• Journal of the Korean Society for Library and Information Science
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• v.16
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• pp.71-110
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• 1989

The purpose of this study is to investigate the influential factors creating the modern library thought in the latter part of Yi Dynasty. After Korea was forced to make a treaty opening up the country in 1876, Western civilization was introduced and reforms were carried out eventually. Various influential factors could be taken into consideration as follows. (1) The envoys to Japan after 1876 (2) Tourists party to Japan organized by Gentlemen in 1982 (3) The persons who studied abroad (4) Establishment of modern schools and development of publications: on the new learning. (5) News media and others Above all, the persons who studied abroad, such as Yu Gil Jun, Yun Chi Ho, etc., in early stage has contributed most to the extension of public recognition for modern library in Korea. Therefore it can be said that the formation of modern library thought in Korea was based on the theory of the Western library as was the Japan in the period of Meiji Restoration. Patriotic intelectualls in these days believed that reform of the educational system and the diffusion of knowledge was very much meeded in order to preserve an independent Korea and to build up national strength, and then nation-wide campaign for enlightenment was earried on. For that reason the movement of the national library establishment in 1906 also should be regarded from the same point of view, that is, as a part of the enlightenment campaign. Therefore it should not go unheeded that strong patriotism was always streamed under the ground of the library campaign as well as the new learning and new education campaign. Unfortunately every plan of Korean library movement had broken down and missed the chance for having experience of self-development because of the Japanese invasion.

• The Journal of the Korea Contents Association
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• v.21 no.6
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• pp.128-137
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• 2021

The purpose of this study is to examine the effect of sympathetic reactions to public service advertisement video messages produced for health campaigns. To this end, based on the empathy response scale proposed by Campbell & Babrow (2004), the empathy response to the images of nine health campaigns with themes of smoking cessation, tuberculosis, and suicide triggered fear of health risks and health behaviors (information seeking, preventive actions). As a result of the analysis, among the factors of empathy reaction, the reality of the message creative, the match of emotions, and the identification of the characters in the video each played a role in raising fear, and it is rather fear that logically understanding the situation that causes health problems through the health campaign video It was found that it played a role in reducing health information seeking behavior. On the other hand, it was found that the higher the degree of interest, such as sympathy for the characters in the video, among the factors of the sympathetic response to the health campaign, the higher the intention of preventive action to reduce the health risk.

• The Journal of the Korea Contents Association
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• v.21 no.11
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• pp.586-597
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• 2021

The purpose of the study is to investigate how females in the 2nd vaccination group(that is, women between the ages of 14-26) perceive cervical cancer, HPV vaccine, and the current campaign on HPV vaccine. In-depth interviews with 19 female college students between the ages of 20-26 revealed that the participants perceive the cervical cancer and vaccine as unimportant due to limited information; they were exposed to related information at random and there were lack of important information; and information provided were viewed as gender-biased. Moreover, social taboo-ness, cost and fear of its side-effects were found to influence women from getting vaccinated. Results show that participants want more fact-based and practical information, information that includes peers and men, as well as a campaign that has more frequent contact and accessibility. Findings of the study can be used for HPV prevention education in the future targeting women between the ages of 13-35. The study provides suggestion for future research and changes needed in HPV vaccine campaigns.

• Journal of the Korean Society for Library and Information Science
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• v.57 no.4
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• pp.161-184
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• 2023

This research is a case study of 'Seattle Reads', which launched in 1998 and has become the prototype of 'One Book, One City' Community Reading Promotion Campaign. The purpose of this research is to comprehend further the current state and future goals of 'Seattle Reads' as a typical 'One Book' program by documenting the characteristics of the 'One Book's selected for the past 25 years and their related events and activities. 'Seattle Reads' presented the model of 'One Book' program, which consists of the selection of 'One Book' for adult readers, its reading and discussion, and a variety of events and activities in the community. This analysis of 'Seattle Reads' demonstrates the continuity, consistency, self-reliance, and independence of a 'One Book' program, by reading and talking about 'One Book' by authors with diverse cultural and ethnic backgrounds, and trying to understand and integrate differences among people in the community.

• Korean journal of communication and information
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• v.55
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• pp.74-99
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• 2011

This article tries to find out some regulatory facts to improve and vitalize roles of social media such as facebook, twitter, etc in the election campaign. For this goal, a theoretical approach is based on the agnostic and open aspects of the regulation system of election. Case study and in-depth interview were used as research methods in this article. The results are as follows. First, some differences are in the election regulatory system regarding the roles of social media in UK, US, Japan and Korea. The election public sphere systems of these countries categorized to the types of legal factors to control political communications in election public sphere; free-speech oriented system(UK. US), limited free-speech oriented system(Korea), normative-oriented system(Japan). Second, most respondents answered they agreed with some improvement ideas to reflect needs of netizen and academic who suggest to minimize regulatory burdens on social media in the political communication during the election campaign.

• Journal of Korean Library and Information Science Society
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• v.34 no.4
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• pp.105-125
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• 2003

This study is on the reading movement of public library. The purpose of this study is to provide who and how to campaign reading for library users. In conclusion, I'd like to claim that the dean of public library have to make efforts first and the librarians also have to develop various programs for library users continually.

• Asian Pacific Journal of Cancer Prevention
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• v.17 no.sup2
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• pp.7-9
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• 2016

In order to help smokers quit easier, China has started to provide quitline service since 2004. There are two models for Chinese quitline service-the National Quitline Model, which provides only cessation service to smokers, and the 12320 Hotline Model, which integrates cessation counseling into public health hotline service and is currently adapted in public health hotlines in 28 provinces. A protocol of 4 counseling calls is used by 12320 Hotline. Three-month abstinence rate for clients is about 20%. The fact that most smokers who attempted quit don't seek cessation help or quitline service is not well known by the public are major constraints for quitline service in China. Effective advocating campaign should be implemented to propagate quitline. Diverse protocols targeting different subpopulation will also need to be developed to better service the public.

• Journal of Digital Convergence
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• v.16 no.5
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• pp.199-206
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• 2018

The current study investigated mediating effects of self-regulatory system in the context of public service announcements (PSAs). We conducted a survey to collect participants' orientation of self-regulatory systems, emotional response and evaluation of PSAs. A total of 70 undergraduate students with mean age of 22.49 (SD = 3.22). Results showed that emotional engagement to the PSAs is affected by ad liking and, in turn, directly influences intention to act as a campaign outcome. Furthermore, our findings suggested that promotion-oriented individuals are more likely to commit PSA messages than do the prevention-oriented individuals. Therefore, messages of the PSA campaign should include hope and aspiration, indicating the connection of accomplishment and advancement.

• Research in Community and Public Health Nursing
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• v.15 no.4
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• pp.517-527
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• 2004

Purpose: This research is to find a solution for educational work on high blood pressure control in public health centers by analyzing their current status. Method: It analyzed data from 133 public health centers that had been doing educational work on high blood pressure, through a questionnaire. Also, it developed recommendations by converging opinions from an expert group made of 25 people with nominal group technique. Result: The educational methods of public health centers did not make any approach to get to the goal of the work. The mass media education and campaign activities for the general public had just temporary and passive propensities. In education for patients, it did not use appropriate methods to present management techniques for diagnosis process of patients, medication management, self monitoring BP, and risk factors. Pocket book for monitoring high blood pressure was not focused on self-recording for self-management. The expert group recommended that educational materials for adults should be developed focusing on treatments and observance of risk factors through daily living, and those for children should be focused on basic understanding about diseases, and life style. Conclusion: Presenting direction and strategy of fundamental education work is needed for public health centers by giving them standard educational guidelines of managing high blood pressure nationally, and it is desirable that fundamental frameworks of educational materials should be developed and distributed by professional groups nationally.

• Hwankyungkyoyuk
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• v.3 no.1
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• pp.47-54
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• 1992

Residents Participation in Environmental Problems is essential for achieving better environmental. But, the Residents Participation in Korea is lack of popularity and still be situated in the level of only problem raises and protests afterwards. Public Environmental Education necessary for Residents Participation, is not a pratical education, because the education in the government side be performed mostly for the government employees and the environmental experts. To encourage the Residents Participation in Environmental Problems, the decision procedure of the environmental policies should by opened, and pratical movements. To enhance the Public Environmental Education, the NGOs' programs and mass-media campaign for environment should be enlarged and supported by the government.