• Title/Summary/Keyword: Promotion Strategy

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A study on methods to reduce environmental load due to stone development- Focusing on Pocheon Art Valley - (건축용 석재개발에 따른 환경 부하 저감 방안에 관한 연구 - 포천 아트밸리를 중심으로 -)

  • Myong-Suk Suhr
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.1
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    • pp.711-716
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    • 2023
  • A large amount of stone is required as a high-end strategy for building new construction and remodeling work, and aggregates have to be collected from many stone mountains due to the lack of river sand and gravel required for concrete production. This study examines the case of development of stone materials for construction, conduct and analyze residents' attitudes, find out residents' thoughts on stone mountain development, develops the area as an alternative to the devastation caused by stone mountain development, and recycles it as an efficient resource. We intend to conduct basic research to propose a plan. As a result, Local residents have a lot of antipathy against the use of quarry, so it is necessary to use the area that is far from the residents' areas as a quarry. It was concluded that it was desirable to restore and develop in the right direction.

A study on the mediating effect of self-esteem in caring stress and parenting efficacy for children with disabilities during the COVID-19 period (코로나19 시기 장애자녀 돌봄스트레스와 양육효능감에서 자아존중감의 매개효과에 관한 연구)

  • Seo, Bo-seok;Choi, Jong-soon;Kim, hyun-hwa
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.1
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    • pp.175-181
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    • 2023
  • This study verified the mediating effect of self-esteem in the interrelationship between caring stress perceived by parents raising children with disabilities during the COVID-19 period and parenting efficacy. This survey study conducted a regression analysis using survey data conducted on 140 parents of disabled children in Y, Jeollanam-do. The main results of the study are as follows. First, it was found that the higher the caring stress of parents of disabled children during the COVID-19 period, the lower the self-esteem. Second, it was found that self-esteem had an mediating effect on the effect of care stress on the parenting efficacy of parents of disabled children. Based on these findings, a convergence practice strategy has been proposed to reduce and improve the care stress of parents of disabled children, and parenthood efficacy at embraces them as part of a new family without discrimination in pregnancy, childbirth, and childcare.

A Study on the Effect of Regulatory Focus and Self-construal on Digital Signage Advertisement (디지털 사이니지 광고유형별 효과에 조절초점과 자아해석이 미치는 영향)

  • Tae-Wook Ju;Hyun-Seok Kim
    • Journal of Industrial Convergence
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    • v.21 no.3
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    • pp.29-36
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    • 2023
  • In this study, the differential effects of exposure-type digital signage advertisement and interactive digital signage advertisement were examined through the moderating variables of regulatory focus and self-construal. As a result of the study, in the case of individuals with promotion focus and independent self-construal, interactive digital signage advertisements had a more positive effect than exposure-type digital signage advertisements. However, in the case of prevention focus and interdependent self-construal, there was no difference in effect between digital signage advertisement types. Therefore, we can help to establish a customized strategy according to individual characteristics using digital signage.

The Impact of Metaverse Development and Application on Industry and Society (메타버스의 발전과 적용이 산업과 사회에 미치는 영향)

  • Moon, Seung Hyeog
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.3
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    • pp.515-520
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    • 2022
  • Metaverse is at the center of heated debates in many areas recently. Coupled with real world, metaverse is extending its domain into social and cultural activities in addition to economic value creation as untact activities increase. Global companies are investing in R&D for metaverse. The reason is that metaverse is supposed to create new value by converging virtual and real worlds thanks to technology advancement such as AI, big data, 3D graphic, 5G, cloud computing, etc. Thus, innovative changes are expected in the economic, social and cultural areas. However, there are many problems to be solved yet for connecting virtual world and real one. Also, epoch-making development of products and services should be done for realistic experience and profit creation using virtual space in various industries beyond untact social activities against pandemic situation. The essence, present condition, development and its application areas of metaverse will be analyzed, and expected problems researched so that the strategy and methodology for securing global competitiveness will be addressed in coming metaverse era.

Study on Potential Topics of the MyData and Data Transactions Using LDA Topic Modeling (국내 마이데이터 태동과 데이터 거래에 관한 잠재적 주제 분석)

  • Cho, Ji Yeon;Lee, Bong Gyou
    • Journal of Digital Convergence
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    • v.20 no.3
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    • pp.221-229
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    • 2022
  • With the recent full-fledged MyData service, interest in the use of personal data is increasing. However, studies on MyData are still in the early stages, focusing on legal and institutional discussions, and studies from a comprehensive perspective are insufficient. Therefore, this study aimed at finding the potential topics formed by social discussions by analyzing news data from 2018 to the present. News data analysis using LDA topic modeling were conducted and 6 potential topics including digital transformation in finance, scope of Mydata business license, amendments and data-related laws, safe use of big data, data economy promotion policy and strategy of the financial industry were derived. This study has significance in that it comprehensively viewed the issues that emerged with the MyData and deriving gaps in previous discussion. Future research is expected to identify changes after the launch of MyData service and provide specific implications through research by specific industries.

A Study of Qualitative Effects of Agricultural Water-Saving Education of Farmers (농업인 물절약 교육의 정성적 효과 연구)

  • Lee, Seul-Gi;Choi, Kyung-Sook
    • Journal of Korean Society of Rural Planning
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    • v.28 no.1
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    • pp.71-79
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    • 2022
  • Recently, alarming rates of climate change have amplified the importance of water conservation in the agricultural sector; emphasizing the implementation of an integrated approach as the principal water management strategy. As part of comprehensive measures to cope with drought in the agricultural and rural sectors, water-saving education models and pilot projects for farmers' education have been implemented since 2016, but these activities were launched as a one-time project in limited areas. Therefore, systematic and extensive efforts are required to highlight the site-specific and tangible benefits of water-saving education and public relations projects. As part of this study, educational sessions and surveys were conducted in the Yeoju-Icheon, Seosan-Taean, and Gyeongju areas to reflect the on-site applicability of the water-saving education model. Based on the survey of previous studies, a total of 16 water-saving effectiveness factors were developed and the effectiveness was derived for each factor. As a result of farmer education, the overall effectiveness evaluation score of 1.13 increased to 3.34, and the effectiveness of each factor was also improved. These water-saving education effectiveness factors can be used as basic data for determining and launching future policies or systems to improve the water-saving education of farmers. In addition, this study raises the need to prepare feasible related systems that can lead farmers to actively participate in water management and conservation and to promote systematic and continuous water conservation education and promotion policies.

The Effect of Global Retailer's Service Marketing Mix on Local Customers' Satisfaction and Loyalty Behaviors (글로벌 소매상의 서비스 마케팅믹스 요인이 고객만족 및 충성도에 미치는 영향)

  • Kim, Gil-Sung;Ryoo, Yun-Woong;Sui, Teng-Yu
    • Korea Trade Review
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    • v.42 no.2
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    • pp.77-96
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    • 2017
  • This paper attempts to analyze the influences of Korean global retailer's service marketing mix on local customers' satisfaction and their loyalty behaviors. Based on a literature review, three hypotheses are putting forward. The data from 139 customers in Weihai, China were used to test these hypotheses. This paper used Structural Equation Modeling to identify the relationship among the service marketing mix, the customer satisfaction and the customer loyalty behaviors. According to the empirical analysis, this study showed satisfactory data-fit of the proposed model and supported two of the three hypotheses. The empirical results indicated that the service marketing mix factors except the promotion factor take significant effect on the local customer satisfaction, and this in turn have influence on the customer loyalty behaviors. The result shows that Korean global retailers will need to leverage service marketing mix strategically when entering China. Practical implications of these findings needs to be considered for the global retailer to establish an effective marketing strategy.

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A Study on the Types of Virtual Influencers in China Using Q Methodology

  • LILI;Jong-Yoon Lee;ShanShan LIU;Jang Sun Hong
    • International Journal of Advanced Culture Technology
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    • v.11 no.2
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    • pp.152-161
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    • 2023
  • Modern people live a life connected with the real world and the virtual world by relying on the new media of enterprises and social consumption led by innovative technologies. In this environment, virtual influencers actively communicate with consumers and build relationships through social media, which is a new marketing tool that has attracted widespread attention. From a business perspective, it is necessary to have a solid understanding of this phenomenon, and then explore communication strategies to effectively develop virtual influencers. To investigate followers' preference for virtual influencers, this study employs the Q-method, which studies human subjective attributes, an empirical research effort to uncover complex issues in human subjectivity. To determine the factors that trigger people's voluntary and active practice and the preference degree of virtual influencers, the Q method is implemented to examine human subjectivity, thoughts and attitudes. According to the results of this study, virtual influencers are a new group of idols full of vitality. The interviews found that there are still many virtual influencers who do not know about followers, but each type can be clearly understood through the intuitive understanding of the interviewees. Divided out, type 1 one egoideal virtual influencers aim to represent an idealized version of the creator or target audience. Embodies ideal physical characteristics, personality or lifestyle desired by the audience. Type 2 is charismatic and attractive, and has the characteristics of most virtual influencers. It is suggested that it can be developed into a potential type, doing brand cooperation, and content production on social media platforms. Type 3: Game animation, derived from the image of characters in games or comics, with stylized features and energetic personalities, which can be integrated into games or entertainment experiences. Type 4 development potential type is the most successful type among virtual imagers, and it is also the purpose of marketing virtual influencers. It is essential that brand endorsement on social media platforms, integrated marketing, and driving advertising traffic. It is recommended to improve production technology to reduce investment costs.

A Source-Related Approach for Discussion on Using Radionuclide-Contaminated Materials in Post-accident Rehabilitation

  • Kazuji Miwa;Takeshi Iimoto
    • Journal of Radiation Protection and Research
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    • v.48 no.2
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    • pp.68-76
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    • 2023
  • Background: In the process of discussion on the possibility of using radionuclide-contaminated soil and debris generated by radiation disasters, a strategy for the proper management of radiation exposure protection while considering the source of the contaminated materials is necessary. Materials and Methods: The radiological protection criteria that are likely to be applied to the source-related approach based on the International Commission on Radiological Protection recommendations and the International Atomic Energy Agency safety standards are summarized. We proposed five interpretations of radiation protection to contribute to the promotion of discussion on the possibility of using a part of low-level-radionuclide-contaminated soil and debris in the post-accident rehabilitation. Interpretations I to III are based on the idea of "using a reference level to protect the public in post-accident rehabilitation," whereas IV and V are based on the idea of "using the dose constraint to protect the public in the post-accident rehabilitation when the sources are handled in a planned activity." The former idea is subdivided into three based on the definition of the source, which is managed by the reference level, and the latter idea is divided into two depending on whether or not additional dose from using contaminated materials is deemed acceptable. Results and Discussion: To confirm the applicability of the five interpretations presented, we suggested the concrete values of protection criteria via two feasible cases. In this case study, we proposed radiation protection by the dose constraint based on the Interpretation IV and chose 1 mSv/yr for the public and 20 mSv/yr for workers dealing with radionuclide-contaminated materials. Conclusion: We concretely and systematically demonstrated how the concept of radiation protection can be applied to the process of discussion on the possibility of using radionuclide-contaminated materials within the framework of an international system of protection. This study's findings can provide necessary information to discuss the possibility of using radionuclide-contaminated materials as an alternative option for recovery and reconstruction after a radiation disaster from the viewpoint of radiation protection.

Plans for Resource Circulatory Culture Program in Sejong (세종시 자원순환사회 조성 추진 방안)

  • Kim, KyeongRae;Shin, Dong Won
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2021.10a
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    • pp.150-152
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    • 2021
  • For the development of a resource recycling society, it is important to control the generation of waste in all processes such as production, distribution, consumption and disposal, and to recycle the recyclable resources of waste instead of simply landfilling and incineration. However, in order to develop a resource-recycling society, not only emitters, businesses, and the central government, but also local governments need to work together to find a solution. Therefore, in this study, we present a promotion strategy for the development of Sejong City's resource-recycling society, taking into consideration the current situation of Sejong City as well as changes in the government's institution system. We suggest that regionally preparing recycling priority management plan, maximizing waste resource utilization, establishing recycling industry activation plan, and building a systematic and efficient recycling platform, etc.

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