• The Journal of Asian Finance, Economics and Business
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• 제9권4호
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• pp.109-120
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• 2022

This study has incorporated the mechanics-dynamics-emotions (MDE) and two behavioral learning paths to investigate the customers' co-creation behavior in Taiwan. The intuitive path begins with a gamification design that reflects the customers' proactive and innovative behavior; the cognitive path begins with persuasion knowledge remarks based on rational and reactive reasoning. These two paths conclude what forms user co-creation. The study collects data of 505 active social media users in Taiwan and employs structural equation modeling. The empirical findings demonstrate persuasive knowledge and gamification design are significantly associated with self-reference, and in turn, positively associated with co-creation. It indicates that cognitive behavior plays the main role in forming co-creation. Participants are more drawn to co-creation behaviors by the marketing contents that prompt reactive behaviors than proactive ones. Therefore, marketing managers can use appropriate stimuli to enhance co-creation behavior. Companies can design activities related to users, and more accessible for reactive, instead of proactive behavior, i.e., asking for their initiatives. It also suggests that companies' marketing campaigns should involve key opinion leaders matching the product image and the target audience's preferences. The novelty of this study is to introduce a novel augmented MDE framework to extend the "dynamics" into the incubation and implementation stage.

• 한국산업융합학회 논문집
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• 제25권4_2호
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• pp.627-636
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• 2022

Market convergence plays an increasingly important role in sustaining competitiveness and providing impetus for the new product development. However, existing research focused mostly on the analysis of convergence at technology level. This study examines the phenomenon of market convergence based on the start-up data. Similar to the analysis of technology convergence, this study adopts the concept of co-classification analysis for constructing the co-occurrence matrix and the corresponding network. In this context, network centrality measures were calculated to assess the influence of individual market segments. Based on three metrics "growth", "persistence" and "novelty", the market convergence dynamics were explored and promising interactions between two distinct market segments were highlighted. The findings suggest that both segments "AI" and "blockchain" are acting as a driver that fosters market convergence in the startup landscape. The analysis results can provide valuable information for the R&D managers and policy makers in the design of targeted policies and programs, which can promote market convergence and interdisciplinary knowledge transfer.

• 디자인학연구
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• 제18권1호
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• pp.69-80
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• 2005

지금까지 감성어휘에 대한 연구는 감성공학분야에서 많이 진행되었는데, 기존의 감성어휘에 대한 연구들은 대부분 제품의 외관에서 느끼는 인간의 감성을 표현하는 어휘나 제품의 외관 자체를 감성적으로 표현할 수 있는 어휘들에 관련된 것이 많았다. 하지만 제품을 사용하면서 표출되는 인간의 감성에 관련된 감성어휘에 대한 연구는 아직 많이 이루어지고 있지 않는 실정이다. 이에 본 연구에 써는 사용자가 제품을 사용하는 도중에 유발될 수 있는 인간의 감성 변화를 나타낼 수 있는 감성어휘들을 추출해 보았다. 우선 심리학, 언어학, 감성공학 등의 분야에서 수집된 기존의 감성어휘들을 조사하여 통합하는 과정을 거쳤다 또한 쇼핑몰 사이트 및 매니아들을 대상으로 하는 전문 사이트 등에서 사용자들이 남긴 제품 사용후기를 통해 감성어휘를 수집하였다. 마지막으로 소리내어 생각하기(Think Aloud)를 활용하여 실험실에서 사용자들로 하여금 일련의 태스크를 수행하게끔 하고 제품을 사용하면서 느끼는 자신의 감성을 말로 표출하게 하였다. 수집된 어휘들을 일정한 기준에 따라 삭제 또는 통합하고, 적합성 평가를 위한 두 차례의 설문조사를 실시하여 최종적으로 제품을 사용하는 도중에 유발될 수 있는 인간의 감성을 파악하기 위한 88개의 감성어휘를 추출하였다. 추출된 감성어휘들을 요인분석을 통해 '심미성', '사용적 만족성', '신규성', '불편성', '유쾌성', '우수성' 등 6개 감성 카테고리로 구분하여 사용자들이 제품을 사용하면서 표출하는 대표감성을 추출하였다. 본 연구를 통해 추출된 감성어휘와 대표 감성은 제품을 사용하면서 표출되는 인간의 감성을 측정하는 데에 필요한 주관적 평가자료로 활용할 수 있을 것이다.

• 감성과학
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• 제11권2호
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• pp.215-226
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• 2008

본 연구의 선행연구에서 사용자가 제품 사용 중 표출된 감성을 보다 간단하고 손쉽게 평가할 수 있도록 자기-보고 질문지형 스케일을 개발하였고, 본 연구에서는 휴대폰 사용 중 표출되는 사용자의 감성을 평가해 보았다. 전반적으로 사용성 측면을 상당히 고려하여 디자인한 제품이라고 할 수 있는 휴대폰의 경우 높은 '사용적 만족성'과 낮은 '불편성'이 표출되었다. 반면에 전반적으로 새로운 기능과 스타일에만 집중하여 사용자의 사용성 측면에 대해서는 다소 불편한 제품이라고 할 수 있는 휴대폰의 경우 낮은 '사용적 만족성', 높은 '불편성'이 표출되었지만 그 외 '심미성', '신규성', '유쾌성', '우수성'에서는 높은 값을 나타내었다. 본 연구의 결과를 가지고 성급하게 제품의 사용성과 사용자의 감성에 대한 결론을 내리기에는 다소 미흡하지만 향후 제품 경험 시간에 따라 표출되는 사용자의 감성변화를 분석함으로써 제품의 사용성과 사용자의 감성간의 관계를 보다 더 명확하게 밝혀낼 수 있으리라 기대한다.

• 복식
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• 제58권6호
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• pp.110-123
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• 2008

The objectives of this study are to define the fundamental notions of collaboration in design field. The results of this study are summarized as follows: Firstly, collaboration means a cooperative work which are cooperatively done by collabarator and collaboratee on the equal status within a certain period of time, based on core ability of each of them. This cooperative work is presented with a visual image based on the identity of participants, and it creates an added value. Collaboration is different from convergence and hybrid in the methodological aspects and from brand alliance and strategic alliance in the aspects of the subject of project. Secondly, collaboration has been developing through step of using the specific ability, step of sharing each core abilities, and step of fusing their identities, in a view of the sphere of cooperative work and the intimate relations in reciprocity. Thirdly, according to strategic purpose, collaboration can be classified into value ascending collaboration, image changing collaboration, business-field extension collaboration, and event collaboration. Fourthly, production methods of collaboration consist of limited edition method, premium line method, common line method, producing a collaborative product, and so on. Fifthly, differentiation effect, image upgrade effect, production of higher value-added products, sale increase, diversification of business, sharing the targets, and promotion effect are achievable through collaboration. Sixthly, to make progress in collaboration successfully, the compatibility of combination between collaborator and collaboratee, the superiority of collaboratee, definitude of collaboration, the fit method of collaboration, the novelty of collatoration, possibility of issuing of collaboration, and perfection of collabo-product must be the points which deserve our attention.

• 한국의류산업학회지
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• 제22권2호
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• pp.240-249
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• 2020

This study reviews studies that used skin temperature in order to establish an emotion evaluation protocol based on skin temperature for home appliances. A survey of skin temperature evaluation papers was conducted by the following five stages: (1) keyword search, (2) title screening, (3) abstract screening, (4) full paper screening, and (5) relevance evaluation. Selected papers were reviewed for: purpose, recruitment criteria of participants, the number of participants, apparatus, procedure, measures, analysis methods, and major findings. Thermistor sensors and thermography are used for the measurement of skin temperature. Skin temperature sensors are attached to 4 - 10 locations on the body and their mean of skin temperature is calculated by Ramanatan's 4-point or Hardy & Dubois's 7-point method. Semantic differential (SD) method and thermography measuring facial surface temperature have been used for emotion evaluation. The SD method provides a set of adjective pairs related to a product and evaluates changes in emotion from the use of the product. The range of facial surface analyzed is defined in the thermal image and temperature changes before and after the evaluation are analyzed. The evaluation items of home appliances include form, color, material, aesthetics, satisfaction, novelty, convenience, pleasantness, and excellence. Many existing emotion studies using skin temperature do not apply physiological and psychological methods. This study provides basic data to establish a skin temperature and emotion evaluation protocol by examining literature for skin temperature and evaluation of sensitivity.

• 벤처창업연구
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• 제18권5호
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• pp.1-16
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• 2023

스타트업은 독창적인 아이디어를 상품화하여 이윤을 만들어내는 것을 목적으로 하는 조직으로 스타트업의 신제품이 어떻게 시장에 정착할 수 있으며, 지속가능한 성장을 만들어 낼 수 있는가에 대한 연구는 스타트업의 성공에 중요한 요소라고 할 수 있다. 기존 연구에서 신제품의 시장진출 및 마케팅에 대한 연구는 다양한 방면에서 진행되었으나, 기업의 규모가 대부분 대기업이나 중소기업에 맞춰져 있어, 스타트업 관점에서의 신제품 마케팅 전략에 대한 연구는 부족했다고 볼 수 있다. 이에, 본 연구에서는 상대적으로 인지도나 인프라가 열악한 스타트업의 신제품이 어떻게 시장에서 주목을 받을 수 있는가와 이러한 주목이 스타트업의 지속가능한 성장에 어떻게 영향을 미치는 지에 관하여 프리어나운싱 마케팅 전략 활용의 관점에서 그 실효성을 분석하고자 하였다. 특히, 스타트업 신제품에 대한 프리어나운싱 마케팅 전략에서 고객경험을 향상시키는 수단으로서의 관련성, 생동감, 새로움 등의 정보 특성 요인이 확장된 통합기술수용이론의 주요 변수인 성과기대와 쾌락적 동기 하에서 고객의 구매의도에 어떠한 영향을 미치는지를 규명하고자 하였다. 연구를 수행한 결과, 스타트업 프리어나운싱 정보의 속성 중 관련성, 생동감, 새로움이 확장된 통합기술수용이론의 성과기대, 쾌락적 동기에 긍정적인 영향을 주는 것으로 나타났으며, 성과 기대와 쾌락적 동기는 프리어나운싱 된 스타트업 신제품 구매의도에 긍정적인 영향을 미치고 있음이 나타났다. 이러한 연구결과는 신제품 프리어나운싱 마케팅 전략을 활용하여 신규 시장에 진출하는 스타트업에게 고객의 구매의도에 영향을 미치는 주요 요인을 제시하여, 스타트업이 마케팅 전략을 수립할 때 적용할 수 있는 실무적인 시사점을 제공할 수 있을 것으로 기대한다.

• International journal of advanced smart convergence
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• 제4권1호
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• pp.154-161
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• 2015

A novel process has successfully been developed by overcoming major difficulties through the elimination of number of process steps involved in the Classical Transesterification reaction during the preparation of Fatty Acid Methyl/Ethyl Ester (FAME.FAEE) called biodiesel. The Classical process with cost intensive process steps such as the utilization of excess alcohol, needing downstream distillation for the recovery and reutilization of excess alcohol/cosolvent, unrecoverable homogenous catalyst which consumes vast quantity of fresh distilled water during the purification of the product and downstream waste water treatment before its safe disposal to the surface water body. The Novel Process FAME/FAEE is produced from any vegetable oil irrespective of edible or inedible variety using sonication energy. The novelty of the finding is the use of only theoretical quantity of alcohol along with a co-solvent and reduced quantity of homogeneous catalyst. Under this condition neither the homogeneous catalyst goes to the FAME layer nor is the distillation needed. The same ester also has been prepared in high pressure high temperature reactor without using catalyst at sub critical temperature. The quality of prepared biodiesel without involving any purification step meets the ASTM standards. Blended Biodiesel with Common Diesel Fuel (CDF) and FAME is prepared, characterized and used as fuel in the Kirloskar make CI Engines. The evaluation of the engine performance result of pure CDF, B05 biodiesel, B10 biodiesel of all types of biodiesel prepared by using the feedstock of Soybean (Glycine max) and Karanja (Pongamia pinnate) oil along with their mixed oil provides useful information such as brake power, brake thermal efficiency, brake specific fuel consumption, etc, and established it as ideal fuel for unmodified CI engine.

• The Journal of Asian Finance, Economics and Business
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• 제7권6호
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• pp.365-378
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• 2020

The study aims to develop concepts originating through empirical research models to build superior competitiveness and optimal performance achievement. Therefore, to bridge these goals, the study addresses several indicators/items as a novelty, namely, entrepreneurship insight factors, market orientation, knowledge-sharing, innovation, managerial capability, product strategy, process and service improvement, resources capability to improve performance and increase competitiveness by empirical model direct, mediating and indirect effect. The total sample in this study is 497 eligible SMEs that partner with go-food in Makassar City. All research samples are the owner or the person in charge of the business; the data collection period is from May to December 2019. Data are collecting using a survey with 64 construct questions, summarized in seven manifest variables. The research method uses quantitative tools, with SMART-PLS as a statistical tool. This study develops sixteen hypotheses; all of the hypotheses are supported both directly, indirectly, and mediated. The study also found that the link based on CCT, RBV, and TAM Theory is the right choice of theories, as the foundation of this study was very reliable and valid. Indeed, all of the grounded methods have implications both in theory and its main application for the business in the online marketplace.

• 경영과학
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• 제22권1호
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• pp.179-197
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• 2005

This study examines market acceptance for DMB service, one of the touted new business models in Korea's next-generation mobile communications service market, using adoption end diffusion of innovation as the theoretical framework. Market acceptance for DMB service was assessed by predicting the demand for the service using the Bass model, and the demand variability over time was then analyzed by integrating the innovation adoption model proposed by Rogers (2003). In our estimation of the Bass model, we derived the coefficient of innovation and coefficient of imitation, using actual diffusion data from the mobile telephone service market. The maximum number of subscribers was estimated based on the result of a survey on satellite DMB service. Furthermore, to test the difference in diffusion pattern between mobile phone service and satellite DMB service, we reorganized the demand data along the diffusion timeline according to Rogers' innovation adoption model, using the responses by survey subjects concerning their respective projected time of adoption. The comparison of the two demand prediction models revealed that diffusion for both took place forming a classical S-curve. Concerning variability in demand for DMB service, our findings, much in agreement with Rogers' view, indicated that demand was highly variable over time and depending on the adopter group. In distinguishing adopters into different groups by time of adoption of innovation, we found that income and lifestyle (opinion leadership, novelty seeking tendency and independent decision-making) were variables with measurable impact. Among the managerial variables, price of reception device, contents type, subscription fees were the variables resulting in statistically significant differences. This study, as an attempt to measure the market acceptance for satellite DMB service, a leading next-generation mobile communications service product, stands out from related studies in that it estimates the nature and level of acceptance for specific customer categories, using theories of innovation adoption and diffusion and based on the result of a survey conducted through one-to-one interviews. The authors of this paper believe that the theoretical framework elaborated in this study and its findings can be fruitfully reused in future attempts to predict demand for new mobile communications service products.