• Journal of Korean Academy of Nursing
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• v.51 no.4
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• pp.442-453
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• 2021

Purpose: This study was conducted to assess public awareness and policy challenges faced by practicing nurses. Methods: After collecting nurse-related news articles published before and after 'the Thanks to You Challenge' campaign (between December 31, 2019, and July 15, 2020), keywords were extracted via preprocessing. A three-step method keyword analysis, latent Dirichlet allocation topic modeling, and keyword network analysis was used to examine the text and the structure of the selected news articles. Results: Top 30 keywords with similar occurrences were collected before and after the campaign. The five dominant topics before the campaign were: pandemic, infection of medical staff, local transmission, medical resources, and return of overseas Koreans. After the campaign, the topics 'infection of medical staff' and 'return of overseas Koreans' disappeared, but 'the Thanks to You Challenge' emerged as a dominant topic. A keyword network analysis revealed that the word of nurse was linked with keywords like thanks and campaign, through the word of sacrifice. These words formed interrelated domains of 'the Thanks to You Challenge' topic. Conclusion: The findings of this study can provide useful information for understanding various issues and social perspectives on COVID-19 nursing. The major themes of news reports lagged behind the real problems faced by nurses in COVID-19 crisis. While the press tends to focus on heroism and whole society, issues and policies mutually beneficial to public and nursing need to be further explored and enhanced by nurses.

• The Journal of the Korea Contents Association
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• v.17 no.10
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• pp.624-635
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• 2017

A variety of methods are used in public advertising to make message persuasive. In order for posters to be more appealing, one good way is to use synesthesia. This study analyzed how synesthesia were used for effective communication. The case analysis is based on the prize winning advertisements chosen by the Korea Broadcast Advertising Corporation. According to the study, synesthesia maximize the efficiency of information delivery. Secondly, in the public campaign posters, sight was the most frequently used sensory element, followed by touch, hearing, smell and taste, respectively. Third, visual tactility was mostly used in nature and environment related posters to effectively deliver the messages. In the topic of social community campaigning, visualization of hearing was applied the most. Lastly, when more than three multisensory stimulations were present in the public campaign, the strongest sense stimulus played the largest part in making message delivery more efficient. The results of this study are expected to provide a scientific basis for future campaign posters that synesthesia expression elements are applied.

• Asian Pacific Journal of Cancer Prevention
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• v.13 no.4
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• pp.1217-1224
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• 2012

Background and Aim: Less than 50% of oral cancer cases are diagnosed at early stages of the disease and this is in part due to poor awareness and lack of knowledge on the signs and symptoms of oral cancer. This study sought to measure the baseline awareness of oral cancer in Malaysia and aimed to increase public awareness and knowledge of oral cancer using a mass media campaign. Methods: Baseline awareness and impact of the campaign was measured using self-administered questionnaires sent via email to individuals. The campaign was aired on two national television channels and the reach was monitored through an independent programme monitoring system. Results: 78.2% of respondents had heard of oral cancer, and this increased significantly after the campaign. However, the ability to recognize signs and symptoms remains unchanged. We found that the level of awareness differed between the distinct ethnic subgroups and the reach of the campaign was not uniform across all ethnicities. Conclusion: This substantial study to measure the oral cancer awareness in Malaysia provides important baseline data for the planning of public health policies. Despite encouraging evidence that a mass media campaign could increase the awareness of oral cancer, further research is required to address the acceptability, comprehensiveness and effectiveness. Furthermore, different campaign approaches may be required for specific ethnic groups in a multi-ethnic country such as Malaysia.

• Journal of the Korean Society for Marine Environment & Energy
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• v.7 no.2
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• pp.98-103
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• 2004

Recently, a New Great Harbour Bridge between Mokpo City and Koha Island is planned to be built across Mokpo Inner Harbour, and Namak New Town is under construction adjacent to Mokpo. Citizels' concorn of and participation in 「Campaign for Shaping Mokpo into Beautiful Seaport」 are necessary to match the view of Mokpo harbour with natural scenery beautifully and with marine environment harmoniously. Citizens'ㄹ levels of consciousness of coastal and marine environment were ascertained through questionnaire surveys of local citizenry attitudes and opinions, and citizenry action plans for the conservation of coastal and marine environments around Mokpo harbour are suggested on the basis of the results of questionnaire surveys. Citizens' voluntary participations in local policy for the control of marine wastes production and in a campaign for the collections of marine debris and wastes around beaches and coastal areas are required. The operation of municipal sewage treatment plants is to be performed effectively and efficiently, and to be monitored and evaluated periodically by the general public, the local federation for environmental movement or NGO. The development and performance of marine environmental education programs and an enlightenment campaign for environment preservation are to be incessantly done in cooperation with local residents. Only when local government of Mokpo collects the public opinions and continues to shape Mokpo into international beautiful seaport in the direction of a reflex of public opinion, coastal and marine environment around Mokpo harbour can be kept in good condition with citizens' positive participation in citizenry long-term practical action plans for environment conservation.

• The Journal of the Korea Contents Association
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• v.14 no.7
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• pp.253-270
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• 2014

Public awareness campaign is the core factor of the national suicide prevention strategies. Korea's current campaign needs to be more systematically developed. This study analyzed the national-level campaigns for suicide prevention of New Zealand, USA, Ireland, Scotland, and Australia whose campaigns were known to be successful, and compared them with those of Korea. With the analysis framework based on the 'Guideline for Effective Health Communication Campaigns' by the U.S. Department of Health and Human Services, we examined the campaigns from the dimensions of (1) clarity of goals, (2) appropriacy of targeting strategies, (3) suitability of messaging strategies, and (4) efficiency of performance. The results show that effective campaigns for suicide prevention have the following common factors: (1) campaign appellations which include clear goals, (2) targeting at risk groups considering social contexts, (3) slogans which contains specific action guidelines, and (4) close relationships between public and private sectors. On this basis, future directions for more effective suicide prevention media campaigns in Korea are discussed.

• Journal of the Korea Convergence Society
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• v.8 no.12
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• pp.227-234
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• 2017

People believe donations are done by others who have the leisure time and money to do so. In addition, people distrust charity organizations because they aren't sure if the money is used properly which makes them hesitant to donate. In order to gain general public's trust and involvement, people need to start campaigning about trusting and donating to organizations. Looking into many different successful charity case studies, we can find how these different cases are attracting people and building their trust. Therefore, I propose the proper and effective ways to campaign for charity organizations through analyzing different case studies. The result shows that a campaign is most effective when arising amusement and curiosity in the general public. Also trust gets built in the minds of the public once the charity organizations became more transparent.

• Journal of Korean Library and Information Science Society
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• v.49 no.1
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• pp.149-171
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• 2018

The aim of this study is to investigate the library related campaign promises of the candidates for the heads of metropolitan governments and the superintendents of education between 1st and 6th nationwide local election in Korea. To do this, the library related campaign promises of 346 candidates were analyzed by analysing the official gazettes for elections digitally archived in National Election Commission of Korea. As a result, the campaign promises of the candidates were insufficient both in quality and quantity. The candidates for the heads of metropolitan governments showed low ratio of the library related campaign promises, excessive concentration on construction or installation of libraries and higher preference for small libraries than public libraries. The candidates for the superintendents of education showed relatively balanced distribution of the election promises on library fields. But the campaign promises related public libraries were insufficient and the campaign promises of school libraries did not reflect the major elements of school libraries and the context of school libraries in Korea.

• Asian Journal for Public Opinion Research
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• v.8 no.2
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• pp.67-104
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• 2020

Fake news and disinformation provoked heated arguments during Taiwan's 2018 local election. Most significantly, concerns grew that Beijing was attempting to sway the island's politics armed with a new "Russian-style influence campaign" weapon (Horton, 2018). To investigate the speculated effects of the "onslaught of misinformation," an online survey with 1068 randomly selected voters was conducted immediately after the election. Findings confirmed that false news affected Taiwanese voters' judgment of the news and their voting decisions. More than 50% of the voters cast their votes without knowing the correct campaign news. In particular, politically neutral voters, who were the least able to discern fake news, tended to vote for the China-friendly Kuomintang (KMT) candidates. Demographic analysis further revealed that female voters tended to be more likely to believe fake news during the election period compared to male voters. Younger or lower-income voters had the lowest levels of discernment of fake news. Further analyses and the implications of these findings for international societies are deliberated in the conclusion.

• Journal of the Korean Society of Costume
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• v.65 no.7
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• pp.75-85
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• 2015

The purpose of this study is to examine ways to vitalize cause related marketing (CRM) by proposing character T-shirts The campaign will employ Neo-Pop art, a genre popular with both companies and consumers. Study results are as follows: First, campaign T-shirts on the issue of human alienation resulting from digitalization can be utilized to generate financial profit that can be returned to society. This can lead to the acts of exchange for profit generation, public image improvemen of companies, and enhancement of their external status. As for the non-financial aspect, the campaign could lead to increased awareness of social issues and present opportunities to take actions of improvement. Second, the financial objective of character T-shirts dealing with environmental issue of sustainability involves brand distribution network support and revitalization of promotion such as shopping basket of love and eco-friendly store matching program for eco-friendly campaign. As for the non-financial aspect, it can help raise consumers' awareness of cause related activities such as crowd funding and fundraising and prepare opportunities of direct participation. Third, the financial objective of character T-shirts dealing with natural disaster relief activities on the global level involves brand recognition level increase and enhancement of positive association of companies through emergency relief and articles support as a result of drastic increases in casualties from nature disasters. As for the non-financial aspect, it can induce people's participation in relief activities and lead to the establishment of crisis response procedures. The information on the development of pop-art character T-shirts proposed in this study is expected to be used as basic information on cause marketing of fashion companies in the future, while providing inspiration to related fashion design.

• Journal of the Korean Society for Library and Information Science
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• v.58 no.3
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• pp.247-263
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• 2024

This research is a case study of 'One City One Book: San Francisco Reads' (Hereafter OCOB), which is an 'One Book' community reading promotion campaign, sponsored by San Francisco Public Library in California. In this research, the objective of OCOB as 'One Book' program, the characteristics of selected books, and major programs and events from 2005 to 2024 were examined. OCOB, while sharing a typical objective of 'One Book' campaign, which pursues to form a city-wide book club and promote reading and talking about 'One Book' among citizens, selected books which reflected cultural and ethnic diversities of San Francisco and its civic identity. San Franciscans reacted to the efforts of OCOB by actively participating in programs and events and borrowing the selected books. For the past 20 years, OCOB has demonstrated the continuity, consistency, self-reliance, and independence as a 'One Book' program, which pursues to better understand diversities and integrate communities, and is expected to continue as an important initiative, which is a strategic part of 'Cultural Amplifier' and 'Community Catalyzer' for 'Vision 2030' of SFPL.