• Title/Summary/Keyword: Promotion Strategy

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Daily Smoking Girls' Tobacco Use, Health Behaviors and Family Factors : Analysis of 2015 Korean Youth Risk Behavior Web-based Survey (매일 흡연하는 여고생의 흡연양상, 건강행태 및 가족특성 : 청소년건강행태온라인조사 활용을 통한 융복합 연구)

  • Lee, Youngjin
    • Journal of Digital Convergence
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    • v.14 no.5
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    • pp.377-384
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    • 2016
  • This study aimed to examine the difference of tobacco use, health behaviors and family factors according to the daily tobacco use among female adolescents in South Korea using cross-sectional national data. The study used raw data from the 11th Korean Youth Risk Behavior Web-Based Survey that was performed in 2015. Data of a total of 2,006 female students in high school were analyzed using SPSS/WIN 23. Of the girl 27.5% in high school reported current smoker. Approximately 19.2% of the participants were classified as a daily smoker group. In the multinomial logistic analysis, factors associated with daily smoking were mother's smoking habit, facilities of residence, subjective academic achievement and subjective economic status. In order to develop health promotion strategy and education programs, it is expected to consider factors found relevant in this study.

Recognition and Utility Properties of Menu Development Derived from the Performance of Food Styling for Cooks in a Super Deluxe Hotel (특1급 호텔 조리사의 푸드 스타일링 수행현황에 따른 메뉴개발 인식 및 활용속성)

  • Chun, Dug-Sang;Kim, Byung-Hee;Kang, Kun-Og
    • Journal of the East Asian Society of Dietary Life
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    • v.21 no.5
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    • pp.771-778
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    • 2011
  • This study surveyed the performance of food styling and recognition and utility properties of menu development for cooks in a super deluxe hotel. The questionnaires developed for this study were distributed to 400 males and females aged 20 and over. A total of 375 questionnaires were used for analysis (93.8%), and statistical analysis was completed using SPSS (version 14.0) for descriptive analysis and ${\chi}^2$-test. The most important item in food styling was 'harmony of food shape' (40.2%), and second ranked was 'harmony of food color' (23.4%). The most difficult item in food styling was 'lack of professional knowledge' (38.3%) followed by 'lack of creativity' (27.7%). In recognition of menu development, the importance of menu development and promotion was 3.82, and personal satisfaction after menu development was 3.29. Important items in menu development were 'taste' (41.8%) and 'use of new ingredient' (28.5%). When using newly developed menu, the ratio of selling new menu was '30~50%' at 42.7%, and the average selling period of new menu was '3~6 months' at 40.5%. For the effect of new menu on sales, 94.1% were aware of this effect, and to actively promote menu development, 'providing incentive' (35.7%), 'training in/out of country' (20.8%), 'self motivation' (17.3%), 'financial support' (14.7%), and 'motive' (11.5%) were all necessary requirements. In order to improve cooking performance, continued education on food styling and menu development along with the company's full support are required. Further, thorough training of employees is needed along with a high quality incentive policy needs to be done. In addition, to make the new menu profitable, an active marketing strategy must be employed, which will require further study.

Comparison of Feel/Sense and Purchase Behavior among NIKE, PUMA, and KUHO POP-UP Store Visitors (나이키, 퓨마, 구호 팝업 스토어 방문자들의 팝업 체험감성 및 구매행동 비교 연구)

  • Kim, Sun-Young;Kim, Chil-Soon
    • The Research Journal of the Costume Culture
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    • v.19 no.6
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    • pp.1288-1301
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    • 2011
  • The purpose of this study was to observe a case study of pop-up stores in an apparel company in Korea in order to evaluate different feel and to determine the purchase behavior of pop-up visitors of three major fashion brands. This research was conducted through secondary data collection and primary data collection. A survey was conducted among NIKE, KUHO, and PUMA pop-up store visitors who were 20 to 40 years old, via questionnaires. Data were collected on-line and off line at the pop-up store. Data were analyzed using SPSS program. Through data analysis, we learned that most of the study participants were captivated by the digital elements in the environment of the NIKE pop-up store. Puma, the second most favorably ranked, was favored for its interior design. Meanwhile, KUHO stimulated its customers with its limited edition fashion products at a good price. Several feels of visitors about the pop-up stores were significantly different among the 3 different brands. There was a significant difference in purchase criteria, such as brand recognition, size, and design among visitors of the three different brands. Visitors who preferred KUHO considered design of products more than NIKE-preferred visitors. In conclusion, the clothing pop-up stores have the possibility of satisfying consumers' desires. Each brand can achieve a good performance in promotion with a differentiated strategy.

Estimation of Willingness To Pay for Mobile Data Service (모바일 데이터서비스에 대한 지불의사금액 추정)

  • Ko, Chang-Youl;Lee, Sang-Woo;Park, Joon-Ho;Jeong, Nae-Yang
    • Journal of Internet Computing and Services
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    • v.13 no.2
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    • pp.1-11
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    • 2012
  • The purpose of this paper is to estimate 'willingness to pay' for mobile data service by using contingent valuation method with double bounded dichotomous choice question. The findings are as follows.: First, the willingness to pay of mobile data service is considerably lower than current retail price. Second, the perceived degree of mobile data service such as awareness and benefit recognition is positively related to the willingness to pay of mobile data service. Our results suggest that active promotion and strengthening of the content of mobile data service are needed in order to enhance the profitability of mobile operators. The analysis results will be used to set the mobile operator's pricing strategy and to build up a successful communication policies in the mobile ecosystem.

Mediated Effect of Family Support in Influence Route of Health Condition and Self-integration of Old People -Focused on Difference by Age Group- (노인의 건강성과 자아통합감의 영향경로에서 가족지지 매개효과 -연령집단에 따른 차이를 중심으로-)

  • Lee, Mi-Ran
    • The Journal of the Korea Contents Association
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    • v.12 no.10
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    • pp.280-290
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    • 2012
  • The purpose of this study is to understand the relation among health condition of physicalness, psychology and society, family support, and self-integration in age group of old people and to analysis if there are any mediated effect of family support in relationship between health condition and self-integration. For that, the survey was conducted people aged 65 or older living in B city. First, the levels of heath condition of physicalness, psychology and society, and self-integration in 'old people aged between 65 and 74' were high, the level was getting lower in the oldest aged. Second, for the aged groups between 65 and 74, and aged group between 75 and 84, health condition of society and psychology influenced meaningfully with a factor of self-integration, and for the people aged 85 or older, health condition of society and psychology influenced meaningfully. Third, all aged groups had the mediated effect of family support through self-integration in heath condition. Therefore, health promotion for the elderly age group according to a variety of family support intervention and self-integrated sense of improvement in the system by age category providing differentiated services and social assistance strategy is necessary.

Factors Affecting the Work Motivation of the Construction Project Manager

  • PHAN, Phuong Thanh;PHAM, Cuong Phu;TRAN, Nhu Thi Quynh;LE, Hang Thi Thu;NGUYEN, Hanh Thi Hong;NGUYEN, Quyen Le Hoang Thuy To
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.12
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    • pp.1035-1043
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    • 2020
  • Project manager plays a very important role in the success of any project. The primary duty of the project manager is to combine the outcomes or results of the various processes and activities of project management into a systematic project management strategy or plan for the project. In the construction industry, a lack of motivation is an urgent problem for many project managers in construction and engineering projects. Lack of motivation affects the quality and productivity of jobs, reducing profits and growth for companies, businesses, contractors or organizations that rely on human resources. The reasons for this lack of motivation are diverse ranging from salary to culture to life and working environment, among others. Through surveys and data analysis using Cronbach's Alpha reliability and EFA (Exploratory Factor Analysis), our research scaled the factors affecting work motivation of project managers in the construction industry in Vietnam. The research results identified six major groups of relevant factors including (i) salary and benefits, (ii) work environment, (iii) promotion opportunities, (iv) organizational culture, (v) interest in the job, and (vi) relationship with the organization. From there, this paper contributed useful information as well as measures for businesses, companies, contractors or organizations in the construction industry.

A Study on China's One Belt, One Road Policy and South Korea's Measures for Facilitating Tourist Visits from China (중국의 일대일로(一带一路) 정책을 활용한 방한관광콘텐츠 전략)

  • Jung, In-Suk
    • Journal of Digital Contents Society
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    • v.19 no.6
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    • pp.1145-1150
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    • 2018
  • In order to realize the new diplomatic development for the establishment of 'Asia Fate Community', Xi Jinping has adopted a "One Road, One Belt" policy. Based on five core philosophies, One Road, One Belt with neighboring countries has been established to full-sided cooperation and mutual benefit relations. In this paper, I would like to suggest some suggestions on how to use China's One Road, One Belt policy and Korea's Eurasian Initiative in Development strategy of tourism contents. First, The bridge role of Korean companies should lead to the development of tourism contents. Second, the promotion of tourism contents development for Chinese individual tourists should lead to another tourism contents. Third, we need to find ways to win joint orders with local companies in China so that they can lead to tourism contents. Fourth, seeking active use of workers and international students living in Korea. Fifth, the development of tourism contents based on cooperative relationship with North Korea.

Study on the Economic Analysis for Developing Bukhansan Mountain Train (북한산 산악철도 개발의 경제성 분석 연구)

  • Lee, Jong-Seong;Song, Moon-Shuk
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.16 no.7
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    • pp.4969-4976
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    • 2015
  • South Korea has more than two-thirds of the land consists of mountainous terrain. It is necessary to enable the recycling of mountain tourism policy to allow people to use. This paper studied Bukhansan where there seems to have the most economical efficiency and effectiveness as an alternative means of transportation applying user'swillingnessto pay by age based upon the Study on Introduction Bukhansan Mountain Railway which was progressed as part of the balanced national development and railway promotion strategy. The Analyisis results are shown that cost-benefit ratio is Lim 0.73 and rack & pinion 0.8. The rack-and-pinion method is selected as an applicable alternative. If the new technologies are developed and made part of the construction of the tunnel route was judged as possible as an alternative way LIM

Analysis of ICT Converged Smart Factory and its Driving Strategy (ICT 융합 스마트공장의 분석 및 추진전략)

  • Moon, Seung Hyeog
    • The Journal of the Convergence on Culture Technology
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    • v.4 no.3
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    • pp.235-240
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    • 2018
  • ICT converged smart factory started from German Industry 4.0 has been the driving force for the $4^{th}$ Industrial Revolution and the center of manufacturing innovation for major industrial countries. It will be developed according to industry characteristics of each country. Korea is relatively later than other competing countries in the smart factory area. So, the government is establishing related policy and tendering all sorts of supports for smart factory mainly to the small and medium-sized enterprises to spread over the manufacturing industry. It is necessary for government to categorize among similar manufacturing industry and make them share digitalized production information mutually. It will be more effective method for securing global competitiveness than the uniform support. Also, large companies need to establish cloud based production forecasting system over similar industry and share it with other companies rather than expansion of individual smart factory. Mutual development in the manufacturing industry will be realized when the small and medium-sized enterprises and large companies take part in the cooperating ground of smart factory.

Indoor Surveillance Camera based Human Centric Lighting Control for Smart Building Lighting Management

  • Yoon, Sung Hoon;Lee, Kil Soo;Cha, Jae Sang;Mariappan, Vinayagam;Lee, Min Woo;Woo, Deok Gun;Kim, Jeong Uk
    • International Journal of Advanced Culture Technology
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    • v.8 no.1
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    • pp.207-212
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    • 2020
  • The human centric lighting (HCL) control is a major focus point of the smart lighting system design to provide energy efficient and people mood rhythmic motivation lighting in smart buildings. This paper proposes the HCL control using indoor surveillance camera to improve the human motivation and well-beings in the indoor environments like residential and industrial buildings. In this proposed approach, the indoor surveillance camera video streams are used to predict the day lights and occupancy, occupancy specific emotional features predictions using the advanced computer vision techniques, and this human centric features are transmitted to the smart building light management system. The smart building light management system connected with internet of things (IoT) featured lighting devices and controls the light illumination of the objective human specific lighting devices. The proposed concept experimental model implemented using RGB LED lighting devices connected with IoT features open-source controller in the network along with networked video surveillance solution. The experiment results are verified with custom made automatic lighting control demon application integrated with OpenCV framework based computer vision methods to predict the human centric features and based on the estimated features the lighting illumination level and colors are controlled automatically. The experiment results received from the demon system are analyzed and used for the real-time development of a lighting system control strategy.