• The Korean Journal of Franchise Management
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• v.11 no.3
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• pp.19-26
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• 2020

Purpose: The old axion to put the customers first (e.g., customers are king, customers are always right) has been taken for granted in the service sector. In addition, many companies in South Korea are providing customer-first education for employees at their contact points to strengthen their competitiveness. However, excessive increase in the psychological power of the customer can lead to a problem of abuse of power, called 'Gap-jil.' Despite these concerns, most companies hardly discard policies to give high priority to customers because of the assumption that it enhances customer satisfaction leading to organizational performance. However, in recent years, some franchise catering companies have posted warnings about the abuse of power by customers, and a movement to pursue a power-balancing between service providers and their customers is spreading. Research design, data, and methodology: This research is conducted to reconsider the principle of the customer-first perspective and to create a basis for arguments that can solve the problem of abuse of power, which is recognized as a serious social problem. In this research, we test and analyze the effect of customers' psychological power in the context of a restaurant on expectation for service and response to service failure. Result: The result of an experimental study shows that the effect of psychological power on customer satisfaction can be somewhat negative. Also, customers with high psychological power are more likely to have high service expectations. Especially high psychological power of customers causes a difference in the expectation level of human factors such as employee attitude, while the difference in expectations of non-human factors such as restaurant atmosphere was not statistically significant. In addition, when customers with high psychological power encounter service failure situation, they are more likely to feel disappointment and regret with a service provider. Meanwhile, the effect of psychological power on complaining behaviors are not significant. Conclusions: The findings of this research provide meaningful implications that the service providers should reconsider their existing corporate culture and management policies that put customers first. In addition, the result of this research is provided meaningful opportunities to review the management philosophy for the company's customers and the education philosophy for the employee education.

• The Journal of the Korea Contents Association
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• v.22 no.5
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• pp.779-787
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• 2022

This study aimed to analyze the relationships among the middle-aged women's gender role conflict, resilience, and psychological well-being, and to examine the mediating model of resilience on gender role conflict and psychological well-being. Data were collected from July 28 to August 5, 2021 for 302 middle-aged women aged 40-65 years. The Gender Role Conflict Scale specialized for middle-aged Korean women, internal traits subscale of Ahn's Resilience Scales, and Ryff's Psychological Well-being Scale were used for this study. PROCESS Macro 3.5 Model 4 was used to analyze the mediating effect. Results revealed that the middle-aged women's gender role conflict was negatively correlated with resilience and psychological well-being. And, the middle-aged women's resilience was positively correlated with psychological well-being. Because both the direct effect of the middle-aged women's gender role conflict on psychological well-being and its indirect effect through resilience were statistically significant, it was found that the middle-aged women's resilience was partially mediating their gender role conflict and psychological well-being.

• Journal of Families and Better Life
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• v.30 no.3
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• pp.45-57
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• 2012

The purpose of this study was to investigate the structural relationships among different variables related to well-being. 748 elementary school students residing in Gumi-City, Pohang-City and Ulsan-City in Korea completed questionnaires about well-being, ego-resilience, self-esteem, basic psychological needs and parent attachment perceived by children. A variance-covariance matrix of this sample was analyzed using AMOS 19.0, and the maximum likelihood minimization function. The goodness of fit was evaluated via SRMR, RMSEA with a 90% confidence interval, CFI, and TLI. The results were as follows: First, children's ego-resilience, self-esteem, basic psychological needs and parent attachment were all found to have a significant direct effect on children's well-being. Second, children's self-esteem, basic psychological needs and parent attachment had a direct effect on children's ego-resilience. Third, children's basic psychological needs and parent attachment had a direct effect on children's self-esteem. Fourth, parent attachment had a direct effect on children's basic psychological needs.

• Journal of the Korean Society for Aviation and Aeronautics
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• v.28 no.1
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• pp.34-44
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• 2020

The purpose of this study is to identify the structural causal relationship among the psychological burnouts, job engagement and turnover intentions influenced by perfectionism of flight attendants to reestablish concepts by approaching their psychological difficulties and establish strategies for effective human resource management for airlines. The period of data collection was from August 1st to September 1st, 2019 by using online and offline surveys. A total of 208 answered surveys were used for analysis. The major results of this study showed that first, the perfectionism of flight attendants had an effect on psychological burn-outs, supporting Hypothesis 1. Second, the psychological burnout of flight attendants showed to have a negative (-) meaningful effect on their job engagement. Third, the psychological burnout of flight attendants showed to have a positive (+) meaningful effect on their turn-over intentions. Lastly, the job engagement of flight attendants had a negative (-) effect on their turnover intentions.

• Journal of Information Technology Applications and Management
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• v.26 no.1
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• pp.77-93
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• 2019

Recently, office workers are increasingly aware of the right to disconnect because of the pressure from strong connections with Internet messengers. In this study, we examined the reason why the perception of the right to disconnect increases and how to deal with it. This research model is that smart working and psychological attachment from work affect right to disconnect, and that open communication and gender moderate the intensity of these effects. To verify this research model, survey questionnaires were distributed to workers in smart working environments, and 400 data were collected and analyzed using Smart-PLS. As results of data analysis, it was verified that smart working and psychological attachment from work had a significant influence on right to disconnect, that open communication group had a lesser effect of psychological attachment from work on right to disconnect than closed communication group, and that women had a lesser effect of psychological attachment from work on right to disconnect than men. Organizations need to maintain a desirable level of right to disconnect in order to improve the quality of working life. But, if it is impossible, They need to change the way of communication more openly so as to absorb the burden of strong connection by Internet. And they need to perform task assignment or stress relief policy reflecting gender characteristics.

• International Journal of Advanced Culture Technology
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• v.12 no.2
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• pp.136-143
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• 2024

The purpose of this study is to analyze the mediating effects of major satisfaction, positive psychological capital, and job-Seeking Stress in the relationship between college students' self-directed learning and career preparation behavior. For this purpose, the study was conducted on 253 college students. The parallel mediation effect was analyzed using SPSS (24.0). Process Macro and Bootstrapping. The following results were confirmed. First, self-directed learning, major satisfaction, positive psychological capital, job-Seeking stress, and career preparation behavior were found to have a mutually significant influence relationship. Second, in the relationship between self-directed learning and career preparation behavior, major satisfaction, positive psychological capital, and job-seeking stress were confirmed to be variables that affect the parallel mediation effect and serial multiple mediation effect.Third, college students' self-directed learning was found to increase career preparation behavior through the mediating roles of major satisfaction, positive psychological capital, and employment stress. Therefore, in order to increase the career outcomes and success rates of college students, their own efforts, professors, and schools must create diverse environments and develop programs for college students' careers. Additionally, follow-up research must continue to supplement this.

• The Journal of the Korea Contents Association
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• v.21 no.12
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• pp.217-237
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• 2021

This study analyzed the effect of consumer psychological mechanism through ESG activities based on the importance of ESG in the market environment. With regards to this, 252 copies of survey data were collected subjecting consumers, and the hypothesis of this study was verified using Smart PLS 3.0 and SPSS 25.0. According to the results of data analysis, the results revealed that (1) Society and governance had a positive effect on psychological distance among ESG factors. (2) Psychological distance had a positive effect on purchase intention. (3) There was a difference in the effect of ESG activities and psychological distance according to the level of product involvement, but there was no difference in the effect of psychological distance on purchase intention. ESG is important from a consumer perspective through this study. And it was also confirmed that consumer perspective was different according to the level of involvement. Although previous research has mainly focused on the investor perspective, this study was analysed on ESG activities and consumer behavioral intentions. Therefore, it is expected to lay the foundation from a marketing perspective on ESG for subsequent researchers.

• Journal of Families and Better Life
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• v.25 no.4
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• pp.169-179
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• 2007

The purpose of this study was to examine the effect of mother's psychological control, children's behavioral autonomy and self control on children's behavioral problems(depression, anxiety, withdrawal, and aggression). The subjects were 293 6th graders residing in Cheonan. It was found that children's perceptions of mother's psychological control was significantly related with the level of children's depression, anxiety, withdrawal, and aggression. In addition, Children's behavioral autonomy was significantly predictor of depression and anxiety. Children's depression and aggression were influenced by self control of children. Finally the relative effect of mother's psychological control, children's behavioral autonomy and self control on problems behavior were as follows. Children's depression and anxiety were predicted by mother's psychological control. The other side withdrawal problem. was influenced by mother's psychological control on boys, by self control on girls. The children's aggression was influenced by self control in all cases.

• Asia-Pacific Journal of Business
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• v.11 no.3
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• pp.291-306
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• 2020

Purpose - This study attempts to expand the realm of country-of-origin theory to incorporate the relevant cultural-psychological variables (i.e., ethnocentricism and psychological distance). Design/methodology/approach - This sttudy verified the effects of the two antecedent variables on the consumers' purchase intention of Korean prducts. For this purpose, the study implemented survey questionnaire mathod on respondents living in Liaoning Province of China. Findings - The study result confirmed the relationship betweencountry image, product attitude, and purchase intention of Korean products. Also, the study found that ethnocentrism adversely affects Chinese consumers' purchase decision on Korean products. Finally, the study confirmed the that psychological distance moderates the relationship between country image (ad product image) on purchase intention. Research implications or Originality - The study provides useful implications on the studies focusing on the country-of-origin effect in that it confirmed the effets of cultural-pychological variables such as ethnocentrism and psychological distance. The result also offers useful corporate strategies for the companies entering Chinese market particularly in segmenting the market based on such cultural-psychological variables.

• Human Ecology Research
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• v.60 no.4
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• pp.535-547
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• 2022

This study aimed to examine the effect of parental psychological control on adolescents' non-suicidal self-injury and verify whether this effect is mediated by depression. In the first survey of 647 middle and high school students, only those who had experiences of non-suicidal self-injury were selected (136 adolescents). For data analysis purposes, descriptive statistics for each measured variable and Pearson's correlation coefficients among research variables were calculated. In addition, Process Macro - Model 4 by Hayes (2013) was used to investigate the mediating model. Finally, the bootstrapping method was applied to confirm the significance of the mediating effect. The results of this study were as follows. First, parental psychological control and depression directly affected the frequency of non-suicidal self-injury among adolescents. Second, depression mediated the relationship between parental psychological control and non-suicidal self-injury. In conclusion, the more parents controlled their children's psychological factors, the higher the level of depression among adolescents, and as a result, the higher the frequency of non-suicidal self-injury. These findings suggest that educational intervention on parental psychological control is important to prevent and reduce non-suicidal self-injury; however, psychotherapy intervention that reduces the levels of depression should also be required.