• Title/Summary/Keyword: Product Opportunity

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A Study of Consumers' Purchasing Intention for National Brands in the Context of Sino-US Trade War - Take China Huawei Company as an exle

  • Guo, HanWen;Liu, Zi-Yang
    • Journal of the Korea Society of Computer and Information
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    • v.24 no.9
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    • pp.127-134
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    • 2019
  • The purpose of this study is to understand the purchasing intentions of Chinese consumers to Huawei and other domestic brands in the context of the current Sino-US trade war. Taking the mass consumers as the research object, this paper designs Likert five-level scale to investigate consumers' purchase intention of domestic products in the future, and uses SPSS 23.0 and AMOS 23.0 statistical software to analyze and process statistical data. Using questionnaire survey and exploratory factor analysis, this paper constructs a model to analyze the impact of consumer ethnocentrism on consumers' purchase intention. By summarizing the overall purchasing intention of consumers, it is concluded that the development of domestic brands in the context of trade war is facing difficulties and challenges in the future, but at the same time, we must seize the opportunity of consumers' ethnocentrism under this background to positively influence their purchasing intention, make up for shortcomings, eliminate overcapacity, and seek greater development through technological innovation.

Implement Semi-Product Commonization Design for Reduction of Inventory : Focusing on Concrete Pump Truck Frame Assemble Process (펌프카 재고 감축을 위한 반제품 공용화 설계 구현 : H사(社) 펌프카 프레임 조립 공정 중심으로)

  • Kim, Kyung-Hun;Park, Chan-Woong
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.43 no.4
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    • pp.142-149
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    • 2020
  • A manufacturing company should produce its products and make a profit to continue its management. With the adoption of a multi-category small-volume production system, manufacturers that produce concrete pump-cine products are carrying out improvement activities to increase their market share amid the business-to-customer business environment. However, the slump in the construction investment environment has led to a decline in sales of concrete pump trucks. The purpose of holding inventory is to prevent loss of sales opportunities with the rate of change in the sales plan, and reducing the rate of change in the product can reduce unnecessary inventory and, in order to realize this, the goal of reducing inventory can be achieved by reviewing the parts that can be designed for common use. Therefore, to reduce the inventory of concrete pump trucks, semi-finished publicization design is necessary. According to the analysis, the frame assembly process of the 32M model is common. Production capacity can be secured without loss of sales opportunity.

Establishing Rationale for the Clinical Development of Cell Therapy Products: Consensus between Risk and Benefit

  • Seunghoon Han;Hyeon Woo Yim;Hyunsuk Jeong;Suein Choi;Sungpil Han
    • International Journal of Stem Cells
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    • v.16 no.1
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    • pp.16-26
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    • 2023
  • Despite long-term research achievements, the development of cell therapy (CT) products remains challenging. This is because the risks experienced by the subject and therapeutic effects in the clinical trial stage are unclear due to the various uncertainties of CT when administered to humans. Nevertheless, as autologous cell products for systemic administration have recently been approved for marketing, CT product development is accelerating, particularly in the field of unmet medical needs. The human experience of CT remains insufficient compared with other classes of pharmaceuticals, while there are countless products for clinical development. Therefore, for many sponsors, understanding the rationale of human application of an investigational product based on the consensus and improving the ability to apply it appropriately for CT are necessary. Thus, defining the level of evidence for safety and efficacy fundamentally required for initiating the clinical development and preparing it using a reliable method for CT. Furthermore, the expertise should be strengthened in the design of the first-in-human trial, such as the starting dose and dose-escalation plan, based on a sufficiently acceptable rationale. Cultivating development professionals with these skills will increase the opportunity for more candidates to enter the clinical development phase.

Analysis of Xiaomi Trends Using Big Data - Based on Customer Perception at Domestic and Global - (빅데이터를 활용한 샤오미 동향분석 - 국내외 고객인식을 바탕으로 -)

  • Eunji Lee;Jaeyoung Moon
    • Journal of Korean Society for Quality Management
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    • v.52 no.2
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    • pp.323-340
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    • 2024
  • Purpose: The purpose of this study was to propose useful suggestions by analyzing research Xiaomi which are big data analyses, by collecting data based on Customer Perception in Textom. Methods: The collected data through scraping social media on the Textom site. And data preprocessing was performed using deleting and organizing data(text) that are duplicated, irrelevant, and where there is no meaning. The derived data were analyzed using Textom and Ucinet 6.0 with Text Analysis, WordClould, TF-IDF, Network Analysis, and Emotional analysis. Results: The results of this study are as follows; although the results of Xiaomi's text at domestic and global were similar, it was analyzed that there were perceptions of Xiaomi-related smart home products and cost-effectiveness in Korea, while in foreign countries, there were perceptions of functions and performance centered on smartphones. At domestic and global, the perception of Xiaomi was analyzed to be positive, and implications were presented based on these analysis results. Conclusion: Based on the results, if the product's performance or product competitiveness is considered to be meaningful in the market, and it is expected that there will be an opportunity to change the overall image of Chinese products.

How to Promote E-Commerce Exports to China: An Empirical Analysis

  • KIM, MIN JUNG
    • KDI Journal of Economic Policy
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    • v.39 no.2
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    • pp.53-74
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    • 2017
  • This paper focuses on the recent extraordinary growth of Chinese cross-border online shopping and draws implications for firm strategies and government policies in Korea to utilize the phenomenon as an opportunity to expand into a broader market via e-commerce exports. I conduct a survey of Chinese cross-border online consumers to identify constraining and determining factors during the stages of their purchase decisions of Korean products. Given the fact that Chinese cross-border online shopping is at the incipient stage and consumers have expressed a strong intent to repurchase, future strategies should focus on attracting new consumers. Accordingly, Korean firms should build a powerful brand image, improve product quality and post-purchase services, and take full advantage of the popularity of the Korean Wave. Meanwhile, the government must step up policy efforts by, for instance, improving e-commerce export statistics, simplifying logistics and clearance procedures, and building trust in Chinese consumers.

A Study for Optimizing LCD Display Frame Assembly Process (LCD 디스플레이 프레임 조립 공정 최적화 연구)

  • Yoon, Cheol-Ho
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.11 no.10
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    • pp.3654-3657
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    • 2010
  • This paper studies the assembly process of LCD display frames to reduce product cost. First of all, OTRS and time study methodology were performed to analyze the efficiency of the assembly process. Next, various types of frame materials are evaluated whether they pass the reliability criteria or not. As a result, it is found that the productivity of LCD display assembly process maintains prefer level and some frame materials have an opportunity to reach the reliability criteria.

Technology Trends of Growth Hormone and Development Strategies for Growtropin

  • Seo, Kwang-Seok
    • Journal of mucopolysaccharidosis and rare diseases
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    • v.1 no.1
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    • pp.23-27
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    • 2015
  • Recent research trends of human growth hormone (hGH) are divided into improved first-generation products, long-acting second-generation products, and biosimilar products. Among the improved first-generation products studies, studies of injection devices are being actively conducted. The long-acting second-generation products are focused on extending the half-life of hGH, and depending on the results of the clinical trials, the candidates are expected to lead the future hGH market. Finally, biosimilar has had less impact on the hGH market before now; however, expectations of low-cost products still remainas an opportunity.

Analysis of Performance and Economical Efficiency through Cycle Simulation for Power Saving BIP(Block Ice Plant) (절전형 제빙시설 사이클 모사를 통한 성능 및 경제성 해석)

  • 강종호;김남진;이재용;김종보
    • Korean Journal of Air-Conditioning and Refrigeration Engineering
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    • v.13 no.6
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    • pp.455-461
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    • 2001
  • Domestic ice making companies make effort to obtain products and neglect to introduce low cost product improvements with energy savings. The work presented here is an implementation of ice making method to improve both energy efficiency and productivity. In this present investigation, several ice making cycles are proposed for higher efficiency in the system. COP(Coefficient of Performance), ice making time and electric energy consumption are evaluated and compared with the conventional system. Results shows that COP is improved with more efficient use of time for ice making and electric consumption. Therefore, this can offer an opportunity for more efficient use of energy and higher productivity in ice making.

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Service-Learning Projects with Local Non-Profit Organizations Integrated into a Visual Design Class

  • Kim, Eundeok;Lee, Yoon-Jung
    • Fashion, Industry and Education
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    • v.15 no.2
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    • pp.53-63
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    • 2017
  • The growing significance of corporate social responsibility in the fashion industry has shed light on the importance of preparing fashion students to become socially responsible professionals. In spite of numerous benefits of service-learning, the teaching/learning method has been rarely employed in the fashion design and merchandising context. Therefore, the purpose of the study was first, to examine the concept and models of service-learning and compare different types of service-learning programs, and second, to discuss service-learning projects that were adopted in a visual design class as examples that service-learning can be effectively integrated into the fashion design and merchandising curriculum. This study provides the opportunity to share successful service-learning implementation with other educators to help with effective incorporation of the pedagogical program into the curriculum.

A study on the transfromation from CMYK to Labcolor space using color reproduction models (색재현 모델을 이용한 CMYK to Lab 색변환에 관한 연구)

  • 차재영;구철회
    • Proceedings of the Korean Printing Society Conference
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    • 2000.04a
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    • pp.25-34
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    • 2000
  • Recently, color proofing in printing industry grow rapidly. If an order decide color from known color information in the case of color reproduction, we can reduce expenses and time. In color proofing the best important point must be closed proofed color to primary color and secondary color. Model-based approaches have the advantages of faster recharacterization and the opportunity of simulating product enhancements such as changes in ink properties and halftoning. In this paper, we transformed the dot area of CMYK to CIELAB color space using color reprodution models. Firstly, we measured spectral reflectance of primary color printed by Matchprint II and the data was used to find tone reproduction curve using regression equation, and than we applied at primary color model, such as Murray-Davies, Yule-Nilsen, and mixed color model, such as Kubelka--Munk, relaxed version of spectral Neugebauser. In such results, the Kubleka-Munk model resulted in the best spectral reconstruction accuracy followed by relaxed version of spectral Neugebauer model, color difference is 2.8401.