• 한국콘텐츠학회논문지
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• 제13권12호
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• pp.92-107
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• 2013

본 연구는 영화 프로모션 노출이 관객의 영화 이용 충족에 어떠한 영향을 미치나를 탐구하였다. 이를 위해 영화 <설국열차>를 분석대상으로 설정하였다. 본 연구는 영화 프로모션에 대한 관객의 노출 빈도, 영화에 대한 관람 동기, 일반적인 영화에 대한 관여도 등의 변인이 영화에 대한 관람 만족도에 미치는 효과를 분석하였다. 본 연구는 성별, 학력별, 지역별 비례할당(proportionate allocation) 방식에 근거해 전국적으로 표본을 수집해 이메일 설문조사(N = 451)를 실시하였다. 연구결과, 첫째, <설국열차>에 대한 프로모션 노출의 빈도가 증가할수록 <설국열차>에 대한 관람 만족도는 감소하지 않는 것으로 나타났다. 둘째, <설국열차>에 대한 관람동기가 강할수록 <설국열차>에 대한 관람 만족도는 커졌다. 셋째, 영화에 대한 관여도가 높을수록 <설국열차>에 대한 관람 만족도는 커졌다. 넷째, <설국열차>에 대한 프로모션 노출의 빈도는 <설국열차>에 대한 관람동기가 강한 집단과 영화에 대한 관여도가 높은 집단에서 <설국열차>에 대한 관람 만족도에 정(+)적 영향을 미치는 것으로 나타났다. 끝으로 본 연구는 이론적 현실적 함의와 향후 과제를 논의하였다.

• Asian Pacific Journal of Cancer Prevention
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• 제17권sup1호
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• pp.49-53
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• 2016

Evidence shows that tobacco advertising and promotion activities may increase tobacco consumption and usage, especially in youth. Despite the regulation on prohibiting advertisement of any tobacco product, tobacco advertisement and promotion activities are still common in Vietnam. This article presents current exposure to tobacco advertising and promotion (TAP) among school children aged 13 to 15 years in Vietnam in 2014 and potential influencing factors. Data from the Global Youth Tobacco Survey 2014 in Vietnam covering 3,430 school aged children were used. Both descriptive and analytical statistics were carried out with Stata 13 statistical software. Binary logistic regression was applied to explain the exposure to TAP among youth and examine relationships with individual factors. A significance level of p<0.05 and sampling weights were used in all of the computations. In the past 30 days, 48.6% of the students experienced exposure to at least 1 type of tobacco advertising or promotion. Wearing or otherwise using products related to tobacco was the most exposure TAP type reported by students (22.3%). The internet (22.1), points of sales (19.2) and social events (11.5) were three places that students aged 13-15 frequently were exposed to TAP. Binary logistic results showed that gender (female vs male) (OR = 0.61, 95%CI: 0.52 - 0.71), susceptibility to smoking (OR = 2.12, 95%CI: 1.53 - 2.92), closest friends' smoked (OR = 1.43, 95%CI: 1.2 - 1.7) and parents smoking status (OR = 2.83, 95%CI: 1.6 - 5.01) were significantly associated with TAP exposure among school-aged children. The research findings should contribute to effective implementation of measures for preventing and controlling tobacco use among students aged 13-15 in Viet Nam.

• 한국보건교육건강증진학회:학술대회논문집
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• 한국보건교육건강증진학회 2005년도 제30회 보건학종합학술대회
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• pp.76-91
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• 2005

• International Journal of Advanced Culture Technology
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• 제11권3호
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• pp.182-189
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• 2023

This study investigates the psychological effects of positive/negative valence order in repeated exposure to a suspenseful text. Specifically, the study seeks to understand how the order in which positive and negative elements are presented in a narrative impacts the experience of suspense, arousal, and enjoyment in readers or listeners. Using a suspenseful short story, participants were exposed to narratives with varying valence orders in a repeated-measures design. The study employed self-report questionnaires and psychophysiological measurements to capture participants' psychological responses. The results supported the hypothesis that repeated exposure impacts suspense, with negative valence enhancing suspense and arousal. Moreover, the order of valence influenced participants' psychological responses, indicating that positive valence can mitigate the impact of repeated exposure. However, the influence on enjoyment was not significant. Psychophysiological measures, specifically skin conductance level (SCL), revealed trends of habituation over repeated exposure. The findings underscore the significance of negative valence in heightening suspense and suggest directions for future research in exploring diverse factors that contribute to suspense in both fictional and real-life contexts.

• 대한방사선기술학회지:방사선기술과학
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• 제39권1호
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• pp.13-17
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• 2016

모든 의료방사선 검사는 정당성과 최적화가 확보되어야 한다. 특히 질병의 예방과 조기 진단을 목적으로 하는 건강검진에서 방사선 피폭의 최적화를 위한 모니터링은 절대적으로 필요하다. 본 연구에서는 DICOM 규격을 이용하여 건강검진센터의 의료방사선 피폭 품질관리 사례에 대해 보고하고자 한다. 적용된 시스템을 이용하여 건강검진센터의 진단참고 값을 제정하고 이를 통한 품질관리를 시행하였다. CT에서는 전체 703명에 대한 진단참고 값으로 복부검사에서 $357.9mGy{\cdot}cm$, 두부검사에서 $572.38mGy{\cdot}cm$, 심장혈관 칼슘검사에서 $55.92mGy{\cdot}cm$, 저선량 폐 검사에서 $53.98mGy{\cdot}cm$, 경추 검사에서 $284.99mGy{\cdot}cm$, 요추 검사에서 $341.85mGy{\cdot}cm$를 도출 하였으며, 흉부 X선 검사 1955건에 대해 $274.0mGy{\cdot}cm$2과 유방 촬영에서는 6.09 mGy의 진단참고 값를 도출하였다. 본 연구에서 개발된 시스템은 건강검진센터에서 수검자에 조사되는 방사선의 피폭선량을 실시간으로 모니터링하고 이를 이용한 피폭선량의 최적화와 정당화를 위한 품질관리 도구로 활용될 것이다.

• 한국산업보건학회지
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• 제6권2호
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• pp.281-291
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• 1996

458 female workers working in the small and medium scaled industries in Inchon area were surveyed to study their general characteristics, health behavior, working and environmental conditions, awareness of exposure at hazardous materials, current health status, and degree of working satisfaction. Self-administered questionnaire was distributed to the female workers with the explanation by trained interviewer on the purpose of survey and the method how to answer. The results were as follows : (1) 75.5% of the respondents are living with their families and others are living in domitary or rent house for herself. Age distribution ranges from teenagers to warren in their forties. In marital status 69.0% of workers are single and 31.0% of them have ever married. 69.4% of workers are high school graduate. The size of factory is 48.3% with less than 300 workers, 42.1% with 300~500 workers. (2) Most of the workers(86.7%) are full time workers, 52% of the respondents have working experiences in other factories. More than 65% have fewer than 5 years working experience. (3) The awareness of exposure at noise was 33% of respondents, it was significantly different by skilled status. The awareness of exposure at dust, other hazardous material was each 13.3%, 12.4% of respondents. (4) 26% of them are unsatisfied with their working cognitions and 43.7% of them are unsatisfied with their welfare in occupational system unsatisfactory rate of promotion is higher in the unmarried workers(45.6%), skilled workers(47.2%), full time workers(47.4%), long term workers(50%), and awareness group of exposure hazardous material(51.3%), compared to married women workers, unskilled workers, part-time workers, short term workers and unawareness group of exposure at hazardous materials. (5) The index of working satisfaction is rated on a scale of 1 to 10 with the higher point indicating higher satisfaction. Among the selected variables, marital status, working status, the awareness of exposure at hazardous materials, were statistically significant with the index of working satisfaction. (6) By multiple regression analysis showed that the determinant factors of index of working condition were health index, the awareness of exposure at dust, the awareness of exposure other hazardous materials, marital status and working period. In conclusion, there is a significant relationship between the awareness of exposure at hazardous material the index of working satisfaction. Therefore if the workers are less exposed to the hazardous material and are educated properly they will be more satisfied with their work thus improving their health and productivity. Finally, with the result of this study, there is a great need for the development of a health promotion program and a welfare policy for small-scale factories.

• Journal of Korean Biological Nursing Science
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• 제18권1호
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• pp.27-35
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• 2016

Purpose: The purpose of this study was to identify the assertive behavior of asking smokers not to smoke and investigate the factors related to assertive behavior in patients with vascular diseases. Methods: Participants were 203 adult Korean patients with vascular diseases such as cerebral infarction and myocardial infarction. Data were collected using questionnaires that included the characteristics of secondhand smoke (SHS), secondhand smoke-related variables (Health belief model factors, health promotion model factors) and level of assertive behavior. Descriptive statistics, t-test, ANOVA and multiple regression using SPSS/WIN 18.0 were performed. Results: Participants who never ask smokers not to smoke was 39.9%, whereas participants who always ask was 7.4%. There was a weak positive relationship between assertive behavior and susceptibility to disease (r=.18), severity of disease (r=.19), benefit of assertive behavior to SHS exposure (r=.10), barrier of assertive behavior to SHS exposure (r=.24), and self-rated health (r=.21) respectively. There was a moderate positive relationship between assertive behavior and self-efficacy of assertive behavior to SHS exposure (r=.49). Health belief model factors explained 15.7% variance and health promotion model factors explained 27.0% of assertive behavior. Conclusion: The findings of this study suggest that self-efficacy of assertive behavior to SHS exposure is a very important factor. Therefore the development of a program to foster self-efficacy of assertive behavior regarding SHS exposure in patients with vascular diseases is needed.

• 보건교육건강증진학회지
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• 제24권4호
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• pp.99-114
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• 2007

Object: To analyze the effect of a media-campaign for "walking exercise participation improvement", which impacted walking-related awareness and behavior change of residents in Seoul. Method: This study used three campaign media including printing information, walking exercise indication board and a public advertisement of cable TV to lead a walking-related awareness change and practice frequency(number of days per week walking) and time(minutes per day walking) of walking exercise. To evaluate the exposure and message-recall levels of a campaign and effects of awareness change and walking practice, this study used a questionnaire survey(N=377). Result: 1) Group of exposure to campaign more participate and had the higher frequency(p=.015) and time(p=.023) in walking exercise and in comparison with group of nonexposure. 2) Group of changed awareness to campaign more participate and had the higher frequency and time in walking exercise and in comparison with group of no changed perception(p <.05). 3) Level of message recall of ${\ulcorner}$printing information${\lrcorner}$ was associated with number of days per week walking, and level of message recall of ${\ulcorner}$public advertisement of cable TV${\lrcorner}$ was associated with minutes per day walking at a statistically significant level(p <.05). Conclusion: These results suggest that media campaign can enhance the success of community-based efforts to promote awareness change and walking practice.

• 농촌의학ㆍ지역보건
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• 제34권2호
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• pp.223-233
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• 2009

본 연구는 다양한 홍보매체를 접하고 있는 우리나라 중학생을 대상으로 금연홍보노출정도와 흡연과의 관련성을 살펴보고자 한다. 연구의 대상은 2007년 청소년건강행태온라인조사에 응답한 중학생 38,820명으로서 이 중 설문에 대한 불충분한 응답으로 지난 일 년 동안 접한 금연홍보매체와 흡연율을 평가할 수 없는 1,106명을 제외한 37,714명을 최종 분석 대상자로 하였다. 통계 프로그램은 SPSS version 17.0을 이용하였다. 연구 결과 흡연율은 학년이 올라갈수록 증가하였고, 대상자의 특성에 따른 흡연율은 1학년에서 성별, 거주 지역, 학업성적, 경제상태, 부모와 동거여부, 스트레스 정도, 현재음주여부, 금연교육경험, 금연홍보매체노출 정도에 따라 유의한 차이가 있었다. 2학년에서는 거주 지역을 제외한 변수에서 유의한 차이를 보였고, 3학년에서는 거주 지역과 금연교육경험을 제외한 변수에서 유의한 차이를 보였다. 대상자의 금연홍보매체노출이 흡연과 관련된 제 변수를 통제한 상태에서 독립적으로 유의한 변수인지 파악하기 위하여 로지스틱 회귀분석을 실시한 결과 1학년의 경우 금연홍보매체노출이 전혀 안 된 군을 기준으로 하였을 때 5~6점이 교차비 0.49(95% CI=0.33-0.74)로 유의하게 낮았고, 3학년의 경우 5~6점이 교차비 0.57(95% CI=0.43-0.76)로 유의하게 낮았다. 결론적으로 우리나라 중학생에서 금연홍보매체 노출정도와 흡연과의 관련성을 파악할 수 있었고, 추후 선후 관계나 다양한 매체를 활용한 효과적인 메시지 전달을 위한 금연광고 개발에 있어 심도 있는 연구가 필요할 것이다.

• 한국조리학회지
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• 제9권1호
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• pp.81-100
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• 2003

This study performed a analysis of customer purchasing behavior in family restaurant. The type of family restaurant marketing activity was classified to free gift promotion, special menu promotion, discount promotion, membership program, coupon, co-marketing promotion were assumed to stimulus. The awareness of stimulus and exposure, attention, comprehension process was assumed to attraction and the contribution of stimulus was assumed to satisfaction on this study. A sample of study is assigned women customers are core customer group not family restaurant but all of industry. The study has showed co-marketing is the most outstanding marketing activity in family restaurant all of aspects and the awareness and attraction of co-marketing is higher than satisfaction. A result of t-test for awareness and attraction of discount and coupon promotion is attended. Attraction of them is higher than awareness. But satisfaction of them is lower than attraction means that family restaurants should makes an effort to develop the customer satisfaction to ensure customer loyalty through the discount and coupon promotion. On one-way ANOVA of awareness, attraction and satisfaction by age, discount and coupon promotion is related to it Speciality as low age as sensitive in awareness, attraction, satisfaction of discount promotion.