• Title/Summary/Keyword: Promotion Strategy

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Fatigue Symptoms and Its Related Factors among Clerical Public Officers (사무직 공무원들의 피로수준 및 관련요인)

  • Cho, Kwang-Hee;Yang, Hye-Kyeong;Kim, Kwang-Hwan;Cho, Young-Chae
    • Korean Journal of Health Education and Promotion
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    • v.24 no.2
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    • pp.29-44
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    • 2007
  • Objectives: The administrative employees of government were analyzed on their levels of fatigue symptoms to reveal the various factors related to them. Methods: The self-administered questionnaires were performed, during the period between Dec. 5th, 2005 and Jan. 31st, 2006, to 1,005 individuals in the service of general administration located in Daejeon Metropolitan City. The survey items included subjects' socio-demographic and job-related characteristics, health-related behavior, degree of job demand, job autonomy, social support in work, type A behavior pattern, locus of control, sense of self-esteem, and degree of fatigue. The study results were analyzed and the authors came to the following major findings, by univariate and multiple regression analysis with degree of fatigue dependent variables and other variables independent. Results and Conclusions: The study results indicated that the level of fatigue symptoms is so complicatedly influenced by variable factors as well as job-related characteristics such as socio-demographic characteristics, rank in work, or job career, to a greater extent, by job specifications and personality traits(type A) like whether performing health-related behavior or not, job demand, job autonomy, social support in work, or sense of self-esteem. Thus the effective strategy for stress reduction among governmental employees requires additional programs focusing on innovated job specifications and managed personality trait.

A Study on the Priority and Evaluation Criteria of the Korea Export Insurance System (수출보험제도 기능의 우선순위 및 평가기준에 관한 연구)

  • Son, Yong-Jung
    • International Commerce and Information Review
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    • v.13 no.1
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    • pp.179-196
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    • 2011
  • This study aims to measure the relative importance of trade insurance using AHP developed by Thomas Saaty of Pennsylvania in early 1970s. Moreover, it provides help in the development of a comprehensive strategy of trade insurance. To obtain priority of trade insurance in its functions, this study discovered significance and relative importance of two evaluation standards and four individual evaluation items. Of the two evaluation standards, importance of credit exposure was 63%. It was discovered that it was more important than political means (37%). Of the four individual evaluation items, importance of banking supplementation was 60%. It was more important than credit investigation of overseas traders (40%). Importance of trade promotion policy was 69%, which was more important than removal of anxiety in trade (31%). As a result of comparing priorities of the f tire evaluation items, priority of banking supplementation was 38% followed by trade promotion policy means (26%), credit investigation of overseas traders (25%) and removal of anxiety in trade (12%).

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Analysis of Influencing Factors on Commitment to a Plan for Physical Exercise among Korean Adults with Chronic Disease (만성질환자의 운동이행계획 수립에 미치는 영향 요인 분석)

  • Jang, Hee-Jung;Shin, Yun-Hee
    • Journal of East-West Nursing Research
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    • v.14 no.1
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    • pp.87-97
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    • 2008
  • Purpose: The purpose of this study was to analyze the factors affecting those commitment to a plan for exercise among Korean with chronic diseases by Pender's health promotion model. Methods: The participants in this study were 315 Korean adults over 18 years of age with chronic diseases who were recruited in hospitals or public health centers in Korea. The instruments used in this study were individual characteristics instrument, Rosenberg's self-esteem scale, Ware's perceived health status, Profile of Mood States and Pender's commitment to a plan for exercises scale. Results: The results of analysis showed that Korean adults with chronic diseases were perceived with relatively low commitment to a plan for exercise while they were perceived with moderate self-esteem, health status, and mood. There were significant differences in the commitment to a plan for exercise according to education level and economic level. The positive relationship between self esteem, perceived health status, and commitment to a plan for exercise were significantly correlated. The experience for exercise was the most influential variable on commitment to a plan for exercise accounting for 40.3% among Korean with chronic diseases. Conclusion: For planning a targeted strategy to increase regular exercise among Korean adults with chronic diseases, nurses have to assess the prior experience of exercise of them. These nursing activities lead to improve their quality of life and encourage to control their symptoms.

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Online Product Planning in a Fashion Brand -Focused on the Brand of Women's Clothing Run by the Company's Mall- (패션브랜드의 온라인 상품기획 -자사몰 운영의 여성복 브랜드를 중심으로-)

  • Lee, Soojin;Lee, Keumhee
    • Journal of Fashion Business
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    • v.24 no.3
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    • pp.69-84
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    • 2020
  • The purpose of this study is to analyze examples of online fashion product planning of domestic fashion brands, to grasp the characteristics and step-by-step problems in product planning, and to suggest product planning methods. This study consists of a literature study and a case study. The results of th study are as follows. First, in the information analysis and product planning, product planning according to analysis and targeting of online consumers should be conducted separately from offline, and the proportion of online-only products should be expanded. Second, in the design planning and product development stages, it should be possible to secure the quantity through the pre-planning of fabrics, a to acquire the novelty of the material through the preemption of good fabrics and the pre-planning of colors to secure competitive design. Third, in the convention, a systematic review process involving company members and customer review teams should be conducted to ensure product quality and sales-ability Fourth, in the production stage, the production period must be to reduce cost. Fifth, differentiated services according to the characteristics of their products for each brand in the promotion and sales stages. Based on this analysis, a desirable approach online product planning should first run promotion phase, increasing pre-planning for the product, and organizing specialize work and manpower issues.

A Study on Promotion of Value Added Logistics(VAL) Activities between Korea and China (한.중간 부가가치물류 활성화방안에 관한 연구 - 산동성을 중심으로 -)

  • Lee, Jung-Min;Lee, Choong-Bae
    • Journal of Korea Port Economic Association
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    • v.25 no.3
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    • pp.385-406
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    • 2009
  • The volume of trade between Korea and China has been growing significantly year by year since the diplomatic relations have been established in 1992. The economic and logistics cooperation between the two countries is crucial not only for the development of their economic relations but for promotion of value-added logistics. However there are still huge and serious impediments to logistics network and management between the two countries including bottlenecks in transport and customs procedures. The purpose of this study is to investigate how to promote value added logistics activities between Korea and Shandong Province of China. It is suggested the ways to increase VAL activities such as enhanced division of international labour within industries, provision of comprehensive logistics service and establishment of strategy for supply chain management between the two countries.

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Suppression of Fusarium Wilt Caused by Fusarium oxysporum f. sp. lactucae and Growth Promotion on Lettuce Using Bacterial Isolates

  • Yadav, Dil Raj;Adhikari, Mahesh;Kim, Sang Woo;Kim, Hyun Seung;Lee, Youn Su
    • Journal of Microbiology and Biotechnology
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    • v.31 no.9
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    • pp.1241-1255
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    • 2021
  • This study was carried out to explore a non-chemical strategy for enhancing productivity by employing some antagonistic rhizobacteria. One hundred eighteen bacterial isolates were obtained from the rhizospheric zone of various crop fields of Gangwon-do, Korea, and screened for antifungal activity against Fusarium wilt (Fusarium oxysporum f. sp. lactucae) in lettuce crop under in vitro and in vivo conditions. In broth-based dual culture assay, fourteen bacterial isolates showed significant inhibition of mycelial growth of F. oxysporium f. sp. lactucae. All of the antagonistic isolates were further characterized for the antagonistic traits under in vitro conditions. The isolates were identified on the basis of biochemical characteristics and confirmed at their species level by 16S rRNA gene sequencing analysis. Arthrobacter sulfonivorans, Bacillus siamensis, Bacillus amyloliquefaciens, Pseudomonas proteolytica, four Paenibacillus peoriae strains, and Bacillus subtilis were identified from the biochemical characterization and 16S rRNA gene sequencing analysis. The isolates EN21 and EN23 showed significant decrease in disease severity on lettuce compared to infected control and other bacterial treatments under greenhouse conditions. Two bacterial isolates, EN4 and EN21, were evaluated to assess their disease reduction and growth promotion in lettuce in field conditions. The consortium of EN4 and EN21 showed significant enhancement of growth on lettuce by suppressing disease caused by F. oxysporum f. sp. lactucae respectively. This study clearly indicates that the promising isolates, EN4 (P. proteolytica) and EN21 (Bacillus siamensis), can be commercialized and used as biofertilizer and/or biopesticide for sustainable crop production.

A Comparative Study of Nursing Homes Competitiveness in China's Eastern Areas Based on Analytic Hierarchy Process Method (AHP기법을 이용한 중국 동부지역의 요양원 경쟁력 비교연구)

  • Chu, Ting;Sim, Jae-Yeon
    • Industry Promotion Research
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    • v.6 no.4
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    • pp.83-93
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    • 2021
  • This work aims to use the analytic hierarchy process (AHP) tool to develop the model of industrial competitiveness in the nursing homes of eleven provinces in east China. The original data is from China Civil Affairs Statistical Yearbook 2020. The results show that Jiangsu province has the highest competitiveness in the elderly care industry among the eleven provinces in east China, and Hainan province has the lowest competitiveness. The competitiveness of the elderly care industry varies among the eleven provinces in east China. The ratios of beds to medical staff, the ratio of nursing homes, per capital fixed assets in nursing homes, and the number of unable self-care elderly are the four main influential factors across the competitiveness of the elderly care industry and indicates that the nursing homes competitiveness is affected by multiple factors from multiple levels. A differentiated strategy should be taken according to the circumstances in different provinces to rationally develop the elderly care industry, improving efficiency, the level, and quality of services in the nursing homes.

The Effects of Cultural Marketing on Customer Satisfaction of Coffee Shops: Focused on Jeju Island Cafe (커피전문점의 문화 마케팅이 고객만족에 미치는 영향 : 제주도 카페를 중심으로)

  • Lee, Jin-Joo;Wang, Chae-Yeon;Hyun, Mi-Hui;Han, Sangho
    • The Korean Journal of Franchise Management
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    • v.10 no.1
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    • pp.33-42
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    • 2019
  • Purpose - Since the number of cafés operated by using cultural marketing in Jeju Special Self-Governing Province is increasing, this study emphasizes the necessity of cultural marketing, which is a different strategy of specialty coffee shops, focusing on Jeju Island. The purpose of this study is to investigate the effect of positive effects of service quality and brand image on customer satisfaction through cultural marketing. Research design, data, and methodology - It emphasizes the necessity of cultural marketing of specialty coffee shops, and how the positive effects of service quality and brand image brought through cultural promotion, culture support, cultural support, cultural enterprise influence customer satisfaction. The results of this study are as follows. In order to verify the research hypothesis of this study, Jeju residents who have experience using cultural marketing conducted in coffee shops in Jeju Island are targeted. The cafe in Jeju area, which runs from April 4 to April 14, 2018. A total of 110 copies of the questionnaire were distributed, and the final 100 copies were used as final empirical analysis data. Result - The results of the study are as follows. First, promotion and culture business activities have positive influence on brand image. Second, production and cultural business activities had positive effects. Third, brand image has a positive effect on customer satisfaction. Fourth, service quality has a positive effect on customer satisfaction. Conclusions - The implications of this study are following as: First, if you want to grow into a cultural enterprise in the province by enhancing your brand image, you need to prioritize cultural direction and business direction for cultural companies among sub-factors of cultural marketing. Second, it is necessary to improve the customer satisfaction through the improvement of the brand image considering the composition of the stores in the city, the facilities and the atmosphere, and the consumer tendency such as product and customer age.

Cost of Illness of Chronic Disease by Region in Korea (3대 만성질환자의 지역별 의료비 분석)

  • Moon, Jong Youn;Shin, Jaeyong;Kim, Jae-Hyun
    • Health Policy and Management
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    • v.31 no.1
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    • pp.65-73
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    • 2021
  • Background: With the recent aging of the population, the transition to a disease structure centered on chronic diseases is accelerating. Moreover, the socio-economic gap and the polarization of the health gap between regions further increase the burden of disease on the country. Accordingly, this study calculated the disease cost of hypertension, diabetes, and hyperlipidemia, which are the three major chronic diseases, to establish an effective health promotion policy strategy for each region, and analyzed the gap in disease cost within the region to determine health determinants at the individual as well as the regional level. Methods: This study utilized data from the 2015 sample cohort of the National Health Insurance Service and calculated the disease cost of patients (diabetes: I10-I15, hypertension: E10-E14, hyperlipidemia: E78) based on the main diagnosis. Results: Based on our analysis, the case of medical use in cities and provinces was higher than in metropolitan cities, with relatively small medical use in Seoul and Gangwon-do. In terms of the disease cost, the cost of chronic diseases in Seoul and Jeju was the highest, but the difference in disease cost between patients in each region was the largest in Seoul and Gangwon-do. Conclusion: The results of this study provide meaningful data for implementing efficient health promotion policies by analyzing the differences in disease cost and identifying health determinants in different regions. Furthermore, in Korea, where socioeconomic differences are clearly revealed, it can be used as a basis for preparing a strategic plan, from a long-term perspective, to improve the health of patients with chronic diseases in the future.

A study of International Comparative on Digital Textbook Utilization Policy (디지털교과서 활용 정책에 대한 국제 비교 연구)

  • Ahn, Sung Hun;Ahn, Seokhoon
    • Journal of Creative Information Culture
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    • v.7 no.2
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    • pp.111-118
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    • 2021
  • In order to establish the correct direction for the use of digital textbooks in the future, it is necessary to derive implications for improving the domestic digital textbook utilization policy by analyzing the actual conditions of other countries that are already using digital textbooks. Therefore, in this paper, we compared the policies of using digital textbooks in the United States, Canada, Malaysia, and China, and reviewed ways to improve Korea's digital textbook policies. First, each country's digital textbook promotion subject and strategy, scope of use, issuance system, and usage method were compared, and then the implications of each country's digital textbook policy were analyzed. And based on these implications, a plan to improve Korea's digital textbook policy was suggested. It is expected that this will be used as meaningful basic data in preparing policies for the development of digital textbooks in the future.