• Title/Summary/Keyword: Psychological Mechanism

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A Study on Consumption Emotion of the Appearance Management Behaviors in University Students (남녀대학생의 외모관리행동에 관한 소비감정 연구)

  • Lee, Je Sung;Lee, June Young
    • Fashion & Textile Research Journal
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    • v.19 no.6
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    • pp.712-722
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    • 2017
  • Attention to appearance is a common concern for all. Images created by appearance play an important role in judging people in terms of social life in contemporary society. This study investigated general behaviours of appearance management behaviours of both male and female college students, and categorised consumption emotion experienced by appearance management. In this regards, it was examined how consumers' psychological mechanism of consumption emotions influences consumers' satisfaction and their behavioural intentions. The main results are as follows: First, female students invest more time and money into appearance management compare to male students and have a higher level of attention. Secondly, both male and female students experience a variety of consumption emotions in appearance management behaviours. According to gender, female students show a higher level of positive and negative consumption emotions than male students. Thirdly, there are five emotional types (Confidence, Annoyance, Refreshment, Enjoyment, Anxiety) as the result of the consumption emotional typology in terms of appearance management behaviours of male and female university students. Fourthly, there are different emotional groups which influence consumers' satisfaction or behavioural intention according to gender in appearance management behaviour. In general, emotional groups such as 'Confidence, Delight and Anxiety' have a positive influence on consumers' satisfaction and behavioral intention, and 'Annoyance' composed of negative emotions have negative influence. In this respect, this research can contribute to beauty product development and marketing strategy with reflecting consumption emotion, and better understanding of consumption culture of university students which plays a pivotal role in appearance management behavior.

Expressive Methods of Uncanny Image in Contemporary Fashion (현대패션에 나타난 언캐니 이미지의 표현방법)

  • Yu, Arim;Suh, Seunghee
    • Journal of the Korean Society of Costume
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    • v.65 no.6
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    • pp.99-111
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    • 2015
  • The purpose of this study is to identify the expression methods of uncanny images shown in contemporary fashion through the visual expression methods of plastic arts. The study results are as following. First, there is a concept-forming element of 'The return of Repressed', which is a psychological mechanism for generating uncanny sets to the component of 'repression' and 'return'. 'Repression' herein consisted of 'unconsciousness', 'the other', and 'anxiety', while the return was composed of 'trauma' and 'repetition compulsion'. Second, there are visual expression methods of the uncanny in contemporary art. The subject of 'repressed things' was expressed as grotesque and having a terrible look. 'Fragmented body' was analyzed as 'dismantling' by mutilation, 'combination' placing cut body parts in other places, and 'damage' suffering from an illness or accident. 'Fear of death' was shown as 'anatomy' reminiscent of death and 'iconography of death' meaning return of the dead. 'Post-human' was a surrealistic being such as a monster and mechanized human, and was analyzed as 'gene variation' and 'cyborg'. Third, the methods of visual expression of the uncanny reflected on contemporary fashion was analyzed as 'fragmented body', 'fear of death', and 'post-human'. 'Fragmented body' appeared as the object reminiscent of the fragmented body, 'dismantling and combination of the body', and 'damage of the body' through the distortion of the clothing construction principle. 'Fear of death' visualized the characteristic elements of the subject reminiscent of death as 'iconography of death' and 'symbolic object of death' through the motif. 'Post-human' was the description of the subject beyond the body's function and form, and was shown as 'gene variation' and 'cyborg'.

Instagram User's Contingent Self-Esteem and Depression: A Mediating Role of Upward Social Comparison (인스타그램 이용자의 조건부 자아존중감이 우울 경험에 미치는 영향: 인스타그램 내 상향 비교의 매개효과를 중심으로)

  • Cho, Seong-Yun;Noh, Hwan-Ho;Lee, Byung-Kwan;Rim, Hye Bin
    • Science of Emotion and Sensibility
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    • v.23 no.3
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    • pp.91-102
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    • 2020
  • Contingent self-esteem can be maintained by meeting the standards of social or introjected values. This study investigated whether social media-related contingent self-esteem was associated with depression in Instagram users; in a sample of 319 Instagram users, we examined the effect of contingent self-esteem on depression and the mediating effect of upward social comparison on this theorized relationship. The study findings indicated that higher contingent self-esteem predicted higher levels of depression for a week in Instagram users, which could be explained by the upward social comparisons made on this application, and showed that Instagram users with higher contingent self-esteem tended to compare themselves with other users they considered superior, thereby increasing their depression. This study provided evidence for the mechanism underlying the association between using social media and psychological well-being and indicated the vulnerability of contingent self-esteem within the social media context. Other implications and future research directions were also discussed.

Recent Developments in the Use of Intralesional Injections Keloid Treatment

  • Perdanasari, Aurelia Trisliana;Lazzeri, Davide;Su, Weijie;Xi, Wenjing;Zheng, Zhang;Ke, Li;Min, Peiru;Feng, Shaoqing;Zhang, Yixin;Persichetti, Paolo
    • Archives of Plastic Surgery
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    • v.41 no.6
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    • pp.620-629
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    • 2014
  • Keloid scars are often considered aesthetically unattractive and frustrating problems that occur following injuries. They cause functional and cosmetic deformities, displeasure, itching, pain, and psychological stress and possibly affect joint movement. The combination of these factors ultimately results in a compromised quality of life and diminished functional performance. Various methods have been implemented to improve keloid scars using both surgical and non-surgical approaches. However, it has proven to be a challenge to identify a universal treatment that can deliver optimal results for all types of scars. Through a PubMed search, we explored most of the literature that is available about the intralesional injection treatment of hypertrophic scars and keloids and highlights both current (corticosteroid, 5-fluorouracil, bleomycin, interferon, cryotherapy and verapamil) and future treatments (interleukin-10 and botulinum toxin type A). The reference lists of retrieved articles were also analysed. Information was gathered about the mechanism of each injection treatment, its benefits and associated adverse reactions, and possible strategies to address adverse reactions to provide reliable guidelines for determining the optimal treatment for particular types of keloid scars. This article will benefit practitioners by outlining evidence-based treatment strategies using intralesional injections for patients with hypertrophic scars and keloids.

A Study on Development Evaluation Modeling Internal Landscape in Tunnel Considering Human Sensitivity Engineering (감성공학을 고려한 터널 내부경관 평가 모형개발에 관한 연구)

  • Wang, Yi-Wau;Kum, Ki-Jung;Son, Seung-Neo;Yu, Jai-Sang
    • International Journal of Highway Engineering
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    • v.12 no.1
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    • pp.9-20
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    • 2010
  • This study was intended to identify, among various characteristics of tunnel, the relationship between the design factors comprising the driver's psychological stability, easiness and the sensitivity and then to suggest the mechanism for evaluating the tunnel view, and to that end, the study attempted to evaluate the relations between the physical elements comprising the tunnel shape and the variation of driver's emotional recognition, thereby proposing the measures to create the scenic environment. As a result of LISREL modeling to identify the characteristics of emotional recognition to tunnel view, the elements affecting tunnel view appeared to be emotional image created by the combination of elements comprising the tunnel view. Such emotional image can be explained by design elements and individual characteristics, and the effect of design element appeared to be greater than individual characteristics. The relations between individual characteristics and design element appeared to be positive (+) and the relations between the "safety" and "variability" was significant. And the "safety" have had greater effect on view recognition than "variability", indicating that the drivers tend to give more importance to "safety", but also require the "variability"on the other hand.

Study on Correlation between Four Constitution Characteristics and Hwa-byung - Based on Hwa-byung Epidemiologic Study Data - (체질특성과 화병의 상관관계에 대한 연구 - 화병역학연구 자료에 기반하여 -)

  • Suh, Hynu-Uk;Chung, Sun-Yong;Kim, Myoung-Geun;Kim, Jong-Woo
    • Journal of Oriental Neuropsychiatry
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    • v.22 no.2
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    • pp.15-25
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    • 2011
  • Objectives : The aim of this study was to find correlations between characteristics of Four constitution and Hwa-byung. Methods : Clinical data were collected from Hwa-byung Epidemiologic study data. we selected 130 self-labelled Hwa-byung patients data and 83 of them were diagnosed as Hwa-byung by SCID. We used Hwa-byung SCID, Hwa-byung scale, CES-D, STAI, STAXI and Personality and Physiological Symptom Questionnaire(PPSQ) as evaluation tools. We performed statistical analysis of each 2 groups, self-labelled Hwa-byung group(N=130) and diagnosed Hwa-byung group(N=83). Results : 1. In self-labelled Hwa-byung group, Greater yin score showed significant negative correlation with 3 indices of Hwa-byung scale and significant positive correlation with 1 index. Lesser yin score showed significant positive correlation with 6 indices. In diagnosed Hwa-byung group, Greater yin score showed significant negaitive correlation with 5 indices. In both groups, Lesser yang score showed no significant correlation with any indices of Hwa-byung scale. 2. In self-labelled Hwa-byung group, Greater yin score showed significant negative correlation with both trait anger score and state anger score of STAXI. Lesser yin score showed significant positive correlation with trait anxiety score, state anxiety score and CES-D score self-labelled Hwa-byung group. Lesser yang score showed significant positive correlation with anger-out score of STAXI. But Lesser yin score showed significant negative correlation with same index diagnosed Hwa-byung group. Conclusions : 1. The higher Greater yin score, suppression or denial, psychological defense mechanism, become more stronger. 2. The higher Lesser yin score, anger-out tendency become more weakened and increased prevalence of Hwa-byung symptoms. 3. The higher Lesser yang score, anger-out tendency become more stronger.

A Study of Ethnic Images Found in Modern Sports Fashion (현대 스포츠패션에 나타난 에스닉 이미지 연구)

  • Kim Eun-Kyoung;Chae Keum-Seok
    • Journal of the Korean Society of Clothing and Textiles
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    • v.30 no.7 s.155
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    • pp.1054-1065
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    • 2006
  • This study aims to provide basic data conducive to developing popular and international products by analyzing the mechanism, factors and design of ethnic sports fashion incorporating ethnicity and sports sense that may satisfy the physical and psychological needs of modern humans who tend to seek 'well- being'. The methodology includes literature reviews and positivist study, and visual materials include domestic and foreign fashion magazines, newspapers, fashion journals, ad photos, collection photos, and internet that cover colors, materials, detailed sports fashion design that are considered to have an ethnic image. Its scope is limited to the period from 2000 through 2005 S/S. The results of study are as follows: First, sports fashions through incorporation of sports emotion and fashion, mixes and matches existing formal wear, casual wear, or leisure wear with sportswear, or introduces and utilizes materials, details, accessories, or image from sportswear. Second, 1) from the changes by year in sports fashion, ethnic images were strongly expressed by the influence of naturalism in the early 1990s, and functional sports fashion has been fused with ethnic image with functionalism becoming stronger and wellbeing trend expanding from the mid 1990s through 2000s. 2) The cause of ethnic image in sports fashion included hybrid, multi-culturalism, and naturalism. Third, the ethnic images revealed in the sports fashion designs of Prada, Louis Vuitton, Gucci, and Y3 are simple and unique based on functionality and activism.

Teaching Addition and Subtraction with Reduction in Elementary Mathematics Textbooks (수학 교과서에 나타난 계산 지도 방법의 변화 - 두 자리 수의 덧셈과 뺄셈)

  • Kang Wan
    • Journal of Elementary Mathematics Education in Korea
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    • v.4 no.1
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    • pp.21-37
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    • 2000
  • Although methods about teaching basic principles and skills of addition and subtraction is long traditional, view points of interpreting those algorithms and ways of introducing those calculating skills are various according to textbooks at each historical stage of elementary mathematics curriculum development in Korea. The 1st and 2nd stage shows didactic transpositions less systemic. In the 3rd and 4th stage, didactic devices, which were influenced by the new math, for help of understanding the principles of addition and subtraction muchly depends on mathematical and logical mechanism rather than psychological and intellectual structure of students who learn those algorithms. Relatively compromising and stable forms appear in the 5th and 6th stages. Didactic transpositions in the 7th stage focus on the formation of mathematical concepts by exploration activities rather than on the presentation of mathematical contents by text. Anyone who wishes to design an elementary mathematics textbooks based upon the constructive view should consider the suggestions derived from such transition.

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An Eye-tracking Study: Consumer Perceptual Processing of SPA Brand Extensions (Eye-tracking 연구: SPA 브랜드 확장에 대한 소비자 지각 과정)

  • Kang, Jungsuk
    • Science of Emotion and Sensibility
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    • v.18 no.4
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    • pp.87-98
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    • 2015
  • As SPA brands are growing in Korean apparel markets, they are extending their well-established brands into new markets (i.e., SPA brand extensions). To investigate psychological mechanism underlying SPA brand extensions, this study conceptually proposed such consumer information processing of SPA brand extensions as (1) perception of similarity between SPA brand extensions and their original brands and (2) evaluations on the SPA brand extensions (i.e., attitude and purchase intent). For hypothetical SPA brand extensions (high, moderate and low similarity conditions), perceived similarity was measured by using a eye-tracker and evaluations were assessed by using a self-reported questionnaire. The results reveal that the amount of external information searching for SPA brand extensions was larger in the following order: moderate, low and high similarity conditions. The depth of SPA brand information processing was also deeper in the same order. Evaluations on SPA brand extensions were higher in high and moderate similarity conditions than in low similarity condition. The findings suggest that the evaluations are affected by perceived similarity and the amount of cognitive efforts in processing SPA brand extensions.

The Effect of Location of Waiting Place on Consumers' Perceived Waiting Time in a Family Restaurant (레스토랑의 대기 장소의 위치가 고객의 대기시간 지각에 미치는 영향)

  • PARK, Eun-Young
    • Journal of Distribution Science
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    • v.17 no.6
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    • pp.77-84
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    • 2019
  • Purpose - Although an extensive body of research in psychology and marketing focuses on perceived waiting time, no research has examined the effect of the location of the waiting place on perceived waiting time. In particular, this study suggests that customers who are waiting in a restaurant may have different perceived waiting time depending on whether they are in close proximity to the service area (e.g., dining area) or farther from it. In particular, the author examines how and why the location of the waiting place affects the perceived waiting time of the consumer and reveals the mental simulation as its psychological mechanism. Research design, data, and methodology - This study conducted field surveys with customers waiting in real restaurants. Eighty-eight people participated under two conditions: a restaurant with a waiting place near the dining area and a restaurant with a waiting place far from the dining area. Participants responded to questions about perceived waiting time (the dependent variable), mental simulation (the mediator), and demographic variables. To verify the hypothesis, ANOVA and bootstrapping analysis were performed. Results - The major results from the field study are as follows. First, participants perceived wait time differently depending on the location of the restaurant's waiting place: participants in the restaurant with a waiting place close to the dining area perceived significantly shorter waiting times. Second, the effect of the location of the waiting place on the perceived waiting time was mediated by mental simulation: the closer the wait location is to the dining area, the more imagination the customer exercises about the meal, which in turn distracts attention from time flow and shortens the perceived wait time. Conclusion - This study has a theoretical implication in that it extends research on perceived waiting time as the first study of how and why the location of a waiting place affects a customer's perceived waiting time. It has a practical implication that can be used as a marketing tactics to improve the image of the service provider by changing the location of the waiting place.