• Title/Summary/Keyword: Product Development Performances

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TONYMOLY Cosmetic Company: A Small but Smart Marketing Player

  • Song, Ji-Hee;Lee, Sungho
    • Asia Marketing Journal
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    • v.15 no.1
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    • pp.169-188
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    • 2013
  • Established in 2006 as the forward integration effort by Taesung Industry, the major cosmetic packaging company, TONYMOLY has phenomenally grown to one of the major cosmetic brand companies in the submarket called, 'one brand-shop' of cosmetic market since 2008, after overcoming the crisis of 'going out of business' in a couple of early years. Within a relatively short period of time, TONYMOLY's performances have dramatically improved in terms of metrics such as growth in sales revenue, the number of stores, the average sales per store, transaction value per customer, the number of monthly transactions, the number of membership-based customers, and overseas sales. In this case study, we have examined TONYMOLY's recent marketing activities which may explain the plausible reasons behind the substantial growth of a small but smart cosmetic company. Above all, the first key success factor of TONYMOLY would be found in its adherence to the clear philosophy of the customer value proposition and/or the differentiated position of TONYMOLY as a brand of providing value. Second, this brand concept of value was first penetrated and welcomed among the foothold customer target group of mid and late teens with appropriate products, while the target groups were later expanded into the age group of twenties along with expansion of relevant products. Third, its differentiation efforts have been concrete and meaningful by utilizing unique ingredients in its product development and marketing efforts, unique fun packaging, and continuously introducing new hit-selling products as well as managing steady-selling products. Fourth, TONYMOLY has been smart enough to use its limited marketing money efficiently and effectively in its marketing communication activities. Viral marketing, PPL, and concentrated media planning and execution turned out to produce effective and efficient market-based performances such as awareness, word-of-mouth, and sales. Lastly, the marketing leadership of CEO and top management, emphasizing communications and interactions, was confirmed in the relationship quality with and trust level of its franchisees and internal employees. These key success factors may explain the recent phenomenal market performances of TONYMOLY. Despite recent successes, the major issues are presented for TONYMOLY to consider for maintaining its sustainable advantages and growth. The first issue concerns TONYMOLY's choice of growth philosophy between product/brand-centric marketing and customer-centric marketing. The second challenging issue relates to how TONYMOLY can cope with 'growing pains' plausibly accompanied with the rapid growth.

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An Object-Oriented Design Framework for Developing Product-Service Systems (제품-서비스 시스템 개발을 위한 객체 지향 설계 프레임워크 개발)

  • Oh, Hyung Sool;Moon, Seung Ki
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.38 no.4
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    • pp.168-176
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    • 2015
  • Trends of integrating products and services lead to the emergence of Product-Service System (PSS). To implement and embody a PSS solution in new product development, a comprehensive design framework is allowed designers to facilitate the design factors of the PSS in complex business environments. A physical product, containing functionalities for services, is the role of medium between customers and a manufactures. Customers can access those metaphysical interfaces to utilize the product fully or expand its performances. The PSS is aiming to prolong its lifecycle while maintaining its expected quality. Since the quality can be represented as a measure which belongs to user's perspective, guaranteeing certain level of quality can be interpreted to sustaining customer satisfaction. The objective of this paper is to propose a PSS design framework to identify design factors for developing products and services by integrating object-oriented concepts and blueprinting in context of a business ecosystem. The proposed model is developed based on relationship products and services matching with their design factors. The products and the services are then brought together to form a PSS. Functions and processes can be categorized to identify the design factors in different levels using the object-oriented concepts. Objected-oriented concepts provide PSS analysis tools for describing a business process or a workflow process in the PSS. The blueprint is used to identify the relationships between the products functions and the service processes that are offered as part of a job. To demonstrate of the effectiveness of the proposed model, we use a case study involving a smart phone.

The Management Performances originated from the Competitive Advantages of Korean Tourism Firms (한국 관광기업의 경쟁우위 요인이 경영성과에 미치는 영향)

  • Shin, Kwang Ha;Park, Myung Chan
    • International Area Studies Review
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    • v.15 no.1
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    • pp.135-169
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    • 2011
  • This study is for analyzing the management performances of Korean tourism firms, operating as preparing strategically against FTA which is one of the most importantly external environment in international management since in the middle of 1990s. The main purpose is to test empirically some relations between the management performances and the levels of ownership-specifics advantages of Korean tourism ones. To be exact, the dependent variables of management performances are classified with sales, profits and management satisfaction, while the independent ones of the competitive advantages are sorted with the 5 following factors like marketing, product development, service supply, finance and organization culture. The survey of Korean tourism enterprises engaging in management activities in Korea is implemented by collecting questionnaires. And for testing the hypothesis, the analyzing tools are being used for correlation, reliability, validity, multi regression and the path analysis of structural equation modeling. As a result, Marketing is certified as only common factor to influence three dependent variables of sales, profit and management satisfaction positively.

Strain localization and failure load predictions of geosynthetic reinforced soil structures

  • Alsaleh, Mustafa;Kitsabunnarat, Akadet;Helwany, Sam
    • Interaction and multiscale mechanics
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    • v.2 no.3
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    • pp.235-261
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    • 2009
  • This study illustrates the differences between the elasto-plastic cap model and Lade's model with Cosserat rotation through the analyses of two large-scale geosynthetic-reinforced soil (GRS) retaining wall tests that were brought to failure using a monotonically increasing surcharge pressure. The finite element analyses with Lade's model were able to reasonably simulate the large-scale plane strain laboratory tests. On average, the finite element analyses gave reasonably good agreement with the experimental results in terms of global performances and shear band occurrences. In contrast, the cap model was not able to simulate the development of shear banding in the tests. In both test simulations the cap model predicted failure loads that were substantially less than the measured ones.

Design and Development of 30W Military Grade DC-DC Converter for Guided Weapon and Aircraft (유도무기 및 항공기 탑재장비용 30W급 군사용 DC-DC 변환장치 개발)

  • Park, Sang-Min;Joo, Dong-Myoung;Chae, Soo-Yong;Kim, Hyung-Jung;Lee, Byoung-Kuk
    • The Transactions of The Korean Institute of Electrical Engineers
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    • v.66 no.9
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    • pp.1341-1350
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    • 2017
  • In this paper, a high reliability 30W DC-DC converter is designed considering military standard (MIL-STD) for military applications such as guided weapon and aircraft. The performances and specifications of conventional military grade DC-DC converter are practically analyzed. The requirements for military grade DC-DC converter are established in consideration of MIL-STD and analysis results of conventional product. Two isolated DC-DC converter, forward and fly-back converter, are designed and compared to determine topology. From experimental results under various operating conditions, the forward topology satisfied performances and specifications of MIL-STD for military DC-DC converter.

A Flexbile and Extensible CBD Application Framework and Performance Analysis (유연하고 확장 가능한 CBD 어플리케이션 프레임워크와 성능분석)

  • Lee, Yong-Hwan
    • Journal of KIISE:Computing Practices and Letters
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    • v.13 no.1
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    • pp.46-58
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    • 2007
  • Current many software development projects gradually develop large volume of complex and changeable system. Architecture driven methodology is used for developing softwares like CBD (Component Based Development) or PLE (Product Line Engineering). To improve the development and maintainability in such an environment, the first of all needs the flexible and extensible architecture. This paper suggests the CBD application framework that has the flexbile and extensible architecture for improving development productivity and maintainability. In this paper, we also show basic performances of our suggested framework, comparing to a well-known web application framework, Struts.

A Study on the Benefits of PLM system baed on Data Integration and Process Management (PLM 시스템 기반의 데이터통합 및 프로세스관리가 경영성과에 미치는 영향에 관한 연구)

  • Kim, Kap-San;Han, Kyeong-Seok;Huh, Ho-Won
    • Journal of Digital Convergence
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    • v.10 no.6
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    • pp.133-140
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    • 2012
  • This study starts from interests on an endeavor of each economy unit, especially the enterprises, for the survival and sustainability of themselves. Competition, how to get it, maintain it and advance it! Agreeing the perceivedness of industries, scholars and public; what the core competition of manufacturer is an competitiveness of product, this study focuses on the PLM system as the key solution for obtaining the competitiveness of product with reviewing the contents and studies of PLM formulated. PLM is highlighted as the one of top tier ICT solution for the product development domain of manufacturing industry today. First of all, this study deals with the opinion of actual work-site and management of our small&medium business for the benefits of PLM based on product development; the impact on the performances of management, which is the key objective of the existence of enterprises. In conclusion, the answers for these questionnaires shows positive perception of actual work-sites and managers for the PLM system. They agree some useful effects on shortening the term and downsizing the cost of product development due to Data integration and Process management, even if they have not full confidence on the effectiveness of the individual functionality of the PLM system.

Characteristics of the Wheatgrass Extraction using Frictionless Extractor

  • Chryst, Maynanda Brigita;Kwon, Soon-Goo;Choi, Won-Sik;Kim, Won-Kyung;Kwon, Soon-Hong
    • International Journal of Advanced Culture Technology
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    • v.8 no.2
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    • pp.252-259
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    • 2020
  • Wheatgrass is a type of young grass that contains a lot of vitamins, minerals, and protein even compared to grain products produced from its mature cereal plants. In the context of product development and increasing product sales value, a study on the use of wheatgrass extract as an ingredient of fermented beverage was conducted. In this study wheatgrass used was self-grown using a tray in the Laboratory. The variation of wheatgrass extracts used was obtained from the twin-gear type extractor, slow-squeeze type extractor, and chopped wheatgrass. In the extraction process, the performances of the process: density, extract yield, processing capacity, and the rate of production, were analyzed. For another analysis, the physicochemical properties both of wheatgrass extracts and fermented beverages were also analyzed. The physicochemical properties analyzed included TSS, pH, acidity, and others content. The results of extraction performance analysis and physicochemical characteristics of wheatgrass extract planted at 10-20℃ based on this research gave the best results using the twin-gear extractor. The twin-gear type of extractor used in this study. All of these results were also in accordance with the statistical analysis conducted in this study.

Introduction of KIER Pyrolysis Process and 3,000 ton/yr Demonstration Plant (KIER의 열분해유화 공정 기술과 실증플랜트 소개)

  • Shin, Dae-Hyun;Jeon, Sang-Gu;Kim, Kwang-Ho;Lee, Kyong-Hwan;Roh, Nam-Sun;Lee, Ki-Bong
    • 한국신재생에너지학회:학술대회논문집
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    • 2008.05a
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    • pp.479-482
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    • 2008
  • Since late of 2000, KIER has developed a novel pyrolysis process for production of fuel oils from polymer wastes. It could have been possible due to large-scale funding of the Resource Recycling R&D Center. The target was to develop an uncatalyzed, continuous and automatic process producing oils that can be used as a fuel for small-scale industrial boilers. The process development has proceeded in three stages bench-scale unit, pilot plant and demonstration plant. As a result, the demonstration plant having capacity of 3,000 tons/year has been constructed and is currently under test operation for optimization of operation conditions. The process consisted of four parts ; feeding system, cracking reactor, refining system and others. Raw materials were pretreated via shredding and classifying to remove minerals, water, etc. There were 3 kind of products, oils(80%), gas(15%), carbonic residue(5%). The main products i.e. oils were gasoline and diesel. The calorific value of gas has been found to be about 18,000kcal/$m^3$ which is similar to petroleum gas and shows that it could be used as a process fuel. Key technologies adopted in the process are 1) Recirculation of feed for rapid melting and enhancement of fluidity for automatic control of system, 2) Tubular reactor specially-designed for heavy heat flux and prevention of coking, 3)Recirculation of heavy fraction for prevention of wax formation, and 4) continuous removal & re-reaction of sludge for high yield of main product (oil) and minimization of residue. The advantages of the process are full automation, continuous operation, no requirement of catalyst, minimization of coking and sludge problems, maximizing the product(fuel oil) yield and purity, low initial investment and operation costs and environment- friendly process. In this presentation, background of pyrolysis technology development, the details of KIER pyrolysis process flow, key technologies and the performances of the process will be discussed in detail.

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Development of Geno-chromatographic Assay System for Salmonella species

  • Kim, Seok-Ha;O, Hong-Il;Jo, Jeong-Hwan;Baek, Se-Hwan
    • 한국생물공학회:학술대회논문집
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    • 2001.11a
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    • pp.827-828
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    • 2001
  • We developed a geno-chromatographic assay system based on hybridization between target DNA (e.g., amplified product from PCR) and a capture probe immobillized on a predetermined site of membrane. This system can offer a rapid detection of a gene sequence specific to a certain type of cells as well as simplicity of the analytical procedure. Such performances were demonstrated by utilizing Salmonella typhimurium as model analyte.

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