• Proceedings of the Korean Society of Computer Information Conference
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• 2014.01a
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• pp.51-52
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• 2014

본 논문에서는 현 스마트 폰 게임시장에서 개발사의 수익 창출 한계를 진단하고 이를 극복하기 위한 수익 창출 모델을 제안한다. 논문에서 제안하는 수익 창출 방식은 게임을 단순히 유저의 재미추구와 시간 소모가 아닌 이윤 추구 활동으로 바꾸는 것이다. 특히 본 모델에서는 이윤 추구 활동 중 광고와 쿠폰 발행 분야에 집중하고자 한다. 이를 위해서는 기업들과의 제휴가 필수적이고 이를 효과적으로 지원할 수 있는 시스템이 구축되어야 한다. 본 논문에서는 프레임워크 제작을 통해 본 논문이 제안하는 수익 창출 모델이 실현 가능성이 있으며 산업계에도 긍정적인 영향을 미칠 수 있음을 보이고자 한다.

• Proceedings of the Safety Management and Science Conference
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• 2008.11a
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• pp.189-199
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• 2008

It is good to use DEA method as it can measure the efficiency without depending on a specific function like cost function. The method also finds out the most efficient group among the sample groups and gives us a specific number. For example, it shows what kind of factor of inefficient group gives how much input and produces how much output. Originally DEA, which was developed by Charnes, Cooper and Rhodes, allows us not only to measure the relative efficiency of Decision Making Units(DMUs) of non-profit organizations whose success cannot be measured by a single bottom-line figure such as profit but also to integrate several variables, which have different measuring scale, into a single model. Therefore we can use physical scales and financial scales simultaneously in the same model without any transformation process. In this study, price and measurable performance indexes of vehicles are used as input and outputs respectively. The purpose of this study is to propose an effective approach for evaluating the relative efficiency of vehicles and to determine the vehicles have high performance efficiency compared to product cost.

• International Journal of Computer Science & Network Security
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• v.24 no.8
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• pp.153-158
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• 2024

This paper is an extended paper showing the role of Decision Support Systems (DSS) in other fields of Marketing Management (M.Mgnt). DSS facilitates in decision making many M.Mgnt concepts and Customer Relationship Management (CRM) is one of them and it depends on the firm's tasks for developing and retaining customers while achieving their satisfaction and enhancing the sense of belongingness for their products and services. Profit maximization, the process of customer value, and building strategic values for the firm are the three empirical benefits of CRM that are achieved through analytical, operational, and direction (AOD) capabilities respectively. This research focuses on the application of DSS models of what-if analysis (WIA) for CRM at (AOD) and also shows the dependence on the Information Success model (ISM). Hypothetical data are analyzed for (AOD) by three types of (WIA) to attain CRM and profit maximization and this analytical method can be used by any customer-oriented firm as a general model.

• The Journal of the Korea Contents Association
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• v.10 no.2
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• pp.320-329
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• 2010

As software producers have tried to keep their profit against illegal piracy, contents producers also want to protect their contents from unlawful sharing among users. Some researchers uncovered that the regulation on the unlicensed contents is not the best policy to maximize their profit mainly due to network effect but this issue has been still controversial. In this paper, we develop a model to investigate the effect of regulation against unlicensed contents sharing on the profit of contents producers and present the optimal condition to maximize profit of contents producers under the regulation and non-regulation of unlicensed contents. As a result, we analyzed that the firm's payoff under the regulation on unlicensed contents is not always greater than the payoff under the non-regulation because of network externality. If the additional utility from off-line purchase of type P consumers (who enjoy the additional benefit of off-line purchase) is large enough, then the firm's payoff is maximized without regulation.

• Journal of Distribution Science
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• v.15 no.11
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• pp.73-82
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• 2017

Purpose - This paper aims to investigate a profit maximizing incentive of foreign traders in distributing the KOSPI 200 Futures. Such an incentive may induce unsophisticated retail traders to suffer loss from speculative trading. Since Korean government increased the entry barriers of the market to protect unsophisticated traders, the market size has been decreasing while the proportion of the contract held by foreign traders has been increasing. These on going changes make the market imperfectly competitive, where a profit maximization incentives of foreign traders are expected to grow. In this paper, we attempt to find any evidence of such behavior, thereby providing implications regarding market policy and market efficiency. Research design, data, and methodology - According to Kyle(1985), an informed trader exploits his/her monopoly power optimally in a dynamic context so that he/she makes positive profit, where he/she could conceal his/her trading utilizing noise trading as camouflage. We apply the KOSPI 200 Futures market to the Kyle's model: foreign traders who take into account the effect of his/her trading to maximize expected profits as an informed trader, retail investors as noise traders, and financial institutions as market makers. To find any evidence of monopolistic behavior, we test the variants of trading volume and price data of the KOSPI 200 Futures over the period of 2009 and 2017. Results - First, we find that the price of the KOSPI 200 Futures are more volatile than the price of underlying asset. Second, we find that monopolistic foreign trader's trading order flows are consistent with exploiting his/her monopoly power to maximize profit. Finally, we find that retail investors' trading order flows are inversely consistent with maximizing profit, that is, uninformed retail investors suffer loss continuously in speculative trading against informed traders. Conclusions - Our results show that the quantity of strategic order flows may have a large effect on the price, therefore, resulting the market inefficiency. The results also imply that, in implementing regulations, the depth of the market must be considered to maintain market liquidity, and suggesting interesting research topics regarding the market structure.

• International Area Studies Review
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• v.21 no.1
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• pp.59-77
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• 2017

Diversification strategy is important for the enterprise which intends to expand its competitive advantage. However, it is not always a success because of its different form and level which brings us totally different results also. This study analysis the effect from diversification strategy on firm performance and we divided the diversification strategy into two different level: products diversification level and international diversification level. We select financial data from 88 China listed enterprises during the year from 2008-2013 and use fixed effect model to do the analysis. According to the result, there is a positive effect between diversification strategy and firm value. A company which has the higher products diversification level and international diversification level will more possibly achieve success in diversification strategy. However, there is no significant effect on firm's profit. Considering the time effect of profit, we used after 1 year profit data and find that the enterprise which has a higher level of international diversification will have less profit, but there is also no significant effect between product diversification and firm's profit.

• Journal of the Korean Operations Research and Management Science Society
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• v.34 no.2
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• pp.35-54
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• 2009

The recent economic crisis not only reduces the profit of department stores but also incurs the significance losses caused by the increasing late-payment rate of credit cards. Under this pressure, the scope of credit prediction needs to be broadened from the simple prediction of whether this customer has a good credit or not to the accurate prediction of how much profit can be gained from this customer. This study classifies the delinquent customers of credit card in a Korean department store into homogeneous clusters. Using this information, this study analyzes the repayment patterns for each cluster and develops the credit prediction system to manage the delinquent customers. The model presented by this study uses Kohonen network, which is one of artificial neural networks of data mining technique, to cluster the credit delinquent customers into clusters. Cox proportional hazard model is also used, which is one of survival analysis used in medical statistics, to analyze the repayment patterns of the delinquent customers in each cluster. The presented model estimates the repayment period of delinquent customers for each cluster and introduces the influencing variables on the repayment pattern prediction. Although there are some differences among clusters, the variables about the purchasing frequency in a month and the average number of installment repayment are the most predictive variables for the repayment pattern. The accuracy of the presented system leaches 97.5%.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.9
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• pp.135-145
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• 2020

This paper provides the practical application of a linear shrinkage framework on Vietnam stock market. The cumulative data points observed in this analysis are 468 weeks from January 2011 to December 2019. All the companies listed on Ho Chi Minh City Stock Exchange (HOSE), except the companies under two years period from Initial Public Offering (IPO), are considered. The cumulative number of stocks picked is therefore 350 companies. The VNINDEX, which is the Vietnam Stock Index, is used as a reference index for shrinking to a single-index model. The empirical results show that the shrinkage of covariance matrix for portfolio optimization gives the promising results for the investors on Vietnam stock market. The shrinkage method helps the investors to produce the optimal portfolio in the sense of having higher profit with lower levels of risk compared to the portfolio of the traditional SCM method. Moreover, the portfolio turnover of shrinkage method is always kept at low magnitudes, and this makes the shrinkage portfolios save much transaction costs and reduce the liquidity risks in the trading process. In addition, the ability of shrinkage method in making profit is once again confirmed by the Alpha coefficient that achieves a high positive value.

• Industrial Engineering and Management Systems
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• v.9 no.3
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• pp.227-241
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• 2010

A memory module industry's supply chain usually consists of multiple manufacturing sites and multiple distribution centers. In order to fulfill the variety of demands from downstream customers, production planners need not only to decide the order allocation among multiple manufacturing sites but also to consider memory module industrial characteristics and supply chain constraints, such as multiple material substitution relationships, capacity, and transportation lead time, fluctuation of component purchasing prices and available supply quantities of critical materials (e.g., DRAM, chip), based on human experience. In this research, a directed graph-based supply network planning (DGSNP) model is developed for memory module industry. In addition to multi-site order allocation, the DGSNP model explicitly considers production planning for each manufacturing site, and purchasing planning from each supplier. First, the research formulates the supply network's structure and constraints in a directed-graph form. Then, a proposed genetic algorithm (GA) solves the matrix form which is transformed from the directed-graph model. Finally, the final matrix, with a calculated maximum profit, can be transformed back to a directed-graph based supply network plan as a reference for planners. The results of the illustrative experiments show that the DGSNP model, compared to current memory module industry practices, determines a convincing supply network planning solution, as measured by total profit.

• The Journal of Fisheries Business Administration
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• v.46 no.1
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• pp.109-119
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• 2015

This paper is to estimate the economic effect of benefits of the R&D and recreational fishing as well as input-output analysis in the Tae-an Trial Sea Farm Project(TTSFP). We use B/C model to indicate the effects of economic valuation. B/C analyses model consists of Benefit Cost Ratio(BCR), Net Present Value(NPV) and Internal Ration of Return(IRR). Using 5.5% discounting rates and the survey data, the sub-models show economically feasible in the all of analysis and analyzed the results as follows. NPV is 42,147 million won, BCR is 3.29 and IRR is 34.30%. This study attempts to apply input-output(I-O) analysis in connecting the economic effect of TTSFP. I-O model was constructed, focusing on three effects; the production-inducing effect, the value-added-inducing effect and employment-inducing effect. There are positive effects on economic value and job creation in Tae-an and Nation.