• Title/Summary/Keyword: Product uncertainty

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A Study on the Effects of Advance and Discount Sales of Seasonal Products by Subscription on Logistics Costs (계절상품의 사전 예약판매가 물류비용에 미치는 영향에 관한 연구)

  • Kim, Byeongchan
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.11 no.3
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    • pp.219-230
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    • 2015
  • It is difficult to make plans about the production schedule and volume of seasonal products due to the huge uncertainty in the prediction of their demands, which is why the amounts of carryover seasonal products increase after the peak season. Traditional models fail to meet the important requirements of production and stock plans related to the enhanced efficiency of logistics system due to the reduced value of carryover products by the disposal based on large discounts and deterioration, which poses considerable difficulties with actual problem solving. This study examined the stages of product storage from the specialized factory warehouses during a low season through the stores and the warehouses of local distribution centers during a high season to stock disposal and carryover product warehouses after a high season. The study developed a model for logistics rationalization plans to minimize carryover products by advance selling new products by subscription during a low season in anticipation of high season demands, increasing the accuracy of demands prediction, and making stable production plans, as well as demonstrated its excellence through numerical analysis.

The Effects of Clothing Benefits on Delay of Decision Making and Shopping Information in Internet Shopping (의복추구혜택에 따른 인터넷 구매결정 연기와 쇼핑정보이용에 관한 연구)

  • Kim, Han-Na
    • Journal of the Korean Society of Clothing and Textiles
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    • v.32 no.5
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    • pp.766-776
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    • 2008
  • The purpose of this study was 1) to identify the reasons for delay of decision making and the shopping information in internet shopping, 2) to classify consumers based on the clothing benefits, 3) and to examine the differences among consumer groups in the reasons for delay of decision making and the shopping information. The data were collected from a sample of 500 internet shopper aged from 20 to 40. This study used factor analysis, multiple regression analysis, Pearson's correlation analysis, cluster analysis and ANOVA. The results showed that the reasons for delay of decision making consisted of eight factors: Performance risk, Comparison shopping, Economic shopping, Social risk, Uncertainty, Expecting of market change, Product unsatisfaction, Passive shopping. The shopping information consisted of three factors: Product variety, Product information, Additional information. Five factors of clothing benefits were Economy, Figure compensation, Social position, Individuality, and Comfort. The respondents were classified into four groups by five factors of clothing benefits; Individuality seeking group, Low-benefits seeking group, Economy seeking group, Figure compensation/comfort seeking group. There were significant differences among groups in the reasons for delay of decision making and the shopping information among groups. Therefore, marketers need to provide different shopping information for delay closure by target groups.

A Study on Development of Conceptual Model in Consumer Product Safety Policy(CPSPcon) using the SSM approach (SSM을 활용한 공산품 안전정책분야의 개념모델(CPSPcon) 개발에 관한 연구)

  • Lee, Jun-Soo;Bea, Jin-Han;Kim, Hong-Won;Song, Jae-Bin
    • Journal of the Korea Safety Management & Science
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    • v.14 no.1
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    • pp.33-42
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    • 2012
  • This paper dealt with developing conceptual model for making public policy on consumer product safety. The matters of consumer safety, public health and environmental protection are essential parts of making policy for consumer products. Moreover, policy authority should consider all measures based on consumer safety. In the process making regulations, policy authority has to have some methods to prevent errors on treating eligible persons as persons disqualified under uncertainty decision making of public policy. To recognize and ensure fairness on public policy, policy authority needs to establish basic policy making and fundamental concepts. Therefore, we developed conceptual model for consumer products safety, CPSPcon in this paper. The conceptual model is one part of SSM(Soft System Methodology) and can support specific policy target. The CPSPcon model can assist in evaluation of responses to an adapting or considering model.

The Sizing Communications of Menswear on Retail Websites (온라인 쇼핑 사이트의 성인 남성복 제품 사이즈 정보 실태 분석)

  • Jaehyun Park;Ah Lam Lee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.47 no.1
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    • pp.73-84
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    • 2023
  • This study aims to identify the current sizing communication issues of menswear on retail websites and to suggest an effective size information presentation method. Based on sales frequency and awareness in the Korean menswear market, 22 brand websites were selected, and size-related information was investigated using 7 types of representative apparel items. The current diverse types of size codes had limitations in delivering actual product size information. Many websites preferred to display garment dimensions rather than basic body measurements, which is the suggested size designation method in Korean Standard. The websites posted fit model photos and customer reviews. However, the body size specifications, which consumers can use as a useful reference, were often omitted. There was also a high uncertainty in product size selection, with only the basic body measurement information listed, and there was a high deviation of garment dimensions within the same basic body measurements. The product size distribution did not match actual Korean body types. Based on the findings, we suggested improved effective sizing communication methods. These methods will contribute to a better online shopping environment for both consumers and retail sellers.

The Role of Authenticity and Value Similarity for Live-commerce Sellers (라이브 커머스 판매자의 진정성과 가치 유사성의 역할)

  • Inho Hwang
    • The Journal of Information Systems
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    • v.33 no.2
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    • pp.1-25
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    • 2024
  • Purpose Live commerce, a real-time product promotion method using portable hardware, is experiencing significant growth. This approach involves product experts or celebrities endorsing products, providing consumers with valuable information to mitigate uncertainty. This research underscores the significance of the seller's authenticity and their value similarity with consumers in live commerce. The study's first objective enhance the seller's authenticity and elucidate the mechanism that influences purchase intention. The second objective is to demonstrate the interactive effect of value similarity and the seller's authenticity on positively influencing purchase intention. Design/methodology/approach This research utilized previous studies to develop models and hypotheses, focusing on adults experienced in live commerce product purchasing. The study tested the research hypothesis using 330 samples. The study analyzed the path from seller authenticity to purchase intention via structural equation modeling (AMOS 22.0), and also explored the interaction between value similarity and seller authenticity using the Process 3.1 macro. Findings The research validates that the seller's channel activities and external perception amplify the seller's authenticity, influencing purchase intentions. It also affirms that value similarity fosters seller authenticity and interactive effects, thereby boosting purchase intentions. These findings provide insights for devising seller management strategies on live commerce platforms.

Developing a Quality Risk Assessment Model for Product Liability Law (제조물 책임(PL)법 대응을 위한 품질 리스크 진단 모델 개발)

  • Oh, Hyung Sool
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.40 no.3
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    • pp.27-37
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    • 2017
  • As the global uncertainty of manufacturing has increased and the quality problem has become global, the recall has become a fatal risk that determines the durability of the company. In addition, as the convergence of PSS (product-service system) product becomes common due to the development of IT convergence technology, if the function of any part of hardware or software does not operate normally, there will be a problem in the entire function of PSS product. In order to manage the quality of such PSS products in a stable manner, a new approaches is needed to analyze and manage the hardware and software parts at the same time. However, the Fishbone diagram, FTA, and FMEA, which are widely used to interpret the current quality problem, are not suitable for analyzing the quality problem by considering the hardware and software at the same time. In this paper, a quality risk assessment model combining FTA and FMEA based on defect rate to be assessed daily on site to manage quality and fishbone diagram used in group activity to solve defective problem. The proposed FTA-FMEA based risk assessment model considers the system structure characteristics of the defect factors in terms of the relationship between hardware and software, and further recognizes and manages them as risk. In order to evaluate the proposed model, we applied the functions of ITS (intelligent transportation system). It is expected that the proposed model will be more effective in assessing quality risks of PSS products because it evaluates the structural characteristics of products and causes of defects considering hardware and software together.

Optimizing the product portfolio for emerging markets (신흥시장 개척을 위한 최적 제품 포트폴리오)

  • Lee, Taehoon;Lee, Yongseung;Shin, Juneseuk
    • Journal of Technology Innovation
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    • v.26 no.4
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    • pp.1-28
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    • 2018
  • With the growing number of emerging carmakers, automotive parts manufacturers have to penetrate into emerging markets. They can provide large existing carmakers with fully customized parts because of economies scale, but cannot do this for small emerging carmakers due to their small and highly volatile volume order. Once the order by an emerging carmaker is placed, a part manufacturer is exposed to high risks both of decrease in profit margin and high opportunity cost. The platform-based mass customization can be a solution for cost reduction, but the risks of volatility in volume hard to manage. Tackling this issue, we presents a method of optimizing the product portfolio to maximize profits while managing volatility of volume order by emerging carmakers at an affordable level. It is the first robust product portfolio method to keep the scaled deviation of profits at a fixed level under volume order uncertainty. Also, the effect of on the platform-based mass customization on cost is considered. This model can be a building block of conservative market penetration as well as product development strategy while minimizing the financial risks. We conducted an empirical study of a part manufacturer targeting on eighteen automobile manufacturers in North America, Europe and Asia with it powered lift gate.

Robust Design Method for Complex Stochastic Inventory Model

  • Hwang, In-Keuk;Park, Dong-Jin
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 1999.04a
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    • pp.426-426
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    • 1999
  • ;There are many sources of uncertainty in a typical production and inventory system. There is uncertainty as to how many items customers will demand during the next day, week, month, or year. There is uncertainty about delivery times of the product. Uncertainty exacts a toll from management in a variety of ways. A spurt in a demand or a delay in production may lead to stockouts, with the potential for lost revenue and customer dissatisfaction. Firms typically hold inventory to provide protection against uncertainty. A cushion of inventory on hand allows management to face unexpected demands or delays in delivery with a reduced chance of incurring a stockout. The proposed strategies are used for the design of a probabilistic inventory system. In the traditional approach to the design of an inventory system, the goal is to find the best setting of various inventory control policy parameters such as the re-order level, review period, order quantity, etc. which would minimize the total inventory cost. The goals of the analysis need to be defined, so that robustness becomes an important design criterion. Moreover, one has to conceptualize and identify appropriate noise variables. There are two main goals for the inventory policy design. One is to minimize the average inventory cost and the stockouts. The other is to the variability for the average inventory cost and the stockouts The total average inventory cost is the sum of three components: the ordering cost, the holding cost, and the shortage costs. The shortage costs include the cost of the lost sales, cost of loss of goodwill, cost of customer dissatisfaction, etc. The noise factors for this design problem are identified to be: the mean demand rate and the mean lead time. Both the demand and the lead time are assumed to be normal random variables. Thus robustness for this inventory system is interpreted as insensitivity of the average inventory cost and the stockout to uncontrollable fluctuations in the mean demand rate and mean lead time. To make this inventory system for robustness, the concept of utility theory will be used. Utility theory is an analytical method for making a decision concerning an action to take, given a set of multiple criteria upon which the decision is to be based. Utility theory is appropriate for design having different scale such as demand rate and lead time since utility theory represents different scale across decision making attributes with zero to one ranks, higher preference modeled with a higher rank. Using utility theory, three design strategies, such as distance strategy, response strategy, and priority-based strategy. for the robust inventory system will be developed.loped.

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A Study about the Effect on R&D and Marketing Integration (신제품개발과정중 연구개발부서와 마케팅 부서간의 통합에 미치는 영향요인 - PC산업의 마케팅부서원의 인식을 중심으로 -)

  • 장경수;김용진
    • The Journal of Information Technology
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    • v.1 no.2
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    • pp.195-208
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    • 1998
  • Domestic corporation in High-tech industry invest huge amounts of economic resources into the Research & Development(R&D) department, especially into new product development. It might be an adequate explanation for this phenomena that as the product life cycle gets shorter, and environmental uncertainty necessitates core competency from every corporation, new product planning becomes a vital going concern for the company to keep and increase its market share This could originate from an inappropriate combination between new products and other marketing mix elements. But it could be that the main cause of these failures com from unsatisfactory customers. In the other words, R&D department failed to sufficiently recognize market needs. This could be solved through integration between marketing department R&D department This study supposes that integration between these two departments-marketing department and R&D department influences the success of new product. In other to prove this, this study examined the determinant factors which influence the integration and the relationships

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Effects of AI Chatbot and Service Agent on Attitude and Choice Deferral of Recommended Products (AI 챗봇과 상담원이 추천하는 제품에 대한 태도와 선택연기에 미치는 영향)

  • Yoo, Kun-Woo
    • Journal of Digital Convergence
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    • v.20 no.3
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    • pp.297-307
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    • 2022
  • This study examined whether there was a difference in the attitude toward the recommended product and the effect on the choice deferral according to information sources. Experiment 1 examined the relationship between trust in information and product attitude, and between uncertainty and choice deferral according to information sources (AI chatbot vs. human). Experiment 2 examined the impact of social presence, perceived personalization, and choice deferral according to whether anthropomorphism of AI chatbots or not. The research results are as follows. First, consumers were found to have a more positive attitude toward products recommended by AI chatbots (vs. human). Second, consumers were more choice deferral whether to purchase products recommended by AI chatbots (vs. human). Third, it was found that consumers' selection of products recommended by anthropomorphic AI chatbots (vs. impersonated AI chatbots) increased. Also, the implications of this study and future research directions were discussed.