• Title/Summary/Keyword: Product-Sharing

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Impact of Net-Based Customer Service on Firm Profits and Consumer Welfare (기업의 온라인 고객 서비스가 기업의 수익 및 고객의 후생에 미치는 영향에 관한 연구)

  • Kim, Eun-Jin;Lee, Byung-Tae
    • Asia pacific journal of information systems
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    • v.17 no.2
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    • pp.123-137
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    • 2007
  • The advent of the Internet and related Web technologies has created an easily accessible link between a firm and its customers, and has provided opportunities to a firm to use information technology to support supplementary after-sale services associated with a product or service. It has been widely recognized that supplementary services are an important source of customer value and of competitive advantage as the characteristics of the product itself. Many of these supplementary services are information-based and need not be co-located with the product, so more and more companies are delivering these services electronically. Net-based customer service, which is defined as an Internet-based computerized information system that delivers services to a customer, therefore, is the core infrastructure for supplementary service provision. The importance of net-based customer service in delivering supplementary after-sale services associated with product has been well documented. The strategic advantages of well-implemented net-based customer service are enhanced customer loyalty and higher lock-in of customers, and a resulting reduction in competition and the consequent increase in profits. However, not all customers utilize such net-based customer service. The digital divide is the phenomenon in our society that captures the observation that not all customers have equal access to computers. Socioeconomic factors such as race, gender, and education level are strongly related to Internet accessibility and ability to use. This is due to the differences in the ability to bear the cost of a computer, and the differences in self-efficacy in the use of a technology, among other reasons. This concept, applied to e-commerce, has been called the "e-commerce divide." High Internet penetration is not eradicating the digital divide and e-commerce divide as one would hope. Besides, to accommodate personalized support, a customer must often provide personal information to the firm. This personal information includes not only name and address, but also preferences information and perhaps valuation information. However, many recent studies show that consumers may not be willing to share information about themselves due to concerns about privacy online. Due to the e-commerce divide, and due to privacy and security concerns of the customer for sharing personal information with firms, limited numbers of customers adopt net-based customer service. The limited level of customer adoption of net-based customer service affects the firm profits and the customers' welfare. We use a game-theoretic model in which we model the net-based customer service system as a mechanism to enhance customers' loyalty. We model a market entry scenario where a firm (the incumbent) uses the net-based customer service system in inducing loyalty in its customer base. The firm sells one product through the traditional retailing channels and at a price set for these channels. Another firm (the entrant) enters the market, and having observed the price of the incumbent firm (and after deducing the loyalty levels in the customer base), chooses its price. The profits of the firms and the surplus of the two customers segments (the segment that utilizes net-based customer service and the segment that does not) are analyzed in the Stackelberg leader-follower model of competition between the firms. We find that an increase in adoption of net-based customer service by the customer base is not always desirable for firms. With low effectiveness in enhancing customer loyalty, firms prefer a high level of customer adoption of net-based customer service, because an increase in adoption rate decreases competition and increases profits. A firm in an industry where net-based customer service is highly effective loyalty mechanism, on the other hand, prefers a low level of adoption by customers.

Analysis of Supporting Function for Invigorating Aerospace Cluster focused on the case of Gyeongsangnam-do (항공산업 클러스터 활성화를 위한 지원 기능 분석 -경남을 중심으로-)

  • Han, Kwan-Hee;Jeong, Dong-Min;Ok, Ju-Seon;Jeon, Jeong-Hwan
    • The Journal of the Korea Contents Association
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    • v.14 no.4
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    • pp.314-324
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    • 2014
  • Aerospace industry is a combination of high technologies which has several characteristics such as product reliability, precision, light weight, and energy efficiency. Nowadays, each country is trying to invigorating knowledge and information sharing between the companies for the synergy effect of aerospace industry. However, the research and empirical analysis on the vitalization of aerospace industry cluster are insufficient. Therefore, this study aims to firstly classify the supporting functions of government for aerospace industry cluster into five types by analyzing existing literatures and status reports issued by government. Secondly, companies are surveyed on the five classified types of supporting functions by questionnaire. Questionnaire survey responded by 30 aerospace companies in Gyeongnam aerospace industry cluster are analyzed. Quantitative analysis methods were used for statistical analysis. Based on the analysis, improvement directions of government supporting functions are suggested. The results of this study is expected to help policy making for invigorating the aerospace industry cluster.

A Study on the Enterprise Application Framework for Developing Efficient RFID Applications (효율적인 RFID 애플리케이션 개발을 위한 엔터프라이즈 애플리케이션 프레임워크에 관한 연구)

  • An, Kyu-Hee;Yang, Seok-Hwan;Chung, Mok-Dong
    • Journal of Korea Multimedia Society
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    • v.11 no.2
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    • pp.269-280
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    • 2008
  • The information flow through RFID techniques such as, standardized EPC and EPCglobal network suggests new change in the method of cooperating and sharing information in the supply chain. Common function should be prepared for communication, security techniques, and business processes based on the EPCglobal standard to introduce efficient RFID techniques. And the standard architecture which can deal with the RFID environment flexibly is quite necessary. Therefore, this paper suggests Enterprise Application Framework (EAF) for developing efficient and secure RFID applications. EAF offers essential services to develop RFID enterprise systems : a communication environment which uses various standard communication protocols, a security function based on PKI, and abstract business services for flexible introduction of RFID businesses. It simplifies the RFID business integration, minimizes the development complexity, and thus EAF is expected to reduce the cost of RFID application development. EAF guarantees constructing secure RFID applications due to PKI-based security mechanism.

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Antecedents and Consequences of Innovation and Business Strategy on Performance and Competitive Advantage of SMEs

  • LESTARI, Setyani Dwi;LEON, Farah Margaretha;WIDYASTUTI, Sri;BRABO, Nora Andira;PUTRA, Aditya Halim Perdana Kusuma
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.6
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    • pp.365-378
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    • 2020
  • The study aims to develop concepts originating through empirical research models to build superior competitiveness and optimal performance achievement. Therefore, to bridge these goals, the study addresses several indicators/items as a novelty, namely, entrepreneurship insight factors, market orientation, knowledge-sharing, innovation, managerial capability, product strategy, process and service improvement, resources capability to improve performance and increase competitiveness by empirical model direct, mediating and indirect effect. The total sample in this study is 497 eligible SMEs that partner with go-food in Makassar City. All research samples are the owner or the person in charge of the business; the data collection period is from May to December 2019. Data are collecting using a survey with 64 construct questions, summarized in seven manifest variables. The research method uses quantitative tools, with SMART-PLS as a statistical tool. This study develops sixteen hypotheses; all of the hypotheses are supported both directly, indirectly, and mediated. The study also found that the link based on CCT, RBV, and TAM Theory is the right choice of theories, as the foundation of this study was very reliable and valid. Indeed, all of the grounded methods have implications both in theory and its main application for the business in the online marketplace.

Digital Fashion Image Aura represented in the Burberry Instagram (버버리 인스타그램에 나타난 디지털 패션이미지 아우라)

  • Suh, Sungeun
    • Journal of the Korean Society of Costume
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    • v.67 no.3
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    • pp.115-132
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    • 2017
  • This study recognizes the importance of the social network platform as a new fashion media, and analyzes the significance of various digital fashion images, based on the 'Aura' theory of Walter Benjamin. The concept of "Disappearance of Artistic Aura" can be summarized into three discussions: 1) the change in the way of artistic perception, which is changes in value from worship to exhibition. 2) the change in the way of artistic acceptance, from personal to mass. 3) the emergence of new artistic concepts such as camera and film. By reviewing characteristics of the $21^{st}$ digital replication era, the study tried to discover and evaluate the expanded significance of the 'Aura' represented on digital fashion images, which are infinitely generated, modified, reproduced, transmitted, and shared in social network environments. The 'Burberry Instagram' was chosen as the subject of the study. The study reviewed around 2,500 images, which were uploaded from February 2011 to July 2016, and selected 200 images deemed the most representative of Burberry, and categorized and analyzed by the extended concept of 'Aura'. The study results as follows: First, the 'Aura' in digital fashion image appearing on social network platforms signifies the expansion of product value in fashion, and it also represents inherited traditions and modernization of images. Second, it also signifies the democratization and globalization of fashion through the open replication and sharing as well as the interaction of criticism and acceptance. Third, it signifies the personalized taste and fashion as everyday lifestyle, through personalized services, securing playful space, and real-time updates.

A Research on the Effectiveness of the Vulnerability Detection Against Leakage of Proprietary Information Using Digital Forensic Methods (디지털 포렌식 기법을 통한 기업 정보유출에 대한 취약점 탐지 효율성에 관한 연구)

  • Park, Yoon-Jae;Chae, Myung-Sin
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.18 no.9
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    • pp.464-472
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    • 2017
  • In the ICT (Information and Communication Technology) convergence security environment, a lot of companies use an external public web system for the external disclosure and sharing of product information, manufacturing technology, service manualsand marketing materials. In this way, the web system disclosed on the Internet is an important aspect of cyber security management and has an always-on vulnerability requiringan information protection solution and IT vulnerability checks. However, there are limits to vulnerability detection management in anexternal environment. In this study, in order to solvethese problems, we constructed a system based on digital forensics and conducted an empirical study on the detection of important information in enterprises by using forensic techniques. It was found thatdue to the vulnerability of web systems operated in Korea and overseas, important information could be revealed,such as the companies' confidential data and security management improvements. In conclusion, if a system using digital forensic techniques is applied in response to theincreasing number of hacking incidents, the security management of vulnerable areas will be strengthened and the cyber security management system will be improved.

Development of web-based collaborative framework for the simulation of embedded systems

  • Yang, Woong;Lee, Soo-Hong;Jin, Yong Zhu;Hwang, Hyun-Tae
    • Journal of Computational Design and Engineering
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    • v.3 no.4
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    • pp.363-369
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    • 2016
  • Cyber Physical System (CPS) and Internet of Things (IoT) are hot objects of interest as an extension of the embedded system. These interactive products and systems contain Mobile Devices which are most popular and used most frequently. Also these have been widely used from the control of the Nuclear Power Control System (NPCS) to IoT Home Service. Information & Communication Technology (ICT) topics of trend fused-complex current Information Technology (IT) and Communication Technology (CT) are closely linked to real space and virtual space. This immediately means the arrival of the ultra-connected society. It refers to a society in which various objects surrounding the human innovation and change in the social sector are expected through the connection between the data which are to be generated. In addition, studies of Tool-kit for the design of such systems are also actively pursued. However, only increased cooperation and information sharing between the physical object consists of a variety of machinery and equipment. We have taken into consideration a number of design variables of the high barriers to entry about the product. In this study, It has been developed a Web-based collaboration framework which can be a flexible connection between macroscopically virtual environment and the physical environment. This framework is able to verifiy and manage physical environments. Also it can resolve the bottlenecks encountered during the base expansion and development process of IoT (Internet of Things) environment.

A Study on the User Experience of Smartphone Camera Application (스마트 폰 카메라 애플리케이션의 사용자 경험 연구)

  • Kim, Eung-Cheol;Kim, Seung-In
    • Journal of the Korea Convergence Society
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    • v.8 no.12
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    • pp.221-226
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    • 2017
  • This study investigates the user experience about the camera application and the operation environment that share the photographed pictures with the SNS in a smartphone user environment which is a necessity of modern people. To do this, 10 task tasks were selected based on 3 aspects such as manipulation, editing, and sharing, and the task execution time was measured after tasks were performed on 8 persons, 4 persons in 20s. Experiments conducted mainly on Samsung Experience 8 and LG UX 6.0, which are representative user interfaces of Android mobile operating system, showed that there are differences in usability between the three interfaces for each interface. In the course of the experiment, all of the subjects mentioned ease of operation and various functions as advantages. However, the complexity of text-based interfaces has been difficult to use because of the variety of functions that can be set up. Future research will be needed to improve the usability of camera applications by user interface.

Functional Requirements for Research Data Repositories

  • Kim, Suntae
    • International Journal of Knowledge Content Development & Technology
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    • v.8 no.1
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    • pp.25-36
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    • 2018
  • Research data must be testable. Science is all about verification and testing. To make data testable, tools used to produce, collect, and examine data during the research must be available. Quite often, however, these data become inaccessible once the work is over and the results being published. Hence, information and the related context must be provided on how research data are preserved and how they can be reproduced. Open Science is the international movement for making scientific research data properly accessible for research community. One of its major goals is building data repositories to foster wide dissemination of open data. The objectives of this research are to examine the features of research data, common repository platforms, and community requests for the purpose of designing functional requirements for research data repositories. To analyze the features of the research data, we use data curation profiles available from the Data Curation Center of the Purdue University, USA. For common repository platforms we examine Fedora Commons, iRODS, DataONE, Dataverse, Open Science Data Cloud (OSDC), and Figshare. We also analyze the requests from research community. To design a technical solution that would meet public needs for data accessibility and sharing, we take the requirements of RDA Repository Interest Group and the requests for the DataNest Community Platform developed by the Korea Institute of Science and Technology Information (KISTI). As a result, we particularize 75 requirement items grouped into 13 categories (metadata; identifiers; authentication and permission management; data access, policy support; publication; submission/ingest/management, data configuration, location; integration, preservation and sustainability, user interface; data and product quality). We hope that functional requirements set down in this study will be of help to organizations that consider deploying or designing data repositories.

Designing and Developing the Agricultural Information Management System of North Korea

  • Tao, Song;Kim, Kye-Hyun
    • 한국공간정보시스템학회:학술대회논문집
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    • 2005.11a
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    • pp.239-244
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    • 2005
  • In North Korea, there has been the considerable loss of human lives every yew due to the deficiency of foods. Thus, in order to reduce such damages, a research project should be launched to provide various information for cooperation with North Korean government, and to develop proper agricultural management system. Furthermore, based on the water resources information map generated by KOWACO (Korea Water Resources Corporation) and the environmental information system developed by MOE (Ministry of Environment), an agricultural information infrastructure of North Korea and a management system need to be effectively performed. Therefore, this research is mainly to develop the Agricultural Information Management System of North Korea (NKAIMS), which can collect, manage and analyze agricultural information and water resources utilization status of North Korea, and further support to make relevant decisions and establish the agricultural land-use plans. This research has three phases. The major outcome of the first phase is collecting the agricultural and water resources utilization data such as soils, rivers, streams, collective farms, etc., designing and building database, and developing integrated management system considering the users' requirements. The main work of the second phase is improving and reinforcing database such as adding the information of dams, land-over data, bridges, tunnels, satellite images, etc., inspecting and renewing such as importing detail attribute information of reservoirs, and improving system for more conveniently using. The third phase will be to supplement more useful functions such as statistic analysis, continually inspecting and improving database, and developing web-based system. The product of this research supports collecting and analyzing relevant data to facilitate easier agricultural activities and support effective decision making for food production in the preparation of unification. Moreover, through designing database considering sharing information and system expendability, it can support systematic data usability of agricultural information and save cost for data management.

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