• Journal of Industrial Convergence
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• v.2 no.2
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• pp.47-68
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• 2004

The term "social marketing" was first introduced in 1971 to describe the use of marketing principles and techniques to advance a social cause, idea, or behavior. Social Marketing is a strategy for changing behavior. It utilizes concepts of market segmentation, consumer research, product concept development and testing, directed communication, facilitation, incentives, and exchange theory to maximize the target adopters' response. Social marketing requires knowledge of each target-adopter group, including its 1. social demographic characteristics, 2. psychological profile and 3. behavioral characteristics. To know the target adopters in these three related ways enables social marketer to make more accurate predictions. In addition to differentiating among and selecting target adopter groups, the social marketer will identify influence-holding groups, or influentials, who can affect a program's success. Great changes and opportunities exist to produce changes in the ways that individuals and groups think and behave and in meeting human needs. The balance of the scales of social change, we hope, will shift away from the use of force and violence to the use of persuasion and voluntary action. I trust that this dissertation will be useful highlighting the strategies and means of peaceful, planned social change designed to elevate the quality of life.

• Journal of Wellbeing Management and Applied Psychology
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• v.7 no.2
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• pp.57-66
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• 2024

Purpose: As environmental and social problems such as disasters caused by climate change and the rapid transition to an ultra-aging society are rapidly emerging, the voluntary participation of citizens in civil society is a good alternative to solve various social problems, and the necessity and role of volunteering is gradually being emphasized. Research design, data, and methodology: This study examined the motivation and satisfaction of volunteer participation and conducted a comparison analysis, focusing on the 2013 Beautiful Store Volunteer Satisfaction Survey and the 2021 Volunteer Satisfaction Survey data. Results: To summarize the main results of the study, first, the motivation to start volunteering was to respond that the individual's subjective disposition influenced the motivation to start volunteering. Second, volunteer participants were able to gain recognition and psychological comfort through volunteer activities. In addition, the satisfaction of the part that increases the confidence of volunteer participants can be seen as a positive change in volunteer work. Third, in relation to the continuity of volunteer work, it was found that problems related to managers and conflicts between organizations and individuals were largely emerging as factors that caused them to quit volunteering. Conclusions: Volunteers should be more interested in cooperation and communication and promote discussions on improvement for sustainable service in communication between other volunteers and managers.

• Journal of Service Research and Studies
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• v.13 no.2
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• pp.146-160
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• 2023

The spread of non-face-to-face services due to the COVID-19 pandemic has brought many changes in consumers' purchasing behavior and attracted much attention to new services. Could trying new services caused by this sudden environmental change alter consumers's choice patterns? This study proposes the research question of whether these new service experiences can change consumers' existing choice behavior, especially for risk-averse consumers who maintain their existing choice behavior or prefer safe alternatives. In this study, we examined whether trying out an unmanned payment services, one of innovative services that emerged after the pandemic crisis, can change the existing choice behavior of risk-averse consumers, i.e., make them more likely to prefer risky alternatives to safe alternatives. To accomplish these research goals, this research conducted one pilot survey and one study. The results of pilot survey showed that the stronger the prevention-focus tendency, the lower the self-efficacy to use the innovative service, with a negative relationship between them. Based on these findings, the study used an experimental method to examine the interaction effects between the use of innovation services and consumers' regulatory focus in a choice behavior and to explore the psychological mechanisms behind them. According to the results, it is found that prevention-focused consumers were more likely to choose risky alternatives and dissimilar extended brands following a trial of an unmanned payment service compared to not using that service. In contrast, promotion-focused consumers did not show different choice patterns regardless of following a trial of an innovative service. Furthermore, these results for prevention-focused consumers confirm the role of self-efficacy as a psychological mechanism. These findings shed light on the role of self-efficacy which has discussed in positive psychology into marketing area. Moreover, practical and academic implications are suggested by the finding that behavioral change occurs in risk-averse consumers, who are known to be hesitant to try new behaviors, indicating market expansion related to potential consumers for the use of the innovation services.

• Research in Community and Public Health Nursing
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• v.6 no.1
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• pp.98-113
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• 1995

The purpose of this study were two fold : first, to determine the effect of aerobic exercise on BP, pulse rate, body fat, body weight, symptoms of sterss response: and secondly, to apply the aerobic exercise on nursing practice in the healthy or ill subjects. In an attempt to investigate the physiological and psychological effect of exercise, a quasi -experiment, non-equivalent control group pre-test & post-test design was planned. Experiments were carried out from July 4, through August 30, 1994 with 37 subjects conveniently sampled from K & Y sports center located in Taejon. The 37 research subjects were assigned to experimental(16 subjects) and control(21 subjects) groups. Aerobic exercise was carried out for experimental group from three times to five times a week for 6 weeks in aerobic center. Data were analyzed with t-test, mean, per centage of change using SAS program. Results were obtained as follows: 1) Systolic blood pressure (M=123.75mmHg, % of change=1.12%) and diastolic blood pressure (M=74.38mmHg, % of change=5.79%) was increased on that of experimental group after 6 weeks experiment. But there was no significant difference between experimental group and control group. 2) Body weight was decreased on that of experimental group(M=56.54Kg, % of change=-1.60%) and that of control group(M=52.05, % of change=-0.99%) after 6 weeks. But there was no significant difference between experimental group and control group. 3) Body fat was decreased on that of experimental group(M=30.53%, % of change=-3.60%) and that of control group (M=28.75%, % of change=-3.52%) after 6 weeks. There was no significant difference between experimental group and control group. 4) Pulse rate was decreased on that of experimental group(M=69.19회/min, % of change -8.43%) and that of control group(M=76.0회/min, % change -0.07%) after 6weeks. There was significant difference(t=-2.621, P<0.05) between experimental group and control group. 5) Symptoms of stress response were decreased on that of experimental group(M=0.97) and that of control group(M=1.15) after 6 weeks. There was no significant difference between experimental group and control group. Therefore, adherence to aerobic exercise for 6 week seem to be affected mainly pulse rate of subjects. A futher study is necessary to determine the difference in the effect of variety exercise, programs, to study over 6 weeks, to produce professional educational program for exercise speciality nurses.

• The Journal of the Convergence on Culture Technology
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• v.4 no.2
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• pp.97-105
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• 2018

This study examined the psychological process in which Facebook access motivation impact upon offline interpersonal relationship change and continuance usage intention of Facebook, A questionnaire was administered to 420 college students in the Busan, and Gyeongnam provinces This research resulted in a number of key findings: First, Facebook access motivation of maintenance of social connection had a positive influence on offline interpersonal relationship change. Second, Facebook access motivation of social pressure from others had a positive influences on offline interpersonal relationship change. Third, Facebook access motivation of habitual use had a positive influences on continuance usage intention of Facebook, Fourth, Offline interpersonal relationship change mediates between Facebook access motivation of maintenance of social connection & Facebook access motivation of social pressure from others and continuance usage intention of Facebook, This study reveals that, Facebook access motivation of maintenance of social connection and Facebook access motivation of social pressure from others were a significant predictors of offline interpersonal relationship change, and Facebook access motivation of maintenance of social connection and Facebook access motivation of social pressure from others indirectly affected continuance usage intention of Facebook through the offline interpersonal relationship change.

• Korean Institute of Interior Design Journal
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• no.28
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• pp.60-67
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• 2001

Built-up environments by humans are cultural byproducts which combine social ideology and architectural paradigm. The process of modernization in the Western countries has the characteristic of decisive paradgm based on materialism. Therefore, environmental design in modern world failed to focus on the essential features of humanity which are the subject of space and replaced it for objective and unilateral architectural environments, instead. Environment without supporting the human psychological and complicated behaviorism is as same as the hardware without the vitality. under these regards, this study will cover the design approach of pattern language as a design method of environment design. The purpose of design approach by pattern language lies in creating the space of flexibility, adaptability and strong vitality. It is summed up as humanization in space and it helps the user to verbalize individualized space language for their own. The range and method of in the study attribute to the pattern language of Christopher Alexander and a researcher' method on them. In premise that human behavior ought to the multilateral and indefinite under rapid change of circumstances in modern world, th study tried to find the design method stimulating creative behavior of human being.

• Journal of the Korean Institute of Educational Facilities
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• v.20 no.4
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• pp.3-10
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• 2013

Basic precondition for effective curriculum on learning activities to take place, the internal and external environment of the school facilities, improve the environment of the classroom space and etc. Specifically, the use of classroom space, hardly learners improve their academic motivation to achievement tend to concentrate within the party regularly scheduled class hours. Physical environment surrounding them is giving considerable impact for behavioral psychological and bodily change of the learners. In this study, we are focused on the form of the learner in the general classroom space and classroom environment that can increase the learning effect will be examined. Consequently, What is appropriate classroom environment for learning increase the concentration of elements are presented.

• The Research Journal of the Costume Culture
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• v.6 no.4
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• pp.84-103
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• 1998

The purpose of this study si focused on Futurism style and contemporary fashion in the 20th century, by researching the Giacomo Balla, Fortunato Depero, Tullio Crali, Erenesto Thayate characteristics fashion design. The results of this study are following as : The general traits of Futurism style are classified with aesthetics, formative characteristics. First, aesthetic characteristics are based on H. Bergson's life-phylosophy and F. Nietzche's art theory. Second, formative characteristics is Dynamism. Futurism Dynamism are classified with psychological Dynamism and physical Dynamism. Futurism trends in the costume : first, dynamism in fashion design, second, asymmetrical balance, third, formativeness, forth, technology, fifth, anti-traditionalism. Dynamism are expressed textile, pattern and costuem shape in contemporary dress. Asymmetrical balance are expressed costume silhouette shape and framework through the geometrical asymmetrical balance. Formativeness are agree with Paco Rabanne's fashion design expressed body and movement and phychological world of human through the secondly fabric. Technology are expressed new mechanical dynamism in used technology art and new fashion material by metal. The last, anti-traditionalism is recognized new value and idea in fashion.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2001.05a
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• pp.121-124
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• 2001

Using ordors with the different concentration of essential oils, e studied the effect of a pleasant olfactory stimulation on physiological responses. we examined psychological response, mental task and changes in cardiac, immunity and EEG in responses to 150times solution (feel easily) and 500times solution (feel with difficulty) which of essential oil (called PCK) were diluted in propylene glycol, and neutral (water). The 150times solution that was felt pleasant produced significant differences (p<0.05) in relative power change of beta activity in the left frontal region (Fp1, F3, F7) of the brain, and heart rate (HR) deceleration after mental task. these results are consistent with substantial research that has documented cardiac and EEG responses to pleasant stimuli. What is more, 150times solution increased the concentration of s-IgA know as an index of immunity.

• Journal of the Korean Society of Food Culture
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• v.26 no.1
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• pp.80-85
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• 2011

This study analyzed consumer attitude, habit strength, subjective norm, a pros evaluation, and intention to consume to estimate perceptible variables that affect apple consumption. Data were collected from 207 men and women through a selfadministrated questionnaire. A partial least squares regression was conducted as one of structural equation models to estimate and test hypotheses. The results showed that attitude, habit strength, and the pros evaluation affected the intention to consume apples, and that the intention increased apple consumption. The results also showed that some marketing strategies are needed to promote apple consumption and to make consumers change their intention, to develop habits for eating apples by changing their diets, and to impress upon them that apples are good for health. This can be interpreted as meaning that it is most important to understand consumer behavior, particularly consumer psychology, which is reflected in the recent trend of marketing that concentrates on meeting the consumer's needs rather than the producer's.