• Title/Summary/Keyword: Product portfolio

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Patent Portfolio Composition and New Product Introduction: The Moderating Role of Technological Resource Rearrangement (특허 포트폴리오 구성과 신제품 출시 성과: 특허 재정비 활동의 조절효과를 중심으로)

  • Kim, Nami;Lee, Jongseon
    • Knowledge Management Research
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    • v.19 no.3
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    • pp.63-87
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    • 2018
  • In a rapidly changing technology environment, managing and rearranging the patent portfolios is one of the main sources of competitive advantage for firms. This study analyzes the effects of patent portfolio composition on new product introduction related to resource allocation. This study also looks at the moderating role of rearranging the patent portfolios on new product introduction. Our empirical analysis of the global pharmaceutical industry shows that firms with high-value patent portfolios exhibit a tendency to launch new products, and patent portfolio diversity shows a U-shaped relationship with new product introduction. In addition, the patent portfolio rearrangement positively moderates the relationship between patent portfolio diversity and new product introduction. The results are expected to provide implications for firms' patent portfolio composition and patent portfolio rearrangement related to innovation performance such as new product introduction.

A Study on the Application of Korean Standards(KS) Networks to the Development of a Product Portfolio Strategy (제품 포트폴리오 전략 수립을 위한 표준연결망 활용방안 연구)

  • Yun, TaeYoung;Cho, Nam-Wook
    • Journal of Korean Society for Quality Management
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    • v.41 no.4
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    • pp.637-648
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    • 2013
  • Purpose: The objective of this study is to provide a methodology that can facilitate efficient development of a product portfolio by utilizing Korean Standards(KS) networks. Methods: A case study on a steel manufacturing company is provided. Social network analysis h as been conducted on KS network and KS certification information of the company. Core test standards of a company have been identified. The core standards, then, used to construct a product-standard network of a corresponding industry. Results: As a result of analyzing product-standard networks, a product portfolio of a company has been developed. It has been shown that the candidate product portfolio is a cost-effective alternative in terms of standard maintenance cost. Conclusion: By using social network analysis, standards information can be used to support new product development process.

The Optimization of the Production Ratio by the Mean-variance Analysis of the Chemical Products Prices (화학 제품 가격의 변동으로 인한 위험을 최소화하며 수익을 극대화하기 위한 생산 비율 최적화에 관한 연구)

  • Park, Jeong-Ho;Park, Sun-Won
    • Journal of Institute of Control, Robotics and Systems
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    • v.12 no.12
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    • pp.1169-1172
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    • 2006
  • The prices of chemical products are fluctuated by several factors. The chemical companies can't predict and be ready to all of these changes, so they are exposed to the risk of a profit fluctuation. But they can reduce this risk by making a well-diversified product portfolio. This problem can be thought as the optimization of the product portfolio. We assume that the profits come from the 'spread' between a naphtha and a chemical product. We calculate a mean and a variation of each spread and develop an automatic module to calculate the optimal portion of each product. The theory is based on the Markowitz portfolio management. It maximizes the expected return while minimizing the volatility. At last we draw an investment selection curve to compare each alternative and to demonstrate the superiority. And we suggest that an investment selection curve can be a decision-making tool.

A Study on the Development of PMM Algorithms for a Product Development Innovation (제품 개발 혁신을 위한 PPM 알고리즘에 관한 연구)

  • Lee, Jae-Myung;Lee, Hong-Chul
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.10 no.7
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    • pp.1750-1759
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    • 2009
  • Recently from the enterprise when about reduction the product of numerous type to develop does not produce simultaneously with Life Cycle shortening and JIT productions of the product, is confronting in the environment which will not become. In order to confront in like this environment, developing the good product importance but, the product researches what kind of direction and developing with core subject of technical innovation is recognized. For the development method and an investment direction of the product proposed PPM (Product Portfolio Management) algorithms from the research which sees from like this viewpoint. With PPM algorithms which are proposed, divided the product in 6 kind groups of standardization type, discrimination type, material cost investigation type, processing cost investigation type and sale promotion type and abolition type and presented tyresearch and development direction..Research approach portfolio investigation of existing research and consulting experience of research and development field with background, presented the analytical model of algorithm, is applied of the instance which composed.

A Conceptual Framework for Determination of Appropriate Business Model in e-Learning Industry in Iran

  • Salehinejad, Abbas;Samizadeh, Reza
    • Asian Journal of Business Environment
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    • v.7 no.4
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    • pp.17-25
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    • 2017
  • Purpose - The purpose of this study is to present a framework for determining the most appropriate business model for e-learning. Research design, data, and methodology - The Electronics Branch of Azad University has been elected as a case study in this research. This study conducted using a descriptive method. The information was obtained using interviews with experts including managers, faculty and students at the Electronics Branch of Azad University. Results - Three service-product system (product oriented system, use an oriented and result oriented system) approaches determined a framework for the formation of a portfolio. This portfolio is including three types of e-learning business models. Examining the relevant characteristics, correspondence of behaviorism learning theory with a product-oriented approach, correspondence of cognitivism theory with a user-oriented approach and in finally match correspondence of constructivist learning theory with a results-oriented approach which is evident. Conclusions - After reviewing the literature on the fields of e-learning, business model and product - service systems, we have achieved three types of e-learning business models. Then the variables in any of the business models were defined by using business model canvas tool and thus a portfolio consisting of three types of e-learning business model canvas was obtained.

Optimizing the product portfolio for emerging markets (신흥시장 개척을 위한 최적 제품 포트폴리오)

  • Lee, Taehoon;Lee, Yongseung;Shin, Juneseuk
    • Journal of Technology Innovation
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    • v.26 no.4
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    • pp.1-28
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    • 2018
  • With the growing number of emerging carmakers, automotive parts manufacturers have to penetrate into emerging markets. They can provide large existing carmakers with fully customized parts because of economies scale, but cannot do this for small emerging carmakers due to their small and highly volatile volume order. Once the order by an emerging carmaker is placed, a part manufacturer is exposed to high risks both of decrease in profit margin and high opportunity cost. The platform-based mass customization can be a solution for cost reduction, but the risks of volatility in volume hard to manage. Tackling this issue, we presents a method of optimizing the product portfolio to maximize profits while managing volatility of volume order by emerging carmakers at an affordable level. It is the first robust product portfolio method to keep the scaled deviation of profits at a fixed level under volume order uncertainty. Also, the effect of on the platform-based mass customization on cost is considered. This model can be a building block of conservative market penetration as well as product development strategy while minimizing the financial risks. We conducted an empirical study of a part manufacturer targeting on eighteen automobile manufacturers in North America, Europe and Asia with it powered lift gate.

Decision Supporting Methodology and System Based on Theory of Constraints for Optimal Product Portfolio Strategy in Shipbuilding Industry (제약이론을 기반으로 한 최적제품조합 의사결정 지원 방법론 및 시스템)

  • Kim, In-Il;Han, Seong-Hwan;Kwon, Min-Chull
    • Journal of the Society of Naval Architects of Korea
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    • v.46 no.3
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    • pp.362-371
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    • 2009
  • Shipbuilding is a typical 'build to order' industry. It has a business model that generates revenues from building various ships and offshore products in accordance with owner's requirements at each production stage. Under uncertainty in shipping market, it is very essential for the shipbuilder to prepare the fast and competitive decision for product portfolio strategy in order to maximize contribution margin by exploiting production facilities and constraints. In this study, we introduce the unique decision supporting methodology for the optimal product portfolio sets based on Theory of Constraints(TOC). This methodology is established by adopting the concept of Drum Buffer Rope(DBR) in constraints planning and Throughput Accounting (TA) in management accounting of TOC. In addition, Decision Supporting System(DSS) is implemented. This DSS system provides a throughput estimator with reflecting the cost structure of shipbuilding industry and a resource simulator built on heuristic algorithms to operate major constraint-resources in shipyard such as dock, quay and pre-erection area etc. Several examples are presented to show that the proposed methodology and system can effectively support the strategic decision-making process of a global shipbuilding company.

Algorithm for Profit per Cost Ratio of Product Portfolio Problem (제품 포트폴리오 문제의 원가 이익률 알고리즘)

  • Sang-Un Lee
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.23 no.3
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    • pp.139-143
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    • 2023
  • The product portfolio problem(PPP) is an optimization problem that determines the production quantity of a particular product to obtain the maximum profit among the n products. Linear programming(LP) is known as the only way to solve this optimization problem. The linear programming method is a problem that optimizes n linear functions and uses LINGO or Excel solver. This paper proposes a simple algorithm that uses CPR, a product cost-profit ratio, to sort in CPR descending order and then determines the maximum allowed production quantity by hand as the actual production quantity. As a result of applying the proposed algorithm to six experimental data, it was shown that more accurate results can be obtained compared to the linear programming method.

Study on the Emerging Technology-Product Portfolio Generation Based on Firm's Technology Capability (기업 보유역량 기반의 잠재 유망 기술-제품 포트폴리오 도출에 관한 연구)

  • Lee, Yong-Ho;Kwon, Oh-Jin;Coh, Byoung-Youl
    • Journal of Korea Technology Innovation Society
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    • v.14 no.spc
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    • pp.1187-1208
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    • 2011
  • This research aims to propose a systematic approach to identify emerging technology-product portfolio for small and medium enterprises (SMEs). Firstly, operational definition of emerging technology for SMEs is presented. Secondly, research framework is suggested and case study to show usefulness of the newly proposed framwork is analyzed. In detail, reference patent set which represent company's capabilities and business area are constructed. The research constructs patent data set for bibliometric analysis using reference patent set and citing patents to 2nd level. Clustering (expert judgement) and keyword based bibliometric approach are used. Then, cluster activity index (AI) and relevance index (RI) comparing with reference patent set are estimated. With emerging technology-product portfolio using AI and RI, a firm can identify emerging technology-product area and monitoring area.

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Gaining Insight into IT Investment in the Agriculture Industry: Comparison of IT Portfolios by Type of Crops

  • Jiyeol Kim;Cheul Rhee;Junghoon Moon
    • Asia pacific journal of information systems
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    • v.27 no.4
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    • pp.233-244
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    • 2017
  • IT portfolio, meaning the ratio of investment with four different purposes of IT, is widely used for evaluating the adequacy of investment and its performance within firms. Despite of such a useful framework looking at investment on IT, IT portfolio in agriculture industry seems to be differentiated from other industries. In this study, we compared IT portfolios of farms: grain, field fruit and vegetable, greenhouse fruit, greenhouse vegetable, beef cattle and pig. We classified farms by their return on equity (ROE) in order to analyze the relationship between IT portfolio of each crop and performance. Then, we found patterns of IT portfolios of top-performance farms compared to all farms for each agricultural product. Lastly, peculiarities of each crop are interpreted and discussed to find out top-performance farms' IT investment patterns. From our study, it could be inferred that monotonous IT investments may not be as effective.