• 제목/요약/키워드: Promotion Exposure

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사물인터넷(IoT) IP의 노출과 위협에 대한 연구 (A Study on the Exposures and Threats for Internet of Things(IoT) IP)

  • 김유진;이누리;신성은;송승연;정다영;장영현;문형남
    • 문화기술의 융합
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    • 제2권4호
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    • pp.77-82
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    • 2016
  • 가트너가 2013년부터 2015년까지 3년 연속 'IT 10대 전략기술'의 하나로 선정한 사물인터넷(IoT) 기술은 사람과 사물의 상호작용을 가능하게 하면서 고도화된 스마트사회를 구현할 수 있다. IoT 장비들이 인터넷으로 연결되어 있는 특성에 따라 해킹으로 인하여 무선신호 교란, 정보 유출, 데이터 위 변조와 서비스 거부 등 개인의 사생활 노출로부터 국가의 중요 기밀과 시설에 대한 위협까지의 중차대한 보안상 문제들이 나타날 수 있다. 본 논문에서는 IoT 장비들의 IP 노출에 대한 보안위협 사례들을 조사하고 문제점을 분석하여 개인의 사생활 노출이나 국가 기반시스템에 대한 피해 등 IP 노출로 인한 보안위협을 최소화하기 위한 방안을 제안한다.

미디어 노출이 다이어트 의도에 영향을 미치는 심리적 기제에 관한 연구 : 자기대상화이론을 중심으로 (A Study on the Psychological Mechanism underlying the Influence of Media Exposure on Diet Intention : Focusing on Self-Objectification Theory)

  • 김예솔란;이미나
    • 문화기술의 융합
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    • 제6권4호
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    • pp.359-370
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    • 2020
  • 본 연구는 미디어 노출이 다이어트 의도에 영향을 미치는 심리적 기제를 밝히기 위해 문화배양이론과 자기대상화이론에 기초하여 공적자기의식, 신체감시성, 신체수치심, 신체불만족의 역할을 상정하고 그 경로를 검증하였다. 20대 여성 350명을 대상으로 설문조사를 실시하여 구조방정식 모형분석을 통해 그 영향관계와 경로를 검증한 결과, 미디어 노출로 인해 야기된 공적자기의식이 신체감시성이나 신체수치심을 거쳐 신체불만족에 영향을 주고 이는 다이어트 의도로 이어지는 모형이 지지되었다. 또한 공적자기의식은 신체감시성을 매개로 신체수치심에 영향을 미쳤다. 신체감시성은 신체불만족을 매개로 다이어트 의도에 영향을 미치는 반면 신체수치심은 다이어트 의도에 직접적인 영향을 미치는 것으로 나타났다. 이러한 결과를 바탕으로 연구의 이론적 및 실무적 의의와 후속연구를 위한 제언을 제시하였다.

흡연위험요인관리를 위한 부문간 협력: WHO FCTC를 중심으로 (Intersectoral Collaboration for Tobacco Policy: Focusing on WHO FCTC)

  • 최은진
    • 보건교육건강증진학회지
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    • 제30권4호
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    • pp.9-16
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    • 2013
  • Objectives: The purpose of this manuscript was to review Intersectoral Collaboration policies for Tobacco Control. Methods: The author selected the WHO Framework Convention on Tobacco Control and adopted guidelines, and reviewed intersectoral and multisectoral collaboration policy recommendations. Results: There are 11 chapters and 38 articles in the Convention. In the Demand reduction policies included price and non price measures. The author selected a few non price measures for cross sectoral collaboration examples. They are protection from exposure to tobacco emission, education and communication, banning advertising, promotion and sponsorship of tobacco products, and offering treatment to tobacco use cessation. Inter sectoral and multi sectoral approaches could increase effectiveness, and better outcome of the tobacco control policy for implementation of many different articles of FCTC. Conclusions: It is important to give a specific role in structures of different government sectors and infrastructure for intersectoral collaboration. In addition, the role of civil society is very important for implementation of tobacco control policy effectively, and governments have to support the civil society for anti-smoking activities and campaigns.

Influence of Maternal Environmental Tobacco Smoke Exposure Assessed by Hair Nicotine Levels on Birth Weight

  • Lee, Jungun;Lee, Dong-Ryul;Lee, Do-Hoon;Paek, Yu-Jin;Lee, Won-Chul
    • Asian Pacific Journal of Cancer Prevention
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    • 제16권7호
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    • pp.3029-3034
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    • 2015
  • Background: While the perinatal outcomes of active maternal smoking are well documented, results of the effects of environmental tobacco smoke (ETS) exposure during pregnancy are inconsistent. We aimed to examine the effect of ETS exposure, assessed by maternal hair nicotine levels at $35^{th}$ week of gestation, on birth weight and the risk of small for gestational age (SGA) and low birth weight (LBW). Materials and Methods: A total of 871 non-smoking healthy pregnant women were recruited by one Korean hospital between 1 October 2006 and 31 July 2007. Hair samples were collected and anthropometric questionnaires administered at $35^{th}$ week of gestation. The primary outcome was birth weight and secondary outcomes were the risk of babies being SGA and LBW. Results: Log-transformed hair nicotine concentrations were inversely related with birth weight after adjusting for confounding variables (${\beta}=-0.077$, p=0.037). After stratifying hair nicotine levels by tertiles (T1, low [0.0-0.28 ng/mg]; T2, medium [0.29-0.62 ng/mg]; and T3, high [0.63-5.99 ng/mg]), the mean birth weight in each groups were 3,342g (T1) 3,296g (T2) and 3,290 g (T3), respectively. However the difference between groups was not statistically significant by analysis of co-variance (ANCOVA) adjusting for covariates (p=0.062). In logistic regression analysis, the risk of SGA was higher in the T3 (OR=1.59, 95%CI 1.05-2.42) than in the reference group (T1), after controlling for confounding variables. The risk of low birth weight (<2,500g, LBW) was not significantly higher (OR=1.44, 95%CI 0.95-2.19), but the risk of babies being below 3,000g birth weight was increased in the T3 group (OR=1.53, 95%CI 1.00-2.36) compared with that in the T1 group. Conclusions: Maternal ETS exposure during pregnancy was inversely related with birth weight. The risk of SGA increased in the highest ETS exposure group compared with in the low exposure group. To prevent ETS exposure during pregnancy, more comprehensive tobacco control policies are needed.

대학생의 개인특성, 인터넷 사용특성, 음란물 노출과 반사회적 성의식 간의 구조모형 (The Effects of Personal Characteristics, Internet Usage Characteristics and Exposure to Pornography on Anti-Social Sexual Perception Among College Students - Using Structural Equation Model Analysis)

  • 양현주;김원순
    • 문화기술의 융합
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    • 제7권2호
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    • pp.35-48
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    • 2021
  • 본 연구는 대학생의 개인특성과 인터넷 사용특성, 음란물 노출 및 반사회적 성의식과의 관계를 규명하기 위해 모형을 구축하고 이들 요인간의 관계를 규명하고자 시도되었다. 연구대상은 B시 소재 만18세 이상의 대학생 360명을 대상으로 하였으며, 수집된 자료는 IBM SPSS 21.0/AMOS 22.0 프로그램으로 분석하였다. 수정모형의 적합도 지수는 수용기준을 충족하였다(𝛘2/df=2.786, GFI=.95, AGFI=.92, SRMR=.06, RMSEA=.07, NFI=.89, CFI=.93, TLI=.90). 경로분석 결과, 대학생의 반사회적 성의식에 직접적인 영향을 미치는 변수는 개인특성과 음란물 노출이었으며, 간접적인 영향을 미치는 변수는 인터넷 사용특성이었다. 반사회적 성의식에 직접적인 효과가 가장 큰 것은 음란물 노출이었으며, 음란물 노출은 개인특성과 인터넷 사용특성의 직접적인 영향을 받는 것을 확인하였다. 따라서 대학생의 반사회적 성의식 감소를 위해서는 음란물 노출에 직접적인 영향을 미치는 개인특성 및 인터넷 사용특성을 조절하는 방안이 마련되어야 할 것이다.

Rethinking Anti-tobacco Health Education in an Eastern Mediterranean Country with Growing Tobacco Use

  • Obeidat, NA;Ayub, HS;Shtaiwi, AS;Hawari, FI
    • Asian Pacific Journal of Cancer Prevention
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    • 제17권2호
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    • pp.527-533
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    • 2016
  • Background: In Jordan, a developing country with a high tobacco burden and where roughly 40% of cancers are tobacco-related, limited knowledge exists on public awareness regarding tobacco. This is a hindrance for experts seeking to strengthen anti-tobacco health promotion and counter growing tobacco use. We sought to evaluate public awareness regarding tobacco; to gauge exposure to anti-tobacco public messages; and to draw attention to the lay public's informational needs. Materials and Methods: A cross-sectional survey of lay public in the capital, Amman, capturing knowledge regarding tobacco harms and anti-tobacco laws, perceptions regarding tobacco use and control, and exposure to and recall of anti-tobacco messages, was conducted. Statistics on perceptions were generated and analyzed by smoking status and sociodemographic factors. Multivariate regression was performed to estimate independent associations of smoking and sociodemographic factors with knowledge. Results: Of 1,169 respondents, 17.8% could recall specific anti-tobacco messages. With regard to knowledge, despite high proportions of respondents exhibiting knowledge for individual statements regarding tobacco health harms, variables capturing breadth of knowledge showed that much lower proportions could correctly identify all the listed health harms of tobacco, and all listed Jordanian anti-tobacco regulations (47.5% and 36.2%, respectively). On multivariate analysis, breadth of knowledge varied by smoking status, age and educational level. Conclusions: There is need for more salient, evocative and multi-faceted anti-tobacco messages in Jordan, tailored to subgroups, given detected variability in knowledge across smoking status and sociodemographic characteristics.

가정주부의 건강에 대한 지식, 태도 및 실천수준과 가족건강간의 관련성 연구 - 천안 및 부안지역을 중심으로 - (A Study of relationship between Housewives' Health KAP level and Family Health in Buan and Chunan Area.)

  • 이재은;이시백
    • 보건교육건강증진학회지
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    • 제6권2호
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    • pp.4-22
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    • 1989
  • This study aims to explore the relationship between housewives' health KAP level and the physical health of families. The data used in this study are obtained from the Last Evaluation Program of the National Note for Health surveyed in July, 1989. The respondents for this study are 770 housewives residing in Chunan and Buan. The reason why this study focus on KAP level of housewives is to find out whether a housewife as a emotional supporter contributes to the physical health of her families. A housewife gives her families emotional satisfaction insteade of economic satisfaction. So she has the most interest in family health among the members of her family. Therefore, housewife's KAP level will influence her family health. The independent variables chosen for the analysis are the general characteristic variables and KAP level. And the dependent variable is the physical health of families which excluded psychosocial one. This level of family health includes weight for family health and seriouseness of disease. The result of this study was summarized as follows. (1) KAP level was significantly correlated with variables which have mainly the socioeconomic characteristics. The variables were: area of residence, education level occupation, self assessment on wealth, and exposure to mass communication. (2) In the analysis of relationship between the general characteristic variables and family health, family health was significantly correlated with almost all variables. The variables were: Presence of the aged, Health status, Experience in disease, Self assessment on health, No. of families, Occupation, Education level, Self assessment on wealth, Concern on health, and Exposure to mass communication. (3) In the analysis of relationship between family health and KAP level, family health was not significantly correlated with KAP level but. (4) Also in the stepwise regression analysis, the general variables account for about 32.1 percent of the variance in the dependent variable, family health. The variable with the greatest explanatory power was presence of the aged. On the contrary, KAP level explain about 0.4 percent of the variance in the dependent variable. In sum, the study shows that housewives' health KAP level has relatively weak relationship with the physical health of families

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도장 근로자의 작업 환경 만족도에 영향을 미치는 요인 (Factors affecting the degree of Satisfaction with Workers' Working Environment engaging in Painting Process)

  • 임남구;노재훈;장규엽;송재석;원종욱;김치년
    • 한국산업보건학회지
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    • 제9권1호
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    • pp.73-86
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    • 1999
  • This study was performed to find out factors affecting degree of satisfaction with workers' working environment. The study subjects were 165 workers who were working at painting process of twelve furniture manufacturing factories in Incheon area. We used self-administered questionnaire containing general characteristics, working conditions, the degree of satisfaction with working environment, and the degree of satisfaction with working condition. In addition, we measured the exposure levels of occupational hazardous agents. The results were as follows; 1. Correlations between the degree of satisfaction with workers' working environment and the measured of occupational hazardous agents did not affect the degree of satisfaction with workers' working environment. 2. Factors affecting the degree of satisfaction with workers' working environment were not the exposure levels of occupational hazardous agents, but the degree of satisfaction with working condition, size of industry, health status, and types of ventilation system. As the degree of satisfaction with working condition was increased, the degree of satisfaction with working environment was increased. Also, for the workers who had good health status, the degree of satisfaction with work environment was appeared to be high. To increase the degree of satisfaction, with workers' working environment, firstly, effective work management and production control are required. Also, the worker's effort to negotiate continuously with top manager on improving working conditions is required. Secondly, developing heath promotion program to be appropriate for the characteristics of worksite is required. Moreover, leading worker's participation in health promotion program is very important to increase the degree of satisfaction with workers' working environment.

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품패개격촉소신식대소비자질량인지적영향(品牌价格促销信息对消费者质量认知的影响) (The Effect of Price Promotional Information about Brand on Consumer's Quality Perception: Conditioning on Pretrial Brand)

  • Lee, Min-Hoon;Lim, Hang-Seop
    • 마케팅과학연구
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    • 제19권3호
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    • pp.17-27
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    • 2009
  • 典型的价格促销是指降低一定数量产品的价格或以相同的价 格获得更多数量的产品, 从而增加价值和创造经济的激励购买. 价格促销经常用来鼓励没有消费过产品或服务的用户试用产品或服务. 因此, 理解价格促销对那些从来没有使用过促销品牌的消费者的此品牌质量认知的影响是很重要的. 然而, 如果消费者通过价格促销获得的产品的质量不好, 促销可能达不到用经济的刺激方法来增加销售的效果. 相反则有可能发生. 具体来说, 通过价格促销消费者产生低的质量的认知会削弱经济的和心理上的激励, 减少购买的可能性. 因此, 对市场营销人员来说理解品牌的价格促销信息如何影响消费者对此品牌的质量的不良认知是非常重要的. 先前的有关价格促销对质量认知的影响的研究有不一致的解释. 一些是关注价格促销对消费者认知的不利影响. 但是其他的研究显示价格促销并没有提高消费者对品牌的不良认知. 之前的研究发现这些不一致的结果和价格促销曝光的时机以及相关的试验得出的质量评估有关. 而且, 消费者是否经历过产品促销都可能会调节这些影响. 一些研究把产品类别的不同作为基本的因素. 本研究的目的是探讨在不同的情况下, 价格促销信息对消费者的不良的质量认知产生的影响. 作者控制了促销曝光的时机, 过去的各种促销形式以及信息发布的方式. 与以往的研究不同, 作者通过控制以前个人使用此产品的经验的潜在调节作用来测试事先设定限制的价格促销的影响. 这样的操作可以解决相关的有可能产生的争议. 这种方法对实际工作方面也是有意义的. 价格促销不仅适用于已存在的目标消费者, 而且可以鼓励没有使用过产品和服务的消费者尝试此产品或服务. 因此, 对市场营销人员来说理解品牌的价格促销信息如何影响消费者对此品牌的质量的不良认知是非常重要的. 如果没有使用过这个品牌的消费者通过价格促销获得的产品的质量不好, 促销可能达不到用经济的刺激方法来增加销售的效果. 相反则有可能发生. 另外, 如果价格促销结束, 购买了这个产品的消费者可能会出现明显的减少再购买行为. 通过文献回顾, 假设1用来探讨消费者通过过去的价格促销获得的质量认知的调节作用. 消费者对没有使用过的品牌的价格促销而产生的质量认知的影响会被此品牌过去的价格促销活动所调节. 换句话说, 消费者会对没有进行过价格促销的没有使用过的品牌产生不良的质量认知. 假设2-1:未使用过的品牌进行首次价格促销的时候, 价格促销的信息发布的方式将影响价格促销的成败. 假设2-2:消费者越不在意价格促销的原因, 越容易对产品的质量产生不良的认知. 通过测试1, 简要地解释了产品和品牌在提供四种价格促销形式之前并解释说明了每种价格促销形式. WAVEX这个虚拟品牌的质量的认知被评估为7. 网球拍被选中的原因是由于选定的产品组必须过去几乎没有价格促销活动来消除促销的平均次数对价格促销信息的影响, 正如Raghubir和Corfman(1999)所提出的. 测试2也用网球拍作为产品组, 主持测试2的管理者与测试1相同. 随着测试1, 选择了对产品组熟悉而对产品不熟悉的受访者. 每个受访者被分配到代表WAVEX价格促销的两种不同信息发布方式的两组中的一组. 在评估WAVEX的质量认知为7以前, 受访者看了每个促销信息. 不熟悉的实验品牌的价格促销对消费者的质量认知的影响被证明为会被以前有过或没有价格促销活动所调节. 与过去的促销行为一致是使品牌评估变得更糟的不良影响的重要变量. 如果此品牌从未进行过价格促销, 价格促销活动会对消费者的质量认知产生不良的影响. 第二, 不熟悉的品牌进行首次价格促销时, 促销信息的发布方式会影响公司促销的成败. 当消费者进行性格归因和情境归因的比较时, 质量认知的不良影响会更大. 与先前主要关注具有或不具有情境/性格归因中良好或不良的动机的研究不同, 本研究的焦点是检验如果公司提出了具有说服性的理由, 即使消费者在价格促销行为中有性格归因, 情境归因也可以被推断出的事实. 这种方法, 在学术方面取得了很大的成果, 意义在于它运用非数学的问题来解释固定和调整过程而不像以前的研究大部分是把它用于数学问题来解释. 换句话说, 根据基本属性错误, 有很大的倾向去性格地归因其他的行为. 当这种情况出现在价格促销时, 我们可以推断出消费者很有可能性格地归因公司的价格促销行为. 反而, 即使在这种情况下, 公司可以调整消费者的锚定性来降低性格归因的可能性. 另外, 不像多数对价格促销的长/短期影响的以往的研究, 只考虑价格促销对消费者的购买行为影响, 本 研究测试对质量认知的影响, 一个影响消费者购买行为的因素. 这些结果在实际工作方面有重要启示. 本研究的结果可以作为新产品有效的提供促销信息的指南. 如果品牌要避免错误的暗示, 比如在施行价格促销战略时被认为是产品的质量不好, 一定要为促销提供清晰合理的理由. 尤其是对那些以前没有进行过价格促销活动的公司来说, 提供明确的理由尤其重要. 不一致的行为可以导致消费者的不信任和焦虑. 这也是无止境的价格战的风险的重要因素之一. 没有事先通知的价格促销会使消费者怀疑, 但不会影响市场份额.

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천연염색 제품 구매 고객의 매체 프로그램 및 정보원 이용 특성 (Differences between Purchasers and Non-purchasers of Naturally Dyed-products -Usages of Media, Media Programs, and Information Sources-)

  • 홍희숙;김기억
    • 한국의류학회지
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    • 제34권1호
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    • pp.79-91
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    • 2010
  • This study investigates the differences between purchasers and non-purchasers of naturally dyed-products in the hobby/leisure, media exposure, usage of media program type, and information sources about naturally dyed-products. Data were collected from a total 213 Korean females ranging from 20 to 59 years old, and in data analyses, there were partially significant differences between the two groups. Compared to non-purchasers of naturally dyed-products, Purchasers of those ones were more interested in traditional fields and nature. They are also more exposed to newspapers and less exposed to TV. Purchasers used more informational and educational programs as well as personal and commercial information sources (store visual presentations and sales persons) than non-purchasers. However, the differences between these two groups were not significant in the interests of fashion/cooking and sports, Internet exposure, entertainment programs and public/commercial information sources about naturally dyed-products. Marketers can use the results to access the market of naturally dyed-products for promotion.