the policy department for the library disability services must develop a variety of promotional strategies adjusted for each type of the disability and distribute PR materials to service providers individually, making sure to utilize effective PR methods.

• 패션비즈니스
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• 제19권4호
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• pp.75-91
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• 2015

There is an increased interest in having beauty regardless of ages and sex with improvement of the national income level and increase in social activities. Competition within the beauty service industry is increasing rapidly because of global impact within Korea wave. Thus, active public relations and offering distinguished service in the beauty service industry are important. Also, uniforms play an important role in providing an image differentiated from other brands and presents professionalism to the customer. Therefore, we determined function and design of uniforms required in beauty service industry by researching wearing realities, satisfaction, preferred designs and functions of uniforms from hair shop staff. Functional and aesthetic uniforms play an important role to enhance the staffs' sense of belonging. In addition, it is good for the image of hair shop. Special design mirroring job characteristics with expression of differentiated personalities is needed. However, the research was conducted only in the hair shop in Seoul, Daejeon, and Gyeonggi-do. Further studies on much wider areas will be needed.

• 의료ㆍ복지 건축 : 한국의료복지건축학회 논문집
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• 제2권3호
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• pp.71-81
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• 1996

The existing domestic and foreign elderly nursing homes, with 50 beds or more, are selected and examined according to user interview, and document analysis to understand the facts about the elderly nursing homes. The location of domestic nursing homes is limited to the region of Seoul and Kyunggi province. The scope of research is focused on the plans, area compositions, equipments and relations with public spaces - wandering paths, bathrooms and toilets. The content of research, based on the collected data discribed above, includes the search for architectural idea and the examination of typological differences among plans. The research is performed as followes. 1) description of research objectives. 2) examination of problems associated with the elderly. 3) understanding of systems and plans of domestic and foreign nursing homes. 4) performance of case study, derivation of design criteria for architectural planning, and suggestion of several adjustable alternatives for public spaces.

• 산경연구논집
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• 제12권2호
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• pp.7-17
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• 2021

Purpose: Previous studies have rarely examined the role of higher education for human capital development in the case of Korea. The purpose of this study is to investigate effects of higher education for international students in globalized environment on job satisfaction, globalization, and hosting country. Research questions include the following: i) how do application and improvement on work, performance, self-confidence, and use of network affect job satisfaction; ii) how do leadership, policy improvement, public diplomacy, social responsibility and global competence affect globalization?; iii) how do affective, cognitive, and behavioral components affect attitude of hosting country? Research design, data, and methodology: Online survey and interviews were conducted. For quantitative research, this study applied factor and structural equational modeling, while for qualitative research, this study applied cognitive mapping and sentimental analysis. Results: This study found that most of proposed effects showed significant. The results showed consistent for quantitative and qualitative researches. Conclusions: The results implied that higher education in global environment plays a key role to enhance job satisfaction, globalization, and attitude toward the hosting country and contributes to foster international relations significantly. The results also implied that human capital development in globalized environment helps improve global network and public diplomacy.

• 한국의류학회지
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• 제35권11호
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• pp.1333-1345
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• 2011

This study establishes public self-consciousness, sociocultural attitudes toward appearance, and objectified body consciousness as causal variables to identify their direct or indirect effects. This study is an aggregate analysis of existing studies that reveals the relations of how these factors turn to be the image management behaviors. A survey was conducted on 962 women from the ages of 20 to 59 who live in the Daegu and Gyeongbuk areas. The data analysis was performed through programs such as AMOS 16.0 and SPSS 18.0 for Windows. The findings are as follows: first, public self-consciousness had a direct effect on the sociocultural attitudes toward appearance and on objectified body consciousness, whereas it affected image management behaviors directly or indirectly. This means that as women become aware of others' attention, they recognize the social importance of appearance, internalize ideal social standards, and observe and evaluate their own bodies from a third person's viewpoint regarding the standards for a body required by society; in addition, these procedures lead them to manage their image behaviors. Second, the sociocultural attitudes toward appearance had a direct influence on objectified body consciousness; however, they had an indirect effect on image management behaviors. This demonstrates that body consciousness plays a role as a mediator between the sociocultural attitudes toward appearance and the image management behaviors. Third, it appeared that objectified body consciousness directly affected image management behaviors. Objectified body consciousness was identified as a causal variable that exerts immediate influence on image management behaviors where the more objectified body consciousness women objectified themselves as the body standards that created further image management behaviors.

• 디자인학연구
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• 제20권1호
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• pp.121-132
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• 2007

디지털과 정보통신을 기반으로 한 사회 환경 변화는 동시대의 정보와 문화를 자유롭게 교환하고 소비함으로 인해 지역 간의 문화의 격차를 점차 해소하고 있다. 특히 1995년 지방자치단체가 출범한 후 각지방은 중앙정부 의존 방식에서 벗어나 지역의 자원과 인력, 문화를 가지고 지역을 개발하여 자립하려는 지역 간의 무한 경쟁체제에 처해있다. 이러한 경쟁체제하에 지자체는 각각의 문화와 지역성을 내세워 다른 지역과 차별하기 위한 개발전략과 더불어 다양한 이벤트와 홍보활동을 통해 지역의 브랜드화를 추구하고 있다. 지역 간의 브랜드화와 지역의 자생적 경쟁 구도하에 광고환경도 급 변화하고 있으며 이는 광고에 있어 크리에이티브의 변화를 의미한다. 광고의 크리에이티브와 완성도는 신뢰와 호감을 유도함으로 인해 광고의 설득적 기능을 효과적으로 행하게 하는 주요한 요인이 된다. 이러한 요구에 의해 먼저 정부광고가 빠른 속도로 변화하였고 지자체광고의 변화도 이미 시작되었다. 본 연구는 이러한 변화의 시기에 TV광고 현황을 비교분석 하여 효과적인 지자체 TV광고의 크리에이티브 방향을 제시하고자 한다.

• 한국컴퓨터정보학회논문지
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• 제23권10호
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• pp.165-172
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• 2018

This study was conducted to investigate the relationship between life satisfaction of the elderly and their transfer income (public transfer and private transfer income) using the 11th data of the Korea welfare panel study. In the analysis results, the public transfer income was analyzed to have a significantly positive (+) effect on the life satisfaction in the case of the elderly in general households while in the case of the elderly in low income households, private transfer income was analyzed to have a significantly positive (+) effect on life satisfaction. These results suggest that the public transfer income is 1,019,200 won (monthly average 849,000 won) in the case of the elderly in general households, and the public transfer income is found to have an effect to stabilize the income, which can be expected to increase the life satisfaction. However, in the case of the elderly in low income households, it was found to be 5,080,500 won (monthly average 424,000 won), half of the public transfer income of the elderly in general households. In the case of the elderly of low income households, it can be assumed that the private transfer income, which is the "uncomfortable" income source, fills up the unstable income stabilization gap and raises the life satisfaction. As a policy suggestion, first, by supplementing the basic pension system, which is an irrational part of public transfer income for the elderly with low income, it is necessary to design policy alternatives to enable economic stabilization of the elderly in low income households. Second, it is also necessary to actively review the introduction of income deduction plans for the transfer income of family members for the low income elderly households.