• Title/Summary/Keyword: Public Campaign

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Residents Participation in Environmental Problems and Public Environmental Education : Present Status and Improvement Measures (환경문제에 대한 주민참여와 사회 환경교육 : 현황과 개선대책)

  • 전의찬
    • Hwankyungkyoyuk
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    • v.3 no.1
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    • pp.47-54
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    • 1992
  • Residents Participation in Environmental Problems is essential for achieving better environmental. But, the Residents Participation in Korea is lack of popularity and still be situated in the level of only problem raises and protests afterwards. Public Environmental Education necessary for Residents Participation, is not a pratical education, because the education in the government side be performed mostly for the government employees and the environmental experts. To encourage the Residents Participation in Environmental Problems, the decision procedure of the environmental policies should by opened, and pratical movements. To enhance the Public Environmental Education, the NGOs' programs and mass-media campaign for environment should be enlarged and supported by the government.

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A Study on the PR Strategy of Public Library (공공도서관의 홍보 전략에 관한 연구- 서울의 공공도서관을 중심으로 -)

  • Lee, Man-Soo
    • Journal of Korean Library and Information Science Society
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    • v.38 no.1
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    • pp.3-28
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    • 2007
  • It is thought that the various PRs of public library are the PR within the jurisdiction. outside the jurisdiction, by print media. by audio-video media. by fixture. by event. by media outlet. by campaign, through cyber space. and through associated organization. But the strategy of PR from this study is followed. First. the team for PR should be organized. Second. the librarian for PR should be distributed. Third, the budget for PR should be raised. Forth. the organizations of community should be made the full use of for PR. Fifth, the media outlet of the community should be made the best use of. Sixth. the news letter published by public library should be utilized. Seventh. the internet homepage of public library should be made good use of.

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A Survey on the Utilization of Maternity and Child Health Service, and Service Requirement (보건소 모자보건실 서비스 이용실태 및 요구도 조사 연구)

  • Cho, Seong-Min;Kim, Il-Ok
    • Korean Parent-Child Health Journal
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    • v.6 no.1
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    • pp.1-17
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    • 2003
  • Thus, I studied Health services supplied by local health centers and the requirements of the inhabitants visiting the health care facilities. The purpose of this study was to provide basic material for the establishment of Health care policy and the development of health care businesses. The target places for this study were 4 health centers; Chungrang-Gu, Nowon-Gu, Eunpyung-Gu, Songpa-Gu, with 509 mothers who were visiting the Centers. The question items of this study concerned a total of 124 health-related services provided by the Health Centers. The data was collected for a total of 92 days; July 1st~September 30th, 1999. 800 questionaries were distributed and 559 answered, 509 were analyzed finally. The collected data were processed using the SAS program to get mean, standard deviation, percentage. Open questions were made to reveal the opinions of mothers using the health care center. The results were as follows : 1. Among the participants of the study, 49.7% were 25~29 years of age, 84.3% were house wives by current occupation, 56.2% were from 4~6 person households. 52.1 were educated at a high school level, and 43.6% were educated at a collage level. 2. The highest percentage(53.6%) of the users were spontaneous in their utilization of health care center. The major reason for using the Health care center is that it is free to 65.8% of those covered and of low cost to 19.3% of those covered. 3. The satisfaction level of those using the health care center appeared to be generally high. The general average value showed up as $3.027{\pm}0.519$. 4. The level of recognition of the value of the heath care center services was high, particularly in the basic item of diagnoses of pregnancy, particularly in the basic item of diagnoses of pregnancy. However, the satisfaction level of health care education In pregnancy is low at 20~40%. In the meantime, the level of recognition in breast- feeding benefits is high at 76.8%. 5. The rate of realizing health care center's service campaign was generally low at 10~20%. 41.3 of the people knew the advertizing material of the health care centers. 32.4% of the people knew the advertizing material of the health care centers. 32.4% of the people knew the campaign of health care center for importance of breast-feeding benefits. 30.1% of the people knew the campaign for testing congenital mechanism disease. In the meantime about 50% was recognised the health care centers campaign for the importance and time of infants vaccination. 6. The need for enhancement of health care center services was shown to be high as $3.266{\pm}0.676$ as an average, chicken pox vaccination being the most highly requested at $3.565{\pm}0.587.$. 7. Among the open questions, the additional service to be provided were as follows ; increase of campaign of health care center services, furnishing advertizing books in public locations, providing shuttle bus service to the health care centers, extension of desire for preventative injections, rest and play areas for the children of the families serviced, consultation rooms, etc.

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Health Education Strategies through the Use of Mass Media (매스 미디어를 이용한 보건교육 전략)

  • 최윤희
    • Korean Journal of Health Education and Promotion
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    • v.7 no.2
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    • pp.15-21
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    • 1990
  • It is evidenced that the mass media can play an important role in communicating information to the public. Although some campaigns have failed to achieve success, application of mass communication principles should increase the likelihood of effectiveness. Specifically, campaign strategies should attempt to select message sources that are perceived as credible by the audience. In designing and disseminating messages, the quality of content should be emphasiged as well as the quantity of presencation. The context of message reception should be carefully considered. Selection of channels depends on the configuration of source, superior for most purposes. The crucial role of precampaign audience analysis should not be overlooked.

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The Development of Public Campaign Message for Prevention of Hearing Loss (청력손실 예방을 위한 공공 캠페인 메시지 개발에 관한 연구: 20대 대학생을 중심으로)

  • Seon, Hye-Jin
    • Proceedings of the Korea Contents Association Conference
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    • 2019.05a
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    • pp.235-236
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    • 2019
  • 이 연구는 청력손실 예방 공익광고 메시지가 프레이밍 유형(긍정/부정)과 자기효능감 정보제공(유/무)에 따라 수용자의 청력손실 예방의도에 미치는 영향을 검증한다. 개별 참여자들의 개인적 특성으로 지각된 위험과 미래지향 시간관을 메시지 효과에 영향을 미칠 수 있는 변인으로 설정했다. 이를 통해 청력손실 예방에 대한 이해와 관심을 증진시키기 위한 캠페인을 진행할 때 메시지 전략측면과 실행의 효과면에서 메시지 내용의 표현방법과 효율적 전달방법에 대한 함의를 제시한다.

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Spent Nuclear Fuel Safety Evaluation Methodology (SSEM) for Storage and Transportation

  • Kim, Y.K.;Noh, J. S.;Lee, S.K.;Kim, T.W.
    • Proceedings of the Korean Radioactive Waste Society Conference
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    • 2017.10a
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    • pp.57-58
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    • 2017
  • New approach to achieve the safety goals in transportation and dry storage of SNF, so called SSEM has been proposed. The main concept of the SSEM is that it simplifies the reviewing processes of each campaign of the transportation or storage of SNF with standard format. This SSEM could be considered as a model case for assuring public that the SNF be managed safely.

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Linkage between Public Policy, Green Technology and Green Products on Environmental Awareness in the Urban Kuala Lumpur, Malaysia

  • Saifullah, Md. Khaled;Kari, Fatimah Binti;Ali, Md. Arphan
    • The Journal of Asian Finance, Economics and Business
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    • v.4 no.2
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    • pp.45-53
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    • 2017
  • The main purpose of this study is to investigate the factors that have an impact on public policy, green products and technology in Kuala Lumpur, given government initiatives to boost the environment awareness. The data used in this study was collected by distribution questionnaires randomly in six areas of Kuala Lumpur and 400 respondents were interviewed. Based on a literature review, three hypotheses were stated and tested using structural equation modeling (SEM). SEM is a statistical analysis method that involved two or more variables in analyzing structural relationships among the variables. The SEM model shows that green products and government policies have a direct influence on environmental awareness. However, green technology does not have a direct influence on environmental awareness. Since, knowledge on green technology does not have a significant impact on raising environmental awareness among the public, a much more pragmatic awareness campaign needs to be put in place to use green technology as a part of modern living. The study suggests that the urban population needs to be more aware of the environmental issue as cities tend to have better infrastructure to raise public awareness on green issues. Moreover, the government should increase the environmental awareness among younger generation through workshops, seminars, campaigns, and pamphlets.

An Analysis of Books Selected in 'One Book, One City' Reading Campaigns in the U.S.A. (미국의 '한 책, 한 도시' 독서운동 선정 책의 분석)

  • Yoon, Cheong-Ok
    • Journal of Korean Library and Information Science Society
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    • v.43 no.4
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    • pp.47-68
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    • 2012
  • The purpose of this study is to understand the direction of 'One Book, One City' community reading campaign by analyzing the characteristics of selected books, including their classification numbers, subject headings, publication dates, and genres. An analysis of lists of 'One Book, One City' Reading Promotions Projects' available from the website of the Library of Congress, the Center for the Books, and bibliographic records of 210 books from LC OPAC, shows the preference for the recently published American literatures in the genre of Bildungsromane and domestic fiction which describe the life of people with multi-cultural or ethnic backgrounds. It is confirmed that 'One Book, One City' community reading campaign has been consistently oriented to achieve the understanding and integration of a community by reading and discussion of one book.

Outcome of Breast Cancer Screening: A Lebanese Single Institution Experience

  • Kourie, Hampig Raphael;Daher, Alain;Matar, Dany;Antoun, Joelle;Salloum, Lony;Kattan, Joseph
    • Asian Pacific Journal of Cancer Prevention
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    • v.15 no.21
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    • pp.9471-9473
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    • 2014
  • Background: Since 2002, from October till December of each year, the Lebanese Ministry of Public Health conducts a mammogram based breast cancer screening campaign in the whole country for women over 40 years of age. These mammograms are performed free of charge in governmental hospitals or for reduced fees in private hospitals. The aim of this study is to analyze the direct impact of this campaign on cancer detection and subsequent treatment. Materials and Methods: Radiologic records of women screened with a mammogram during the campaign period from October till December 2012 at Saint Joseph Hospital, Baouchrieh, Beirut, were reviewed. Results of mammograms were reported using the ACR score. Women with ACR score ${\geq}4$ were tracked and investigated. Results: 900 screening mammograms were performed; median age was 55.2 years (range:31-81 years). Some 826 (91.8%) had an ACR score of ${\leq}2$; 66 (7.3%) an ACR =3 and only 8 (0.89%) an ACR=4. Thus, less than 1% (8/900) of all screened women were considered at high risk and needed a close follow-up. Among these 8 women, 4 underwent surgery for an early breast cancer, one had synchronous metastatic breast cancer and two were lost to follow-up. Conclusions: To coclude, Among 900-screened women for BC, less than 1 % (8 out of 900) were at high risk of hiding a BC (ACR=4), half of them benefited from early therapy (4 women out of 900) and one was a false positive. Larger studies on national level should be accomplished to have a complete data on breast cancer screening in Lebanon. The results of these studies can affect the Lebanese health policy regarding BC.

A Study on the Communication Effect of the Suicide Prevention Campaign Message: Focusing on Message Characteristics and Individual Difference (자살예방 캠페인 메시지의 커뮤니케이션 효과에 관한 연구: 메시지 특성과 개인차를 중심으로)

  • Sun, Hye-Jin
    • The Journal of the Korea Contents Association
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    • v.18 no.3
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    • pp.183-195
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    • 2018
  • This study attempts to analyze the effects of public advertising about suicide prevention and to investigate how the attitudes and perceptions of the message recipients differ according to the message framing type (positive vs. negative) and the appeal type (self-oriented/other-oriented). Positive messages, rather than negative messages, have a greater impact on people's respect for life and on attitudes to suicide. Respect for life attitudes were more positive among subjects who received an other-oriented message than among those who received a self-oriented message. Among the individual characteristics variables, the level of cognitive emotion regulation showed a significant impact on attitudes to respect for life and on attitudes to suicide.