• Title/Summary/Keyword: Promotion Practices

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A Study on Development of Guidelines for Libraries Serving Older Adults: Initial Findings from Active Older Adults of Urban Libraries (고령자 대상 도서관 서비스 가이드라인 개발 연구 - 도시 지역의 활동적인 이용자를 중심으로 -)

  • Kim, So-Young;Cha, Mikyeong;Kim, Jonghee
    • Journal of the Korean Society for Library and Information Science
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    • v.53 no.1
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    • pp.133-157
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    • 2019
  • The purpose of this study was to figure out requirements and considerations of guidelines for libraries serving active older adults in Korea. The research data were collected by examining domestic laws and policies, foreign library guidelines and service practices. Two focus group interviews were also conducted with 10 librarians of Seoul metropolitan area. The research findings were the following: Specific guidelines should be set up including sections of information resources, human resources, facilities, service & programs, and promotion & marketing. The guideline should also include not only solutions for improving digital literacy of old adults but solving librarians' difficulties with serving old adults.

A Study on the Personnel Records Management System of the U.S. Army in terms of Veterans' Welfare (보훈복지 관점에서 살펴본 미 육군의 인사기록 관리 체계 연구)

  • Kim, Yong Chan
    • The Korean Journal of Archival Studies
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    • no.62
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    • pp.259-286
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    • 2019
  • This study draws out the implications based on the analysis of the U.S. Army's practices(Army Military Human Resource Record(AMHRR) and interactive Personnel Electronic Records Management System(iPERMS), Archival Information Service) and applies it to our military by paying attention to the importance of military personnel records and the thorough records management that are the foundation for promoting the welfare service projects of those who have committed to the nation. Through these, it is expected to contribute to the smooth promotion of veteran welfare projects and to create a climate that honors the military at the bottom of society in the future.

Brand Activism in the Age of Transmedia: Lessons Learned from Business Practices

  • Yoo, Seung-Chul;Piscarac, Diana;Kang, Seung-Mi;Truong, Tu Anh
    • International Journal of Advanced Culture Technology
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    • v.9 no.1
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    • pp.64-69
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    • 2021
  • Brands have begun to act without giving in to the challenges facing our society. Just like the slogan in the novel "The Three Musketeers" by Alexandre Dumas proclaimed, "All for one, one for all!" in the age of transmedia the success of brand activism must reflect the same principle. Specifically, by embracing the big as well as the little stories of consumers scattered everywhere, each and every one should create a huge resonance. This means that brands should use the cultural lever of transmedia so that the various stories of consumers do not fade into oblivion and, furthermore, expand the brand's call to action. By analyzing brand activism cases in business, this study explores the effectiveness of brand activism for advertisers to develop a better understanding of brand communication strategy. Building on findings that show new young generation consumers to favor brands that respond to social, political, and environmental issues and conceptual implications of the snowball effect, this study emphasizes consumer participation in the brand story creation process and the need for brands to aim for high standards of professionalism and accountability, so that they can grow together with their consumers.

A Study on the Organizational Culture and Performance of Xiaomi Corporation

  • Piao, Xue-Lian;Choi, Myeong-Cheol;Shang, Xian-Fa;Han, Joo-Hee;Pan, Xing-Chen
    • International Journal of Advanced Culture Technology
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    • v.9 no.1
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    • pp.52-57
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    • 2021
  • Most internet companies in China are learning from Xiaomi Corporation's management model and to improving their organizational structures and human resource management practices. This study analyzed the development situation of Chinese Internet economy and the Internet thinking of Xiaomi which is a role model of Chinese Internet companies. In addition, we studied Xiaomi's organizational structure, human resource management, employee training, performance management and incentive system. In particular, Xiaomi's human resource management system has a great influence on the company's high performance and efficient service culture. Furthermore, the organization of Xiaomi is horizontally divided into three floors (7 key founders, department heads, and employees), each floor is managed by one founder. Xiaomi is interested in and considers not only the work of new employees, but also personal issues, and is concerned with the work of others in performance management and shares responsibility. Xiaomi adopts a unique and rational human resource management model, guaranteeing a lot of work autonomy for employees, and improving organizational performance.

Comunidades de Aprendizaje: Saberes y Habilidades Colectivas en Pequeños Productores Vinícolas del Noreste Mexicano

  • Lopez, Irma Eugenia Garcia;Garcia, Brianda Daniela Flores
    • Iberoamérica
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    • v.23 no.2
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    • pp.209-241
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    • 2021
  • Over the last few years, rural areas in northeastern Mexico have present significant changes in social, economic, and territorial aspects linked to the New Rurality. In this context, winemaking has become one of the most dynamic and growing activities in the regional economy. This emerging development has prompted different forms of appropriation and use of this space, but it also highlights the lack of access to knowledge for wine production due to the lack of formal educational centers. As a result, learning communities enable the development of skills and competencies through non-formal educational practices. The objective of this paper is to analyze the role of learning communities in non-formal educational environments, taking as a case study: a collective of small-scale wine producers in Parras de la Fuente, Coahuila. This research focuses on two perspectives of learning: appropriation and technology transfer, and promotion of Mexican wine culture. The main finding was to demonstrate the importance of including educational processes that respond to the context and needs of the community.

Young Children Teacher's Application Experience and Utilizing Observation of Digital Device

  • Kim, Dae-Wook;Song, Yun-Kyung
    • International Journal of Advanced Culture Technology
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    • v.10 no.4
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    • pp.126-136
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    • 2022
  • The purpose of this study is to investigate the application experience and observation of young children's teachers' digital devices. The participants of this study were 6 young children teachers using digital devices. Individual interviews were conducted as a data collection method. It was conducted 2-3 times per research participant. Data collection was conducted from November to December 2020. The Data analysis was focused on the young children's teachers' digital device application experience and observation use. 'Easy and simple use', 'using existing familiar apps', 'providing healing to teachers', and 'improving the utilization of spare time' were derived as early childhood teachers' experience of applying digital devices. 'Easy use of observation records', 'Use together in various ways', 'Use for parent counseling', 'Use appropriate for observation of revised Nuri Curriculum' through early childhood teacher's experience of observing digital devices ' was derived. As a conclusion of this study, first, it is easy for young children's teachers to apply digital devices to the field. Second, if young children's teachers use digital devices, they can make a wide range of observations, enabling high-quality early childhood education practices.

Case Analysis for the Development of Smart Factory ISP Indicators

  • Heon-Wook Lim
    • International Journal of Advanced Culture Technology
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    • v.11 no.3
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    • pp.321-326
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    • 2023
  • The purpose of this study is to create and present a formalized module of ISP (Information Strategy Plan), a smart factory consulting method that is helpful to companies or consultants who will build smart factories. Order of study is First, the theoretical research direction is established through the investigation of related papers. Second, ISP policy research practices are compared to derive practical implementation methods. Third, in order to derive a standardized module method related to the final smart factory ISP, related cases of the government and individuals are compared. As a result of previous research, ISP (Information Strategy Planning), a consulting methodology, is similar to Deming's PDCA, and is regarded as Plan (environment and current status analysis), Do (establishment of future model goals), Check (establishment of implementation plan), and Act (follow-up management). As a result of the study, we obtained the following results. The first step is to analyze the current status and identify the purpose of introduction and problems in plant operation. In the second step, establish a consulting plan and derive a proposal description, strategic task, and master plan. Step 3 establishes detailed action plans, evaluates consulting outputs and consulting, and reports performance. Step 4 is established as follow-up management consulting. The limitation of the study is that although related data were compared to develop the consulting methodology into a standardized module, FGI analysis through experts or Delphi survey were not conducted, so there is a limit to the reliability of the mapping results.

The Historical Paradigm of Corporate Social Responsibility (CSR) in Korea

  • Hyein WOO
    • Journal of Koreanology Reviews
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    • v.2 no.1
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    • pp.9-16
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    • 2023
  • This study will provide an overview of the development of 'Corporate Social Responsibility' (CSR) in South Korea throughout time, as well as its sources of inspiration and recommendations. The study will also rely on the body of existing research to provide insights into the present condition of CSR in the nation and the measures launched to promote socially responsible practices in the corporate environment. As a result, it will act as a crucial dedication to comprehending corporate social responsibility within the Korean environment. According to the searching results in the literature content dataset, there has been total four historical paradigm of CSR in South Korea, such as (1) Adoption of the CSR principles, (2) Introduction of the Korean Association of Social Responsibility, (3) The Seoul Environmental Charter, (4) The Board of Audit and Inspection Intervention. Based on the results of the current study, the present author could conclude that ingrained corporate social responsibility (CSR) is in Korean business culture, which has been promoted since the 1920s. Businesses can benefit by using the guidelines offered by the CSR Promotion Act and related activities to uphold their responsibilities towards society and the environment, overviewing comprehensively CSR advancement in South Korea from the 1920s to the display day.

Exploring Sustainable Values in Upcycled Korean Fashion Brands through Their Corporate Activities

  • Haemin Yu;Jaehoon Chun
    • Journal of the Korean Society of Clothing and Textiles
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    • v.47 no.3
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    • pp.425-441
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    • 2023
  • Over the past few years, the fashion industry has faced numerous environmental issues and sustainability is being promoted as the key to success. This study conducted in-depth interviews with a range of stakeholders, such as designers and marketing professionals from upcycled Korean fashion brands, to examine how their sustainable values are reflected and developed through corporate activities related to planning, production, promotion, and distribution. The sustainable values inferred from the interviews were coded based on Schwartz's universal values with a view to addressing conflicts of values and promoting the sustainability of upcycled fashion brands in Korea. Through this process, the study derived universalistic, economic, and self-oriented sustainable values. The study also proposed a conceptual framework for upcycled fashion brands by discussing difficulties and limitations and offer proposals that could help the industry. The results indicate that a key driver for market success is promoting sustainable values in upcycled fashion. Finally, suggestions are offered for follow-up research that can further support sustainable practices in the fashion industry.

How Does Social Media's Labeling Affect Users' Believability and Engagement? The Moderating Role of Regulatory Focus

  • Hui-Ying Han;Youngsok Bang
    • Asia pacific journal of information systems
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    • v.34 no.1
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    • pp.91-113
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    • 2024
  • In the wake of the COVID-19 pandemic, unsubstantiated information concerning vaccines and the coronavirus has proliferated on various social media platforms. Consequently, we have considered viable actions to mitigate the impact of such unverified content, enabling individuals to use social media platforms more effectively and minimize any ensuing confusion. Recent measures in this area have included YouTube's practice of labeling vaccine or corona videos as authoritative when emanating from reputable organizations and Twitter's practice of flagging vaccine-related content as potentially misleading or taken out of context. This study seeks to explore how such contrasting labeling practices influence users' believability and engagement differentially, while also examining the moderating impact of regulatory focus. The results indicate that authoritative labeling positively influenced users' believability and engagement, whereas misleading labeling adversely affected users' believability and engagement. Additionally, our findings revealed that authoritative labeling has a stronger impact on promotion-focused individuals, while misleading labeling has a more pronounced effect on prevention-focused individuals. Our findings offer insights into how social media platforms can design and present information to their users, taking into account their regulatory focus.