• Asian Pacific Journal of Cancer Prevention
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• v.15 no.8
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• pp.3753-3756
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• 2014

Background: Cervical cancer is relatively common in Thai women, but the proportion of females receiving Pap smear screening is still low. Objective: The purpose of this cross-sectional study was to study factors related to cervical cancer screening uptake by Hmong hilltribe women in Lomkao District, Phetchabun Province. Materials and Methods: Interview data were collected from 547 of these women aged 30-60 years living in the study area and analyzed using multiple logistic regression. Results: The results showed that 64.9% of the study sample had received screening, and that 47.2% had attended due to a cervical screening campaign. The most common reason given for not receiving screening was lack of time (21.4%). The factors found to be positively associated with uptake (p value <0.05) were as follows: number of years of school attendance (OR=1.56, 95%CI:1.02-2.38), animistic religious beliefs (OR=0.55, 95%CI:0.33-0.91), a previous pregnancy (OR=6.20, 95%CI:1.36-28.35), receipt of information about cervical cancer screening (OR=2.25, 95%CI:1.35-3.76), and perceived risk of developing cervical cancer (OR=1.83, 95%CI:1.25-2.67). Conclusions: To promote the uptake of cervical screening, Hmong hilltribe women need to know more about cervical cancer and cervical cancer screening, and access to screening services should be provided in conjunction with existing everyday services, such as family planning and routine blood pressure monitoring or diabetes services.

• Journal of Korean Public Health Nursing
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• v.22 no.1
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• pp.62-73
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• 2008

Purpose: To examine the outcomes of a smoking cessation clinic at a public health center, in Hwasung city in 2006 and to examine the perceptions of the users regarding the clinic services. Method: 620 smokers who visited the smoking cessation clinic from January, 2006 to November, 2006 were enrolled. An instrument developed by the researcher was used to collect their perceptions. The instrument comprised 24 questions, on a 5-point Likert scale investigating the clinic services in terms of counseling time, environment, readiness of the counselors, counseling information, campaign method, medication use, and follow-up services. The general characteristics of the participants were collected from the database developed by the Ministry of Health & Welfare. The data were analyzed with frequencies, percentage, mean and standard deviation methods. Results: The outcomes of the smoking cessation clinic in Hwasung city in 2006 showed some limitations in terms of low-income group, female smokers, and young adult smokers. Conclusion: Strategies for solving these limitations were necessary to increase the effectiveness of the smoking cessation clinic. Clinic services focused on cognitive-behavioral therapy needed to be developed in accordance with chemotherapy. More effective publicizing campaigns of the clinic services also needed to be developed for more people to know about the clinic. Strategies to increase the accessibility for the people living far from the clinic were also necessary. Assessment of the smokers who did not visit clinic was also recommended in order to determine their intentions, or barriers to visit the clinic.

• The Journal of the Korea Contents Association
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• v.22 no.7
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• pp.116-125
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• 2022

The purpose of this case study is to investigate an empirical analysis on how public opinion spreads, when is the effect to occur, and how much effective. Data from the 19th presidential election period, specifically supporting rates for a candidate, Moon Jae-in were used. Results indicated that a supporting rate of increase were not linear and the points where the rate of increase is enhancing was 27-8%. It was 1.4 times higher than the previous period. Results providing this research is not appropriate for generalizability due to a characteristic of a case study, but this study has a value in trying to statistically analyze the accurate figures for how much 'majority opinion' is.

• The Research Journal of the Costume Culture
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• v.8 no.6
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• pp.949-963
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• 2000

Jambangee's advertisements in spring 1998 attracted public attention by the differentiating message of 'nationalism'. The purpose of this paper is to interpret Korean youth's culture of consumption, value, thought and culture expressed in these advertisements. The semiotic analytic method of F. Saussure and R. Barthe were used. Metaphor and metonymy as interpretive tools were used. Two levels of meaning, denotation and connotation were examined, and idelogies and mythologies were sought. Contrary to the most of jean advertisements which show youth, characteristic style, western life style and westernized beauty, refinement, materialism, and social differentiation, Jambangee's advertisement showed nationalism and patriotism. These advertisements criticized that preference of imported goods and ostentation of purchasing power brought crisis of economy and I.M.F. system. Jambangee's jeans symbolized as the meaning of nationalism and patriotism were suggested as a way to save our country. Jambangee's advertisements are meaningful. Because we had accepted western fashion passively so far, but for the first time Jambangee applied Korean design elements to jeans and gave new meanings to them through the 'nationalism'campaign.

• Journal of Korean society of Dental Hygiene
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• v.15 no.6
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• pp.1073-1082
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• 2015

Objectives: The purpose of this study was to examine the awareness and actual condition toward nonsmoking policy in Korean adult. Methods: A self-reported questionnaire was completed by 306 Korean adults between 20 to 60 years old from April 27 to May 26, 2015. The questionnaire consisted of general characteristics of the subjects, smoking status(3 items), nonsmoking status(9 items), and nonsmoking policy(7 items). Data were analyzed using SPSS 18.0 program. Results: Those who had alcohol consumption or not tried to participated in the nonsmoking program(p<0.05). There was a significant difference between nonsmoking education, cost of the nonsmoking education, and intention to stop smoking. Alcohol consumption is closely related to smoking and the appropriate approach to nonsmoking campaign must be done carefully on the basis of intention to stop smoking(p<0.05). Conclusions: As the government prohibits smoking in the public place, it is important the smokers to stop smoking by themselves and help the smokers to practice nonsmoking in their free will.

• Publications of The Korean Astronomical Society
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• v.30 no.2
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• pp.753-755
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• 2015

We had a campaign of observing the annular solar eclipse on 2012 May 21 by naked eye through eclipse eyeglasses to determine the limit line of annularity. As a result, we had about 15,000 reports through our website. In addition there were many observation groups for which about 30,000 people in total participated in the observations. The overall result was that the limit we observed by naked eye through eclipse glasses coincided with a prediction that took into account the lunar limb irregularity within the error of ${\pm}500m$. This error of the limit line location corresponds to about ${\pm}200km$ of the radius of the Sun.

• Iberoamérica
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• v.22 no.2
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• pp.99-122
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• 2020

The design and implementation of the so-called Mexican Fourth Transformation(Cuarta Transformacion, 4T), as an alternative form of government, faces daily the attack and violence of conservatism through a permanent campaign that seeks to instill fear in society, based on a web of lies that tries to create the image of a situation of political ungovernance in the public opinion. This work is a documentary analysis that accounts for the types of harassment of the conservative elite against the 4T; the objective is to show the forms of violence that threaten democracy. In conclusion, this study attempts to argue that the violence that conservative neoliberals caused against the 4T has its origin in that they feel threatened, because the reform policy of AMLO goes against their class interests.

• Asia Marketing Journal
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• v.19 no.2
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• pp.25-43
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• 2017

This paper addresses the central issue of whether it is effective for a firm to discourage the purchase of its own product in order to support a social cause. The objectives of this study were: a) to examine whether a cause-related self-prevention ad would stimulate more positive evaluations compared to promotional ad, particularly when the product category is more negatively socially accepted; and 2) to determine if a negative attitude toward the product could induce a boomerang effect of a selfprevention ad. Results from three experiments revealed that socially responsible prevention campaigns against firm's own product may be more effective for the product category negatively associated with social concerns or welfare. If products are more limited in the social context, communications of product prevention are beneficial to improve the public image of the brand. However, the self-hurting approach may be inappropriate for potential customers who currently possess a strong negative attitude toward the product.

• Journal of the Korean Society for Library and Information Science
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• v.51 no.3
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• pp.45-64
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• 2017

The purpose of this study is to understand the direction of the community reading campaign in the U.S.A. known as 'One Book, One City' reflected in the books selected for this campaign for the past 20 years in terms of their classification numbers, subject headings, publication dates, and genres. Analyzed are the author and state lists of 'One Book, One City' Reading Promotions Projects available from the website of the LC (Library of Congress) Center for the Books, and bibliographic records of 735 books selected in only one 'One Book' program, accessed from LC OPAC. Major findings include continuing influences of the all-time favorite 'One Book' selections, including To Kill a Mockingbird and the extension of their span of life through The Big Read, preference for the recent publications, importance of P (Literatures and Languages) Class (530 titles, 72.1%) and PS(American Literatures) subclass (307 titles, 57.9%) in the LC Classification Scheme, distribution of books in 43 genres, including domestic fiction, historical fiction, and psychological fiction, etc., the use of 535 unique LC subject headings and much interests in "City and town life" (10 titles) and "World War, 1939-1945" (8 titles), and prominence of subject groups which begin with "African American..." and "Woman..." out of 96 groups of subject headings. It is found that the subjects and focus of the selected books expand from integration, understanding, integrity to human rights, environment, peace, etc. The limitations of this study is that the influence of the selected books and the changes in communities are not properly analyed.

• Korean journal of communication and information
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• v.44
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• pp.223-247
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• 2008

The purpose of this study is to explore the anti-smoking message effects and smoking status on smoking belief attributes. Based on the health behavior theories such as theory of reasoned action, health belief model, and social cognitive theory, three factors are selected to investigate the effects of anti-smoking campaign messages. The balance of benefits and barriers, self-efficacy, and social pressure are selected as independent variables. Three two-way ANOVA were conducted. Results showed that the main effect of social pressure were found with the social smoking attributes. Interaction effects were found on the nonsmoker-social pressure group and the non-smoker-two sided message group. It is found that nonsmokers accepted these two anti-smoking messages easily as compared to smoker groups. No main smoking status was found in this study; it is believed that smoking is a habitual that is not changed easily because attitude formation takes time. Results revealed that the two-sided message video releases and the social pressure video releases were favored by both smokers and nonsmokers. This study contributes the theoretical framework that can be transferred to the practices of anti-smoking campaign. Also, the researcher produced the televised stimuli which is not common in health message studies. By using the televised message material, the research tried to solve the validity problem which is common in experimental design.