• International Journal of Advanced Culture Technology
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• 제11권1호
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• pp.181-191
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• 2023

This study suggests a revised model of Lévi-Strauss' culinary triangle, which is frequently cited in food-related articles. To scrutinize how the media shares content about food and to remediate food discourse, this study conducted a focus group interview and targeted food program viewers and classified discoursal elements or nodes by Nvivo qualitative tools. In the process of classification, it found what seems to be hard to explain in the current food culture with Lévi-Strauss' culinary triangle, even if it still depicts appropriately, in the post-modern era implied complexity. Then, it arranged obtained discoursal nodes and analyzed the relationship between them. Interestingly, food in media plays as an important role beyond food itself, such as it can trigger memories, create social divides, play a role in economic invigoration, etc. Consequently, this paper suggests the revised culinary triangle model expanded from Lévi-Strauss' in which traces the molding process of food remediation with discoursal nodes in stages.

• International Journal of Advanced Culture Technology
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• 제11권2호
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• pp.178-185
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• 2023

The Chinese calligraphy art, which still adheres to tradition, has fallen into the formalism deeper and deeper. The majority of studies on calligraphy still focus on the formal beauty and neglect the core spirit hidden behind the calligraphy art. The calligraphy art is an art defined by words. This definition is not only reflected in the form of the characters but also, and more importantly, in the meaning of the characters. It is not a form of writing, but a writing of lives, wills and feelings, a writing of the experience of daily life, and an improvised poetic writing. With the advent of the age of artificial intelligence, the Chinese traditional calligraphy art, which still adheres to the "supremacy of the brush and ink", has shown a sense of dystopia, and its end is inevitable. Only by truly understanding the core of the calligraphy art, by integrating it with contemporary daily life, and by focusing on the communication of ideas in calligraphy, will it be possible to obtain a new life.

• International Journal of Advanced Culture Technology
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• 제12권2호
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• pp.51-61
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• 2024

This study analyzes and compares the roles and significance of large firms in economic growth by differentiating developmental stages. The focus is on both the role of big businesses on the road from middle- to high-income countries and the performance in their economies. By classifying the top 30 nonfinancial firms into their origin countries, we have constructed a country-level data basis covering 33 countries ranging from middle- to high-income economies for the 2001 to 2017 period. We conduct fixed effect estimation. Empirical results show that capital-intensive big businesses would be more predominant in developed economies. In terms of policy implications, the results suggest that if policymakers want to optimize the role of big businesses in economic growth, policymakers need to distinguish the income level. Policymakers also need to adjust the size distribution of firms moderately ahead of time to create the size distribution of firms needed to take the economy to the next level.

• International Journal of Advanced Culture Technology
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• 제12권2호
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• pp.190-195
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• 2024

This study aimed to investigate types of emotional experiences that college students undergo, particularly those affecting learning motivation and academic performance. To this end, six college students residing in Seoul, South Korea participated in a series of 'focus-group interview (FGI)' sessions in which in-depths discussions took place. The researcher attempted to draw the participant students' opinions and ideas as they made interactions with each other. Three participants were placed in each of two groups, and each group had approximately 90-minutes-long sessions. The results showed that positive emotions, such as joy and enthusiasm, can increase learning motivation and academic achievement, while negative emotions such as anxiety and stress can hinder them. The findings also highlight that students actively employ coping strategies to manage negative emotions. Moreover, the study underscores students' desire for improved emotional support from instructors, indicating a gap between their expectations and the actual emotional care provided in educational settings. Relevant issues are discussed for future suggestions.

• International Journal of Advanced Culture Technology
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• 제12권2호
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• pp.104-109
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• 2024

In this paper, we examine American career self-help advice in the context of white-collar labor market changes in the U.S., especially how it tries to motivate and empower white-collar job seekers and how fundamentally flawed this is. In this regard, we focus on What Color Is Your Parachute? by Richard Nelson Bolles, as it is the foundational and representative literature in the field of career self-help advice. We first look at the white-collar labor market changes in the U.S. and the growth of career self-help advice along with its influence. We then show that What Color Is Your Parachute? seeks to motivate and inspire job seekers by defining job searching in individual terms and overlooking its structural nature. From this, we point out the most problematic aspect of career self-held advice, i.e., shifting job search responsibility as well as its outcome solely to individual job seekers, while also making it difficult to scrutinize and understand the broader context affecting job searching.

• International Journal of Advanced Culture Technology
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• 제12권2호
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• pp.151-160
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• 2024

Through the utilization of a contrastive analysis of English consonantal phonemes and their Russian counterparts, the present study investigates the challenges faced by Russian EFL learners in pronouncing English consonantal phonemes, with a particular focus on phoneme substitution errors as a principal source of erroneous pronunciation. We comprehensively explore the characteristics of both the English and Russian consonant systems, highlighting the differences between them. Based on this examination, the study aims to present the detailed articulatory characteristics and phonetic variations of Russian speakers' common mispronunciations or improper substitutes of English consonants, rather than focusing on shared ones between the two languages. Furthermore, it seeks to provide strategies for error correction and effective pedagogical strategies to address specific phonemic challenges and enhance accuracy. Grounded in a comprehensive understanding of the objectives and advantages of comparative analysis within the context of phonemic awareness, the study emphasizes the significant importance of pronunciation instruction. It points out that this area still appears somewhat overlooked in specific EFL teaching situations within the context of English language education.

• International Journal of Advanced Culture Technology
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• 제12권1호
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• pp.108-115
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• 2024

Contemporary Chinese "micro-perspective" painting is an artistic phenomenon that we cannot ignore. It is the young artists who focus on themselves and their communities, record their stories and emotions in their life fragments into the coming history, and diary paintings as "micro-perspective" paintings allow "marginal people" to find their place. Based on the analysis of the aesthetic form and aesthetic characteristics of Chinese contemporary art, this paper explores the three aesthetic dimensions and their inherent aesthetic value, and explains its significance from the perspective of "micro-view" aesthetics. In the contemporary context, "micro-perspective" painting has become a unique cultural phenomenon, a consciousness situation. However, this phenomenon has a very unique artistic value and cultural value for the youth art group and even the formation of aesthetic culture and zeitgeist in China's current society.

• International Journal of Advanced Culture Technology
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• 제12권3호
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• pp.362-369
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• 2024

In this paper, we analyze and study about the incidental music focusing on the Frederick Delius's choral music without instrumental accompaniment. Incidental music refers to music composed for a play, often played between acts or as background music. Typically, incidental music is discussed within the realm of classical music, but historically, it has evolved into background music for various media. Additionally, incidental music is predominantly instrumental rather than vocal or choral. However, Frederick Delius expanded the scope of incidental music to include choral elements. Delius's efforts opened new possibilities for incidental music, enhancing the integration of drama and music. His works transcend mere background music, enriching the atmosphere and emotions of the play. This provides the audience with a more immersive experience and elevates the artistic value of incidental music. Frederick Delius's unaccompanied choral work, "Two songs to be Sung of a Summer Night on the Water" is characterized by their lack of lyrics and melodic and harmonic texture, making them even more suitable as incidental music.

• 지식경영연구
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• 제23권2호
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• pp.193-210
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• 2022

급속한 모바일 기술의 발전과 네트워크 속도 향상은 다양한 서비스 형태로 생활의 편의를 제공하고 있으며 모바일 쇼핑몰에서도 예외는 아니다. 빅데이터를 활용한 맞춤 추천, AI 기반의 특화된 개인화 서비스 등을 활용하여 기업들은 판매촉진에 큰 노력을 하고 있으나, 대다수의 모바일 쇼핑몰에서는 상품에 대한 정보를 담고 있는 상세페이지의 정보 구성은 동일한 레이아웃 형태로 제공되고 있다. 이러한 맥락에서 본 연구는 모바일 상품 상세페이지의 콘텐츠 배열 및 레이아웃이 소비자 성향에 맞게 제공되어야 한다고 판단하여, Higgins의 조절초점이론(Regulatory Focus Theory)을 바탕으로 소비자의 성향을 분류하여 두 가지 레이아웃 배열의 상품 상세페이지를 구성하여 제시하였다. 콘텐츠 레이아웃 배열이 F-shaped 패턴으로 제시되었을 때 정돈감(Organizedness)으로 정보가 인지되고, Z-shaped 패턴으로 제시되었을 때 생생함(Vividness)으로 정보가 인지되어 소비자의 성향에 따라 제품 태도와 구매 의도에 영향을 받는지에 대하여 알아보고자 하였다. 결과적으로 예방초점 성향의 소비자들은 콘텐츠 레이아웃 구성이 통일감 있고 정돈감(Organizedness) 있는 형태의 레이아웃 배열에서, 향상초점 성향의 소비자들은 생생함(Vividness)이 느껴지는 자유로운 레이아웃 배열로 제시되었을 때 제품 태도 및 구매 의도에 긍정적인 영향을 받는 것을 확인하였다.

• Asia Marketing Journal
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• 제10권4호
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• pp.1-33
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• 2009

명품브랜드의 대중화에 따라 명품브랜드에 대한 다양한 연구들이 진행되어 오고 있지만 기존 연구들은 명품브랜드 구매행동에 영향을 미치는 변수를 규명하는 데 초점을 맞추고 있다. 본 연구는 명품브랜드 소비자들이 타인에게 인정받기 위한 수단과 자아만족의 수단으로 명품브랜드를 소비한다는 관점에서 소비자와 명품브랜드간의 관계형성경로를 개발하고 브랜드 애착과 브랜드 몰입을 인과모델의 주요 구성개념으로 제시하고 있다. 또한 각 구성개념간 인과관계에서 조절초점의 조절효과도 살펴보았다. 연구결과를 살펴보면 브랜드 개성의 5차원 가운데 '생동감', '성실성' 그리고 '세련됨'이 소비자와 명품브랜드간의 동일시에 통계적으로 유의미한 영향을 미치는 것으로 나타났다. 특히 '성실성' 요인이 브랜드 동일시에 상대적으로 가장 큰 영향력을 미치는 것으로 나타났는데, 이는 국내 소비자들이 명품브랜드의 소비시 주위의 부정적 시각을 피하고 사회적 바람직성(social desirability)을 추구하는 성향이 있기 때문으로 볼 수 있다. 다음으로 명품브랜드에 동일시를 느끼는 소비자는 명품브랜드에 대해 애착의 관계를 형성하며 형성된 애착은 브랜드 몰입으로 이어지는 것으로 나타났다. 즉, 명품브랜드에 동일시를 느끼는 소비자는 해당 명품브랜드를 통해 자아표현 욕구를 충족시킴으로써 정서적 유대관계를 형성하고 이를 지속적으로 유지하려는 것으로 해석할 수 있다. 마지막으로 브랜드 동일시-브랜드 애착-브랜드 몰입의 인과관계에서 조절초점 유형의 조절효과를 살펴 본 결과 방어초점지향의 소비자 집단에서 인과 경로계수가 더욱 높게 나타났다. 이는 관계를 의식하는 성향이 높은 소비자일수록 명품브랜드와의 관계단절로 인한 손실에 대해서 민감하게 반응한다는 것을 시사한다.