• Title/Summary/Keyword: Product satisfaction

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The Effect of Perceived Customer Value on Customer Satisfaction with Airline Services Using the BERTopic Model (BERTopic 모델을 이용한 항공사 서비스에서 지각된 고객가치가 고객 만족도에 미치는 영향 분석)

  • Euiju Jeong;Byunghyun Lee;Qinglong Li;Jaekyeong Kim
    • Knowledge Management Research
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    • v.24 no.3
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    • pp.95-125
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    • 2023
  • As the aviation industry has rapidly been grown, there are more factors for customers to consider when choosing an airline. In response, airlines are trying to increase customer value by providing high-quality services and differentiated experiential value. While early customer value research centered on utilitarian value, which is the trade-off between cost and benefit in terms of utility for products and services, the importance of experiential value has recently been emphasized. However, experiential value needs to be studied in a specific context that fully represents customer preferences because what constitutes customer value changes depending on the product or service context. In addition, customer value has an important influence on customers' decision-making, so it is necessary for airlines to accurately understand what constitutes customer value. In this study, we collected customer reviews and ratings from Skytrax, a website specializing in airlines, and utilized the BERTopic technique to derive factors of customer value. The results revealed nine factors that constitute customer value in airlines, and six of them are related to customer satisfaction. This study proposes a new methodology that enables a granular understanding of customer value and provides airlines with specific directions for improving service quality.

Condom negotiation strategies of Korean college students: Interactive perspective of Sexual-risk behavior (한국대학생들의 콘돔협상전략 탐색: 콘돔연구에서 협응적 관점의 제안)

  • Taekyun Hur;Ja Ee Cho
    • Korean Journal of Culture and Social Issue
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    • v.13 no.1
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    • pp.43-61
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    • 2007
  • Most previous research on safer sex and condom use has been mainly focused on individual's dispositional factors such as attitudes, perceived control, intention, and etc. However, a few researchers recently started to propose that condom use is not a matter of individual behavioral decision but a product of serious interactive negotiation processes and condom negotiation would be the proximal key-determinant of condom use behaviors. The present research categorized condom-negotiation strategies and preferences of Korean college students and examined relationship between the strategies and other sex-related concepts. 186 participants' strategies on a free-response questions of condom negotiation revealed 7 types of persuasion strategies for condom use; Pregnancy risk, responsibility, care for partner, withholding sex, sexual disease, direct request, and sexual satisfaction (in order of preference). 6 types of persuasion strategies for condom avoid were abstracted: Pregnancy free, Sexual satisfaction, responsibility, direct request, unfaith toward condom, and withholding sex (in order of preference). The effects of gender, sexual experience, and culture were found and discussed in their implications for sexual education,

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Development of a Lower Limb Magnet System Capable of Polarity Conversion (극성변환이 가능한 하지의지 자석락 시스템 개발)

  • Beom-ki Hong;Seung-Gi Kim;Se-Hoon Park
    • Journal of the Institute of Convergence Signal Processing
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    • v.25 no.2
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    • pp.77-85
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    • 2024
  • The suspension device that connects the prosthetic leg and the residual limb allows lower limb amputees to wear prosthetic limbs, and is the most sensitive part when using prosthetic limbs as it is always in contact with the residual limb not only while walking but also in everyday life. In this paper, using the principles of attraction and repulsion of permanent magnets, we developed a magnetic lock suspension device that can fix the amputees and prosthetic legs of lower limb amputees by changing the polarity of the magnet. The operation method of the magnetic lock is that when neodymium magnets are placed on the left and right as NNSS based on a non-magnetic brass core, the magnetic force flows outward beyond the brass core using the adsorption member as a medium to generate bonding force. When rotated 90 degrees, the magnet moves to NSNS. The principle is that as the position moves, the magnetic force flows inward and cancels out.Based on this, we conducted a bonding test using tensile strength and a short-term comparative evaluation of the prosthesis with the shuttle lock suspension system, which was a comparison group, to verify reliability and evaluate satisfaction with the prototype. As a result, the tensile strength exceeding the appropriate bonding strength was confirmed, and the magnetic lock showed higher satisfaction than the shuttle lock. In the future, we plan to conduct long-term ADL clinical trials for commercialization and develop a product that can be distributed to actual amputees.

Using Analytic Network Process to Establish Performance Evaluation Indicators for the R&D Management Department in Taiwan's High-tech Industry

  • Liu, Pang-Lo;Tsai, Chih-Hung
    • International Journal of Quality Innovation
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    • v.8 no.3
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    • pp.156-172
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    • 2007
  • The high-tech industry is the economic lifeline for Taiwan. Its characteristics are short product life cycle, rapid changes in the market, and a high obsolescence rate for new products. Under globalization, the high-tech industry has adopted Information Technology (IT) to shorten the manufacturing process, reduce costs and conduct product research and development (R&D) to increase the core competence of enterprises and achieve the goal of sustainable operations. Enterprises should actively strengthen their integration with internal and external resources and lead in R&D management to increase industrial operating performance. Effectively managing operations and R&D management evaluation in Taiwan's High-tech Industry has become a critical subject. This study adopted 4 major Balanced Scorecard (BSC) perspectives to establish the Total Performance Evaluation Indicators for the R&D management department in Taiwan's High-tech Industry. The Analytic Network Process (ANP) was applied to evaluate the overall performance of the R&D management department. The research framework is divided into 2 phases. The first phase is combined with the 4 major perspectives, Financial, Customer, Internal Business Process and Learning and Growth, as the related indicators for each measurement perspective. The Key Performance Indicators (KPI) were selected using Factor Analysis to identify the key factor from the complicated indicators. The relationship between the characteristics of each BSC's evaluation perspective is dependence and feedback. This study applied ANP to conduct the calculation and adjustment of correlation between each KPI, and determine on their relative weights for the objective KPI. The "Financial Perspective" for R&D management department in Taiwan's High-tech Industry focused on the budget achievement rate of R&D management. The weight indicator value is (0.05863). The "Customer Perspective" focused on problem-solving satisfaction. The weight value of this indicator is (0.17549). The "Internal Business Process Perspective" focused on the quantity and quality of R&D. The weight value of this indicator is (0.13506). The "Learning and Growth Perspective" focused on improving competence in the research personnel's professional techniques. The weight value of this indicator is (0.02789). From the total weighting indicators, the order of the Performance Indicators for the R&D management department in Taiwan's High-tech Industry is: (1) Customer Perspective; (2) Internal Business Process Perspective; (3) Financial Perspective; and (4) Learning and Growth Perspective.

Research on Influencing Factors of Consumer Behavior of Fresh Agricultural Products E-commerce in China (중국 신선 농산품 전자상거래 소비자행동 영향요인에 관한 연구)

  • Gao, Ze;Kim, Hyung-Ho;Sim, Jae-yeon
    • Journal of Digital Convergence
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    • v.18 no.6
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    • pp.167-175
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    • 2020
  • The purpose of this paper is to provide directional and policy references to develop a higher level of service quality and consumer-oriented e-commerce platform. This paper has established a model of consumer behavior of Chinese fresh agricultural e-commerce using customer satisfaction theory and cognitive value theory, and used survey and SPS23.0 to verify hypothesis. Studies have shown that when consumers consume fresh agricultural products, product quality, logistics and distribution service quality, interactive quality of e-commerce platform, and product price and cognitive value have a positive effect on consumer behavior. This study is meaningful in the study of consumer behavior of fresh agricultural e-commerce, and in the case of fresh agricultural e-commerce companies, consumer behavior can be understood. In the model constructed in this paper, the relationship between each influencing factor and consumer behavior is considered comprehensively, but the possible relationship between fine molecular factors has not been studied and analyzed. In the future learning process, it is necessary to make clear the characteristics and particularity of the industry, think about its influencing factors comprehensively and make in-depth analysis.

Low Noise Vacuum Cleaner Design (저소음 청소기 개발)

  • Joo, Jae-Man;Lee, Jun-Hwa;Hong, Seun-Gee;Oh, Jang-Keun;Song, Hwa-Gyu
    • Proceedings of the Korean Society for Noise and Vibration Engineering Conference
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    • 2007.11a
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    • pp.939-942
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    • 2007
  • Vacuum cleaner is a close life product that can remove various dusts from our surroundings. However well vacuum cleaner clean our environments, many people are looking away from it, due to its loud noise. Its noise causes a big trouble in the usual life, for example, catch calls, TV watching and discussing etc. To reduce these inconveniences, noise reduction methods and systematic design of low noise vacuum cleaner are studied in this paper. At first, sound quality investigation is performed to get the noise level and quality that make people TV watching and catch calls available. Based on the European and domestic customer SQ survey result, sound power, peak noise level and target sound spectrum guideline are studied and introduced. As a second, precise product sound spectrums are designed into each part based on the sound quality result. Fan-motor, brush, mainbody, cyclone spectrums are decided to get the final target sound based on the contribution level. Fan-motor is the major noise source of vacuum cleaner. Specially, its peak sound, RPM peak and BPF Peak, cause the people nervous. To reduce these peak sounds, high rotating impeller and diffuser are focused due to its interaction. A lot of experimental and numerical tests, operation points are investigated and optimization of flow path area between diffusers is performed. As a bagless device, cyclones are one of the major noise sources of vacuum cleaner. To reduce its noise, previous research is used and adopted well. Brush is the most difficult part to reduce noise. Its noise sources are all comes from aero-acoustic phenomena. Numerical analysis helps the understanding of flow structure and pattern, and a lot of experimental test are performed to reduce the noise. Gaps between the carpet and brush are optimized and flow paths are re-designed to lower the noise. Reduction is performed with keeping the cleaning efficiency and handling power together and much reduction of noise is acquired. With all above parts, main-body design is studied. To do a systematic design, configuration design developments technique is introduced from airplane design and evolved with each component design. As a first configuration, fan-motor installation position is investigated and 10 configuration ideas are developed and tested. As a second step, reduced size and compressed configuration candidates are tested and evaluated by a lot of major factor. Noise, power, mass production availability, size, flow path are evaluated together. If noise reduction configuration results in other performance degrade, the noise reduction configuration is ineffective. As a third configuration, cyclones are introduced and the size is reduced one more time and fourth, fifth, sixth, seventh configuration are evolved with size and design image with noise and other performance indexes. Finally we can get a overall much noise level reduction configuration. All above investigations are adopted into vacuum cleaner design and final customer satisfaction tests in Europe are performed. 1st grade sound quality and lowest noise level of bagless vacuum cleaner are achieved.

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Evaluation of User Satisfaction for Bundled Software (번들소프트웨어의 사용자 만족도 조사 연구)

  • Ha, Kwang-Soo
    • The Journal of the Korea Contents Association
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    • v.12 no.4
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    • pp.216-224
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    • 2012
  • Usually, bundled software is unwittingly packaged with a user's PC when purchased it. A reason of provides it is for manufacturers to increase the value of the product. However, almost users cannot recognize bundled SW. Paradoxically, sometimes the bundled SW may complain to the user. Eventually these symptoms negatively affect the product. As a result, the SW bundle could not reflect user needs. This study for installed bundled SW on users laptop and we would like to know the understanding and acceptance it of the user. Finally, how can we provides it more effectiveness and looking for ways to make was conducted. From a user perspective, these study four major countries (USA, Germany, China, South Korea) laptop users to perform a total 3,000 people were surveyed. A method of investigation was the quantitative evaluation survey and was conducted online survey approach. Through this study was an analysis to awareness of users by different ages, gender, and usage patterns. Bundle SW through the study of the laptop to the user, effectively providing a way to be confirmed. And right through bundle SW distribution is expected to increase the manufacturer's worth.

Preparation of Silica Coated Zinc Oxide and UV Protection Effect (이산화규소가 코팅된 산화아연의 제조와 자외선 차단 특성)

  • Kim, Won Jong;Kang, Kuk Hyoun;Lee, Gi Yong;Kim, Tae Won;Choi, Jong Wan;Lee, Dong Kyu
    • Journal of the Society of Cosmetic Scientists of Korea
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    • v.40 no.2
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    • pp.121-131
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    • 2014
  • Due to the high UV light scattering effect of Zinc oxide (ZnO), it is frequently used in sunscreen skincare products. Recently ZnO coated with silica has been used in cosmetics to improve UV protection, texture, decreased photocatalytic activity, dispersibility and stability of the skin care product. In this study, we developed a ZnO composite powder coated with silica for the future application to skincare products to block UV rays that could cause photoaging. To improve consumer's satisfaction rating, we used ZnO microparticles which are widely used in the cosmetics industry. The silica was coated using hydrothermal method with sodium silicate and acid hydrolysis. UV protection of the composite powder was analyzed by UV-Vis and in-vitro test and the advantages for practical use of this powder as a skincare product were determined.

Adolescents' Purchasing Behavior for Hair-care Products (청소년의 헤어제품 구매 행동에 관한 연구)

  • Song, Yean-Hwa;Oh, Kyung-Wha
    • Journal of Korean Home Economics Education Association
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    • v.23 no.2
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    • pp.1-16
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    • 2011
  • This study investigates the relationship between the purchasing behavior for hair-care products and the attitude toward hair-care products by adolescents. A total of 412 middle and high school students located in Seoul and Gyunggi-do province participated in this research. SPSS 12.0 for Windows Program was utilized for statistical analysis. As a result, the hair concerns and the satisfaction of adolescents as well as their attitudes towards hair-care products were significantly affected by gender, school level, and educational experiences. Female high school students with some degree of educational experiences had a more rational and brand-oriented attitude. Students having a higher rational and brand-oriented attitude bought hair-care products in regards to the quality of the product and environmental impact. On the other hand, those having a conspicuous and fashion pursuit attitude showed an image and fashion concern purchasing behavior. Adolescents usually purchased styling and dyeing products at a cosmetic specialty store and hair-care cleaning products from a discount store. They obtained the information about hair-care products from relatives, personal experiences, and TV advertisements.

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A Study on the Pattern of Wholesale and Retail Consumer Behavior in Dongdaemoon Market about the Outsourced Products in Foreign Countries (동대문시장 도.소매소비자의 구매행동 - 해외 아웃소싱 상품을 중심으로 -)

  • Lee, Eun-Hyung;Kim, Mi-Young;Lee, Hyun-Jung
    • Journal of the Korea Fashion and Costume Design Association
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    • v.10 no.3
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    • pp.27-36
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    • 2008
  • This article aims to identify the current status of outsourced production of Dongdaemun brands and to discover the consumers' perception of those outsourced products, their degree of satisfaction, and preference in purchasing those products. Moreover, the strengths and weaknesses of the outsourced products, as perceived by the consmers, have been identified, and specific methods and directions for efficient overseas outsourcing of Dongdaemun brands are suggested. This study also contains experimental works, in which I have prepared questionnaires, and my advisor have collected data. This survey was conducted on corporation managers, who directly operated clothing stores in Dongdaemun Market in December 2007. The collected data have been analyzed using SPSS 12.0 with various techniques such as t-test, paired t-test, frequency analysis and $X^2$-test. The results are summarized as the following: a) Comparison of the current outsourcing status of Dongdaemun brands showed that only eight out of the total 42 investigated companies have actually been outsourcing the production of their clothes. The biggest advantage of outsourcing was the reduced unit production cost, while low quality of products, delayed production, difficulty of control and management were shown as its disadvantages; b) the reason for purchasing clothes in Dongdaemun Market was to buy various clothing products. Comparing these reasons among different groups showed that there was a significant discrepancy in terms of trend design and copy design, in which wholesale consumers had shown a higher degree than retail consumers; c) and the preference for outsourced products of Dongdaemun brands was negative in both wholesale consumers (71.05%) and retail consumers (83.54%), as they both prefer clothes manufactured in Korea. Both groups selected the expensive price as the biggest disadvantage of Korean products, and picked design as the biggest strength of the outsourced clothes. Furthennore, both wholesale consumers (63.16%) and retail consumers (74.68%) selected Italy as the most preferred country for outsourcing clothing production. in which their reason had been their expectation for good product quality. The least preferred country for both wholesale (47.37%) and retail (50.63%) consumers was China, a country which they expected poor product quality.

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