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A Study on the Real Wearing Condition and Preference of Hair Shop Uniform

헤어샵 종사자의 유니폼 착용실태 및 선호도에 관한 연구

  • Cha, Sujoung (Major of Fashion Dept. of Beauty Design Woosong Univ.)
  • 차수정 (우송대학교 뷰티디자인학과 패션전공)
  • Received : 2015.04.28
  • Accepted : 2015.08.05
  • Published : 2015.09.30

Abstract

There is an increased interest in having beauty regardless of ages and sex with improvement of the national income level and increase in social activities. Competition within the beauty service industry is increasing rapidly because of global impact within Korea wave. Thus, active public relations and offering distinguished service in the beauty service industry are important. Also, uniforms play an important role in providing an image differentiated from other brands and presents professionalism to the customer. Therefore, we determined function and design of uniforms required in beauty service industry by researching wearing realities, satisfaction, preferred designs and functions of uniforms from hair shop staff. Functional and aesthetic uniforms play an important role to enhance the staffs' sense of belonging. In addition, it is good for the image of hair shop. Special design mirroring job characteristics with expression of differentiated personalities is needed. However, the research was conducted only in the hair shop in Seoul, Daejeon, and Gyeonggi-do. Further studies on much wider areas will be needed.

Keywords

References

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