• Title/Summary/Keyword: Product benefit

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A Study on the Effect of the Attributes of Online Food Market on Behavior Intention - An Analysis of the Moderator effect on the consumption tendency -

  • Park, Eun-Ok;Park, Min-Yeong
    • 한국컴퓨터정보학회논문지
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    • 제24권3호
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    • pp.191-199
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    • 2019
  • This study is about online purchases of foods that have been reluctant to deal with distribution processes and reliability issues. We find out that attributes of the online food market affects behavior intention and whether it differs according to consumption tendency. A survey was conducted on consumers who had ever purchased food online for hypothesis testing. Reliability and feasibility were reviewed for the collected data and the hypothesis was verified through structural equation model analysis. While product diversity, product information and customer service factors of the online food market significantly affect behavior intention, price is not. We identified differences in the impact of behavior intention on consumption tendencies. For the Gaseongbi group, only the product information factors have significant effect on behavior, and for the Gasimbi group, the price and customer service factors have a significant effect on behavior intention. The findings provide theoretical and practical implications for marketers to study various marketing method based on consumer tendencies.

Determining Items to be Inventoried in a Manufacturing Process

  • Masuchun, Ruedee
    • 제어로봇시스템학회:학술대회논문집
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    • 제어로봇시스템학회 2004년도 ICCAS
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    • pp.722-725
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    • 2004
  • In most manufacturing systems, all customers are expected to take deliveries from inventory. However, in some situations, management may keep inventory only for some customers and not keep inventory for the others. The reason is that they would like to make as much benefit as possible from the first group of customers and this may help sell these customers on further products. This paper attempts to determine the cutoff between the group of customers who are given products immediately when their orders come and other customers who will be served but have to wait for the production of their products. The optimum set of customers to be served immediately and the optimum set of customers who have to wait for the production are found using linear programming to optimize perceived manufacturer benefits measured as the product of the benefit factor and the corresponding profit per customer. The results indicate that it is not necessarily wise to keep inventory for all customers.

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다품종 사업환경에서의 PLM 적용에 대한 연구 : Benchmarking 기법 (A Study on the Induction Procedure of PLM in the Multi-Item Product Business : Benchmarking Method)

  • 안용호;정우철;김태성
    • 디지털융복합연구
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    • 제10권5호
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    • pp.125-133
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    • 2012
  • 기업의 투자 자원은 한계가 있기 때문에 R&D 투자로 수익을 극대화 할 수 있도록 제품의 기획 단계에서 개념 설계, 상세 설계, 생산, 서비스에 이르는 전체 수명 주기에 걸친 제품정보를 관리하고 이 정보를 고객 및 협력사에 협업 프로세스로 지원하기 위한 다양한 방법이 필요하게 되었다. 최근 대기업을 중심으로 다양한 사업부문에서 제품 설계를 위한 아이디어 단계부터 폐기까지 제품의 수명주기에 걸쳐 People, Process, Business System과 Information을 통합 확장한 PLM(Product Lifecycle Management)도입이 가속화되고 있다. 본 연구에서는 Set, 부품, 장치사업 등의 사업부에서 다양한 제품을 생산하고 있는 메이저기업의 연구개발 부문을 중심으로 제품 전략에서 상품기획, 개발, 단종까지의 프로세스, 정보 및 의사결정 체계를 혁신하기 위한 방안으로 다품종 사업환경에서의 PLM 유도 절차를 제시하고자 한다.

쇼핑가치가 고객만족과 구매행동에 미치는 영향에 관한 연구 - 백화점 쇼핑행동을 중심으로 - (The Study of the Effect of Shopping Value on Customer Satisfaction, and Actual Purchase Behavior)

  • 안광호;임병훈;정선태
    • Asia Marketing Journal
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    • 제10권2호
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    • pp.99-123
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    • 2008
  • 국내 주요 소매업체들은 정기적인 고객만족조사의 결과를 기반으로 고객만족경영을 추구해왔다. 그러나 고객만족조사의 문제점 가운데 하나는 고객만족조사에 기반하여 추정된 고객만족지수가 고객들의 점포애고행위를 충분히 예측하지 못한다는 것이다. 그 이유로는 고객만족을 측정하는 항목들이 주로 가격이나 고객과의 접점에서 발생하는 기능적 속성(attribute)들로 구성되며, 소비자들이 중요하게 생각하는 정서적 측면의 고객가치를 제대로 반영하지 못하고 있다는 것을 들 수 있다. 본 연구는 쇼핑가치를 Zeithaml(1988)이 제안한 지각된 편익(benefit)과 지불한 비용(cost)에 기초한 소비자의 주관적인 평가로 정의내리고, 이를 모형화하여 측정한다. 기존의 소매점 고객만족조사에서 발견된 문제점을 보완하기 위해 실용적 가치를 반영하는 항목들과 쾌락적 가치를 반영하는 항목들을 지각된 편익에 반영함으로써 고객만족에 대한 설명력을 향상시키고자 했다. 투입되는 비용에 있어서도 금전적 비용 외에 쇼핑과정에서 발생하는 다양한 인지적/시간적 노력을 포함하는 비금전적 비용을 모형에 반영한다. 쇼핑가치에 대한 개념적 틀을 기반으로 쇼핑가치가 고객만족, 그리고 구매빈도나 구매금액과 같은 실제구매행동에 어떤 영향을 미치는 지를 실증적으로 검토하기 위해 서울 강남권 여성고객들의 백화점 이용실태에 대해 서베이조사를 실시하고, 이 자료에 근거해 쇼핑가치와 소비자의 구매행동간의 관계를 실증분석하였다. 분석결과 고객들이 해당 백화점에 대한 쇼핑가치를 높게 평가할수록 만족도도 높아지는 것으로 나타났다. 또 고객만족도는 구매빈도와 구매금액으로 측정된 구매행동에 유의한 영향을 미치는 것으로 나타났다. 5개의 가치차원 중 쾌락적 편익, 서비스, 그리고 비금전적 비용이 유의하게 고객만족에 영향을 미치는 것으로 나타났다. 반면 금전적 비용은 고객만족에 유의한 영향을 미치지 않는 것으로 나타났다.

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퍼지이론을 응용한 효율적 감성 수집과 분석에 관한 연구 (A Study of the Effective Method for Collecting and Analyzing Human Sensibility Applied Fuzzy Set Theory)

  • 백승렬;박범
    • 대한인간공학회지
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    • 제17권1호
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    • pp.47-54
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    • 1998
  • Product design and development is very important process in enterprise activities. Reducing development time and reflecting consumer's needs is required to product design and development for increasing benefit and decreasing cost. Human sensibility ergonomics is one of the important technology of R&D in product development. However, the subjective method of human sensibility ergonomics has several problems to analyze and to Quantify experimental data and objective method of human sensibility ergonomics is still in process on study. In this research, new analyzing method is proposed for the subjective human sensibility ergonomics applied with fuzzy set theory. What is the useful theory for controlling uncertain type of information like human mind? This approach is more effective method for analyzing consumer's needs for product design and development process. At collecting needs, certainty scale is added for adapting hedge of fuzzy function. Using a kind of union operator, synthesize each item to analyze identification of each item with fuzzy hamming distance. Identification of analysis is classified with the relational weight using Relationship Chart Method, and is drawn the relationship diagram for clustering each item. A case study with sample test is conducted and demonstrated with this suggested method for more effective way.

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패션 아울렛 점포에 대한 추구혜택과 만족도 연구 (A Study on Pursuing Benefits and Satisfaction at Fashion Outlet Store)

  • 박혜원;박주형;임숙자
    • 한국의류학회지
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    • 제28권7호
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    • pp.950-961
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    • 2004
  • This study was attempted to examine consumers' pursuing benefits and satisfaction at outlet store, to analyze the differences of pursuing benefits and satisfaction at outlet store among the consumer groups segmented by the pursuing benefits, and to provide useful information for establishment of marketing strategies. The subjects were 500 female consumers experienced in purchasing clothes at outlet non. For analysis of questionnaires, $\chi$$^2$-test, ANOVA, cluster analysis, factor analysis, and Duncan's multiple range test were performed. The results were as follows: 1. Pursuing benefits at outlet store were composed of 6 factors: store's atmosphere, variety of products and brands, service and reputation of store, product quality, location's convenience, and price. Consumers were segmented into three groups by above 6 factors: product pursuing group, store convenience pursuing group, and price pursuing group. 2. Satisfaction at outlet store was composed of 5 factors: product, atmosphere, service and reputation of store, location convenience, and price. Satisfaction at outlet store such as service and reputation of store, location's convenience, and price were significantly different among the segmented groups. Product pursuing group was most satisfied with service and reputation of store, store convenience pursuing group was most satisfied with location's convenience and price, and price pursuing group was most satisfied with price. 3. The demographic variables such as an age, marriage, occupation, academic background, and total income were significantly different among the segmented groups.

퍼지 규칙 기반 모델링 기법을 이용한 감성 만족도 모델 개발 (User Satisfaction Models Based on a Fuzzy Rule-Based Modeling Approach)

  • 박정철;한성호
    • 대한산업공학회지
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    • 제28권3호
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    • pp.331-343
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    • 2002
  • This paper proposes a fuzzy rule-based model as a means to build usability models between emotional satisfaction and design variables of consumer products. Based on a subtractive clustering algorithm, this model obtains partially overlapping rules from existing data and builds multiple local models each of which has a form of a linear regression equation. The best subset procedure and cross validation technique are used to select appropriate input variables. The proposed technique was applied to the modeling of luxuriousness, balance, and attractiveness of office chairs. For comparison, regression models were built on the same data in two different ways; one using only potentially important variables selected by the design experts, and the other using all the design variables available. The results showed that the fuzzy rule-based model had a great benefit in terms of the number of variables included in the model. They also turned out to be adequate for predicting the usability of a new product. Better yet, the information on the product classes and their satisfaction levels can be obtained by interpreting the rules. The models, when combined with the information from the regression models, are expected to help the designers gain valuable insights in designing a new product.

Impact on Requirement Elicitation Process when Transforming Software from Product Model to a Service Model

  • Sameen Fatima;Amna Anwer;Adil Tareen
    • International Journal of Computer Science & Network Security
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    • 제23권8호
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    • pp.199-203
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    • 2023
  • Influential trend that widely reflected the software engineering industry is service oriented architecture. Vendors are migrating towards cloud environment to benefit their organization. Companies usually offer products and services with a goal to solve problems at customer end. Because customers are more interested in solution of their problem rather than focusing on products or services. In software industry the approach in which customers' problems are solved by providing services is known as software as a service. However, software development life cycle encounters enormous changes when migrating software from product model to service model. Enough research has been done on the overall development process but a limited work has been done on the factors that influence requirements elicitation process. This paper focuses on those changes that influence requirement elicitation process and proposes a systematic methodology for transformation of software from product to service model in a successful manner. The paper then elaborates the benefits that inherently come along with elicitation process in cloud environment. The paper also describes the problems during transformation. The paper concludes that requirement engineering process turn out to be more profitable after transformation of traditional software from product to service model.

고령 여성을 위한 보행 보조차 치수 개선 방안 (Dimensional Improvement Strategies for Walking Aids for Elderly Women)

  • 박진희;정길호
    • 한국의류학회지
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    • 제48권1호
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    • pp.108-119
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    • 2024
  • In this study, we aimed to propose enhancements to the dimensions and design of walking aids tailored for elderly women. Specifically, we focused on wheeled walking assistance devices and aligned each structural component with the appropriate human body dimensions to suggest appropriate product dimensions organized by size clusters, aiming to maximize the practicality of the results. We extracted essential factors required for product design, including human body size elements. The dimension extraction method was clustered to establish connections between key human body parameters-such as height, weight, and age groups-and product dimensions. We conducted a comparative analysis of walking aid product dimensions according to the design elements and sizes of models currently available in the market. The outcomes of this study offer objective, data-driven insights into areas where existing models on the market could benefit from improvement and we anticipate that the findings of this study will provide a solid, quantitative foundation for individuals when selecting the most suitable model for their needs.

그린 제품의 디자인 방향에 관한 연구 (A Study on the Design Direction for Green Products)

  • 정현선;김관배
    • 디자인학연구
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    • 제11권3호
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    • pp.113-124
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    • 1998
  • 고도의 경제 성장, 산업화, 그리고 과학 기술의 발달은 인간의 생활에 많은 편리함과 이익을 부여하는 반면에, 그러한 생활을 꾀하고자 하는 과정에서 자연 생태계가 파괴되고 많은 양의 자원과 에너지를 소비하여 환경을 오염시키는 결과를 초래하였다. 이에 세계 각국에서는 환경을 보존하려는 시도가 끊임없이 계속되고 있으며, 우리 나라에서도 이에 동참하는 환경 보호 운동이 각 분야에서 활발히 진행되고 있다. 환경과 자원 보호에 밀접한 관련이 있는 제품 디자인 분야에서도 그런 제품에 관한 많은 연구를 진행하고 있다. 환경 보호에 대한 홍보를 통하여 환경 오염에 대한 심각성이 소비자들에게 점점 인식됨에 따라 그린 제품의 중요성이 더욱 절실히 요구되고 있다. 그런 제품은 환경과 생태학적 측면에서 환경 오염 문제를 해결할 수 있어야 하며, 또한 그의 비중이 높아져야 할 것이다. 본 연구는 환경 오염에 대한 세계 각국의 환경 보존 운동의 실태를 고찰하고, 그린 제품의 현황과 사례를 조사, 분석함으로써, 그린 제품의 개발을 위한 바람직한 디자인 방향을 제시 하고자 하였다.

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