• The Journal of the Korea Contents Association
• /
• v.10 no.2
• /
• pp.241-249
• /
• 2010

Companies and consumers are highly interested in online activities such as word-of-mouth(W.O.M) as marketing paradigm moved to online context. In this study, the research identified major variables affecting product review reference rate online and analyzed the difference based on those variables. According to the results, remarkable differences were discovered in four variable such as 'brand reference', 'review symbol', 'affirmation' and 'information offering'. In addition, the researcher found 'brand reference' and 'information offering' are most important factors deciding review reference rate using regression tree analysis method. Based on the results, the practical implications and further research directions for utilizing consumer online W.O.M were discussed.

• 한국벤처창업학회:학술대회논문집
• /
• 2010.08a
• /
• pp.93-112
• /
• 2010

Consumers show higher interest in fishery products processed food that are effective for the personal health and good for convenience, nourishment and taste. But current domestic research for fishery products processed food is marginal. In this respect, this research systematically analyzes consumers' consumption patterns and relationship to comsumer's pursuable benefit, reference for selection, satisfaction level and purpose of purchase. This research shows results as following. Consumers consider product information the most important in reference for selection, and convinience the highest in pursuable benefit. And this research analyze influence of reference for selection and pursuable benefit on satisfaction level and purpose of purchase using demographic properties as control variables. The variables which affect satisfaction level are residential district(region), recipe, nutrient, convenience, economy and the variables affect purpose of purchase are nutrient, convenienct, satisfaction level. If this result is used to develop new products and industrialize fishery products processed food, consumer market of fishery products processed food can be expanded. And this result can be utilized as fundamental reference for sales promotion.

• Journal of Families and Better Life
• /
• v.11 no.1
• /
• pp.12-21
• /
• 1993

This Study focused on consumer information search and consumer satisfaction according to product characteristics and sex. For these purpose a survey was conducted using questionaires on 225 males 299 females that lived in Seoul. Statistics used for data were Frequency. Prequency. Percentile Mean Multiple Regression Analysis and Path Analysis. The major findings were: 1) I male Group reference orientation were effect on convenience experience credience goods and information search were effect on experience credience goods. 2) In Femal Group her job and information search effect on convenience experience credience goods and involvement effect on credience goods only.

• 한국경영정보학회:학술대회논문집
• /
• 2007.11a
• /
• pp.527-532
• /
• 2007

Differentiation strategies have been suggested as the critical sources of competitive advantage in B2C industry where customers can switch internet shopping mall with one click with virtually no transaction cost. Indeed, competition on low pricing cannot be a viable strategy in B2C industry. Moreover, cultivating customer loyalty to attain profitability is still a challenging task for most internet shopping mall. In this study, we provide empirical analysis results on key managerial variables that indicate the difference between the product categories in terms of customer perception on relative value importance. We first identified comprehensive managerial variables and organized them in terms of customer decision stage. Next, with reference to extant literatures on product characteristics based e-commerce strategy, hypotheses are developed to formalize the customer value differences on the key managerial variables. Empirical testing results indicated that there are significant differences on customer perceived value of the key managerial variables between the product groups. The findings provide useful insight for further study on e-commerce differentiation strategy.

• Journal of Korean Society of Industrial and Systems Engineering
• /
• v.26 no.1
• /
• pp.54-60
• /
• 2003

In this research, we investigate the countermeasure of Product Liability through existing research or books for reference about PL and ISO 9001 : 2000 quality management system. And we analyze relation between PL system and ISO 9001 : 2000 Quality Management System after compare ISO 9001 : 2000 and ISO 9000 : 1994. base on this analysis, we integrate the Quality Management System of company and an important factor of PL system in accordance with the product liability law. So we present a general improvable scheme of ISO 9001 quality management system that reduces overlap of quality business and utilize efficiently.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
• /
• 2015.10a
• /
• pp.603-606
• /
• 2015

The post-production of smart farming defines the stage that the final products are delivered from producer to consumers via market on ICT network. It deals with the process of product packaging and distribution from producer to consumer with marketing strategy. This focus on reference model for post-production service including specialization, centralization of product delivery, and just-in-time delivery, and marketing system on the network. It defines a significant function component on post-production stage. The producer plays a significant role in economy being one of the main contributors to the many customers. This articles suggest the effective product distribution service which requires delivering the right product, in the right quantity, in the right condition, to the right place, at the right time, for the right cost, and encompassing global marketing based on ICT network, will be provided[1].

• Proceedings of the KSR Conference
• /
• 2011.05a
• /
• pp.606-612
• /
• 2011

At the product design and development stage, the main criteria selecting a design alternative were performance aspect as well as cost aspect of a product. Ongoing new paradigm shifts such as low carbon green growth, climate change mitigation, sustainable society development urged considering environmental aspect of a product at the product design and development stage. Up to recently, only cost aspect except performance of a product was considered at the railway vehicle design process. Therefore, it is needed to develop a method that may consider environmental aspect of a product at the railway vehicle design process. Lee (2011) proposed that a method of an integration assessment of environmental aspect and cost aspect based on GHG emission instead of based on monetary value. This study conducted that apply the method of Lee (2011) to design alternative selection process of a railway vehicle. From the integrated view of environmental and cost aspect, the reference product and design alternatives are assessed and compared.

• Asia-Pacific Journal of Business
• /
• v.4 no.2
• /
• pp.31-40
• /
• 2013

This paper portrays the perception of buying behaviour, factors of product preferences and product switch-over among women consumers in Vellore district of Tamil Nadu. To conduct this study, 300 respondents from 20 village blocks of Vellore district were selected using stratified random sampling as the technique and descriptive sampling as the design. The study came out with interesting results and conclusions. It was found that more than half of the respondents were purchasing the product without a bill. It was also found that the respondents who repaired their product in the authorized service centre during warranty period did not continue the same after the warranty period and preferred nearby repair shops. It was further found that more than half of the respondents were checking expiry date and quality standards while purchasing a product. The study's scope was limited to women consumers at Vellore district. It could be used for further research in other aspects such as gender comparison in Vellore district and comparison with other districts of Tamil Nadu and other states of India. It was suggested that there is still a necessity to upgrade the standard of the people in many aspects like education, occupation and level of income, which shall help them to compete with the neighboring cities on living standards.

• Journal of the Ergonomics Society of Korea
• /
• v.30 no.1
• /
• pp.9-17
• /
• 2011

Consumer products are produced on the premise that consumers can use their products safely and effectively no matter how serious human errors they may make. However, different careers and educational experiences of them may induce diverse human errors when they want to use them. In that sense, not a few policies to reduce human errors may show some implications for human error prevention and industrial design of consumer products. In this paper, producers' safety efforts required by Product Liability(PL) Act were reviewed in view of human error prevention, and legal aspects of manufacturers' responsibility for consumer products were discussed in relation to Product Liability Act. Then, principal approaches for them were introduced under the title of System Safety Precedence. After that, major key points for preventing human errors related with consumer products - such as ergonomic design and effective labeling - were discussed with reference to ISO standards. Therefore, it was shown that all the efforts required by PL Act would be correspondent to human error prevention in the whole manufacturing processes if understood by ergonomists. To make a conclusion, it could be said that, for human error prevention, the principle of System Safety Precedence would be indispensable, and that all the efforts for preventing human errors should be systematically organized in Product Safety Management Systems.

• Korean Journal of Fisheries and Aquatic Sciences
• /
• v.25 no.1
• /
• pp.51-57
• /
• 1992

The preservative effect of chitosan film packing on quality of lightly-salted and dried horse mackerel was studied. In preparation of chitosan film, blue crab shell chitosan was dissolved in dilute acetic acid$(1.0\%,\;v/v)$, filtered, and spreaded on plastic plate and dried at $50\pm2^{\circ}C$. The chitosan film thus obtained was neutralized with 1.0N NaOH for 2 hrs and dried at room temperature after washing several times with distilled water. The lightly-salted and dried horse mackerel product was prepared by drying for 4 hrs at $40\pm2^{\circ}C$ in hot air dryer after packing with the chitosan film. During storage at $5.0\pm0.5^{\circ}C$, moisture content of the product was higher than that of the reference, but contents of VBN(volatile basic nitrogen) , amino nitrogen, and TMA of the product on dry basis were lower than those of the reference. Viable cell count, TBA value, and peroxide value of the product were also lower than those of the reference. Judging from the result of sensory evaluation, the chitosan film packing in the storage of lightly-salted and dried horse mackerel was remarkably elongated shelf-life of the product. From the results of chemical and sensory evaluation, it was concluded that chitosan film packing was an effective method for retaining the quality of lightly-salted and dried horse mackerel.