• Title/Summary/Keyword: Promotion Strategy

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Job Satisfaction and Marital Satisfaction among married Employers (유배우 근로자의 직업만족도와 결혼만족도)

  • Park, Eun-Ok
    • Research in Community and Public Health Nursing
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    • v.12 no.3
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    • pp.661-669
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    • 2001
  • Purpose: This study was carried out to investigate the difference in job satisfaction and marital satisfaction by gender and to explore the influences of demographic status. employment characteristics. and job satisfaction/marital satisfaction on each type of satisfaction. Method: Social statistics survey data collected by National Statistical Office in 1998 were used for the secondary analysis in the study. Job satisfaction was measured by questionnaires, which consisted of 12 items such as task, promotion, placement, wage, benefits, future in the work, working environment, human relationship. and working hours. And marital satisfaction was collected by questionnaires which consisted of 7 items, including satisfaction with general family life, relationship with their own parent and parent-in-law, relationship with brothers and sisters, relationship with their children, and economic living status. These are measured by 5-point Likert scale. Result: The results show that more than 60% of women were working as part-time employees. Their education levels were lower than men. Men were satisfied significantly more in their jobs than women. Men also had higher marital satisfaction. The employment status had the most important factor on the job satisfaction. and the marital satisfaction was the second important factor among women and men. As for the age, while older men showed higher job satisfaction, younger women showed higher job satisfaction, 28.04% of the variance in the job satisfaction for men and 33.86% for women were accounted for by the following variables: the younger age. the higher education. job satisfaction, and the higher marital satisfaction, 22.15% of the variance in the marital satisfaction for men and 21.19% for women were accounted for by these variables. Conclusion: The results of this study showed that there were differences in job satisfaction and marital satisfaction between genders, and that job satisfaction and marital satisfaction influenced each other. Employment status was the most predictive factor on the job satisfaction. Married women had an unstable employment status such as part-time position. The stability of employment could be considered as a strategy for enhancing job satisfaction for both sexes. The reason that women had lower marital satisfaction than men will have to be further investigated.

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Market Analysis of Cultural Products Sold in Jeonnam Cultural Tourism Festivals (전남지역의 문화관광축제 상품현황 분석)

  • Lee, Mi-Sook;Chung, Kyung-Hee
    • Journal of the Korean Home Economics Association
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    • v.48 no.1
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    • pp.97-110
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    • 2010
  • The purpose of this study was to identify development strategies of high value-added cultural products in order to help promote Jeonnam cultural tourism festivals. In order to achieve this purpose, we carried out a market survey of cultural products sold in cultural tourism festivals held successfully within the Jeonnam area.The subjects of this study were local festivals which were labeled as cultural tourism festivals by the Ministry of Culture, Sports and Tourism from 2000 to 2008. The results of this study were as follows: Firstly, a store survey was conducted to analyze the categories of products on offer. As a result, the most frequent product was accessories (46.2%), followed by clothing and miscellaneous goods (25.2%), ceramic products (14.8%), interior decoration products (9.1%), and stationery (4.6%). Secondly, in the design motif used for cultural products, most products did not contain festival or local images. Cultural products with festival images made up 47.2% of the range, while only 2.3% of products on offer contained local imagery. The remaining 50.3% of cultural products for sale did not use festival or local images. Finally, in terms of materials used, most products used metal (36.7%), followed by textiles (32.9%), ceramic (13.8%), wood (6.2%), plastic (6.2%), paper (3.6%), and leather (0.2%). For price range, 52.4% of product were equal to or below 10,000 won, followed by 33.1% between 10,000-30,000 won. The results of this study showed that the cultural products of Jeonnam festivals lacked symbolism of the region or festival itself. Furthermore, items and the price ranges were not diverse enough. A possible solution would be to address this short coming, but more importantly, design a marketing and commercial strategy tailored towards the promotion of cultural products which contain both regional and festival imageries.

Brand Development Strategy for Local Identity Establishment -Focused on Yeosu City's Brand Development for Marine Products- (지역적 아이덴티티확립을 위한 브랜드개발전략 -여수시수산물 브랜드개발을 중심으로-)

  • Choi, Souk
    • The Journal of the Korea Contents Association
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    • v.8 no.2
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    • pp.140-149
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    • 2008
  • With the advent of local autonomy, local governments are seeking balanced regional development through the decentralization of the central government's authority. In line with this trend, each province has begun to recognize the significance of local identity as a means to promote regional development, and this recognition contributed to developing various brands using local resources. However, a number of these brands are similar to one another because they were developed without thoroughly analyzing and strategically differentiating local identities from one another. Thus, this study aims to propose local characteristics and consumer consciousness that need to be considered in local speciality brand development through practical marine product brand development cases representing Yeosu's local characteristics. This study intends to contribute to setting an effective direction of marine product branding by applying local color to brand development strategies and brand identity elements and by suggesting post-management and promotion plans of local brand positioning.

An Empirical Study on Service Quality Analysis Between Container Terminals and Bulk Terminals in Busan Port (부산지역 컨테이너터미널과 벌크터미널의 서비스품질분석에 관한 실증연구)

  • Yang, Han-Na;Shin, Chang-Hoon
    • Journal of Navigation and Port Research
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    • v.42 no.1
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    • pp.39-46
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    • 2018
  • Strategic partnerships of alliances and large shipping companies have been steadily launched in shipping market. Converting these alliances into customers and maintaining them important hub port status. The cases of container terminals to establish a political strategy based on. On the other hand, bulk terminals are relatively unexplored container terminal and bulk terminal are included in the same category of port empirical research from the overall perspective. Therefore, analysis of structural equations was utilized in this study. Analysis of the entire measurement model showed that all items except "Results - Intention of renewal" on bulk terminals were significant. This study is expected to contribute to promotion of empirical studies in various levels by compare container terminals and bulk terminals.

A Study on the General Wearing Attitude and Brand Image Perception for Golf Wear (골프복 범용착용실태와 이미지 인식에 관한 연구)

  • Koo, In-Sook
    • Journal of Fashion Business
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    • v.12 no.1
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    • pp.76-92
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    • 2008
  • The purpose of this study was to analyze the general wearing attitude & brand Image Perception for Golf Wear in wearer's mind, and to investigate the brand preference on the image characteristics of golf wear, and to find out the wearer's purchasing point for golf wear, for developing the possibility and strategy of the golf wear market for the apparel marketers and manufacturers. For this study, the data obtained from 210 respondents were analyzed by the descriptive statistics, Pearson's simple correlation, Crossing Analysis, parato graph. The results from the study were as follow : The respondents who were specially wearing for golf game were 23.3%(49 persons) among the 210 respondents. The 210 respondents evaluated highly the features of golf wear, such as design(51%), quality(44.3%), materials(36.2%), color(35.2%), size(21.0%), as the purchasing point for golf shirts, otherwise, the 210 respondents evaluated lowly the social aspects of golf wear, such as, fashion conformity, brand loyalty and promotion. And the most important material features for the golf wear was the elasticity, speed dryness by the 210 respondents The most frequent brand by 207 respondents described in the free style was Daks(11.1%) and Ping(11.1%). The 205 respondents described in the free style evaluated Daks(14.6%) as the most preference brand. The reason for the most preference brand was based with the comfort and pleasure of design, quality, color, size, materials.

Exercise Strategies for the Prevention and Treatment of Obesity in Children (아동 비만의 예방 및 치료를 위한 운동 전략)

  • Cho, Jin-Kyung;Han, Jin-Hee;Kang, Hyun-Sik;Yoon, Jin-Hwan
    • Journal of Obesity & Metabolic Syndrome
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    • v.23 no.3
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    • pp.156-161
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    • 2014
  • Childhood obesity has more than doubled in children and adolescents in the last decade. Obese youth are more likely to have risk factors for cardiovascular disease and type 2 diabetes such as high cholesterol, high blood pressure, insulin resistance, and metabolic syndrome. There is no single or simple solution to the childhood obesity epidemic, but to learn that obesity is closely related to lifestyle factors including poor fitness and physical inactivity as well as prolonged sitting time in conjunction with westernized dietary habits. In addition to a healthy and balanced diet, promotion of physical activity combined with carefully supervised resistance exercise training, and reduced screen time is a primary recommendation for the prevention and treatment of obesity in children and adolescents. This review provides evidence based data to support this multiple-step physical activity strategy as the most effective and preventive means against childhood obesity.

The Effect of Isolation, Depression, Resilience of Nursing Students on Career Identity (간호대학생의 고립감, 우울, 회복탄력성이 진로정체감에 미치는 영향)

  • Cho, Jung-Hee;Cho, Ok-Hee
    • Journal of Digital Convergence
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    • v.19 no.9
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    • pp.435-444
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    • 2021
  • The purpose of this study is a descriptive research to understand the effects of isolation, depression, and resilience of nursing students on career identity. Data were collected on an online basis using a structured questionnaire from 136 nursing students at a university. The collected data were analyzed by t-test, ANOVA, Kruskal-Wallis test, Pearson's correlation coefficients and multiple linear regression analysis using SPSS Window 25.0 program. The influence factors on the career identity was confirmed by the resilience (β=0.32, p=.001) total explanatory power of the variables was found to be 20.5%. Therefore, based on the results of this study, it is necessary to strategy establish a positive career identity and develop an effective career identity promotion program by exerting individual resilience against to negative emotions such as isolation and depression.

Measuring the Burden of Disease in Korea, 2008-2018

  • Jung, Yoon-Sun;Kim, Young-Eun;Park, Hyesook;Oh, In-Hwan;Jo, Min-Woo;Ock, Minsu;Go, Dun-Sol;Yoon, Seok-Jun
    • Journal of Preventive Medicine and Public Health
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    • v.54 no.5
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    • pp.293-300
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    • 2021
  • The study aims to examine the current status and differences in the burden of disease in Korea during 2008-2018. We calculated the burden of disease for Koreans from 2008 to 2018 using an incidence-based approach. Disability adjusted life years (DALYs) were expressed in units per 100 000 population by adding years of life lost (YLLs) and years lived with disability (YLDs). DALY calculation results were presented by gender, age group, disease, region, and income level. To explore differences in DALYs by region and income level, we used administrative district and insurance premium information from the National Health Insurance Service claims data. The burden of disease among Koreans showed an increasing trend from 2008 to 2018. By 2017, the burden of disease among men was higher than that among women. Diabetes mellitus, low back pain, and chronic lower respiratory disease were ranked high in the burden of disease; the sum of DALY rates for these diseases accounted for 18.4% of the total burden of disease among Koreans in 2018. The top leading causes associated with a high burden of disease differed slightly according to gender, age group, and income level. In this study, we measured the health status of Koreans and differences in the population health level according to gender, age group, region, and income level. This data can be used as an indicator of health equity, and the results derived from this study can be used to guide community-centered (or customized) health promotion policies and projects, and for setting national health policy goals.

Healing Function Evaluation of Color Samples from the Healthcare Environmental Color Index - A Cross-cultural Comparison Study on Korean and Romanian users

  • Ardelean, Ioana;Oh, Jiyoung;Park, Heykyung
    • International Journal of Advanced Culture Technology
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    • v.9 no.3
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    • pp.131-141
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    • 2021
  • The present study is following a series of research investigations on design resources coming from collected data referring to users' awareness and preferences. The aim of this research is to test the Healthcare Environmental Color Index as a basis for practitioners in the field of healthcare design. An array of color samples selected from previous research, have been presented to the respondents via an online survey, in order to identify the preferences of the two groups on the relation between environmental color and health. As a result of the first experiment and through the comparison of processed data, the maximum percentage of respondents from each group is validating the relation between environmental color and health. For the second experiment we intend to highlight the patterns of color preferences for each group, and thus to test the color samples healing function. The compared data also showed a higher awareness of Koreans than Romanians on the potential of color applied to healing environment. Last but not least in the third experiment we show the top five color samples preferred by each group. It is significant that the comparison of the results validated once more some of our previous findings related to the healthcare environment, such as: the general preference for the green hue (associated to fatigue relax according to color psychology) and the blue hue (sedation release effect) but also the yellow hue - associated to bright energy. Three out of the top five preferred color samples have been identical to both groups while the other two samples have shown characteristic variations. These results show that similarities are strong and can be used in a glocal design strategy as an accessible tool for any practitioner. Based on the Healthcare Environmental Color Index and users' preferences analysis, a new design culture for healthcare can be established and developed.

The Influence of the Development Factors of Korea MICE industry on the roles of Government & CB of KTO and ripple effects (한국의 MICE산업 발전요인이 중앙정부·전담기구의 역할 및 산업파급효과에 미치는 영향)

  • Ahn, Kyung-mo;Joo, Hyun-Sik;Kim, Joo-yeon
    • International Area Studies Review
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    • v.12 no.3
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    • pp.269-291
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    • 2008
  • MICE industry has been accepted as a growing and profitable tour market to improve profitability of vulnerable domestic tourism industry. To explore the influence of development factors of Korea MICE industry on authorities' role and ripple effects, this study examined the perception of MICE experts. The development factor were suggested to include 'marketing' and 'human resources' and the ripple effects were presented into two factors of economic and national promotion. The results reveal that marketing and human resources development had significant influence on authorities' role. The results also show that authorities' role had significant influence on ripple effects of economic and promotional effects.