• International Journal of Advanced Culture Technology
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• 제9권4호
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• pp.61-70
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• 2021

At a time when children of multicultural families have begun to enter adolescence in Korea, this study examined the effects of parental support and bicultural acceptance on the career attitude maturity of multicultural adolescents. This study tried to derive the implications related to the career path of multicultural adolescents by verifying the effects of self-esteem on the relationship between parental support, bicultural acceptance, and career attitude maturity. Using the 8th Multicultural Adolescent Panel Survey data (MAPS), the relative influence of antecedent variables on career attitude maturity was confirmed by hierarchical regression analysis of the data from 1,197 respondents. Model 1 included gender and parental support, Model 2 added bicultural acceptance to Model 1, and Model 3 added self-esteem to Model 2. As a result of the study, in Model 1, women had higher career attitude maturity than men, and the more supportive their parents were, the more positive the level of career attitude maturity. The adjusted R2 of Model 1 was .058, which did not have much influence. In Model 2, gender, parental support, and bicultural acceptance had statistically significant effects on career attitude maturity, and the amount of change in F was also significant. The adjusted R2 of Model 2 was .132. In Model 3, parental support was not statistically significant, and gender, bicultural acceptance, and self-esteem had statistically significant effects on career attitude maturity. The amount of change in F was statistically significant and the adjusted R2 was .185. That is, it was confirmed that the more the women, the more the bicultural acceptance, and the higher the self-esteem, the more prepared and determined the career path. Based on the research results, the implications related to career preparation of multicultural adolescents were presented.

• 한국보건간호학회지
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• 제32권2호
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• pp.208-220
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• 2018

Purpose: This study examined the mediating effects of self-esteem on the relationship of college students' parental acceptance-rejection rearing attitude and aggression according to gender. Methods: This study was conducted as a descriptive survey. Data were collected using a self-report questionnaire from the 1st to 20th of November 2017, and questionnaires from 266 college students were used in the analysis using a Chi-square test, Fisher's exact test, t-test, Pearson correlation coefficients, simple and multiple regression techniques with the PASW/WIN 20.0 program. Results: In male students, self-esteem had perfect mediating effects on the relationship between the parental acceptance-rearing attitude and aggression. On the other hand, it had partial mediating effects on the relationship between the parental rejection-rearing attitude and aggression. In female students, self-esteem did not have mediating effects on the relationship between the parental acceptance-rejection rearing attitude and aggression. Conclusion: To reduce college students' aggression, it is necessary to build effective strategies to redefine the parent-child relationship and develop a self-esteem promotion program considering gender.

• 한국의류산업학회지
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• 제12권3호
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• pp.302-309
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• 2010

The purposes of this study were to examine whether the e-promotion interest was an influencing variable on promotion-acceptance attitudes, browsing, consumer satisfaction and e-loyalty, and to investigate the predictors for e-loyalty of shopping mall according to e-promotion interests. A questionnaire was developed based on the previous researches. Data were obtained from 555 adults who had purchased fashion products in online shopping. Data were analyzed using by factor analysis, Cronbach's alpha, t-test and regression. The results showed that consumers with high e-promotion interests were more likely to accept e-promotions affectively and behaviorally, to have hedonic and utilitarian browsing, to satisfy the online shopping, and to make e-loyalty compared to them with low e-promotion interests. For high interested group in e-promotion, the more cognitive and affective attitudes toward promotion acceptance they were the greater e-loyalty in the context of online shopping for fashion products. Additionally, the more hedonic browsing and satisfy the online shopping they were the greater e-loyalty of shopping mall at Internet. However, for low interested group in e-promotion interests, the more utilitarian browsing and satisfy the online shopping they were the greater e-loyalty of online shopping for fashion products. It implies that consumer' e-promotion interest was an influencing variable on promotion-acceptance attitudes, browsing, consumer satisfaction and e-loyalty in online shopping for fashion products. Consumer satisfaction played an important role for making e-loyalty of fashion shopping malls. These findings are discussed in terms of insights for developing the strategies of encouraging to make the loyalty of shopping mall in the context of purchasing fashion products at Internet.

• International Journal of Advanced Culture Technology
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• 제11권4호
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• pp.104-111
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• 2023

The purpose of this study is to develop the contents of a health care program for the disabled led by nursing students and to verify the effect of the program operation on the disability awareness and disability acceptance attitude of participating university students. Ten nursing students participated in the development and operation of the program, and the validity of the developed program was confirmed through a group of experts. After participating in the program operation, it was confirmed that nursing students' disability awareness (Z=-2.80, p=.002) and disability acceptance attitude (Z=-2.66, p=.006) all improved. Various efforts should be made, such as utilizing the health care program for the disabled presented in this study, as an experiential program to properly equip university students with awareness and attitude toward disability as a social competency.

• 산업진흥연구
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• 제8권4호
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• pp.91-99
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• 2023

본 연구는 급변하는 다양한 환경 속에서 미래 한국 사회의 성장 동력이 될 다문화 청소년의 진로 태도 결정성을 확인하고, 다문화 청소년에 대한 부모 지지가 진로 태도 결정성에 미치는 영향을 규명하는 데 그 목적을 두었다. 다문화 청소년의 경우에는 출생하면서 노출되는 이중문화에 대한 혼란으로 일반 청소년과 비교하면 부모 지지와 진로 태도 결정성에서 더 많은 어려움을 경험하게 된다. 따라서 본 연구는 다문화 청소년의 부모 지지가 진로 태도 결정성에 미치는 영향을 확인하고, 이중문화 수용 태도가 매개하는지 그 효과를 검증하였다. 이를 위하여 본 연구에서는 한국청소년정책연 구원에서 실시한 다문화 청소년 패널(MAPS) 8차 연도의 자료를 활용하였으며, 연구 대상은 고등학교 2학년 다문화 청소년 총 1,229명이 참여하였다. 자료의 분석을 위하여 SPSS 18과 AMOS 17.0을 활용하였으며 빈도분석, 기술 통계분석, 상관관계 분석, 경로 모형 적합도 검증, 경로 모형 계수, 매개효과 검증을 시행하였다. 이러한 연구 결과를 바탕으로 다문화 청소년의 부모 지지와 진로 태도 결정성을 향상하는 통합적인 프로그램을 개발하는데 기초자료를 제공하고자 하였다.

• 한국산학기술학회논문지
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• 제17권2호
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• pp.112-122
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• 2016

모바일 게임에 대한 소비자들의 수요가 증가하면서 게임 기업들 간의 경쟁이 심화되고 있다. 보다 성공적인 마케팅을 위한 전략으로 많은 게임사에서는 크로스 프로모션을 적극 활용하고 있다. 모바일 게임의 크로스 프로모션 마케팅 전략은 기존 게임 인프라를 활용해 소비자에게 새로운 게임에 대한 경험을 제공하고 각 게임사가 보유한 사용자층을 활용할 수 있다는 측면에서 저비용, 고효율 마케팅 방식으로 손꼽힌다. 그러나 크로스 프로모션의 이러한 마케팅적 이점에도 불구하고 크로스 프로모션과 모바일 게임의 수용 관계를 밝히는 실증적 연구는 미비하다. 본 연구는 소비자들의 모바일 게임 수용태도에 미치는 크로스 프로모션의 영향 요인을 규명하고자 하였다. 이를 위해 기존 선행 연구를 바탕으로 소비자의 게임 수용태도에 영향요인들을 살펴보고 모바일 게임의 이미지 광고 및 크로스 프로모션 기획 및 개발에 대한 이론적, 실무적 함의를 제시한다.

• 문화기술의 융합
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• 제6권3호
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• pp.327-334
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• 2020

부동산 중개서비스가 기존의 오프라인 의존 방식에서 벗어나 온라인과 연계하여 서비스를 이용하는 방식으로 시장이 변화해가고 있는 시점에서 중개서비스 앱을 통한 제공자와의 접촉이 보편적인 거래과정으로 정착되기 위해 주안점을 두고 관리해야 할 요소가 어떤 것들이 있는지 실증적으로 분석하였다. 이에 Venkatesh et al. (2003)의 UTAUT모형에 보안, 심미 요인을 추가해 구성한 확장된 UTAUT모형을 통해 소비자의 서비스 수용에 미치는 영향 관계 분석을 위한 연구모형을 제안하고 분석하였다. 연구결과를 요약해보면 첫째, 6개의 독립변수 중 성과기대, 촉진, 보안, 심미 요인은 소비자의 긍정적인 태도 형성에 유의한 영향을 미치는 요인으로 분석되었다. 둘째, 긍정적 태도는 서비스 수용에 유의한 영향을 미치는 것으로 분석되었으며. 셋째, 긍정적 태도와 서비스 수용 간에 영향관계에 있어 관여도가 조절 역할을 하는 것으로 나타났다. 본 연구의 학문적 측면의 시사점으로는 정보기술 서비스 연구에 있어 해당 업의 특성에 맞게 요인을 추가하여 선행이론의 확장적 측면이 있으며 또한 태도에서 서비스 수용행동까지 이어지는 영향관계와 이를 조절하는 변수의 연구까지 연구 범위를 확대해 통합적인 관점을 제시했다. 실무적 측면에서는 소비자들이 부동산 중개서비스 앱을 앱 서비스를 수용하는데 영향을 미치는 유의미한 요소를 구체적으로 제시하였다.

• 농촌계획
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• 제26권3호
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• pp.115-126
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• 2020

This study designed an extended technology acceptance model incorporating and combining TPB, TAM, UTAUT, and IDT, which are known to be useful in explaining technology acceptance intention, to analyze antecedents affecting smart farm acceptance intention from the perspective of policy handlers. In the model of this study, nine independent variables were set, including subjective norm, perceived behavioral control, attitude, perceived usefulness, performance expectation, effort expectation, social impact, promotion condition, and fitness. The effect of these variables on farm acceptance intention was analyzed. The study found that four factors, including perceived behavioral control, perceived usefulness, social impact, and fitness, had positive effects on the acceptance intention of smart farms. Of these, perceived usefulness had the highest impact. In conclusion, all the TPB, TAM, UTAUT, and IDT applied to the research hypothesis to explain the smart farm acceptance intention included on or more variables with significant effects. In other words, these theories were evaluated as useful to explain the acceptance intention of smart farms.

• Asian Pacific Journal of Cancer Prevention
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• 제15권13호
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• pp.5469-5474
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• 2014

Background: This study aimed to examine the level of knowledge, attitude, acceptance, and willingness to pay (WTP) for HPV vaccination among female parents of girls aged 12-15 years in Thailand. Materials and Methods: A cross-sectional survey was conducted in eight schools across Bangkok. Results: Of 1,200 questionnaires sent out, a total of 861 questionnaires were received. Knowledge regarding the HPV vaccine among parents was quite low. Only half of the parents knew about the link between HPV and cervical cancer while one-third of them knew that the vaccine should be administered to the children before they become sexually active. Nevertheless, vaccine acceptance was high if it was offered for free: 76.9% for the bivalent and 74.4% for the quadrivalent vaccine. The proportion of respondents who were willing to copay for the vaccine if it was not totally free was also high, ranging from 68.9% for the bivalent to 67.3% for the quadrivalent vaccine. No significant difference between bivalent and quadrivalent vaccines in terms of prevalence of acceptance and willingness to pay was found. About one-third of the participants, who were willing to copay for the vaccine if it was not offered for free, indicated that they would copay less than 500 baht (30 baht = approx US$1) for three doses of bivalent vaccine. Conclusions: Substantial effort should be made to educate parents prior to introduction of a national HPV vaccination program. In terms of acceptance, either bivalent or quadrivalent vaccines can be recommended.

• 문화기술의 융합
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• 제5권4호
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• pp.115-121
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• 2019

본 연구의 목적은 대학생의 호스피스 인식과 죽음 태도를 확인하고 대학생을 위한 호스피스 및 죽음 관련 교육 프로그램 개발을 위한 기초 자료를 제공하는 것이다. 자료수집은 B 광역시 소재 4년제 대학교 재학생 150명을 대상으로 2019년 7월 30일부터 8월 13일까지 인터넷 설문지를 SNS를 통해 배포하고 회수하였다. 수집된 자료는 SPSS 26.0 프로그램을 사용하여 기술통계, t-test, ANOVA, Pearson's correlation coefficient로 분석하였다. 대상자의 호스피스 인식 평점 평균은 $3.06{\pm}0.28$이며, 죽음 태도는 중립적 수용 $5.31{\pm}1.23$, 죽음공포 $3.77{\pm}1.39$, 죽음회피 $3.56{\pm}1.51$, 접근적 수용 $3.15{\pm}1.30$, 탈출적 수용 $3.06{\pm}1.43$ 순으로 나타났다. 호스피스 인식은 성별(t=-2.46, p=.015), 전공(t=7.97, p<.001), 호스피스 학습경험(t=5.58, p<.001)에서, 죽음 태도 중 '죽음공포'는 호스피스 학습경험(t=-2.51, p=.013)에서, '죽음회피'는 성별(t=3.77, p<.001)에서, '중립적수용'은 전공(t=2.52, p=.013), 주관적 건강수준(F=5.42, p=.005)에서, '접근적수용'은 종교(t=4.12, p<.001)에서 유의한 차이가 나타났다. 호스피스 인식은 죽음공포(r=-.25, p=.002), 죽음회피(r=-.30, p<.001)와 음의 상관관계를, 중립적수용(r=.24, p=.003)과 양의 상관관계를 나타냈다. 그러므로, 이러한 변수들을 고려하여 대학생을 위한 긍정적인 죽음 태도를 강화하고 호스피스 인식을 높이기 위한 교육프로 그램 개발이 필요하다.