• Title/Summary/Keyword: Product Recommendation System

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The Product Recommender System Combining Association Rules and Classification Models: The Case of G Internet Shopping Mall (연관규칙기법과 분류모형을 결합한 상품 추천 시스템: G 인터넷 쇼핑몰의 사례)

  • Ahn, Hyun-Chul;Han, In-Goo;Kim, Kyoung-Jae
    • Information Systems Review
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    • v.8 no.1
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    • pp.181-201
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    • 2006
  • As the Internet spreads, many people have interests in e-CRM and product recommender systems, one of e-CRM applications. Among various approaches for recommendation, collaborative filtering and content-based approaches have been investigated and applied widely. Despite their popularity, traditional recommendation approaches have some limitations. They require at least one purchase transaction per user. In addition, they don't utilize much information such as demographic and specific personal profile information. This study suggests new hybrid recommendation model using two data mining techniques, association rule and classification, as well as intelligent agent to overcome these limitations. To validate the usefulness of the model, it was applied to the real case and the prototype web site was developed. We assessed the usefulness of the suggested recommendation model through online survey. The result of the survey showed that the information of the recommendation was generally useful to the survey participants.

Conditional Generative Adversarial Network based Collaborative Filtering Recommendation System (Conditional Generative Adversarial Network(CGAN) 기반 협업 필터링 추천 시스템)

  • Kang, Soyi;Shin, Kyung-shik
    • Journal of Intelligence and Information Systems
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    • v.27 no.3
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    • pp.157-173
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    • 2021
  • With the development of information technology, the amount of available information increases daily. However, having access to so much information makes it difficult for users to easily find the information they seek. Users want a visualized system that reduces information retrieval and learning time, saving them from personally reading and judging all available information. As a result, recommendation systems are an increasingly important technologies that are essential to the business. Collaborative filtering is used in various fields with excellent performance because recommendations are made based on similar user interests and preferences. However, limitations do exist. Sparsity occurs when user-item preference information is insufficient, and is the main limitation of collaborative filtering. The evaluation value of the user item matrix may be distorted by the data depending on the popularity of the product, or there may be new users who have not yet evaluated the value. The lack of historical data to identify consumer preferences is referred to as data sparsity, and various methods have been studied to address these problems. However, most attempts to solve the sparsity problem are not optimal because they can only be applied when additional data such as users' personal information, social networks, or characteristics of items are included. Another problem is that real-world score data are mostly biased to high scores, resulting in severe imbalances. One cause of this imbalance distribution is the purchasing bias, in which only users with high product ratings purchase products, so those with low ratings are less likely to purchase products and thus do not leave negative product reviews. Due to these characteristics, unlike most users' actual preferences, reviews by users who purchase products are more likely to be positive. Therefore, the actual rating data is over-learned in many classes with high incidence due to its biased characteristics, distorting the market. Applying collaborative filtering to these imbalanced data leads to poor recommendation performance due to excessive learning of biased classes. Traditional oversampling techniques to address this problem are likely to cause overfitting because they repeat the same data, which acts as noise in learning, reducing recommendation performance. In addition, pre-processing methods for most existing data imbalance problems are designed and used for binary classes. Binary class imbalance techniques are difficult to apply to multi-class problems because they cannot model multi-class problems, such as objects at cross-class boundaries or objects overlapping multiple classes. To solve this problem, research has been conducted to convert and apply multi-class problems to binary class problems. However, simplification of multi-class problems can cause potential classification errors when combined with the results of classifiers learned from other sub-problems, resulting in loss of important information about relationships beyond the selected items. Therefore, it is necessary to develop more effective methods to address multi-class imbalance problems. We propose a collaborative filtering model using CGAN to generate realistic virtual data to populate the empty user-item matrix. Conditional vector y identify distributions for minority classes and generate data reflecting their characteristics. Collaborative filtering then maximizes the performance of the recommendation system via hyperparameter tuning. This process should improve the accuracy of the model by addressing the sparsity problem of collaborative filtering implementations while mitigating data imbalances arising from real data. Our model has superior recommendation performance over existing oversampling techniques and existing real-world data with data sparsity. SMOTE, Borderline SMOTE, SVM-SMOTE, ADASYN, and GAN were used as comparative models and we demonstrate the highest prediction accuracy on the RMSE and MAE evaluation scales. Through this study, oversampling based on deep learning will be able to further refine the performance of recommendation systems using actual data and be used to build business recommendation systems.

Construction of Multi-Agent System Workflow to Recommend Product Information in E-Commerce (전자상거래에서 제품 정보 추천을 위한 멀티 에이전트 시스템의 워크플로우 구축)

  • Kim, Jong-Wan;Kim, Yeong-Sun;Lee, Seung-A;Jin, Seung-Hoon;Kwon, Young-Jik;Kim, Sun-Cheol
    • The KIPS Transactions:PartB
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    • v.8B no.6
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    • pp.617-624
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    • 2001
  • With the proliferation of E-Commerce, product informations and services are provided to customers diversely. Thus customers want a software agent that can retrieve and recommend goods satisfying various purchase conditions as well as price. In this paper, we present a MAS (multi-agent system) for book information retrieval and recommendation in E-Commerce. User's preference is reflected in the MAS using the profile which is taken by user. The proposed MAS is composed of individual agents that support information retrieval, information recommendation, user interface, and web robots and a coordination agent which performs information sharing and job management between individual agents. Our goal is to design and implement this multi-agent system on a Windows NT server. Owing to the workflow management of the coordination agent, we can remove redundant information retrievals of web robots. From the results, we could provide customers various purchase conditions for several online bookstores in real-time.

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Development of a Personalized Recommendation Procedure Based on Data Mining Techniques for Internet Shopping Malls (인터넷 쇼핑몰을 위한 데이터마이닝 기반 개인별 상품추천방법론의 개발)

  • Kim, Jae-Kyeong;Ahn, Do-Hyun;Cho, Yoon-Ho
    • Journal of Intelligence and Information Systems
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    • v.9 no.3
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    • pp.177-191
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    • 2003
  • Recommender systems are a personalized information filtering technology to help customers find the products they would like to purchase. Collaborative filtering is the most successful recommendation technology. Web usage mining and clustering analysis are widely used in the recommendation field. In this paper, we propose several hybrid collaborative filtering-based recommender procedures to address the effect of web usage mining and cluster analysis. Through the experiment with real e-commerce data, it is found that collaborative filtering using web log data can perform recommendation tasks effectively, but using cluster analysis can perform efficiently.

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Complexity and Algorithms for Optimal Bundle Search Problem with Pairwise Discount

  • Chung, Jibok;Choi, Byungcheon
    • Journal of Distribution Science
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    • v.15 no.7
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    • pp.35-41
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    • 2017
  • Purpose - A product bundling is a marketing approach where multiple products or components are packaged together into one bundle solution. This paper aims to introduce an optimal bundle search problem (hereinafter called "OBSP") which may be embedded with online recommendation system to provide an optimized service considering pairwise discount and delivery cost. Research design, data, and methodology - Online retailers have their own discount policy and it is time consuming for online shoppers to find an optimal bundle. Unlike an online system recommending one item for each search, the OBSP considers multiple items for each search. We propose a mathematical formulation with numerical example for the OBSP and analyzed the complexity of the problem. Results - We provide two results from the complexity analysis. In general case, the OBSP belongs to strongly NP-Hard which means the difficulty of the problem while the special case of OBSP can be solved within polynomial time by transforming the OBSP into the minimum weighted perfect matching problem. Conclusions - In this paper, we propose the OBSP to provide a customized service considering bundling price and delivery cost. The results of research will be embedded with an online recommendation system to help customers for easy and smart online shopping.

Using Ontology to Represent Cultural Aspects of Local Products for Supporting Local Community Enterprise in Thailand

  • Plirdpring, Phakharach;Ruangrajitpakorn, Taneth
    • Journal of Information Science Theory and Practice
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    • v.10 no.1
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    • pp.45-58
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    • 2022
  • Community enterprise plays an important role for developing local business. Products from local communities apply local specialties such as high-quality materials and inherited wisdom. This work aims to support merchandises from local community enterprises by bringing out their specialties related to local wisdom and intangible cultural aspects. An ontology is applied to demonstrate the innate information regarding the implicit values of the products and is used as a core for a semantic search system. Details of the products are gathered from their respective community using an interview method and are extracted to align with the developed ontological schema. The semantic search system thus is implemented with a recommendation process for online accessibility for providing the organised information. From evaluation, the developed ontology and its instances are rated highly for their consistency, conciseness, and completeness. In usage, accuracy of the query and recommendation results are evaluated at 97.38% searching accuracy and 85.03% for recommending interesting products.

Improved Transformer Model for Multimodal Fashion Recommendation Conversation System (멀티모달 패션 추천 대화 시스템을 위한 개선된 트랜스포머 모델)

  • Park, Yeong Joon;Jo, Byeong Cheol;Lee, Kyoung Uk;Kim, Kyung Sun
    • The Journal of the Korea Contents Association
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    • v.22 no.1
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    • pp.138-147
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    • 2022
  • Recently, chatbots have been applied in various fields and have shown good results, and many attempts to use chatbots in shopping mall product recommendation services are being conducted on e-commerce platforms. In this paper, for a conversation system that recommends a fashion that a user wants based on conversation between the user and the system and fashion image information, a transformer model that is currently performing well in various AI fields such as natural language processing, voice recognition, and image recognition. We propose a multimodal-based improved transformer model that is improved to increase the accuracy of recommendation by using dialogue (text) and fashion (image) information together for data preprocessing and data representation. We also propose a method to improve accuracy through data improvement by analyzing the data. The proposed system has a recommendation accuracy score of 0.6563 WKT (Weighted Kendall's tau), which significantly improved the existing system's 0.3372 WKT by 0.3191 WKT or more.

Development of Web-based Intelligent Recommender Systems using Advanced Data Mining Techniques (개선된 데이터 마이닝 기술에 의한 웹 기반 지능형 추천시스템 구축)

  • Kim Kyoung-Jae;Ahn Hyunchul
    • Journal of Information Technology Applications and Management
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    • v.12 no.3
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    • pp.41-56
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    • 2005
  • Product recommender system is one of the most popular techniques for customer relationship management. In addition, collaborative filtering (CF) has been known to be one of the most successful recommendation techniques in product recommender systems. However, CF has some limitations such as sparsity and scalability problems. This study proposes hybrid cluster analysis and case-based reasoning (CBR) to address these problems. CBR may relieve the sparsity problem because it recommends products using customer profile and transaction data, but it may still give rise to scalability problem. Thus, this study uses cluster analysis to reduce search space prior to CBR for scalability Problem. For cluster analysis, this study employs hybrid genetic and K-Means algorithms to avoid possibility of convergence in local minima of typical cluster analyses. This study also develops a Web-based prototype system to test the superiority of the proposed model.

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Design of customized product recommendation model on correlation analysis when using electronic commerce (전자상거래 이용시 연관성 분석을 통한 맞춤형 상품추천 모델 설계)

  • Yang, MingFei;Park, Kiyong;Choi, Sang-Hyun
    • Journal of the Korea Convergence Society
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    • v.13 no.3
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    • pp.203-216
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    • 2022
  • In the recent business environment, purchase patterns are changing around the influence of COVID-19 and the online market. This study analyzed cluster and correlation analysis based on purchase and product information. The cluster analysis of new methods was attempted by creating customer, product, and cross-bonding clusters. The cross-bonding cluster analysis was performed based on the results of each cluster analysis. As a result of the correlation analysis, it was analyzed that more association rules were derived from a cross-bonding cluster, and the overlap rate was less. The cross-bonding cluster was found to be highly efficient. The cross-bonding cluster is the most suitable model for recommending products according to customer needs. The cross-bonding cluster model can save time and provide useful information to consumers. It is expected to bring positive effects such as increasing sales for the company.

소비자 구매행동 예측을 위한 이질적인 모형들의 통합

  • Bae, Jae-Gwon;Kim, Jin-Hwa
    • Proceedings of the Korea Inteligent Information System Society Conference
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    • 2007.11a
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    • pp.489-498
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    • 2007
  • For better predictions and classifications in customer recommendation, this study proposes an integrative model that efficiently combines the currently-in-use statistical and artificial intelligence models. In particular, by integrating the models such as Association Rule, Frequency Matrix, and Rule Induction, this study suggests an integrative prediction model. The data set for the tests is collected from a convenience store G, which is the number one in its brand in S. Korea. This data set contains sales information on customer transactions from September 1, 2005 to December 7, 2005. About 1,000 transactions are selected for a specific item. Using this data set, it suggests an integrated model predicting whether a customer buys or not buys a specific product for target marketing strategy. The performance of integrated model is compared with that of other models. The results from the experiments show that the performance of integrated model is superior to that of all other models such as Association Rule, Frequency Matrix, and Rule Induction.

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