• 기술혁신연구
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• 제6권1호
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• pp.128-162
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• 1998

A continuous development of new products is the lifeblood for firms that hope to maintain competency in competitive environments. Ongoing success in these environments is dependent on whether the management can choose or can't chose the proper mix of new product development strategy, new product development process, and organizational structure. Rather than considering the interrelationship among these success factors, however, most previous studies of new products development have examined these issues individually. Moreover, because past research has been unidimensional in nature, there is a lack of knowledge about how new product development strategy, process, and structure could be linked up each other. Consequently, we have no complete perspective of the linkage among new product development strategy, process, structure, and performance. The purpose of this study is to examine the new product development strategy, process, and structure of firms, and explore the effect of each on performance as well as linkage among strategy, process, strategy and structure.

• 국제지역연구
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• 제21권2호
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• pp.143-169
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• 2017

본 논문에서는 1981년부터 2015년까지 거래소에 상장된 비-금융기업을 대상으로 자본구조의 관성이 어떻게 산업 간에 차이가 존재하며 이러한 차이가 상품시장 경쟁에 의해 설명될 수 있는지를 실증검증 한다. 본 논문의 실증분석 결과는 '보다 경쟁적 산업에 속하는 기업일수록 자본구조의사결정에 보다 더 관성적으로 하는 경향이 있다'는 것이다. 이러한 결과는 부채의 규율효과에 의해 설명되며, 상품시장경쟁에 대한 대체재로서 기여한다고 할 수 있다. 상품시장 경쟁이 낮을 때, 경영자는 자본구조의사결정과 관련하여 보다 능동적으로 의사결정을 하며 특히 잉여현금 흐름문제를 제약하기 위하여 부채를 사용한다는 것이다. 더욱이 거래비용이 얼마나 설명력이 있는지를 조사하며 자본구조관성에 대한 일반적인 설명이 되는지 파악한다. 본 논문의 결과는 기업의 자본구조에 관성현상이 존재하지만 미국 기업들만큼은 강하지 않았다. 둘째, 이러한 관성효과는 상품시장경쟁과의 관계를 통하여 강하게 나타나지만, OLS 추정모형에서 관성효과가 사라지는 현상이 나타났다. 이러한 결과는 거래비용이 자본구조의 관성을 설명하는 데 중요한 역할을 하지 않는다는 증거로 해석될 수 있다.

• 융합경영연구
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• 제11권2호
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• pp.23-32
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• 2023

Purpose: This study examines the effect of full information disclosure on seller profit when there exists information asymmetry between sellers and buyers, focusing on the risk averseness of buyers. By investigating the interaction between product quality and perceived risk through online sales data, we attempt to figure out the incentive structure of full information disclosure specifically when buyers are risk-averse, so that we can suggest more feasible information disclosure strategy to sellers. Research design, data and methodology: Our empirical model analyzes the sales data of collectible goods from a major online seller using Poisson regression. In our model, we have specifically considered risk-averseness of buyers by estimating the interaction effect between the product quality and perceived risk on seller profit, aiming for a more precise empirical analysis on sellers' incentive structure of full disclosure. Results: Our empirical analysis strongly supports the effect of interaction between product quality and perceived risk, showing that the incentive for full disclosure is much stronger when product quality is higher, and vice versa. Therefore, sellers are strongly encouraged to voluntarily reveal product weaknesses when their product quality is higher than average, while it is more profitable to hide any product defects when quality claim is lower than average. Conclusions: This study supports the related literature by confirming economic incentives for full disclosure, and also supplements and strengthens previous studies by presenting that the effect of interaction between product quality and perceived risk strongly affects seller profit. Our unique finding supports both mandatory disclosure and voluntary disclosure arguments and presents practical implications to marketing managers by suggesting that seller's incentive for revealing weaknesses depends on the level of seller's product quality.

• 한국의류학회지
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• 제40권2호
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• pp.287-304
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• 2016

This study examines the influence of product classification standards and structure on user perception as well as their attitude towards online shopping sites. The causal relationships of variables are also examined. The analysis was based on an online survey with 247 responses. Four types of internet shopping sites were developed and used as a stimulus. The results of the mean comparison analysis indicated that perceived variety, information overload, perceived shopping value and attitude towards the site varies significantly with product classification standards and structure. There was also of a marginally significant interaction between the classification standard and structure on perceived variety and information overload. The causal relationship analysis revealed that perceived variety positively influenced hedonic and utilitarian shopping value. However, information overload had a negative effect on hedonic and utilitarian shopping value. Both the hedonic and utilitarian shopping value positively influenced attitudes towards the sites. This study demonstrates that classification method influences customer perception and attitude. It offers interesting insights on a product classification method as a strategic tool for online shopping.

• 한국조리학회지
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• 제23권5호
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• pp.140-150
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• 2017

The purpose of the study was to provide useful implications for management of dessert cafe by discovering selection attributes for product satisfaction and long-term orientation. Using SPSS 22.0 and AMOS 220 Version, the collected data from customers of dessert cafe in Seoul and metropolitan areas were analyzed for frequency analysis, exploratory factor analysis, confirmatory factor analysis, reliability analysis, and covariance structure analysis. As results of hypothesis verification, firstly, service standard and product diversity had a significant effect on product satisfaction of dessert cafe. Secondly, tastes and nutrients influenced positively long-term orientation of dessert cafe. Meanwhile, service standard, mood, and product diversity did not have a significant effect on long-term orientation. Thirdly, product satisfaction affected positively long-term orientation. The results of the study provided useful implications for management of dessert cafe.

• 한국표면공학회지
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• 제13권1호
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• pp.3-7
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• 1980

The crystalline structure and leveling action on the deposit of zinc from the cyanide zinc electroplating bath containing organic additives, such as aldehydes, polymers, amines and condensed product, have been studied by microscope and X-ray diffraction methods. The crystalline structure of the deposit from the bath containing no-additive, polymers and aldehydes appeared very strong orientation on (101) plane and the surface was rough, while from condensed product having remarkable effects in brightness appeared very strong orientation on (110) and the crystallinity was very fine. In the leveling action, the effect of any additives except reaction product was not appreciable, whereas the effect of the reaction product obtained remarkably excellent result.

• 패션비즈니스
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• 제18권2호
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• pp.29-41
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• 2014

As the online shopping mall market faces severe competition, marketers have focused on visual factors that generate positive consumer responses in order to induce more consumers. Although product photos are crucial in the communication of product information as well as in the development of positive images of online shopping mall, there was little intention the effect of diverse types of product photo. In this study, three types of backgrounds (i.e., no background, indoor background, street background) are compared in order to explore whether consumer sensibility factors are different according to photo backgrounds. Moreover, it investigates the effect of sensibility toward photo backgrounds on consumer attitude. A total of 222 consumers participated in the experiments. As a result, six sensibility factors were generated from online model photos, including structure, upscale, uniqueness, interest, simpleness, and easiness factors. Among these factors, simpleness and structure showed the highest means; simpleness was the factor indicating the differences according to photo backgrounds. Sensibility factors affecting attitude toward online shopping malls were uniqueness in the case of no background, interest in the case of indoor background, and upscale in the case of street background photo.

• 패션비즈니스
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• 제15권3호
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• pp.142-155
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• 2011

By developing attitude transfer model, this study examined the co-marketing alliance effect between fashion and other industries (i.e., service and product brands) based upon the information integration theory. In addition, it examined the product tangibility/intangibility effects of partner brands by controlling stimuli: two alliance cases of fashion and service brands and two alliance cases of fashion and product brands. A total of 1,037 Korean women aged 20 to 39 were surveyed to compare the prior- and post- attitudes toward fashion/partner brands under four fictitious co-marketing alliance cases. Confirmatory factor analysis (CFA), multi-group CFA, structural equation modeling (SEM) analysis, and multi-group SEM analysis were conducted to test the hypotheses. The results demonstrated that the prior-attitude toward fashion brand partially affected the alliance attitude, and the co-marketing alliance was affected by prior-attitudes partner brands. The result of multi-group SEM analysis supported the significant differences between service and product brands as alliance partners, which might refer to the effect of product tangibility, existing in brand alliance contexts. The alliance evaluation affected the subsequent evaluations on each participating brands. This study empirically provides the conceptual structure of how consumer attitudes toward the participating brands interact with the attitudes toward alliance and offer practical insights. Specifically, upon employing the manipulated co-marketing alliances cases, this study demonstrates the partnering effect according to product tangibility of partner brands.

• 한국정밀공학회:학술대회논문집
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• 한국정밀공학회 2005년도 춘계학술대회 논문집
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• pp.1155-1158
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• 2005

Micro-stereolithography is a newly proposed technology as a means that can fabricate a 3D micro structure of free form. It makes a 3D micro-structure by dividing the shape into many slices of relevant thickness along horizontal surfaces, hardening each layer of slice with a focused laser beam, and stacking them up to a desired shape. However, we do not anticipate the electric conductivity of the final product at the existing micro-stereolithography. The reason is that this technology uses polymer to make the product. Thus the new suspension which was mixed conventional photopolymer with metal powder was developed in this study. The developed suspensions were based on SL5180 which is commercialized resin and IMS03 that is made in our laboratory. And Triton X-100 was added at the suspension for getting the scattering effect and stabilizing effect. The layer recoating device was developed to be flat the mixed high viscosity suspension. A 3D micro structure was manufactured by using recoating system and micro-stereolithography system. The fabricated product was sintered to get the electric conductivity. After sintering, a pure copper product was made. In this study, new process was developed by making metal micro structure having an electric conductivity. This technology broadened the realm of the micro-stereolithography technology. And it will be applied to make the 3D micro structure of free form which has a high hardness and an electric conductivity in the near future.

• 지식경영연구
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• 제15권4호
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• pp.207-221
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• 2014

Due to the awareness for the importance of social capital, many researches have investigated that social capital contributes to the successful implementation of product innovation. Although most researchers tried to model the effect of social capital on product innovation as a linear relation, we consider it too simplistic and fuzzy because knowledge utilization which ultimately leads to product innovation should exist in the relationship between social capital and product innovation. Using 107 survey data, this study found there is a partial mediating effect of knowledge utilization on the link between structure aspect of social capital and product innovation (i.e., new product development and improvement in existing products). Next, this study reported knowledge utilization does act as a perfect mediating variable on the link between awareness aspect of social capital and improvement of existing products, but act as a partial mediating variable on the link between awareness aspect of social capital and new product development. Finally, this study found that knowledge utilization does not act as a mediating variable on the link between relation aspect of social capita and product innovation.