• East Asian Economic Review
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• 제26권1호
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• pp.49-91
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• 2022

Recent years have witnessed renewed interest in Africa and public diplomacy has emerged as the vital tool being used to cultivate these relations. China has been leading in pursuing stronger economic partnership with Africa while middle powers such as Korea are also intensifying engagement with the continent. While previous studies have analyzed the implications of China's activities in Africa on advanced powers, none has examined them from the paradigm of middle powers. This study fills this gap by assessing China's activities in Africa, their economic engagement and implications for Korea's interest in Africa. The analysis is qualitative based on secondary data from various sources and literature. The study shows that China's public diplomacy strategy involves a high degree of innovation and has evolved to encompass new tools and audiences. China has institutionalized a cooperative model that permeates many aspects of governance institutions in Africa, enabling it to strengthen their relations. This could also be helping China to adjust faster leadership transitions in Africa. Whereas the US is still the most influential country in Africa, China is influential in economic policies and has outstripped the US in infrastructure diplomacy. This could be because African policy makers align more with China's economic model than the US' mainstream economics. Chinese aid to Africa has been diversified to social sectors that are more responsive to the needs of Africa. Trade and investment relations between China and Africa have deepened, but so does trade imbalance since 2010. China mainly imports natural resources and raw materials from Africa. But this product portfolio is not different from Korea and the US. China's energetic insertion in Africa using various strategies has significant implications for countries with ambitions in Africa. Korea can achieve its ambitions in Africa by focusing resources in areas it can leverage its core strengths-such as education and vocational training, environmental policy and development cooperation.

• Journal of Contemporary Eastern Asia
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• 제17권1호
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• pp.27-49
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• 2018

Public Diplomacy (PD) is the third pillar of South Korean foreign policy. According to the Ministry of Foreign Affairs, PD aims to attract foreign audiences by means of art, knowledge transmission, media, language and foreign aid. When it comes to the Korean language, its global profile has seen an especially marked increase in recent years (Kim, 2009). Thus, this paper's objective is to explain the relevance of the Korean language in the generation of South Korea's soft power. I draw from $C{\acute{e}}sar$ Villanueva's reflections in order to problematize how language promotion can be translated into soft power at five different levels: the empathetic, the sympathetic, the geopolitical, the diplomatic and the utilitarian. I observe that in the case of the Korean language in Mexico City, soft power has the potential to be generated on three levels: it helps to increase knowledge of Korean culture (empathetic); it exercises symbolic persuasion (geopolitical), since the products of cultural industries are mostly in Korean; and it is used as a tool for economic transactions in Mexico City (utilitarian).

• Journal of Contemporary Eastern Asia
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• 제20권1호
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• pp.1-23
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• 2021

With regard to the recent developments in public diplomacy, the increasing fusion of strategic communication appears necessary. China engages in public diplomacy with a strategic purpose to shape its national image abroad. Hosting diplomatic advocacy event is regarded as an instrument with expectations to present reliable and responsible image and promote international collaborations. The present research focuses on the Belt and Road Forum (BRF) in May 2017 with the objective to analyze its outcomes and influence on the international news agenda, news frames, and foreign citizens' comments online. The quantitative content analyses are used to compare the media reports (N=364) and Facebook users' comments on the selected news (N=957) between the US and Pakistan. Results reveal that Pakistani media provided more diverse frames and attributed more positive evaluations to the BRF than the US media. However, Facebook comments expressed more unfavorable opinions toward the BRF and China's image with rare differences between two countries. In conclusion, the BRF has served as an eye-catching advocacy of Chinese foreign policy, as it influenced the news agenda in two selected countries. However, news frames vary due to the differences in media system and the involvement in the BRF. China's public diplomacy practices follow a traditional top-down communication which needs meticulous subdivision of target stakeholders, delicate messaging strategies, and integrated tactics.

• International Journal of Computer Science & Network Security
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• 제22권7호
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• pp.283-293
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• 2022

One of the important areas of state policy in the socio-economic and cultural development of the country is cultural diplomacy. It contributes to the information dissemination about the country, strengthens interstate relations, and forms a positive image. Through cultural diplomacy, we achieve a positive perception of the world community of the country, determined by its place in the modern system of international relations. The aim of the study is a comparative analysis of cultural diplomacy opportunities for sustainable development at different levels of public relations, as well as the impact of cultural diplomacy opportunities on the indicators of the Global Sustainable Competitiveness Index and the Global Sustainable Development Index. Regarding the results of the research on the impact of cultural diplomacy opportunities on the indicators of the Global Index of Sustainable Competitiveness and the Global Index of Sustainable Development, four groups are identified among the countries of the European Union: countries with a very high level of sustainable competitiveness and sustainable development; countries with a high level of sustainable competitiveness and sustainable development; countries with low levels of sustainable competitiveness and sustainable development.

• 분석과 대안
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• 제1권2호
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• pp.13-30
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• 2017

Referred to as a 'media war,' there is a fierce competition for media discourse between different countries. Twenty four hour global news channels like Al Jazeera, France 24, RT, NHK World, China's CCTV and teleSUR emerged to offer their own perspectives and stance in the global society, and to face the monopolization and distorted information created by the hegemony of English news channels which have swayed international public opinions for a long time. As a tool of public diplomacy, the media's role in determining the image of the nation and winning the 'Hearts and Minds' of the international community is decisive, but it cannot be said that they all have a similar influence or play a positive role in media diplomacy. A global news channel, which is both a media diplomatic subject and a journalism organization, can be in the position of acting as a public relations organization or a propaganda agency for the government depending on the regime's attitude because most of global news channels receive support from the government. Sometimes it is difficult for these media to implement quality journalism because of financial difficulties. Media discourse also has limitations in that it is dependent upon changes in foreign policy of its own government. This study examines the current status of global news channels, the dilemma these channels are facing, and suggests some potential directions that can be taken by global news channels in order to become more effective. It is becoming increasingly important for all nations to respond to distorted information about their own countries, to appropriately identify various issues and changes in the international community and to convey their views and positions to the international community. For now, there is a lack of awareness about the importance of media diplomacy in Korea: There are many English-language media, but as yet no global news channel which could have an influence on the international stage. However, there seems to be some understanding about the need for the media to present the Korean alternative discourse to the senseless dependency on Western media. We hope that this study will be an opportunity to think in depth about the attitude of the Korean global media, whether existing global media or new global news channels, in order to help them become more effective in media diplomacy.

• 산경연구논집
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• 제12권2호
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• pp.7-17
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• 2021

Purpose: Previous studies have rarely examined the role of higher education for human capital development in the case of Korea. The purpose of this study is to investigate effects of higher education for international students in globalized environment on job satisfaction, globalization, and hosting country. Research questions include the following: i) how do application and improvement on work, performance, self-confidence, and use of network affect job satisfaction; ii) how do leadership, policy improvement, public diplomacy, social responsibility and global competence affect globalization?; iii) how do affective, cognitive, and behavioral components affect attitude of hosting country? Research design, data, and methodology: Online survey and interviews were conducted. For quantitative research, this study applied factor and structural equational modeling, while for qualitative research, this study applied cognitive mapping and sentimental analysis. Results: This study found that most of proposed effects showed significant. The results showed consistent for quantitative and qualitative researches. Conclusions: The results implied that higher education in global environment plays a key role to enhance job satisfaction, globalization, and attitude toward the hosting country and contributes to foster international relations significantly. The results also implied that human capital development in globalized environment helps improve global network and public diplomacy.

• 한국경제지리학회지
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• 제23권3호
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• pp.312-333
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• 2020

아프리카의 독립국가 출현과 함께 한국과 아프리카의 관계는 시작되었지만 외교적 교류는 완성된 모습보다는 불규칙적이며 비정규적 교류가 이어지는 듯한 모습을 보여왔다. 최근 들어 한국정부는 아프리카와의 관계 개선을 위하여 새로운 접근을 시도하고 있다. 본 연구는 한국의 대 아프리카 공공 외교의 여러 전략과 방안들을 살펴보면서 어떻게 한국과 아프리카간의 상호이익에 부합하는지를 분석한다. 한국의 아프리카에 대한 관심은 북한의 안보위협과 시장다변화 그리고 미국과 중국 등 강대국과 마찬가지로 아프리카 대륙 차원의 에너지 자원에 대한 관심이라고 볼 수 있다. 그리고 한국이 아프리카에 적용하는 혼합적 공공외교 전략과 방안은 다양한 형태의 결과물을 통해 나타나고 있다. 그 결과2000년대 말부터 한국과 아프리카의 경제적 연계는 한층 강화되고 있다. 미래에도 지속적인 관계를 유지하기 위하여 본 연구는 한국의 대 아프리카 공공 외교의 활성화를 위하여 연구결과를 바탕으로 여러 방안을 제안하고 있다.

• 한국언론정보학보
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• 제56권
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• pp.219-236
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• 2011

한국에서는 19세기 말부터 영어 신문들이 창간되었다. 한국의 소식과 국제 문제에 대한 한국의 의견을 외국인들에게 알리기 위해서다. 그 중 하나인 코리언 리퍼블릭(코리아 헤럴드 전신)은 1953년 8월 15일에 만들어져, 한국 외교 정책의 도구로 쓰였다. 당시 한국 전쟁 휴전협정이 조인되면서, 국제 정세는 복잡하게 전개되고 있었다. 이러한 외교 무대에서 이승만 대통령은 한국의 입장을 이 신문에 강력히 반영했다. 이는 오늘날 친숙한 미디어 외교 이론이 나오기 전에 이미 미디어를 통해 중요한 외교 안건이 다뤄졌음을 시사한다. 이 논문은 국제무대에서 논의되는 한국 문제에 능동적으로 참여한 영어 미디어에 대한 연구다. 창간 이후 1년간의 사설을 분석한 결과, 코리언 리퍼블릭은 한국이 북진 통일을 목표로 미국으로부터 최대한의 군사 및 경제 원조를 받아야 한다고 주장했다. 또한, 이 영어 신문은 한반도의 자유민주주의 체제를 지향했으며, 재무장을 통한 일본의 팽창주의를 경계했다. 무엇보다 독도문제 등에 있어서, 한반도 수역에 관한 한국의 주권을 강조했다. 다자간 외교에 관해서는 당시 사회주의 입장이 우세한 국제여론이 전후 한반도 문제를 처리하던 정치회담에 반영되는 것을 우려했다.

• 한국콘텐츠학회논문지
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• 제20권11호
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• pp.216-227
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• 2020

두 국가가 본격적으로 외교적 협약을 진행하기 전 우호적인 분위기를 만들기 위해서나, 국가간 정치적 우호 관계를 지속하기 위한 목적 등으로 과학외교를 사용한다. 최근에는 과학기술이 국가 발전에 미치는 영향이 커짐에 따라서 과학외교에 대한 관심이 더욱 집중되고 있다. 과학외교를 수행하기 위해 두 국가가 서로 흥미를 가질 수 있는 협동연구주제를 찾는 것은 전문가 집단에 의해 추천에 의해 이뤄진다. 그러나 이 방법은 전문가의 주관적 판단에 의지하기 때문에 편향성과 이에 따른 문제가 존재한다. 개인적 및 조직적 편향, 유명한 연구자의 후광효과, 전문가마다 다른 추천기준 등이 있을 수 있다. 본 논문에서는 전문가 기반의 방식이 가지는 문제점을 극복하기 위해 한국에서 시도된 빅데이터 기반의 외교를 위한 연구주제 추천방법을 소개한다. 빅데이터를 분석하기 위한 알고리즘은 전통적인 연구분야인 계량서지학 뿐만 아니라 최신 딥러닝 기술을 사용한다. 제안된 방식은 한국과 헝가리 간의 과학외교에 사용되었으며, 데이터기반 주제선정 방식의 가능성을 확인할 수 있었다.

• Journal of Contemporary Eastern Asia
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• 제23권1호
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• pp.58-82
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• 2024

Former South Korean President Moon Jae-in implemented a project called the Peace Initiative, which prioritized a "peaceful and prosperous Korean Peninsula" as the core national agenda and involved using a peace-based frame instead of a unification approach to address inter-Korean relations from a different perspective. This initiative was evaluated in this study using a revised version of the pyramid model to assess the input-output-result process underlying the project and determine whether it generated results that differed from those achieved by the previous administration. To these ends, this research compared Moon's key presidential speeches with those of his predecessor, Park Geun-hye, as input, news commentaries and responses from major players as output, and the trend of perceptional and attitudinal changes in public opinion as results. Although Moon failed to accomplish significant policy effects on inter-Korean relations because of geopolitical challenges and the transfer of power to the conservative party, the analysis revealed that the input, output, and partial results of inter-Korean dialogue reflect some progress.