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Gaining Insight into IT Investment in the Agriculture Industry: Comparison of IT Portfolios by Type of Crops

  • Jiyeol Kim (Department of E-business, School of Business Administration, Ajou University) ;
  • Cheul Rhee (Department of E-business, School of Business Administration, Ajou University) ;
  • Junghoon Moon (Program in Regional Information, College of Agriculture and Life Sciences, Seoul National University)
  • Received : 2017.09.20
  • Accepted : 2017.12.15
  • Published : 2017.12.31

Abstract

IT portfolio, meaning the ratio of investment with four different purposes of IT, is widely used for evaluating the adequacy of investment and its performance within firms. Despite of such a useful framework looking at investment on IT, IT portfolio in agriculture industry seems to be differentiated from other industries. In this study, we compared IT portfolios of farms: grain, field fruit and vegetable, greenhouse fruit, greenhouse vegetable, beef cattle and pig. We classified farms by their return on equity (ROE) in order to analyze the relationship between IT portfolio of each crop and performance. Then, we found patterns of IT portfolios of top-performance farms compared to all farms for each agricultural product. Lastly, peculiarities of each crop are interpreted and discussed to find out top-performance farms' IT investment patterns. From our study, it could be inferred that monotonous IT investments may not be as effective.

Keywords

References

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