• 한국항만경제학회지
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• 제31권4호
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• pp.151-168
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• 2015

수출기업의 경우 최종 바이어에게 물품을 인도할 때까지 다양한 불확실성을 회피하고 안정적인 물품인도를 위한 수단으로 해외 물류센터를 이용하고 있으며, 물류센터에서 제공되는 품질 수준에 따라 바이어와의 지속적인 거래관계 구축을 도모할 수 있다. 이에 본 연구에서는 수출화주 기업을 중심으로 이들 기업이 갖고 있는 기업특성에 따라 해외물류센터를 활용하는 동기와 현지에서 이용하는 물류센터의 서비스 품질 지각에 차이가 존재하는지 분석하고자 했다. 분석결과, 해외물류센터의 활용 동기에 있어서는 기업의 규모와 제품특성에 따라서는 물류센터를 활용하는 동기에 인식차이가 존재하지 않았으며, 다수의 응답기업에서 국내외 경쟁사에 대한 대응, 바이어의 요구를 충족하기 위해 해외 물류센터를 활용하는 것으로 나타났으며, 해외물류센터 활용 시 지각하는 서비스 품질에 있어서는 물류센터 내 포장 및 라벨링 작업에서 지각하는 품질 수준이 낮은 것으로 나타났다. 또한 주로 문제발생 대응, 정시배송, 주문진행 정보 서비스 등의 변수에서 물류서비스 품질을 높게 지각하고 있는 것으로 분석되어졌다. 특히 취급제품의 특성에 따른 품질 지각 수준이 다른 것으로 분석되어 향후 바이어가 수입하는 제품의 특성에 따라 적절하게 물류센터의 서비스를 활용해야 할 필요가 있는 것으로 분석되었다.

• Journal of Advanced Marine Engineering and Technology
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• 제36권5호
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• pp.700-706
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• 2012

이동식발전설비에서 시동장치의 핵심기술은 피니언기어 쉬프팅 장치와 초기 기동전압을 제한하는 것이며 기존의 제품에서는 기계적 주접점을 이용한 시동 제어장치를 사용하고 있다. 하지만 완전한 피니언기어 쉬프팅 후 시동전동기의 기동의 불확실성이나 대전류에 의한 주접점의 아크손상 등의 큰 문제점을 가지고 있다. 본 연구에서는 이러한 문제점을 해결하기 위해 기동의 불확실성 제거를 위한 피니언기어 쉬프팅 제어회로, 대전류에 의한 접점의 아크손상 방지를 위해 반도체 소자를 이용한 시동 제어시스템, 직권전동기의 소프트 스타팅을 위한 기동 안전장치 등을 새롭게 설계, 제작하여 안전성과 신뢰성을 얻고자 하였다. 또한, 피니언기어 제어회로와 전동기 전원회로를 분리하여 전기적 안전성을 확보하였다.

• 대한수의학회지
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• 제45권2호
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• pp.223-231
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• 2005

A quantitative risk assessment tool was used to provide estimates of the probability that foot-and-mouth (FMD) virus-contaminated, smuggled animal products are fed to susceptible swine in Korea. Sensitivity analyses were conducted to attempt to distinguish between parameter uncertainty and variability, using different assumptions on the effect of cooking at home, the effect of the fresh meat, and the effect of heat treatment at garbage processing facility. The median risk estimate was about 20.1% with a mean value of 27.4%. In a scenario regarding all beef and pork were considered as fresh meat the estimated median risk was 3.4%. The risk was greatly dependent on the survival parameters of the FMD virus during the cooking or heat treatment at garbage processing facility. Uncertainty about the proportion of garbage that is likely contaminated with FMD had a major positive influence on the risk, whereas conversion rate representing the size of a load had a major negative effect. This model was very useful in assessing the risk explored. However, the model also requires enhancements, such as the availability of more accurate data to verify the various assumptions considered such as FMD prevalence in a specific country, proportion of garbage which is recycled as feed, proportion of food discarded as garbage. Other factors including the effect of selection of animals for slaughter, ante- and post-mortem inspection, the domestic distribution of the smuggled products, and susceptible animals other than pigs, are need to be taken into account in the future model development.

• 한국수자원학회:학술대회논문집
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• 한국수자원학회 2017년도 학술발표회
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• pp.23-23
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• 2017

기상레이더는 강우량을 바로 추정하지 못하는 특성으로 인해 정량적 강우산출 과정 중에 다양한 원인으로 인해 불확실성 발생 요소가 존재하나 이를 정량화하고 저감하는데 많은 어려움이 있다. 원인을 살펴보면, 첫째, 기상레이더의 관측에서부터 정량적 강우량 추정까지 일련의 과정에 대한 포괄적으로 불확실성 정량화와 분석이 이루어지지 못하며, 둘째, 전체 불확실성이 어느 정도 되는지 제시하지 못하므로 각 단계별 불확실성이 전체 불확실성 대비 어느 정도 비율이 되는지 제시하지 못한다. 마지막으로 기존 연구들은 불확실성을 줄이고자 여러 방법을 사용하고 있으나 어느 정도 효용성이 있는지 불확실성 측면에서 제시하지 못하고 있다. 따라서 본 연구에서는 Maximum Entropy(ME)와 Uncertainty Delta Method(UMD)를 이용한 접근방법을 제안하여 기상레이더를 활용하여 정량적 강우량을 추정하는 일련의 과정에서 단계별로 불확실성이 어떻게 전파되는지 추정하였다. 본 연구에서는 한반도 전역을 대상으로 2012년 여름철(6~8월)에 발생한 18개 강우사례를 이용하여 품질관리(Open Radar Product Generator 품질관리 알고리즘, fuzzy 알고리즘), 강우추정(Window Probability Matching Method, Marshall-Palmer 관계식), 후처리보정(Local Gauge Correction 기법, Gauge to Radar ratio 기법)단계만을 수행하였으며, 이 결과를 바탕으로 기상레이더 정량적 강우추정 단계별 불확실성을 정량화하였다. 정량화결과, 최종적으로 관측단계의 불확실성보다 최종 불확실성이 줄어들었으나, 강우추정 단계에서 불확실성이 증가하는 것으로 나타났다. 이는 어떤 강우추정식을 적용하느냐에 따라 레이더 강우추정결과가 매우 달라질 수 있음을 의미한다. 따라서 본 연구에서 제시한 불확실성 정량화 방법을 통하여 첫째, 전체 및 단계별 불확실성을 정량화할 수 있고, 둘째, 최종 불확실성 대비 각 단계별 불확실성을 비율을 제시할 수 있으며, 마지막으로 수행단계별로 불확실성 전파과정을 파악할 수 있다. 이는 향후 정량적 레이더 강우추정 과정에 있어서 불확실성을 발생시키는 주요 원인파악과 이에 대한 집중적인 투자를 가능하게 한다. 이러한 과정을 통하여 보다 정확한 정량적 레이더 강우추정이 가능할 것으로 판단된다.

• 플랜트 저널
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• 제17권4호
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• pp.53-60
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• 2021

본 연구에서는 국내 진동감시시스템 제작업체인 (주)나다와 발전소 회전기기 진동데이터 취득 및 분석에 효과적인 휴대용 진동분석기를 개발하고자 하였다. 개발된 휴대용 진동분석기의 하드웨어는 측정기기의 교정을 위한 측정 불확도를 통해 얻은 측정값을 시스템에서 보정함으로써 측정오차를 최소화하였고, 고속 데이터 처리로 높은 분해능을 가진 신호처리 장치로 구성되었다. 소프트웨어 구조는 다양한 진동 플롯을 구현하여 상세한 분석프로그램을 실행하며, 회전기기 운전 중 외란으로 발생하는 노이즈 측정 및 제거에 효과적인 알고리즘을 적용하였다. 개발품은 사용자의 이동 편의성 증대 및 고속 데이터 처리로 분해능을 높임으로써 성능향상은 물론, 국산화 개발에 따른 구입비용 절감에도 크게 기여하였다.

• Asia Marketing Journal
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• 제14권4호
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• pp.77-94
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• 2013

Really new products (RNPs) provide novel benefits yet many consumers are reluctant to accept these highly innovative new products. Previous literature has shown that mental simulation is an effective method for enhancing the evaluation of RNPs. However, Castano et al. (2008) and Zhao, Hoeffler, and Zauberman (2011) demonstrate conflicting results as to which type of mental simulation (i.e., process versus outcome) is more effective for the enhancement of RNP evaluation. The authors try to reconcile these results by incorporating a moderating variable which is personal need for structure (PNS). PNS is an individual difference variable that taps the differences in people's propensity to cognitively structure and simplify their environment (Neuberg and Newsom 1993). From the analysis of the previous two works, the authors point out that consumers' susceptibility to uncertainty may contribute to the different results, and suggest that this susceptibility is dependent on consumers' PNS. To test the hypotheses established, an experiment was conducted. Waterless washing machine was presented as a RNP and PNS was measured by using the 12-item PNS Scale (Thompson et al. 2001). The results of the study show that for high-PNS consumers, process simulation is more effective than outcome simulation for enhancing the evaluation of a RNP, whereas for low-PNS consumers, outcome simulation is more effective than process simulation. This research contributes to the mental simulation and new product literature by suggesting and verifying that PNS moderates the effects of process versus outcome simulations for enhancing the evaluation of RNPs. This research provides important managerial implications for marketing managers of RNPs, indicating that they should take account of the target consumers' PNS in planning marketing communications. Specifically, when targeting high-PNS consumers, marketing communications that encourage process simulation may be more effective than those that encourage outcome simulation. In contrast, when targeting low-PNS consumers, marketing communications that encourage outcome simulation may be more effective than those that encourage process simulation.

• 한국식품과학회지
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• 제44권6호
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• pp.658-665
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• 2012

본 연구는 시중 유통되고 있는 곡류가공품 중 zearalenone을 immunoaffinity column 및 LC-MS/MS를 이용해 분석하였다. 표준용액의 검량선은 1, 10, 50, 100, 250 ng/mL농도 범위에서 상관계수($r^2$) 0.999 이상으로 양호한 직선성을 보였고, 검출한계 및 정량한계는 각각 0.3, $1.0{\mu}g/kg$이었다. 회수율은 77.2-107.8%였고, RSD는 1.5-12.8이었다. Product ion 283 m/z으로 정량하여 분석한 결과 과자류 21건 중 1건(4.8%) $2.3{\mu}g/kg$, 옥수수가공품 9건 중 2건(22.2%) $1.6-8.5{\mu}g/kg$, 기타곡류가공품 14건 중 선식 1건(7.1%)에서 $3.4{\mu}g/kg$이 검출되었다. 미숫가루가 19건 중 6건(31.6%)이 검출되어, 최고 검출율을 나타냈으며, $1.1-29.7{\mu}g/kg$의 검출농도를 나타내어 다른 곡류가공품에 비해 높은 수준이었다. 총 시료 89건 중 10건에서 제랄레논이 검출되어 11.2%의 검출율을 보였고, 오염수준은 $1.1-29.7{\mu}g/kg$이었다. 검출시료 12건은 product ion 187 m/z으로 모두 제랄레논임을 확인하였다. 제랄레논을 측정하는 과정 중 불확도 인자를 파악하여 측정 불확도를 추정 한 결과 41.7, $166.7{\mu}g/kg$일때 보리차는 각각 $44.9{\pm}5.0{\mu}g/kg$(95% 신뢰수준 약 k=2), $128.7{\pm}7.9{\mu}g/kg$(95% 신뢰수준 약 k=2), 미숫가루는 각각 $30.7{\pm}5.8{\mu}g/kg$(95% 신뢰수준 약 k=2), $173.7{\pm}14.9{\mu}g/kg$(95% 신뢰수준 k=2.26), 과자는 $37.2{\pm}7.4{\mu}g/kg$(95% 신뢰수준 k=2.31), $151.0{\pm}10.4{\mu}g/kg$(95% 신뢰수준 약 k=2)를 나타내었다.

• 한국유통학회지:유통연구
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• 제16권1호
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• pp.141-177
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• 2011

기존의 확산관련 연구들은 대부분이 구전 커뮤니케이션의 효용성에 치중하여 개인단위의 변수를 사용하는 경향이 많았다 (Iacobucci 1996; Midgley 외 1992). 반면 구전의 선행 변수로써 네트워크의 구조적 특성을 소비자의 집단문화적 성향에 기초하여 조사한 연구는 찾아보기 어렵다. 본 연구는 이같은 연구배경 하에서 네트워크의 구조적 특성과 소비자의 구전간의 관계를 연관시켜 비교문화적으로 접근하려고 하였다. 본 연구에서 추구하는 주요 목적은 한국과 중국 소비자를 대상으로 사회적 네트워크 형태에 따른 구전효과를 규명하려는 것이며, 네트워크와 구전 효과와의 관계에 영향을 미치는 조절변수로써 문화적 가치관의 역할을 검증하려고 하였다. 구체적인 연구목적은 다음과 같다. 첫째, 사회적 네트워크 관련 이론들을 바탕으로 한국과 중국 소비자들을 대상으로 네트워크의 구조적 특성들 (예: 유대강도, 중심성, 범위)이 구전의 효과 (구전 의향 및 구전 정보의 질)에 어떠한 영향을 미치는지를 규명한다. 둘째, 사회적 네트워크 특성이 구전효과에 미치는 영향에 있어서 문화적 가치 (불확실성 회피 성향, 개인주의성향)가 조절 역할을 하는지를 규명한다. 셋째, 사회적 네트워크 특성과 구전효과의 선행변수로써 소비자 개인의 혁신 성향의 역할을 규명한다. 분석 결과, 한국과 중국 소비자들은 공통적으로 네트워크 유대강도와 중심성은 구전의향에 유의한 영향을 보였으나 네트워크 범위는 두집단 모두 유의하게 나타나지 않았다. 반면, 한, 중 소비자 공통적으로 불확실성회피 성향은 네트워크범위와 상호작용을 함으로써 구전의향에 조절역할을 하는 것으로 나타났다. 마지막으로 소비자의 혁신성향은 한중 두 소비자 집단에서 공통적으로 네트워크 특성 (중심성)과 구전효과(구전정보의 질) 에 유의하게 긍정적 영향을 미치는 것으로 나타났다. 한중 양국의 네트워크 특성을 비교한 결과 한국이 중국보다 유대강도, 중심성, 범위에서 모두 유의하게 더 높은 점수를 보였으며, 불확실성회피 성향 또한 한국 소비자가 중국보다 유의하게 높은 것으로 나타났다.

• Asia Marketing Journal
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• 제15권4호
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• pp.61-101
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• 2014

This study investigates when and how disagreements in online customer ratings prompt more favorable product evaluations. Among the three metrics of volume, valence, and variance that feature in the research on online customer ratings, volume and valence have exhibited consistently positive patterns in their effects on product sales or evaluations (e.g., Dellarocas, Zhang, and Awad 2007; Liu 2006). Ratings variance, or the degree of disagreement among reviewers, however, has shown rather mixed results, with some studies reporting positive effects on product sales (e.g., Clement, Proppe, and Rott 2007) while others finding negative effects on product evaluations (e.g., Zhu and Zhang 2010). This study aims to resolve these contradictory findings by introducing preference heterogeneity as a possible moderator and causal attribution as a mediator to account for the moderating effect. The main proposition of this study is that when preference heterogeneity is perceived as high, a disagreement in ratings is attributed more to reviewers' different preferences than to unreliable product quality, which in turn prompts better quality evaluations of a product. Because disagreements mostly result from differences in reviewers' tastes or the low reliability of a product's quality (Mizerski 1982; Sen and Lerman 2007), a greater level of attribution to reviewer tastes can mitigate the negative effect of disagreement on product evaluations. Specifically, if consumers infer that reviewers' heterogeneous preferences result in subjectively different experiences and thereby highly diverse ratings, they would not disregard the overall quality of a product. However, if consumers infer that reviewers' preferences are quite homogeneous and thus the low reliability of the product quality contributes to such disagreements, they would discount the overall product quality. Therefore, consumers would respond more favorably to disagreements in ratings when preference heterogeneity is perceived as high rather than low. This study furthermore extends this prediction to the various levels of average ratings. The heuristicsystematic processing model so far indicates that the engagement in effortful systematic processing occurs only when sufficient motivation is present (Hann et al. 2007; Maheswaran and Chaiken 1991; Martin and Davies 1998). One of the key factors affecting this motivation is the aspiration level of the decision maker. Only under conditions that meet or exceed his aspiration level does he tend to engage in systematic processing (Patzelt and Shepherd 2008; Stephanous and Sage 1987). Therefore, systematic causal attribution processing regarding ratings variance is likely more activated when the average rating is high enough to meet the aspiration level than when it is too low to meet it. Considering that the interaction between ratings variance and preference heterogeneity occurs through the mediation of causal attribution, this greater activation of causal attribution in high versus low average ratings would lead to more pronounced interaction between ratings variance and preference heterogeneity in high versus low average ratings. Overall, this study proposes that the interaction between ratings variance and preference heterogeneity is more pronounced when the average rating is high as compared to when it is low. Two laboratory studies lend support to these predictions. Study 1 reveals that participants exposed to a high-preference heterogeneity book title (i.e., a novel) attributed disagreement in ratings more to reviewers' tastes, and thereby more favorably evaluated books with such ratings, compared to those exposed to a low-preference heterogeneity title (i.e., an English listening practice book). Study 2 then extended these findings to the various levels of average ratings and found that this greater preference for disagreement options under high preference heterogeneity is more pronounced when the average rating is high compared to when it is low. This study makes an important theoretical contribution to the online customer ratings literature by showing that preference heterogeneity serves as a key moderator of the effect of ratings variance on product evaluations and that causal attribution acts as a mediator of this moderation effect. A more comprehensive picture of the interplay among ratings variance, preference heterogeneity, and average ratings is also provided by revealing that the interaction between ratings variance and preference heterogeneity varies as a function of the average rating. In addition, this work provides some significant managerial implications for marketers in terms of how they manage word of mouth. Because a lack of consensus creates some uncertainty and anxiety over the given information, consumers experience a psychological burden regarding their choice of a product when ratings show disagreement. The results of this study offer a way to address this problem. By explicitly clarifying that there are many more differences in tastes among reviewers than expected, marketers can allow consumers to speculate that differing tastes of reviewers rather than an uncertain or poor product quality contribute to such conflicts in ratings. Thus, when fierce disagreements are observed in the WOM arena, marketers are advised to communicate to consumers that diverse, rather than uniform, tastes govern reviews and evaluations of products.

• Asia pacific journal of information systems
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• 제21권4호
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• pp.1-25
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• 2011

Internet-based commerce has undergone an explosive growth over the past decade as consumers today find it more economical as well as more convenient to shop online. Nevertheless, the shift in the common mode of shopping from offline to online commerce has caused consumers to have worries over such issues as private information leakage, online fraud, discrepancy in product quality and grade, unsuccessful delivery, and so forth, Numerous studies have been undertaken to examine the role of perceived risk as a chief barrier to online purchases and to understand the theoretical relationships among perceived risk, trust and purchase intentions, However, most studies focus on empirically investigating the effects of trust on perceived risk, with little attention devoted to the effects of perceived risk on trust, While the influence trust has on perceived risk is worth studying, the influence in the opposite direction is equally important, enabling insights into the potential of perceived risk as a prohibitor of trust, According to Pavlou (2003), the primary source of the perceived risk is either the technological uncertainty of the Internet environment or the behavioral uncertainty of the transaction partner. Due to such types of uncertainty, an increase in the worries over the perceived risk may negatively affect trust, For example, if a consumer who sends sensitive transaction data over Internet is concerned that his or her private information may leak out because of the lack of security, trust may decrease (Olivero and Lunt, 2004), By the same token, if the consumer feels that the online merchant has the potential to profit by behaving in an opportunistic manner taking advantage of the remote, impersonal nature of online commerce, then it is unlikely that the merchant will be trusted, That is, the more the probable danger is likely to occur, the less trust and the greater need to control the transaction (Olivero and Lunt, 2004), In summary, a review of the related studies indicates that while some researchers looked at the influence of overall perceived risk on trust level, not much attention has been given to the effects of different types of perceived risk, In this context the present research aims at addressing the need to study how trust is affected by different types of perceived risk, We classified perceived risk into six different types based on the literature, and empirically analyzed the impact of each type of perceived risk upon consumer trust in an online merchant and further its impact upon purchase intentions. To meet our research objectives, we developed a conceptual model depicting the nomological structure of the relationships among our research variables, and also formulated a total of seven hypotheses. The model and hypotheses were tested using an empirical analysis based on a questionnaire survey of 206 college students. The reliability was evaluated via Cronbach's alphas, the minimum of which was found to be 0.73, and therefore the questionnaire items are all deemed reliable. In addition, the results of confirmatory factor analysis (CFA) designed to check the validity of the measurement model indicate that the convergent, discriminate, and nomological validities of the model are all acceptable. The structural equation modeling analysis to test the hypotheses yielded the following results. Of the first six hypotheses (H1-1 through H1-6) designed to examine the relationships between each risk type and trust, three hypotheses including H1-1 (performance risk ${\rightarrow}$ trust), H1-2 (psychological risk ${\rightarrow}$ trust) and H1-5 (online payment risk ${\rightarrow}$ trust) were supported with path coefficients of -0.30, -0.27 and -0.16 respectively. Finally, H2 (trust ${\rightarrow}$ purchase intentions) was supported with relatively high path coefficients of 0.73. Results of the empirical study offer the following findings and implications. First. it was found that it was performance risk, psychological risk and online payment risk that have a statistically significant influence upon consumer trust in an online merchant. It implies that a consumer may find an online merchant untrustworthy if either the product quality or the product grade does not match his or her expectations. For that reason, online merchants including digital storefronts and e-marketplaces are suggested to pursue a strategy focusing on identifying the target customers and offering products that they feel best meet performance and psychological needs of those customers. Thus, they should do their best to make it widely known that their products are of as good quality and grade as those purchased from offline department stores. In addition, it may be inferred that today's online consumers remain concerned about the security of the online commerce environment due to the repeated occurrences of hacking or private information leakage. Online merchants should take steps to remove potential vulnerabilities and provide online notices to emphasize that their website is secure. Second, consumer's overall trust was found to have a statistically significant influence on purchase intentions. This finding, which is consistent with the results of numerous prior studies, suggests that increased sales will become a reality only with enhanced consumer trust.