• 제목/요약/키워드: Product Group

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대학생의 소비가치 유형에 따른 패션제품 구매행동 (Fashion Product Purchasing Behavior according to College Students' Consumption Value Typology)

  • 박은희;구양숙
    • 한국생활과학회지
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    • 제17권4호
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    • pp.759-769
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    • 2008
  • The purpose of this study was to classify consumption value and analyze the relationship between consumption value typology and fashion product purchasing behavior of college students as consumers. Data were gathered by surveying college students living in Daegu and Kyungbook area using convenient sampling, and 513 questionnaires were used in the statistical analysis. Data were analyzed by frequency, factor analysis, cluster analysis, ANOVA, Duncan-test, Chi-square, and t-test. The findings are as follows. According to the consumption value typologies of college students were classified into three groups such as Social Value oriented, Functional Value oriented, and Differentiated Individuality oriented group. The Social Value oriented group and the Differentiated Individuality oriented group were more conscious of clothing pursuit propensities behavior such as brand, shopping place, and price than Functional Value oriented group. The Functional Value oriented group showed the lowest interest in brand name. Purchasing behavior of casual wear and bags fashion product had the significant effects on the shopping place, and price.

온라인 소비자의 의류 제품 및 가격 속성에 대한 쇼핑성향 차이와 만족도에 관한 연구 (A Study on On-line Consumer's Shopping Propensity and Satisfaction based on Apparel Product Attributes and Price Attributes)

  • 나윤규;서현석
    • 한국의류산업학회지
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    • 제10권2호
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    • pp.164-172
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    • 2008
  • This study explores the attributes of the on-line shopping products and prices, and their effects on the customer satisfaction. In doing so, the sample population has been segmented according to their shopping propensity of consumption on clothing to understand the group differences. Based on the previous researches, the researcher have chosen four important characteristics of the customer's shopping propensity. The number of iteration on factor analysis revealed that the sample population can be classified into three different groups; the convenience/pleasure-seeking group, the fashion/utility-seeking group, and the unconcerned group. The significant group differences resulted on the following study variables; the product assortment, the price rationality, and the value of the price. Also, from the product aspect, the characteristic, the assortment, and the expression in order, explained the significant portion of the Y variance. While, on the aspect of price, the rationality, and information in order, significantly contributed on the customer satisfaction.

쇼핑성향에 따른 니트웨어 구매행동에 관한 연구 (A Study on Knit Wear Buying Behavior according to Shopping Orientations)

  • 이옥희;김경희;최미현
    • 복식문화연구
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    • 제10권4호
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    • pp.364-376
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    • 2002
  • The Main objective of this study was to investigate the relationship between shopping orientations and Knit wear Buying Behavior of college female students. A questionnaire was developed to measure knit wear purchasing motives, fashion information sources of knit wear, evaluation criteria of knit wear product, and general clothing buying behavior. The questionnaire was administered to 505 college female students in Chonbuk and Chonnam. The data was analyzed using percentage, frequency, mean, factor analysis, Cluster Analysis and ANOVA, Duncan Multiple Range test. The results of the study were as follows: 1. The college female students were classified into fifth subdivisions by the cluster analysis; convenient shopping group, recreational shopping group, self-confident shopping group, those of Fashion-pursuit group, economic shopping group. 2. The knit wear purchasing motives of consumers were significantly different according to shopping orientation subdivision in social, personal, rational. 3. In the case of fashion information sources of knit wear, significant differences were found according to shopping orientation subdivision in mass media information, information by marketer, mail order advertisements, information by consumer. 4. The evaluation criteria of knit wear product of consumers were significantly different depending on shopping orientation subdivision in esthetic, practicality, individual expression, external criterion. 5. In the case of dissatisfactory factors for wearing knit wear product, significant differences were found according to shopping orientation subdivision. 6. In the case of asking factors to the manufactures of knit wear product, significant differences were found according to shopping orientation subdivision.

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The Relationship of Country Image, Product-Country Image, and Purchase Intention of Korean Products: Focusing on Differences among Ethnic Groups in South Africa

  • Lee, You-Kyung;Robb, Charles Arthur
    • Journal of Korea Trade
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    • 제23권6호
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    • pp.33-51
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    • 2019
  • Purpose - The purpose of this study is to provide practical implications for Korean companies searching for new market opportunities. From the experimental analysis, the impact of country image on product-country image and purchase intention of Korean products are measured. In addition, this study disaggregates the impacts of country image and product-country image and purchase intention among ethnic groups in South Africa for searching further useful implications. Design/methodology - To examine South African consumers' country image and product-country image towards Korean products, data were collected between June and July 2019 through an online questionnaire, and 335 questionnaires were used for analysis. Firstly, the multivariate analysis was conducted to examine the general tendency of South African consumers' perceptions of country image to Korea, product-country image, and purchase intention among three ethnic group consumers. Then in order to verify the country image model and hypotheses of the study, we analyzed the structural models for each of the three ethnic groups and compared the sizes of the path coefficients for each groups. To compare the difference of path coefficients across ethnic groups, configural invariance, metric invariance, and scalar invariance tests were conducted sequentially. Findings - In the black and white ethnic groups, the country image had a statistically significant impact on product-country image, but it did not affect the purchase intention to Korean products. The product-country image showed a statistically significant impact on the purchase intention to Korean products in both ethnic group. However, in the coloured ethnic group consumer, the country image had a significant effect on the product-country image, but it did not affect the purchase intention of Korean products. In addition, the product-country image did not have a significant influence on the purchase intention of coloured ethnic group consumers unlike black and white ethnic group consumers. The results of this study suggest that even though differences in terms of the impact of CoI on PCI and PI were investigated for the sample of white, coloured, and black respondents, the groups seemed to respond in a reasonably comparable manner. Originality/value - South Africa occupies more than 20% of Africa's total GDP in sub-Saharan Africa and is a hub for Southern African logistics as a hub for Korean companies to enter Africa. However, it is rare to find a study focused on the determinants of consumer behavior in South Africa. In particular, this study disaggregates the impacts of country image and product-country image on consumer behavior across ethnic groups in South Africa. Therefore, this study could provide practical implications for Korean firms which desire to diversify their export markets and pioneer future markets.

Hypolipidemic Properties of Fermented Capsicum and Its Product

  • Suh, Hyung-Joo;Chang, Un-Jae
    • Preventive Nutrition and Food Science
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    • 제7권3호
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    • pp.245-249
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    • 2002
  • This study was conducted to investigate the effects of fermented capsicum and a capsicum product on lipid metabolism. Fermented capsicum was prepared from red pepper puree tov three months. After 9() days of fermentation, capsaicin and dihydrocapsaicin concentrations were reduced from 24.7 and 14.7 g/mL to 15.5 and 6.45 g/mL, respectively. The capsicum product was prepared from the fermented capsicum mixed with prune extract, green tea extract, neroli extract and oligo-saccharide. Thirty-two male Sprague-Dawley rats were as- signed to four dietary groups (control, high-fat control (BE-control), high-fat-fermented capsicum (HF-S-1), high- fat-capsicum product (HF-S-2)). Plasma and hepatic lipid profiles were examined after three weeks of experimental diet. Food intakes were significantly lower in the HF-S-1 and HF-S-2 groups compared to the control group (p<0.05). The weight of perirenal fat pads was lowest in animals on the control diet (low-fat) and highest in high-fat control diet. The addition of fermented capsicum to high fat diets, HF-S-1 and HE-S-2 groups, resulted in significantly lower fat pad weights compared with the HF-control group. Both fermented capsicum (HF-S-1) and the capsicum product (HF-S-2) groups had lower plasma TG levels, atherogenic-index, and liver TG levels than the BE-control group (p <0.05). Liver TC levels were significantly lower in the HF-S-2 group than the HF-control group. The results demonstrate a hypolipidemic effect of fermented capsicum and the fermented cap-sicum product.

ABSTRACT RELATIVE FOURIER TRANSFORMS OVER CANONICAL HOMOGENEOUS SPACES OF SEMI-DIRECT PRODUCT GROUPS WITH ABELIAN NORMAL FACTOR

  • Farashahi, Arash Ghaani
    • 대한수학회지
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    • 제54권1호
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    • pp.117-139
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    • 2017
  • This paper presents a systematic study for theoretical aspects of a unified approach to the abstract relative Fourier transforms over canonical homogeneous spaces of semi-direct product groups with Abelian normal factor. Let H be a locally compact group, K be a locally compact Abelian (LCA) group, and ${\theta}:H{\rightarrow}Aut(K)$ be a continuous homomorphism. Let $G_{\theta}=H{\ltimes}_{\theta}K$ be the semi-direct product of H and K with respect to ${\theta}$ and $G_{\theta}/H$ be the canonical homogeneous space (left coset space) of $G_{\theta}$. We introduce the notions of relative dual homogeneous space and also abstract relative Fourier transform over $G_{\theta}/H$. Then we study theoretical properties of this approach.

수산물 시장에서 제품과 서비스 품질이 고객만족에 미치는 영향에 관한 연구 (A Study on the Effect of Product and Service Quality on Customer Satisfaction in the Seafood Market)

  • 장춘봉;장영수
    • 수산경영론집
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    • 제41권3호
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    • pp.153-174
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    • 2010
  • In this paper we aim to find out consumer behavior based on fish shares in their buying ingredients, path segmentation, product and service quality, customer satisfaction and then we try to analyze the impact of them on each consumer buying behavior. In this study, first, consumers, divided by general merchandise retail store and traditional fish retail store, these also divided by two groups that are with high spending group and low spending group, so totally we have four parts of consumer behavior segmentation market profiles. Second, we analysis the affect of each factor on consumer behavior. That is, we try to analysis the effect of product and service quality on customer satisfaction in four seafood market group. The results of this study are summarized as follows;

고객관계관리에서 신경망을 이용한 제품-고객군의 형성에 관한 연구 (A Study on Product-Customer Group Formation Using Neural Networks for CRM)

  • 황인수
    • Asia pacific journal of information systems
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    • 제11권4호
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    • pp.27-41
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    • 2001
  • CRM is at the core of any customer-focused business strategy and includes the people, processes, and technology questions associated with marketing, sales, and service. In today's hyper-competitive world, organizations looking to implement successful CRM strategies need to focus on a common view of the customer using integrated information systems and contact center implementations that allow the customer to communicate via any desired communication channel. A CRM solution contains a number of sophisticated tools that enable to extract detailed information about customers. This information can be used to gain a better understanding of customers. From this we can determine trends, and so refine business toward customers' needs and target new products to particular customer groups. This paper presents an approach for forming the product-customer groups using neural networks for customer relationship management. The Carpenter-Grossberg's neural network, which has been used for manufacturing cell formation in group technology, is modified and applied for product-customer group formation. As a result of numerical experiments, it is also useful for more complex problems in which customers have different preferences for each product.

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밀배아 추출물을 이용한 여드름성 피부개선 화장품 원료의 효능평가 (Efficacy evaluation of cosmetic ingredients for acne-prone skin improvement using wheat germ extract)

  • 서정;강유리;김운중
    • 산업진흥연구
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    • 제8권1호
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    • pp.1-10
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    • 2023
  • 본 연구는 밀배아 추출물을 이용하여 여드름성 피부 개선용 원료를 개발하고자 포뮬라 (EJ-F101)를 제작하여 이를 이용하여 임상시험용 크림을 제조하였으며 임상실험 진행하였다. 분석 결과, 제품 사용 전·후 비교 시제품 사용 4주 후 시점에서 시험군과 대조군 모두 안면 부위의 병변 개방면포, 폐쇄면포 구진 피지 및 유분량 항목에 대해 유의한 개선 효과를 보였고, 대조군에 비해 시험군에서 좀 더 유의한 개선 효과를 보였다. 제품의 효능에 대한 설문 결과, 대부분 항목에서 제품 사용 4주 후 시점에서 대조 제품에 비해 시험제품에서 긍정적인 답변이 높게 나타났으며, '개방 면포' 항목을 제외하고 시험제품은 약 43~81%의 연구대상자가 긍정적으로 답변하였다. 또한, 제품의 사용성에 관한 모든 항목에 대해 제품 사용 4주 후 시점에서 시험군은 약 14~86%, 대조군은 약 38~90%의 연구 대상자가 긍정적으로 답변하였다. 피부 안전성 평가 결과, 본 모든 연구대상자에게서 피부 이상반응은 관찰되지 않았다. 위와 같은 결과를 근거로 밀배아 추출물을 이용한 크림은 여드름성 피부에 사용하기 적합(non comedogenicity) 한 것으로 사료된다.

고객 요구 집단에 의한 일정계획 수립에 관한 연구 (A Study on Scheduling by Customer Needs Group)

  • 양광모;박재현;강경식
    • 대한안전경영과학회:학술대회논문집
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    • 대한안전경영과학회 2002년도 추계학술대회
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    • pp.233-238
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    • 2002
  • The product process is sequence of all the required activities that a company must perform to develop, and manufacture a product. These activities include marketing, research, engineering design, quality assurance, manufacturing, and a whole chain of suppliers and vendors. The process also comprises all strategic planning, capital investments, management decisions, and tasks necessary to create a new product. manufacturing processes must be created so that the product can be produced in the product facility Purchasing new equipment and training workers may be required if new technology is to be used. Tools, fixtures, and the sequence of steps in the manufacturing processes must all be developed to allow rapid, high-quality, cost effective production. Also, it may be needed to be rearrange the production facility to adapt to the new manufacturing processes. Therefore, this study tries to proposed that Scheduling by customer needs group for minimizing the problem and reducing inventory, product development time, cycle time, and order lead time.

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