• Title/Summary/Keyword: Product Adoption

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A study on Transaction Cost Theory & Information Technology of Electronic Commerce (전자상거래에서 거래비용과 정보기술(IT))

  • 조원길
    • The Journal of Information Technology
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    • v.1 no.2
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    • pp.245-263
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    • 1998
  • Buyers are transforming their relations with suppliers. For examples, Instead of playing off dozens or even hundreds of competing suppliers against each other, many firms are finding it more profitable to work closly with only a small number of "partners". If will facilitate a move from single-supplier arrangements("hierachies") to mutiple supplier arrangement("markets") because it reduces the costs of coordination with suppliers. According to this logic, Technological developments which lower the cost of acquiring information about prices and product characteristics in a given market should increase to the nymber of tends to lower coordination costs, it wide adoption should lead to an increase in the number of suppliers for most firms, other things being equal. An efficient merket is defined a one that reduces the numer of intermediaries, or the number of Intermediary steps necessary of market tracsaction. It is true that one can order some products via mail order, which reduces the number of intermediaries and cuts transaction costs further Similary, the growth of a global commerce nerwork such as the internet may futher reduce the number of intermediary steps necessary for trade.

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A Study on the Determinants of Attitude toward and Intention to Use Mobile Shopping through Fashion Apps -Comparisons of Gender and Age Group Differences- (패션 앱을 이용한 모바일 쇼핑 태도 및 사용의도 영향요인 연구 -성별과 연령집단별 차이 비교-)

  • Sung, Heewon
    • Journal of the Korean Society of Clothing and Textiles
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    • v.37 no.7
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    • pp.1000-1014
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    • 2013
  • This study identifies the determinants that influence attitude toward and the intention to use mobile shopping services through fashion applications (apps) based on the technology acceptance model. In addition, gender and age group differences were examined. Data were collected from subjects who have used smartphone fashion related apps; subsequently, a total of 327 data were analyzed. About 46% of respondents were males, with a mean age of 34.4 years that ranged from 20 to 49 years old. Multiple regression models were developed based on the research model. Perceived usefulness, perceived ease of use, perceived enjoyment, perceived risks (security risk and quality risk), fashion involvement, and fashion app attributes (product attributes and service attributes) were employed as predictors of attitudes towards mobile shopping. Attitudes towards mobile shopping and subjective norms with the aforementioned variables measured the intention to use. Attitudes towards mobile shopping were predicted by perceived enjoyment, perceived usefulness, and service attributes. Attitudes toward mobile shopping and subjective norms were the most important predictors of the intention to use. Gender differences were found in that service attributes were significant for attitudes towards mobile shopping only in the male model. Age differences were also found and perceived usefulness was the most important predictor of attitudes toward mobile shopping among those in their 20's; however, perceived enjoyment was the most important among those in their 30's and 40's. Quality risk was only significant to explain intention to use among those in their 40's. The findings of this study are useful to understand the possibility of the adoption of mobile shopping though fashion apps and provide basic insight into market segmentation.

Analysis of Teachers' Concern and Levels of Use on Performance Assessment in China Middle School (중국 중학교 교사들의 수행평가에 관한 관심도와 실행 수준 분석 - 북경시 중심으로-)

  • Li, Shu-Yu;Kim, Tae-Hyun;Kim, Suk-Woo
    • Journal of Fisheries and Marine Sciences Education
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    • v.25 no.1
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    • pp.29-39
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    • 2013
  • The purpose of this study is to analyze middle school teachers' concern about and implementation degree of performance assessment in China. The research questions are as follows: First, what kind of concern is held by middle school teachers who implement performance assessment? Second, is there any significant difference in stages of concern the teachers on performance assessment according to their gender, education level and teaching career? Third, which level of use is shown by middle school teachers who implement performance assessment? Fourth, what is the correlation between middle school teachers' Stages of Concern and Levels of Use on performance assessment? This study was conducted based on a Concerns-Based Adoption Model (Hall, 1973; CBAM) that viewed teachers as the most primary factor of the execution of innovation, in this case, performance assessment. Performance assessment is assessment based on observation and judgement (Stiggins, 1994), and require test takers to complete a process or produce a product in a context that closely resembles real-life situations. The subjects of this study were randomly sampled from 120 middle school teachers throughout Bei-Jing, China. The questionnaires were distributed to them by mail, and they were asked to return their questionnaire by mail. The collect data were analyzed by SPSS/WIN 18.0 program in terms of frequency, correlation, or MANOVA. Frequency analysis was used to analyze concern of middle school teachers on performance assessment. To gain an frequency of the individuals in each stage, we regarded the stage in which a teacher had his/her highest score as his/her relevant stage. Correlation analysis was adopted to identify the correlation between teachers' stage of concern and level of use. To analyze the difference of the concern of China middle school teachers on performance assessment according to their individual background variables such as gender, education level, and teaching career, MANOVA was performed.

An Study of Demand Forecasting Methodology Based on Hype Cycle: The Case Study on Hybrid Cars (기대주기 분석을 활용한 수요예측 연구: 하이브리드 자동차의 사례를 중심으로)

  • Jun, Seung-Pyo
    • Journal of Korea Technology Innovation Society
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    • v.14 no.spc
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    • pp.1232-1255
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    • 2011
  • This paper proposes a model for demand forecasting that will require less effort in the process of utilizing the new product diffusion model while also allowing for more objective and timely application. Drawing upon the theoretical foundation provided by the hype cycle model and the consumer adoption model, this proposed model makes it possible to estimate the maximum market potential based solely on bibliometrics and the scale of the early market, thereby presenting a method for supplying the major parameters required for the Bass model. Upon analyzing the forecasting ability of this model by applying it to the case of the hybrid car market, the model was confirmed to be capable of successfully forecasting results similar in scale to the market potential deduced through various other objective sources of information, thus underscoring the potentials of utilizing this model. Moreover, even the hype cycle or the life cycle can be estimated through direct linkage with bibliometrics and the Bass model. In cases where the hype cycles of other models have been observed, the forecasting ability of this model was demonstrated through simple case studies. Since this proposed model yields a maximum market potential that can also be applied directly to other growth curve models, the model presented in the following paper provides new directions in the endeavor to forecast technology diffusion and identify promising technologies through bibliometrics.

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A Study on the IUU Governance System of Regional Fishery Management Organization and Major State (국제 지역 수산 관리 기구와 주요 국가의 IUU 통제제도 연구)

  • Park, Min-Gyu
    • The Journal of Fisheries Business Administration
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    • v.41 no.3
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    • pp.103-127
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    • 2010
  • The FAO reports that IUU fishing activities have widespread economic, social, and management consequences, including depriving legitimate fishers of harvest opportunities. It affects all fisheries from small scale to industrial. It also affects the ability of governments to support sustainable livelihoods for fishers and, more broadly, to achieve food security. The complexity of IUU requires various measures to combat IUU fishing such as adoption of IUU vessel lists; stronger port State controls; improved monitoring, control and surveillance (MCS); implementation of market-related measures to help ensure compliance; and capacity-building assistance. Trade and market measures reduce opportunities for IUU fishing activities by precluding or impeding access to markets for IUU product in a manner consistent with international law. ICCAT, CCAMLR, and IATTC, have put in place trade tracking programs or catch documentation schemes, and WCPFC is considering such a program. Vessel lists assist enforcement authorities in determining which vessels are or are not authorized to be fishing or conducting fishing support activities in specified areas. A number of RFMOs maintain records of IUU vessels: CCAMLR, IATTC, ICCAT, NAFO, NASCO, NPAFC, WCPFC. Section 608 of the US MSRA calling on the Secretary of Commerce, in consultation with the Secretary of State, and in cooperation with relevant regional fishery management councils and any relevant advisory committees, to take actions to improve the effectiveness of international fishery management organizations in conserving and managing stocks under their jurisdiction. EU IUU Regulation entered into force on 1 January 2010, was intended to regulate the highly complex multi-channel fisheries supply system of the European Community (EC) in an effort to improve global fisheries sustainability.

Towards to Collective Design Activity through Mass Collaboration: A Review of Relevant Websites and Articles (인터넷을 활용한 대중협업에 의한 디자인 가능성 연구 - 사용자 참여 웹사이트와 문헌 연구 -)

  • Kim, Dae-Eop;Lee, Kun-Pyo
    • Journal of the HCI Society of Korea
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    • v.6 no.2
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    • pp.11-20
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    • 2011
  • The mass collaboration, one of the newest solutions for web-related tasks, has been recognized to be an effective tool for the R&D sectors of the corporates, since the key advantages of crowdsourcing is that the industrial challenges can be shared with the public entities to find proper solutions. This research approaches to the possibility of the design adoption with participation thorough the Internet will positively effect to its process. This research tried to look around the current trend of web 2.0 based services which support the Mass Collaboration method and results of paper related to the Crowdsourcing and design integration. Following to the analysis of web research, we meet the conclusion as just a small number of users' opinion has helped designing new product and service. And we compared it to the conventional design process detail functions, less number of websites support it. However, the result of paper research shows optimistic results of collective design activity. Several cases emphasize that participants were very active to support their thoughts, memories and novel design idea, therefore designer and researchers got enormous help from them and it was better than conventional participatory design in some perspective.

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Why Do Consumers Resist Innovative Wearable Devices? The Case of Smartwatches (사용자 선호기반 웨어러블 디바이스의 수용성 연구: 스마트워치를 중심으로)

  • Kim, Minseok;Kim, Wonjoon;Kim, Minki;Kang, Jae Won
    • The Journal of the Korea Contents Association
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    • v.17 no.9
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    • pp.523-535
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    • 2017
  • Despite consumers' increasing awareness and interests in innovative wearable devices, the sales growth has been stagnant. To analyze this phenomenon, we investigate consumer preferences for various innovative features embedded in wearable devices. Conducting conjoint analysis on smartwatches, we empirically show that the curse of innovation can occur when the consumer's expected utility from the smartwatch falls short of his/her psychological cost associated with behavior change from smartwatch usage. Therefore, our findings provide managerial implications on the R&D strategy for new technologies and more importantly on the marketing strategy easing consumers' resistance to highly innovative products.

Characteristics in Calcination of Magnesite Ore in Yongyang Mines (용양山 마그네사이트鑛石의 하燒 특성)

  • Park, Hyung-Kyu;Park, Jin-Tae;Lee, Hoo-In;Choi, Young-Yoon
    • Resources Recycling
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    • v.14 no.1
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    • pp.33-38
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    • 2005
  • Worldwide magnesium market has been considerably growing recently due to adoption as light materials for automobile engines and electronic devices such as mobile phones. In this study, it is to prepare magnesium oxide, which is the first-step product in smelting of magnesium from the ore, using magnesite of Yongyanag mines in North Korea as raw ores. MgO grade of the magnesite was about 45 wt%, and SiO$_2$, CaO, Al$_2O_3$ and Fe$_2O_3$ were contained as impurities. The sample ore was crushed, classified and thermally analyzed to determine its calcination temperature. The sample of 45-75 ${\mu}m$ size was calcined at 600-900$^{\circ}C$, and effect of temperature on calcination and change of the particle shape was investigated. Optimum temperature of the calcination was about 750$^{\circ}C$, and 30 minutes was sufficient to obtain over 99% conversion. The purity of the calcined MgO was about 95 wt%.

Continuous Coating Process Development for PEFC Membrane Electrode Assembly (고분자 연료전지용 MEA 연속 코팅공정 개발)

  • Park, Seok-Hee;Yoon, Young-Gi;Kim, Chang-Soo;Lee, Won-Yong
    • 한국신재생에너지학회:학술대회논문집
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    • 2006.06a
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    • pp.110-112
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    • 2006
  • Membrane electrode assembly (MEA) for polymer electrolyte fuel cell (PEFC) are commonly prepared in the research laboratory by spraying, screen-printing and brushing catalyst slurry onto membrane or other support material like carbon paper or polyimide film in a batch style. These hand applications of the catalyst slurry are painstaking process with respect to precision of catalyst loading and reproducibility. It has been generally mentioned that the adoption of continuous process is very helpful to develop the reliable product. In the present work, we report the results of using continuous type coater with doctor-blade to coat catalyst slurry for preparing the MEA catalyst layers In a faster and highly reproducible fashion. We show that while expectedly faster than batch style, the machine coater requires the use of slurry of appropriate composition and a properly selected transfer decal material in order to achieve superior MEA plat lnw loading reproducibility. To make highly viscous catalyst slurry that is imperative for using coater, we use 40wt.% Nafion solution and minimize the content of organic solvent. And the choice of proper high surface area catalyst is important in the viewpoint of making well-dispersed slurry. After catalyst coating onto the support material, we transferred the catalyst layer to both sides of Nafion membrane by hot-pressing In this case, the degree of transfer was Influenced by hot-pressing condition including temperature, pressure, and time. To compare the transferring ability, we compared so many films and detaching papers. And among the support, polyethylene terephthalate(PET) film shows the prominent result.

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Nitrate Contents in Vegetables Cultivated by Organic Farming in Korea (우리나라 유기농 채소내 질산염 함량의 경시적 추이)

  • Sohn, Sang-Mok;Kim, Young-Ho;Yoon, Ji-Young
    • Korean Journal of Organic Agriculture
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    • v.7 no.2
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    • pp.125-151
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    • 1999
  • After the release of facts that the high nitrate contents in vegetables by Korean organic farming, organic farmers were recommended by Korean Organic Farmer Association to apply 20t/ha compost while they applied before as much as they could, sometimes even more than 100t/ha. This study was aimed to check the safety of Korean organic product in terms of nitrate content. Current nitrate content in leaf and root vegetables by 3 different farming systems(organic farming, conventional farming, greenhouse farming) were monitored and furthermore it was compared with previously published another data in Korea to find out any changes among the monitored years(1993-1999). Current nitrate content in chinese cabbage, lettuce and kale became less compare to those of the beginning of monitoring, and especially those cultivated organic farming got the lowest value while previous organic vegetables at beginning of 90's showed the higher value than those cultivated in greenhouse. This decrease in organic vegetables was affected by less application rate of organic fertilizer than before at 20t/ha. But the nitrate level by organic farming was still higher compare to those cultivated by conventional farming in open field, since currently monitored organic vegetables were cultivated basically in greenhouse condition. It shows the organic farmer the necessity of transfer their farming site and condition from greenhouse to open field in order to decrease of its high level of nitrate caused long-term application and slow release characteristics of organic fertilizer. It was concluded the adoption of soil nitrate test to recommend a organic farmer the exact application rate for need of crop growth. Additionally the mechanism of lower nitrate accumulation in rice and fruit vegetables were also discussed in the paper.

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