• Title/Summary/Keyword: Product satisfaction

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The Study on Service Model and Case Study of Internet Bank (인터넷 뱅킹의 사례분석을 통한 서비스모델 구현에 관한 연구)

  • Lee, Je-Hong
    • The Journal of Information Technology
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    • v.5 no.3
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    • pp.97-119
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    • 2002
  • It is Study Service Model for Case Study of Internet Bank. With most major full service banks having launched transactional Internet banking, attention is shifting to the realities of managing the Internet channel as a profitable component of an overall delivery strategy. In addition to examining Case Study and Internet Bank Model. Services of Internet Banking available through the Internet are as follows. 1. credit card loans, personal loans. 2. high-yield financial products. 3. insurance products. 4. securities products. 5. Case study of Foreign Internet Banking(ING, BNP, HSNC, City Bank). The study reviewed fields, including financial services, customer service, Website formation and design, convenience of use and system safety, Internet Banking Model, and many related areas. Internet Banking earned high marks in most fields. This Study review focuses on the following: Understanding and meeting consumer expectations for us ability, site performance and functionality. Integrating the Internet channel into overall marketing, product delivery and customer service strategies. Strategies to increase customer satisfaction with Internet Banking and to attract new Internet bankers. therefore this study review activity model concretion of Internet Banking Model and Case Study.

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Correlation Research between Objective and Subjective Image Quality Assessment (객관적 화질 평가와 주관적 화질 평가의 상관관계 연구)

  • Park, Hyung-Ju;Har, Dong-Hwan
    • The Journal of the Korea Contents Association
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    • v.11 no.8
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    • pp.68-76
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    • 2011
  • Due to the high interests of image quality by consumers, the concerned market becomes more heated. Recent digital camera development tendency shows to perform the higher image quality to meet consumers demand of quality satisfaction. However it is hard to confirm that development of objective image quality performance means positive subjective image quality preference. And also, we cannot find out the previous researches concerned on correlation between objective and subjective image quality comparison. Therefore, it is necessary to analyze the consumers preferred images based on objective image quality performance. Throughout this paper, we analyze statistical correlation between the objective and subjective image quality assessment methods by using ISO standards. In these results, we try to find attributes that enhance image quality. We suggest not only to analyze and reflect on customers' preferences, but also to pursue the high quality image performance practically. We expect the results of this paper to positively influence product development.

The Interactive Factors of Ubiquitous Media Affected on the Intention of Convergence Service Adoption (유비쿼터스 미디어의 수용의도에 영향을 미치는 상호작용성 요인에 관한 연구)

  • Kim, Ju-An
    • International Commerce and Information Review
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    • v.9 no.2
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    • pp.19-40
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    • 2007
  • In recent, T-commerce is widely dispersed as alternative type of commerce. It is forecasted that t-commerce system is used more than e-commerce system. Therefore more and more t-commerce-related industries are also recognizing that t-commerce is a critical business model. It is needed to understand the concept of t-commerce and develop the t-commerce marketing strategy. CEO analyses consumer's behaviors according to the data about buyers and applies the advantage of t-commerce to the communication with customers. This t-commerce system plays an important role in maximizing customer satisfaction and affecting their intention to reuse it. Therefore this paper attempts to identify T-commerce critical success factors and divide between use-intention group and unuse-intention group by taking out a discriminant function by the discriminant analysis. This lays a foundation in developing T-commerce strategy. According to the discriminant function extracted, convenience factor, amusement factor, system quality factor, product perception factor are significant in the sequence of influential degree. However, usefulness factor and speedy connection factor are not significant. In result, the target hitting rate is 77.9% in the first unuse-intention group and it is 95.2% in the second use-intention group. The total discriminant target hitting rate is computed to higher value, 86.55%. The statistic package, SPSS 12.0, is used to survey and analyse data and test the hypothesis. The validity and reliability of variables are verified by both reliability analysis and factor analysis. The discriminant analysis is used to tell the difference between use-intention group and unuse-intention group.

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A Planning Model for Apartment Development Project Reflecting Client Requirements (고객 요구사항을 반영한 아파트 개발 사업 기획 모델)

  • Kim Yoo-Shin;Oh Ye-Keun;Kim Jae-Jun
    • Korean Journal of Construction Engineering and Management
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    • v.5 no.3 s.19
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    • pp.88-96
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    • 2004
  • Recently, client requirements concept is an important issue related to many effects of firms. Especially, if we think that apartment is given a great deal of national construction industry, it is requested that we should try to improve apartment quality with various methods of client requirements survey and reflecting those on apartment project. The technique searching and applying client requirements to apartment project is requested for that and ROQ(Return On Quality) process connected to QFD(Quality Function Deployment) is a technique which is used in manufacturing industry and help to make money by rising client satisfaction with searching clients requirements, and applying this to quality improvement program. In this study apartment quality management development is suggested through using ROQ process. For this customer interview research and FGI(Focus Group Interview) was carried out and clients requirement was analyzed with this. Then quality improvement program applicable to developing a new apartment product was established with specialist monitoring. A new apartment quality management development plan is prosed with this process.

Development of Thermal Image Processing Module Using Common Image Processor (상용 이미지 처리 프로세서를 이용한 열화상 이미지 처리 모듈 개발)

  • Han, Joon Hwan;Cha, Jeong Woo;Kim, Bo Mee;Lim, Jae Sung
    • KIPS Transactions on Computer and Communication Systems
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    • v.9 no.1
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    • pp.1-8
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    • 2020
  • The thermal image device support image to detect infrared light from the object without light. It can use not only defence-related industry, but also civilian industry. This paper presents a new thermal image processing module using common image processor. The proposed module shows 10~20% performance improvement with normal mode and 50% performance improvement with sleep mode compared with the previously thermal image module based FPGA. and it guarantees high scalability according to modular system. In addition, the proposed module improves modulation and reuse, so it expect to have reduction of development period, low development cost. various application. In addition, it expect to have satisfaction of customer requirements, development design, development period, release date of product.

Consumer Segmentation by Lifestyle and Development of e-CRM Strategies (라이프스타일에 따른 고객세분화 및 e-CRM 전략제안)

  • Ko Eunju;Kwon Joon Hee;Yun Sun Young
    • Journal of the Korean Society of Clothing and Textiles
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    • v.29 no.6
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    • pp.847-858
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    • 2005
  • The purpose of this study was to examine consumer purchasing behavior of the online shoppers particularly using online clothing shopping mall and to analyze the key factors of both satisfaction and dissatisfaction of their purchase and to compare the both group by lifestyle segmentation in order to provide the e-CRM strategies. Focus group interviews and survey were conducted in December, 2003 with 30 online shoppers who have an experience of online clothing purchasing. The data analysis included the content analysis, descriptive statistics, K-means and factor analysis. Key findings of the study were as follows: First, online shoppers spent average 3.5 hours on internet and usually purchased clothing while surfing the web. Second, consumers were satisfied with reasonable price and customized service but dissatisfied with delayed delivery, limited product availability in both size and color and return policy. Third, according to the lifestyle segmentation, online shoppers could be characterized as 'Luxurious', 'Trendy' and 'Prudent' 'Luxury-oriented consumers', who value fashion, diet and social activity, tended to purchase basic yet high quality products. However, 'Trend-oriented consumers', to whom fashion trend was most important, purchased various latest fashion products with reasonable price and showed generally positive response to emails sent by e-retailers. And lastly 'Prudence-oriented consumers', whose buying decision was based solely on practicality, appeared to be reluctant to purchase clothing online while seeking more credible information and competitive price. In conclusion, this study has its significance in that it helps promote relationships between customers and e-retailers by providing differentiated e-CRM strategies through each customer groups 'lifestyle segmentation and consumer purchasing behavior analysis.

A study on User Experience for Home Appliances Experience Service Design (가전제품 체험 서비스 디자인을 위한 사용자 경험 연구)

  • Shim, Soo-Yeon;Kim, Seung-In
    • Journal of Digital Convergence
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    • v.18 no.2
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    • pp.439-445
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    • 2020
  • This is a user experience study of factors that should be considered in designing home appliances experience service. Untact services are emerging, but the development of home appliances sector is in early stage. Based on the six factors of Stephen P. Anderson's Creating Pleasurable Interface Model, this study conducted surveys, 1:1 in-depth interviews, and participation observations to measure and analyze user experience. In this study, I compared 4060s and 2030s's user experience in that the untact services raise the digital alienation among middle-senior-aged. As a result, there were significant differences between the two, including the opposite satisfaction in terms of reliable, usable and pleasurable factors. I hope that this study will be of strategic help in designing future home appliance experience services.

The Recruiting Experience of Chief Executive Nurses in Small and Medium-sized Hospitals (중소병원 간호부서장의 간호사 채용 경험)

  • Park, Song-Yi;Park, Seen-You
    • Journal of Digital Convergence
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    • v.18 no.2
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    • pp.301-312
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    • 2020
  • This is a user experience study of factors that should be considered in designing home appliances experience service. Untact services are emerging, but the development of home appliances sector is in early stage. Based on the six factors of Stephen P. Anderson's Creating Pleasurable Interface Model, this study conducted surveys, 1:1 in-depth interviews, and participation observations to measure and analyze user experience. In this study, I compared 4060s and 2030s's user experience in that the untact services raise the digital alienation among middle-senior-aged. As a result, there were significant differences between the two, including the opposite satisfaction in terms of reliable, usable and pleasurable factors. I hope that this study will be of strategic help in designing future home appliance experience services.

Influence of Shopping Orientation of Female Consumers in Their 20s and 30s on Motivation for Brand-Switching in Purchasing Cosmeceuticals -Focusing on Whitening, Sunscreen, and Anti-Aging Treatments- (기능성 화장품 쇼핑성향이 상표전환 동기에 미치는 영향)

  • Kim, Myung Hee;Hwang, Choon Sup
    • Journal of the Korean Society of Clothing and Textiles
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    • v.37 no.3
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    • pp.334-347
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    • 2013
  • This study obtains information required for a comprehensive understanding of the brand-switching behavior by cosmetics consumers and for the establishment of effective strategies to make customers more loyal to the company. The study examines the relationships between customer shopping orientation and brand switching motives with respect to cosmeceuticals. A descriptive survey method using a self-administered questionnaire was employed. The sample consisted of 1,258 females between the ages of 20's and 30's residing in Seoul and the Gyeonggi area who use whitening products, sunscreen, or other anti-aging cosmetics. The results showed that shopping orientation influenced brand-switching motives in regards to purchasing cosmeceuticals. The orientation of depending on information and seeking fashion trend were the major factors to induce brand-switching behavior in purchasing whitening products, sunscreen, and anti-aging treatments. However, there were differences in the type of factors of shopping orientation and in their intensity of affecting brand-switching motives depending on the specific cosmeceuticals. In particular, in the case of sunscreen, as compared to other products, the customer shopping orientation should be considered from more diverse perspectives in order to formulate effective marketing strategies related to brand switching. In light of these results, customer shopping orientation with respect to cosmeceuticals is a variable that influences the cause brand switching. Therefore, differentiated marketing strategies that reflect the different characteristics of shopping orientation according to each item of cosmeceuticals are recommended to improve the satisfaction level of the companies' target market. Current consumer needs for practical benefits and for new products should be simultaneously reflected in the plans for new product development of each type of cosmeceutical.

u-Mart Network using RFID/USN based Movement-Reader Device for Effective Shopping of Customer (고객의 효율적인 쇼핑을 위한 RFID/USN 기반 이동형리더기를 이용한 u-마트 네트워크)

  • Diao, Jianhua;Yang, Jin-Ho;Ahn, Byeong-Tae;Kang, Hyun-Syug
    • The Journal of the Korea Contents Association
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    • v.8 no.5
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    • pp.104-112
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    • 2008
  • RFID/USN is considered important basic infra of ubiquitous community and tried practical adaption through various research. Specially, there is during researcher progresses for stock and state management of logistics to let you get at u-mart systems. It discern thing from warehouse to deliver as adhere RFID tag of palette in keeping unit of article and construct form of thing to analyze information of environment status using sence module based on function of wireless communication. in the paper, propose composition of customer satisfaction system using RFID chip in u-Mart status management system based on RFID/USN and according to analysis specific information of commodity, propose movement reader device to offer real-time information from customer. And it presents the improvement program for the provision of product information which is appropriate uses the RFID chip and the provision of control information in the customer who is a core of consuming.