• Title/Summary/Keyword: Public Library Promotion

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Study on the Place Image Factors for Place Branding of Public Libraries (공공도서관의 장소브랜딩을 위한 장소이미지요인에 관한 연구)

  • Yu Jeong, Kang;Jee Yeon, Lee
    • Journal of the Korean Society for Library and Information Science
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    • v.56 no.4
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    • pp.129-159
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    • 2022
  • This study generated primary data for supporting the place branding as a part of the library advertising and marketing strategies to increase public library visits. The literature review enabled the use of the place branding concepts to discover the relationships among the constituent parts, factors, expected outcomes, and loyalty, then to develop the research model and the hypothesis, which were verified using the Structural Equation Model. There were 34 research hypotheses, of which 21 were adopted. The place image factors such as library reliability, library reciprocity, and library safety were found to be significant. This study derived social contribution value as new place value and place image factors as the potential brand image of public libraries. It helped select the place image factors that best fit the local library's core values (i.e., place value). This study is meaningful because it is a fundamental study to introduce place branding in public libraries as an advertising and marketing strategy. And it is expected that public libraries will grow into high-quality brands with high awareness, loyalty, and secure leadership in the local community.

A Study on Characteristics of Knowledge Information Construction & Transfer in the Library Space (도서관 공간의 지식정보 구성 및 전달 특성에 관한 연구)

  • Hwang, Mee-Young
    • Korean Institute of Interior Design Journal
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    • v.22 no.2
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    • pp.220-229
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    • 2013
  • Recently, the volume of knowledge information in the form of electronic media is quickly increasing in the library field along with the advancement of electronic communication technology. Libraries have both printed data and electronic data and are faced with the issue of corresponding with the access and use of knowledge information in terms of the space. This study is for building the layout of a sustainable knowledge information space based on the view that the library is the official infrastructure of the knowledge information based society. It is intended to analyze the meaning of knowledge information in the modern society, characteristics in the spatial organization and the transmission of knowledge information. The goal of this study is to understand and forecast the spatial structure where users access knowledge information and exchange with one another and developing the direction and guidelines for the spatial plan that today's libraries prefer through this analysis. For this, this study firstly prepared the base for the research on library space which can be considered as the physical realization of such concepts, through the theoretical review about the knowledge information and social concepts as well as characteristics of modern society. Also, it seized the characteristics in the transmission of knowledge information by conducting a structural analysis of the information service such as knowledge information and space, space and information media, space and space through the cases of 10 public libraries. The analysis resulted in basic data including the system of organizing knowledge information, system of knowledge information transferring elements and structure, and layout pattern of each library. These results are deemed meaningful for the promotion of communication with the user through the exchange, creation, and experience of knowledge information, the social role of today's public library.

A Study on Library Use and Reading Culture Promotion Policies Reflecting Local Community Characteristics: Focusing on Chungcheongnam-do (지역사회 특성을 반영한 도서관 이용 및 독서문화진흥 정책에 관한 연구 - 충청남도를 중심으로 -)

  • Bo il, Kim
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.34 no.1
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    • pp.27-51
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    • 2023
  • The purpose of this study is to develop a policy for the use of libraries and the promotion of the reading culture by the characteristics of communities, along with changes in social environment. It, therefore, analyzed the general condition of libraries, infrastructures for libraries and reading culture and the environment including the relevant legal system in Chungcheongnam-do, and examined the actual conditions of inhabitants' (students and general people) use of libraries and reading culture, and librarians. On the basis of the findings, it proposed the policy for the use of 20 libraries and the promotion of the reading culture, by dividing Chungcheongnam-do into six regional settlement areas, discovering policy tasks for the use of libraries and the promotion of the reading culture and collecting suggestions from librarians living in Chungcheongnam-do, to reflect the characteristics of communities in Chungeongnam-do, and therefore, suggest a desirable policy agenda. To pursue the policy proposed, it is necessary to reinforce the role and the status of libraries representing for metropolitan regions and to secure adequate personnel and budgets, in addition to effort made by libraries located at regional settlement areas.

A Study on Policy for Exploiting Public Information in Private Sector (공공정보자원의 민간 활용 방안 연구)

  • Lee Jae-Jin;Kim Woo-Sik
    • Journal of the Korean Society for Library and Information Science
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    • v.33 no.2
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    • pp.185-202
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    • 1999
  • As recently the information industry has been emphasized as a national basic industry, it Is the key for the growth and success of information industry to maintain information resources of high quality. In this context, exploiting public sector-held information could be not only the basic work for keeping information resources but also the motive of development in future information industry. To cope with these trends, this study suggested policies for exploiting public information in private sector. This is the process that offering public information resources to the private business sector, making value addition and commercialization of public information, and servicing to end-users. This enables promotion of the information industry and realization of the universal service through share of roles between public and private sector.

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A Research on the Evaluation and Improvement of Policy for Reading Promotion (국내외 독서진흥정책에 대한 평가와 개선에 관한 연구)

  • Jeong, Irkwon;Cho, Yun-Kyoung;Chae, Young-Gil
    • Journal of Korean Library and Information Science Society
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    • v.45 no.3
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    • pp.169-190
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    • 2014
  • This research aims to provide alternative policy guidelines and suggestions to enhance reading culture in the country. Analyzing "Reading Culture Promotion Act", which is the keystone legal frame to promote readership in Korea, followed by major foreign policies, this study identified three main policy areas including 'Reading infrastructure', 'Tax support', and 'Public Campaign'. In addition, the study conducted Delphi survey of experts' assessments of how much is the recognition of, contribution to, pubic support of, and actual applicability to the reading promotion for the readers. Through the survey along with the Focus Group Interviews of different age groups, this study could develop useful guidelines and suggestions to strengthen existing reading promotion policies. The findings also suggest that the society should realize that reading is not just educational purpose but 'enjoyment' itself and for that matter, the government needs more careful and active public campaigns.

A Study on Policy for Public Libraries of the Metropolitan Office of Education (교육청 소속 공공도서관의 정책적 발전 방안에 관한 연구 -조직적 측면을 중심-)

  • Kim, Hong-Ryul
    • Journal of Korean Library and Information Science Society
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    • v.48 no.3
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    • pp.21-44
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    • 2017
  • This study examines policy issues for the future development of libraries belonging to the metropolitan office of education focusing on facilities (legal basis for installation), management (dedicated department), human resources and budget. This study collected and analyzed related data using National Law Information Center and National Library Statistics System. As a result of this study, the names of the libraries performing library functions varied due to the difference of the administrative organizations of the libraries in the metropolitan education office. In addition, library policy work carried out by the library department may be excluded from policy priorities as a subsidiary task. It is analyzed that the expansion of quota of the librarian deputy director to provide the opportunity for promotion of librarians and the increase of the library input budget against the total budget are necessary.

A Research on the Formulation and Execution of the 2nd Medium- and Long-Term Development Plan for Public Libraries in Cheongju City (청주시 공공도서관 제2차 중·장기 종합발전계획 수립 및 추진에 관한 고찰)

  • Kwack, Dong-Chul
    • Journal of the Korean Society for Library and Information Science
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    • v.54 no.1
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    • pp.5-27
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    • 2020
  • Many local governments in Korea have competitively shown great interests in establishing and operating public libraries and carried out various projects. With this, an increasing number of local governments have recently established and implemented medium- and long-term development plans for their public libraries, based mostly on the findings from researches committed to the outside experts. Cheongju City has formulated the First Medium- and Long-Term Development Plan for Public Libraries in Cheongju City (2012-2016) in 2011 and the Second Plan (2017-2021) in 2016. The goal of this study is to help accomplish the planned goals of the Second Plan by conducting an interim check on the current state of execution and content of the Second Plan. To reach the research goals, first, we identified the outcome and limitations of the First Plan, as previously carried out. Second, we analyzed the trend in the change of the cultural environments of public libraries in Cheongju City. Third and lastly, we reviewed the promotion strategy and operation outcome of the Second Plan. In particular, this study focused on the expansion of an organizational structure, the reinforcement of professional workforce, and the increase in budgetary support as the core elements required for developing public libraries in Cheongju City.

A Study on the Revitalization of Modern Literature Service Based on User Awareness Survey (이용자 인식조사를 기반으로 한 근대문학자료 서비스 활성화 방안 연구)

  • Kwak, Seung-Jin;Noh, Younghee;Jeong, Dae-Keun
    • Journal of Korean Library and Information Science Society
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    • v.49 no.1
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    • pp.47-75
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    • 2018
  • The objective of this study is to investigate the current usage and Satisfaction Levels of modern literature services provided by the National Library of Korea, and explore the strategies to promote the use of the modern literature service. The result show that the usage rate of users for the modern literature service is very low, and the Satisfaction Level of the experienced users are found to be normal. Therefore, in order to increase the utilization rate and the Satisfaction Level, first, it is required for active promotion of current modern literature services. Second, the public relations of exhibitions and viewing information are provided direct access to users of the modern literary materials, so various types of exhibitions and events are necessary. Third, although respondents said that library homepage, portal site, and SNS are effective public relations methods, in the case of less-educated and seniors, they prefer public relations through offline media. Therefore, deeper theoretical considerations are necessary in order to select affordable public relations media.

A Study on the User Problem Behavior in Overseas Public Libraries (국외 공공도서관의 이용자 문제행동에 대한 대처방안분석)

  • Lee Eun-Ju;Youn You-Ra
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.6
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    • pp.187-192
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    • 2023
  • A problem user in a library refers to a person who harasses others or causes a disturbance through inappropriate behavior in the library. Users' continued problematic behavior reduces the work productivity of librarians and at the same time causes inconvenience to other users. This may cause a decline in the free use of public libraries. In Korea, a user response manual has been developed to guide librarians to respond wisely to user problem behavior. However, it is true that most of the content provides guidance on how to communicate with problem users, and there is a lack of countermeasures to stipulate and regulate follow-up measures against them. The goal of this study is to further systematize response and organize them into written regulations. To this end, this study to examine regulations and legal battles surrounding problem users in oversea public libraries and to examine what can be applied in Korea in the future.

Study on the Korean Public Libraries under the period of the Japanese Rule (일제하의 공공도서관에 관한 연구)

  • Kim Po Ok
    • Journal of the Korean Society for Library and Information Science
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    • v.6
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    • pp.137-163
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    • 1979
  • The Purpose of this study is analyzed that (l) How the public Libraries under the Japanese Rule since the end of the Yi-Dynasty were recepted and generated by the people and (2) How they were organiged and managed. (3) Also it examined that how they affected the development of the libraries of today. 1. The following are the analyzed results: Three types of the public Libraries under the Japanese Rule for a period of 36 years engaged busily in colonization were Private's Public Libraries, Local Self-Government's Libraries and the Central Governmental Libraries, and were in order established. 2. They were eatablished by individuals, Confucian School Foundation, Young Men's Clubs, School Associations, Korean brethren residing abroad, or The Press Centering around the Local Self-Governments and the Japanese Government-General. 3. In 1932 of the period of the Japanese Rule, the number of Libraies gained the summit and reached 80 Libraries. The Public Libraries including the Central Governmental Libraries remained in existence until the end of the War had been kept up the functions of the Libraries, but the Private Libraries operated by the Koreans were very small and poor. As a result, most of them were closed up and some Libraries transferred their controls to the public. Until the end of the war, only a little over 10 Private Libraries were Kept up. From the aspects of it's organization system, the most of their libraries replaced their chief librarians with non-professional county-headmen or Local supporters. From the aspect of collections, they wate mainly consists of Japanese books for the proper quidance of the public thought based on the ideology of Japanese Rule to Korea and on the industrial promotion rather than books about Koreanology or Western books. At that time, the Library users were with the jobless men and students as the central figures. And the next ranking by the social position of readers was children, farmers, merchants, industrialists, public servants, miscellaneous and educators. Their reading tendencies laid stress on linguistics and literature, physical sciences and medicine, While the reading trend of military sciences and medicine, while the reading trend of military sciences and engineering were very inactive. This was because the Japanese Government-General had not kept the military collections on file. Besides, they were reluctant to make Korean's learn the professional knowledge and so the main reference materials of technology not provited. Most of the Libraries put practiced in circulation services were very important circulation in withinder of the reading room rather than in outside of the Library building. On the other hand, their circulation services has above came with many limitations. As stated above, the public Libraries' managements and activitives under the period of Japanese Rule were the way and means to achive the colonial and imperialistic purpose of the Japanese Empire.

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