• 유통과학연구
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• 제16권3호
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• pp.79-86
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• 2018

Purpose - Many retail stores tend to use scarcity-laden message in order to influence consumers, where scarcity refers to insufficiency of product supply or time of availability. For example, inside stores, the displayed products are often accompanied by scarcity message such as 'exclusive offer, limited time only.' According to past research, scarcity has a positive effect on product evaluation, since scarcity can acts as a signal of consumer demand, and thus product quality. Prior studies argue that consumers face a scarce product, they logically infer that other consumers buying the product in large numbers cause the scarcity. We propose that scarcity can be interpreted as a sales tactic artificially created by retail stores in order to increase sales of product. Research design, data, and methodology - We use a persuasion knowledge perspective framework to develop our hypotheses. In the present research, we show that product curation type is a key variable that moderates consumer response to scarcity, and thus the scarcity effect on product evaluation. Results - In this research, we showed when scarcity-laden message was used inside the store using consumer-centric curation message, scarcity had a positive effect on product evaluation. In contrast, when scarcity-laden message was used inside the store using marketer-centric curation message, the positive of scarcity message on product evaluation was diluted. Conclusions - Our study makes two important contributions to the literature on consumer response to scarcity. First, we identify a variable - namely, product curation type - that determines when either 'scarcity = good' or 'scarcity = marketing tactic' interpretation is likely to be dominant. Second, we cite persuasion knowledge perspective to explain the moderating function of product curation type in a retail store-related scarcity context. This research is relevant to practitioners, such as brand manager, retail environment manager, and advertising agencies, for the effective use for the scarcity-laden message in retail. The proposed moderator can operate in many real-life situations in retail where consumers are exposed to scarcity. And curation message related to scarcity has been facilitated by the inner-retail activities. These factors of the marketplace indicate that the boundary conditions of scarcity can have a significant effect on real-life consumer judgment.

• International Journal of Computer Science & Network Security
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• 제21권3호
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• pp.245-256
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• 2021

Poor logistical infrastructure and agri-food supply chain management leads to significant food waste in logistic system. The concept of the sustainable value added agri-food chains requires defined approach to the analysis of the existing situation, possible improving strategies and also assessment of these changes impact on further development. The purpose of research is to provide scientific substantiation of theoretical and methodological principles and develop practical recommendations for the improvement of the agri-food logistics distribution system. A case study methodology is used in this article. The research framework is based on 4 steps: Value Stream Mapping (VSM), Gap and Process Analysis, Validation and Improvement Areas Definition and Imitation Modelling. This paper presents the appropriateness of LEAN logistics tools using, in particular, Value Stream Mapping (VSM) for minimizing logistic losses and Simulation Modeling of possible logistics distribution system improvement results. The algorithm of VSM analysis of the agri-food supply chain, which involves its optimization by implementing the principles of sustainable development at each stage, is proposed. The methodical approach to the analysis of possible ways for optimizing the operation of the logistics system of the agri-food distribution is developed. It involves the application of Value Stream Mapping, i.e. designing of stream maps of the creation of the added value in the agri-food supply chain for the current and future state based on the minimization of logistic losses. Simulation modeling of the investment project on time optimization in the agri-food supply chain and economic effect of proposed improvements in logistics product distribution system functioning at the level of the investigated agricultural enterprise has been determined. Improvement of logistics planning and coordination of operations in the supply chain and the innovative pre-cooling system proposed to be introduced have a 3-year payback period and almost 75-80% probability. Based on the conducted VSM analysis of losses in the agri-food supply chain, there have been determined the main points, where it is advisable to conduct optimization changes for the achievement of positive results and the significant economic effect from the proposed measures has been confirmed. In further studies, it is recommended to focus on identifying the synergistic effect of the agri-food supply chain optimization on the basis of sustainable development.

• 경영정보학연구
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• 제25권3호
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• pp.139-162
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• 2023

디지털 기술의 등장과 발전으로 기업은 디지털 기술을 공급-수요 사슬에 도입하여 관리하는 것이 필수적이 되었다. 그러나 이와 관련하여 여러 어려움, 그 중에서도 특히 디지털 공급-수요 사슬을 체계적으로 평가하는 어려움이 또한 늘고 있다. 그 이유는 산업계와 학계에 걸쳐 전반적으로 사용되는 표준화된 평가기준이 아직 부족하기 때문이다. 이에 따라, 본 논문에서는 사용자의 경험을 하나의 평가기준으로 제시하고자 한다. 따라서 세 개의 다른 포커스 그룹을 통해 데이터를 얻어 질적 분석 기법으로 연구하였다. 포커스 그룹 참여자들은 넷플릭스를 공급-수요 사슬의 예로 삼아 넷플릭스에 대한 사용 경험을 자유롭게 이야기 하였다. 넷플릭스는 디지털 콘텐츠, 즉 제품을 직접 소비자에게 전달하기 때문에 소비자의 일반적인 경험, 이 회사의 추천시스템에 대한 경험, 그리고 이와 관련된 정보 보안에 대한 인식이 매우 중요하다. 이러한 것들이 기존 고객의 만족도를 높이는 것은 물론, 새로운 고객의 유치에도 결정적인 역할을 할 수 있기 때문이다. 디지털 공급-수요 사슬에 대한 사용자의 일반적인 경험은 기업의 평가 척도에 중요하다. 또한 이러한 추천시스템과 이와 관련된 정보 보안은 디지털 공급-수요 사슬의 일부이다. 따라서 이에 대한 사용자의 경험과 인식을 측정하는 것은 디지털 공급-수요 사슬을 평가하는 데에 중요한 척도가 될 것이다.

• 한국지역사회생활과학회지
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• 제20권3호
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• pp.397-411
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• 2009

The use of local product foods and fresh-cut products, the dietitian's recognition, the required items and the quality for school foodservice was investigated to increase the consumption of high-quality agricultural products. Data from 578 elementary schools, 228 middle schools and 116 high schools were collected by school foodservice personnels in each regional Education Administration in Gyeong-gi province. The first criteria of buying food materials was reliability/safety for all school foodservice. The second criteria were the origin of the product and freshness/ripeness for elementary and middle schools and high school, respectively. The most important consideration for selecting a supplier was the quality of the material. The appearance/status of the food was the first factor for buying food materials. The origin and the seasonality were very important for buying farm products. Dietitians in Gyeong-gi province recognized the local products, and used them weekly. The advantages of using local products were the quick supply, freshness and safety. On the other hand, the disadvantages were the lack of information and the uncertainty of supply. Sixty eight percent of the subjects had experienced the high-quality agricultural products in school meals, but the frequency was low. The main reasons for not servicing high-quality agricultural products were the high cost and the lack of trust on the quality. Among fresh-cut products, seasonings and root vegetables were purchased most frequently, but leaf vegetables was 5.7% only. The purchase of fresh-cut products was not frequent, but usually satisfied. The advantages of fresh-cut products were the reduced workload and waste, but the reason for not using them were poor hygiene and the high price. The diverse supply system and the promotion of the local product foods would be necessary since the most food materials were purchased through suppliers. In addition, the problems related to the high cost and distrust should be resolved to expand the consumption of the high-quality agricultural products and the fresh-cut vegetables. The institutions for certifying the quality should be needed to increase the confidence of these products.

• 한국프랜차이즈경영연구
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• 제2권2호
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• pp.70-83
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• 2011

농산물 수입개방에 따른 국제화에 대응하여 농사눌의 경쟁력 향상을 위한 농업의 구조조정의 필요성과 농산물 유통에 있어 농산물 제값받기, 공정거래, 능률 향상 등의 시대저 요청에 정부의 적절한 대응이 있어야만 한다. 이를 위해 공산물에 비해 보잡한 농산물의 유통구조를 효율적으로 변화시키고, 산지수집 단계에서부터 농산물 출하선택의 폭을 넓혀 안정적인 상품공급과 계획적인 생산체계를 유도하고 농산물의 원활한 수급조절과 판매 처리 능력을 확대하여야 한다. 또한, 유통과정에서 각종 부도덕한 상거래 행위를 근절시켜 유통정책의 효율적인 수립 및 집행을 위해 정확한 유통통계와 정보화가 필요하다. 농산물 유통구조 개선의 궁극적인 목적은 생산자에게는 상푸의 적정가격 보장과 생산의 극대화를 위한 시설개선이며, 소비자에게는 기호에 따라 적정가격의 최상푸질을 제공받는 것이다. 그러므로 경영의 효율성을 높여 단순히 유통비용 또는 마진을 낮추는 개선이 아닌 실제적인 구조조정을 통해 유통구조의 비용을 절감하여 최상의 생산품을 제공하여야만 향후 우리나라 농산물의 입지를 강화하고 소비자의 구매 욕구를 충족시킬 수 있을 것이다.

• 산업경영시스템학회지
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• 제39권3호
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• pp.170-179
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• 2016

In this paper we have tackled the outstanding inventory planning problems over new product launching period in a more holistic manner by addressing first the definition of efficient business rules to effectively control and reduce the inventory risks followed by the rigorous explanations on the implementation guide on suggested inventory planning rules. It is not unusual for many companies in the consumer electronics market to make a great effort to reduce the time to launch a new product because the ability to bring out higher performing products in such a short time period greatly increases the probability for them to remain competitive in the high tech market. Among so many newly developed products, those products with new features and technologies appeal to many potential customers while products which fail to win customers by design and prices rapidly disappear in the market. To adapt to this business environment, those companies have been trying to find the answer to minimize the inventory of old products so they can move to next generation products quickly with less obsolete material. In the experimental implementation of our rule-based inventory planning, Company 'S' reduced the inventory cost for the outgoing products as low as 49% of its peak level of its preceding product version in just 5 month after the adoption of rule-based inventory planning process and system. This paper concluded the subject with a suggestion that the best performance of rule-based inventory planning is guaranteed not from one-time campaign of process improvement along with system development but the decision maker's continuing support and attention even without seeing any upcoming business crisis.

• 한국정보통신학회논문지
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• 제13권11호
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• pp.2433-2440
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• 2009

전력 공급과 전기안전은 전체 시스템과 네트워크에 대한 필수적인 요소이다. 전기안전기술은 u-IT, u-City 기반 기술의 발전과 함께 전력 u-IT 융복합화 제품개발은 제품에 대한 평가와 인증에 관한 연구가 필요하다. 본 논문에서는 전력기기와 u-IT기기의 융복합화 제품을 u-City에 적용시킬 전기안전 통합감시시스템을 개발하기 위해, 전력기기 단말에서 가장 많이 사용되는 아울렛에서 접속불량 검출장치가 내장된 전력 u-IT 융복합화 기기를 만들었다. 또한 전기안전 통합감시시스템에서의 원격 안전점검을 위한 ZigBee, RFID의 센서를 이용하여 통신모듈과 제품의 기능에 대한 성능 평가를 하고, 누전, 고전압, Arc, 화재 검출 센서 진단 시스템에서 성능 실험 및 평가를 하여 적합판정을 받은 제품은 KS, 전기안전제품 인증을 한다.

• 디자인학연구
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• 제20권2호
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• pp.5-16
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• 2007

The main objective of our research is analyzing user's emotional changes while using a product, to reveal the influence of usability on human emotions. In this study we have extracted some emotional words that can come up during user interaction with a product and reveal emotional changes through three methods. Finally, we extracted 88 emotional words for measuring user's emotions expressed while using products. And we categorized the 88 words to form 6 groups by using factor analysis. The 6 categories that were extracted as a result of this study were found to be user's representative emotions expressed while using products. It is expected that emotional words and user's representative emotions extracted in this study will be used as subjective evaluation data that is required to measure user's emotional changes while using a product. Also, we proposed the effective methods for measuring user's emotion expressed while using a product in the environment which is natural and accessible for the field of design, by using the emotion mouse and the Eyegaze. An examinee performs several tasks with the emotion mouse through the mobile phone simulator on the computer monitor connected to the Eyegaze. While testing, the emotion mouse senses user's EDA and PPG and transmits the data to the computer. In addition, the Eyegaze can observe the change of pupil size. And a video camera records user's facial expression while testing. After each testing, a subjective evaluation on the emotional changes expressed by the user is performed by the user him/herself using the emotional words extracted from the above study. We aim to evaluate the satisfaction level of usability of the product and compare it with the actual experiment results. Through continuous studies based on these researches, we hope to supply a basic framework for the development of interface with consideration to the user's emotions.

• 산업경영시스템학회지
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• 제24권69호
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• pp.23-35
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• 2001

This paper attempts to identify the relationship between the business model and its financial performance through the construct of business paradigm, fit which may be defined as the congruence between the customer needs (the demand side) and the firm competence( supply side) to meet them, Each business model\`s business paradigm fit reflects how well the technology that business model has taken is interconnected with market. Basically, the business paradigm fit consists of two parts, product fit dealing with the product(s) to meet the customer needs well and process fit focusing on producing and/or providing that product(s) at the lowest costs. For empirical tasting the business paradigm fit matrix and the measures for them were developed and the data about 73 companies as sample were collects with questionnaires. The findings are: First business paradigm fit can be used as a strong empirical indicator for the firm performance, Second. balance fit in product or process gives to the most desirable outcomes and no fit brings about the worst ones. Third the over fit(the case of doing more excessive innovative efforts than to be needed) shows much better outcomes than the under fit(the case of doing less innovative efforts) Fourth, this paper shows where, in what situation, and what type of innovation has to be taken for firm success at firm level, whereas Schumpeter(1934) already indicated the importance of innovation for economic growth at the economy /industry level. However, further study should be done later with more refined measures and expanded sample data.

• 한국건설관리학회:학술대회논문집
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• 한국건설관리학회 2007년도 정기학술발표대회 논문집
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• pp.441-445
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• 2007

정부의 대량주택공급정책 등으로 인한 고객중심으로의 시장변화는 자연히 주택 공급업체로 하여금 품질의 경쟁시대를 맞이하도록 하였다. 이러한 품질경쟁시대에서 빠르게 변화하는 고객의 요구품질에 부응하는 주택상품기획 방향을 모색하기위한 선행연구로서 현재 우리 주택시장에서 이루어지는 주택상품의 단위세대 품질의 차별화 사례유형에 대한 실태분석을 실시하였다. 조사 및 분석 결과 많은 사례들이 단순히 마감자재의 고급화나 일시 유행적인 친환경자재의 사용과 부분적이고 단속적인 생활편의품과 설비시스템의 건축요소와의 결합 등을 통한 상품풀질의 차별화를 꾀하고 있었다. 본 연구결과 주택상품의 차별화 기획은 고객을 중심으로 하여 단위세대의 품질 요소 중 건축지향적인 평면 및 인테리어요소와 기술지향적인 설비 및 제품요소의 유기적인 융합을 통합 품질의 차별화가 이루어져야 할 것으로 판단된다. 향후 주택상품기획단계에서는 고객 개념의 재정립을 통한 사람중심의 지속가능한 차별화 계획요소에 대한 연구 및 고객 지향적 주택상품기획 절차의 마련이 필요한 것으로 연구되었다.