• 디지털융복합연구
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• 제14권2호
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• pp.351-357
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• 2016

전 세계 5,000만이 넘는 태권도인을 보유하고 있는 한국의 대표적인 전통무예이자 스포츠인 태권도를 테마로 한 문화관광상품은 그 시장성과 활용가치가 높다. 이에 연구자는 태권도원 방문관광객들이 태권도원 일원의 관광활동에 참여할 것의 전제하에 태권도 컨셉에 맞는 문화상품 생산을 결정하고 공예상품의 대중화, 소비자 지향주의 상품개발, 생산성 품질의 질적 성장으로 인한 문화상품에 대한 새로운 인식의 전환을 기대하는 디자인 개발을 실시 하고자 한다. 첫째, 태권도 정신과 스토리를 담은 스토리북, 둘째, 연필이나 양초 등을 꽂는 다용도 꽂이, 셋째, 실용적이고 세련된 대중적 가격대의 미니 메모지이다. 태권도 문화관광상품의 필요성과 활용 가능성을 재인식하고 개발된 상품은 무주 태권도원의 관광상품과 태권도 홍보에 적극 활용함으로써 기존의 문화관광상품들과는 차별화되는 상품으로써의 가치를 창출하는데 도움이 되기를 바란다.

• 디지털융복합연구
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• 제9권4호
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• pp.181-190
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• 2011

본 연구는 PPL 효과에 영향을 미치는 요인이 무엇인가를 소비자의 신념인식을 통해 알아보고, PPL 광고효과요인이 광고태도에 미치는 영향에 대해 알아보고자 하였다. 이를 위해 310명의 대학생 소비자를 대상으로 설문조사를 실시하였다. 연구결과 첫째, PPL광고효과에 영향을 미치는 요인은 7개로 나타났다. 즉, 연예인관여도, 노골적묘사, 협찬사신뢰성, 소비조장, 브랜드차별성, 윤리성 및 정보제공 요인으로 나타났다. 둘째, 광고태도 지각에서 소비자는 긍정적으로 인식하고 있는 것으로 나타났으며, 과거에 비해 좀 더 긍정적인 인식이 높은 것으로 나타났다. 셋째, PPL광고효과요인과 광고태도 관련성에 영향을 미치는 요인은 연예인 관여도 협찬사, 신뢰성 및 정보제공 요인으로 나타났다. 이러한 결과는 간접광고제작 실무자에게 간접광고효과에 영향을 미치는 중요한 신념 요소가 무엇인가에 대한 자료를 제공할 뿐 아니라 PPL 시장진출에 관심 있는 광고대행사의 간접광고 제작 전략마련에 기초적 자료를 제공해 줄 것이다.

• 대한가정학회지
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• 제35권3호
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• pp.287-305
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• 1997

The purpose of this study was to analyze a causal effect on the housewife's leisure activity participation, leisure expenditure and leisure life satisfaction. Data was collected 249 housewives in Pusan. Data were analysed using descriptive statistics, one-way Anova, multiple regression, Pearson's correlation and path analysis. The main findings of the research were as follows: First, there were significant differences in leisure activity participation according to socio-demographic and economic variables. Physical type showed significant differences when housewife was 30's and unemployed, size of family was 3 and 4, age of the lastborn child was under 6, occupation of husband was professionals and technicians, educational attainment of housewife was under highschool graduate, pattern of housing was collective, income was higher. There were significant differences that occupation of husband was professionals and technicians, educational attainment of housewife was over junior college graduate, pattern of housing was collective, income was higher in self-developing type. restful type showed significant differences when housewife was 40's, age of the lastborn child was under 13-18, educational attainment of housewife was under highschool graduate. There were significant differences that housewife was unemployed in home-oriented type. There were significant differences that housewife was 30's and unemployed, size of family was 4, age of the lastborn child was under 6, occupation of husband was market and sales worker, educational attainment of housewife was over junior college graduate, pattern of housing was collective in time-spending type. Second, there were significant differences in leisure time, leisure expenditure and leisure life satisfaction according to socio-demographic and economic variables. Leisure time showed significant differences when housewife was unemployed, age of the lastborn child was under 13-18, occupation of husband was service, educational attainment of housewife was under highschool graduate, income was higher. Leisure expenditure showed significant differences when housewife was 30's, size of family was under 3, age of the lastborn child was under 6, occupation of husband was senior officials and manager, educational attainment of housewife was over junior college graduate, pattern of housing was collective, income was over 5,000,000 won. There were significant differences that housewife was unemployed in leisure life satisfaction. Third, casual effect was path analysed according to path model. Employment and unemployment of housewife, income and occupation of husband (product & transport equipment operator) had an effect on phycial type. Age of housewife, employment and unemployment of housewife and occupation of husband (product & transport equipment operator) had an effect on children-concerned type. Age of housewife had an effect on social-concerned type. Education of husband, income, age of lastborn child and occupation of husband (professor and teacher) had an effect on self-developing type. Age of lastborn child, employment and unemployment of housewife and occupation of husband(product & transport equipment operator) had an effect on children-concerned type. Age of lastborn child and children number had an effect on religious-social type. Employment and unemployment of housewife had an effect on home-oriented type. Age of housewife, education of husband had an effect on time-spending type. Restful type, employment and unemployment of housewife, and occupation of husband(service) have an effect on leisure time. Income, leisure time, self-developing type, children concerned type and occupation of husband(senior officials and manager) had an effect on leisure expenditure. Leisure expenditure, self-developing type, employment and nemploymentof housewife, income had an effect on leisure life satisfaction.

• Communications for Statistical Applications and Methods
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• 제16권2호
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• pp.249-264
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• 2009

지수연동형 보험상품(EIA: Equity-indexed annuities)은 주식시장의 수익률과 연계하여 보험상품의 수익률이 결정되며 주식시장의 수익률이 낮은 경우에도 최소보장 수익률이 제공되는 상품이다 EIA의 수익률은 주가 수익률에 일정 비율을 곱하고 이 값과 최소보장수익률과 비교하여 높은 값을 수익률로 정의한다. 여기서 주가수익률에 곱하는 일정비율을 참여율(Participation rate)이라고 부른다. 본 논문에서는 수익률을 결정하는 주가지수와 일정수준을 넘는 여부를 결정하는 주가지수를 다른 지수로 사용하는 Outside Barrier가 내재된 보험 상품을 제안하고자 한다. 특히 Outside Barrier조건의 결정을 계약기간 전체가 아닌 계약기간의 일부분으로 선정한 것이 특징이다. 이러한 수익률 구조를 반영하는 가격 공식을 기댓값 계산을 통하여 유도하고 수치해석 기법을 이용하여 최소보장이율, Rebate, barrier 수준, 주가 변동성, 상관계수 및 관측기간 등의 변수가 참여율의 결정 에 어떤 영향을 미치는지를 알아보고자 한다.

• 한국융합학회논문지
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• 제9권10호
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• pp.363-370
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• 2018

본 연구는 초등학교 학생들을 대상으로 반응 중심 학습법을 통한 동기유발이 체육수업 전 후의 참여태도에 미치는 영향과 변화를 분석하여 체육수업의 실제를 파악할 수 있는 관점을 제공하고자 하는데 목적이 있다. 이를 위해 본 연구의 대상은 C지역 소재 N초등학교 5, 6학년 126명의 학생을 학급과 성별 구분 없이 선정하였으며, 탐색적 요인분석과 요인 간 유사성을 알아보기 위한 적률상관계수를 적용하여 분석하였다. 본 연구결과에서 제시된 것과 같이 일방적인 주입식 교육이 아닌 학생들을 중심으로 한 교육으로 추진해 나가는 것이 필요하며 학생들이 적극적이고 활발한 체육수업 참여에 기여할 수 있도록 수업 전 후의 학습요인을 고려하여 융합적으로 적용하는 것이 중요하다.

• 가족자원경영과 정책
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• 제3권1호
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• pp.1-15
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• 1999

The purpose of this study is to find out the tendency of the new generation’s consumer roles and green consumption behavior for the environmental conservation. This study is also to reveal some fundamental information for an environmental education program which si able to support the new generation consumers to participate voluntarily in an environmental activity. The 500 subjects of this study were selected from the new generation consumers who wre residing in Seoul, 1998. The 414 data wre finally analyzed by Mean, t-Test, ANOVA, and Multiple Regression Analysis. The major findings were as follows: 1) the purchasing roles of the new generation consumer tended to be higher than the citizen participation’s roles. The variables with the higher score for the new generation’s green consumption behavior were in the rank of the isolation of environmental waste, the purchasing behavior of green product, the recycling environmental resource, and citizen’s participating roles in environmental activity. 2) the new generation’s consumer roles showed a significant differences, according to variables for the environmental value, environmental education, and participation of the environmental and societal activity 3) the green consumption behavior for the new generation consumers showed a significant differences, according to sex, environmental value, participation of the environmental and societal activity. 4) the most influential variables for the green consumption behavior of the new generation consumers were in the rank of consumer roles, educational values, and the participation of the environmental activity. As we see above, the consumer education for the new generations needs to focus on consumer’s roles that let them participate voluntarily in environmental and societal activity, as well as practice positively to use green environmental products whenever they select some items in the markets.

• Asia pacific journal of information systems
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• 제18권3호
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• pp.67-90
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• 2008

Prior to making choices among online products and services, consumers often search online product reviews written by other consumers. Online product reviews have great influences on consumer behavior because they are believed to be more reliable than information provided by sellers. However, ever-increasing lists of product reviews make it difficult for consumers to find the right information efficiently. A customized search mechanism is a method to provide personalized information which fits the user's requirements. This study examines effects of a customized search mechanism and perceived similarity between consumers and product reviewers on consumer behaviors. More specifically, we address the following research questions: (1) Can a customized search mechanism increase perceived similarity between product review authors and readers? (2) Are product reviews perceived as more credible when product reviews were written by the authors perceived similar to them? (3) Does credibility of product reviews have a positive impact on acceptance of product reviews? (4) Does acceptance of product reviews have an influence on purchase intention of the readers? To examine these research questions, a lab experiment with a between-subject factor (whether a customized search mechanism is provided or not) design was employed. In order to enhance mundane realism and increase generalizability of the findings, the experiment sites were built based on a real online store, cherrya.com (http://www.cherrya.com/). Sixty participants were drawn from a pool that consisted of undergraduate and graduate students in a large university. Participation was voluntary; all the participants received 5,000 won to encourage their motivation and involvement in the experiment tasks. In addition, 15 participants, who selected by a random draw, received 30,000 won to actually purchase the product that he or she decided to buy during the experiment. Of the 60 participants, 25 were male and 35 were female. In examining the homogeneity between the two groups, the results of t-tests revealed no significant difference in gender, age, academic years, online shopping experience, and Internet usage. To test our research model, we completed tests of the measurement models and the structural models using PLS Graph version 3.00. The analysis confirmed individual item reliability, internal consistency, and discriminant validity of measurements. The results show that participants feel more credible when product reviews were written by the authors perceived similar to them, credibility of product reviews have a positive impact on acceptance of product reviews, and acceptance of product reviews have an influence on purchase intention of the readers. However, a customized search mechanism did not increase perceived similarity between product review authors and readers. The results imply that there is an urgent need to develop a better customized search tool in order to increase perceived similarity between product review authors and readers.

• 한국콘텐츠학회논문지
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• 제19권8호
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• pp.205-213
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• 2019

국내의 많은 중소 디자인 기업들은 기업의 생존과 성장을 목표로 독자적 제품 개발 시도하고 있으나, 이에 성공하는 것은 매우 어렵다. 이러한 원인으로는 제품 기획과 관련된 경험의 부족, 디자인 프로세스의 모범사례로 제시되는 대량의 데이터에 기반한 방법론을 중소기업의 현장에서 실천하는데 있어 현실적 어려움이 있다. 이에 본 연구는 중소 디자인 기업을 위한 방법론으로 사용자 참여 프로세스의 유용성을 제시하였다. 또한 실증적 사례연구로서 중소 디자인 전문기업 P사에서 실시한 사용자 FGD 방법을 제안하였다. 사례연구에서 나타난 프로세스는 다음과 같다. 첫째, 사용자 FGD로 기존 유아욕조의 문제점 도출. 둘째, 사용자 심층인터뷰를 진행하여 다양한 계층의 사용자 의견을 수집. 셋째, 도출 아이디어를 KJ법으로 분석, 유사 요소로 그룹핑. 이를 통하여 사이즈, 재료, 안전, 기존제품 구매요인, 개선방향, 부가요소의 6가지 디자인 방향 및 세부 디자인 콘셉트를 도출하였다. 본 연구는 디자인 프로세스 중 디자인 방향성 설정 단계에 초점을 두고 진행되었다. 본 연구는 사례연구를 통해 P사의 FGD방법을 통한 중소기업 제품 기획 프로세스의 현실적인 검증성, 통합성, 신속성의 제고를 검증하였다. 이는 자본과 인력이 한정적인 중소기업에서 실행할 수 있는 현실적인 프로세스로서 가치가 있다.

• 대한안전경영과학회지
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• 제7권2호
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• pp.153-161
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• 2005

This paper is to construct the integrated sustainable management (ISM) system. This research focuses on the intergration of two concepts - balanced scorecard management system and the three pillars of sustainability. The system certification, product certification, innovation and participation tools are considered in constitutional elements for ISM system. Finally, this paper proposes the causal analysis, the third assessment, reporting for ISM system.

• Bulletin of the Korean Chemical Society
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• 제17권7호
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• pp.625-630
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• 1996

The cobalt-substituted polyoxotungstate [(CoPW11O39)5-] has been used as a catalyst in olefin epoxidation and alkane hydroxylation reactions. The epoxidation of olefins by iodosylbenzene in CH3CN yielded epoxides predominantly with trace amounts of allylic oxidation products. cis-Stilbene was streoselectively oxidized to cis-stilbene oxide with small amounts of trans-stilbene oxide and benzaldehyde formation. The epoxidation of carbamazepine (CBZ) by potassium monopersulfate in aqueous solution gave the corresponding CBZ 10,11-oxide product. Other transition metal-substituted polyoxotungstates (M=Mn2+, Fe2+, Ni2+, and Cu2+) were inactive in the CBZ epoxidation reaction. The cobalt-substituted polyoxotungstate also catalyzed the oxidation of alkanes with m-chloroperbenzoic acid to give the corresponding alcohols and ketones. The presence of CH2Br2 in the hydroxylation of cyclohexane afforded the formation of bromocyclohexane, suggesting the participation of cyclohexyl radical. In the 18O-labeled water experiment, there was no incorporation of 18O into the cyclohexanol product when the hydroxylation of cyclohexane by MCPBA was carried out in the presence of H218O. Some mechanistic aspects are discussed as well.