• 제목/요약/키워드: Product's Characteristic

검색결과 296건 처리시간 0.027초

패션상품의 광고에 나타난 문화적 특성과 소구유형 (Cultural Characteristics and Product Appeals Reflected on Fashion Ads)

  • 전양진
    • 한국의류학회지
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    • 제26권8호
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    • pp.1196-1204
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    • 2002
  • This research was to see if the fashion product ads are standardized or differentiated, and to find what were the determinants if any differentiation existed. The purpose of this study was to identify cultural characteristics significant on marketing fashion produce. In addition, the relative importance of product appeals between rational and emotional in the fashion ads was examined. Hofstede's(l991) three cultural characteristics dimensions such as individualism-collectivism, power distance, masculinity-femininity were used. Content analysis was applied in the study. Magazine ads of apparel, cosmetics and accessories were collected from France, Japan, Korea and the US in 1999-2000. Cultural characteristics of the fashion ads were evaluated and compared in terms of country, product type and product involvement. Also ten consumption appeals were examined for county and product type. ANOVA, Duncan test and $X^2$ test were applied to analyze data. The results were shown as follows: First, all the cultural characteristics such as individualism-collectivism, power distance, and femininity-masculinity were different among countries. Second, two product appeals were significantly different among countries. Hedonic appeals were dominant fur France and the US while those were not for Korea and Japan. Third, product involvement level had significant impact on power distance characteristic and product appeals. Ads of high involvement fashion goods showed larger power distance and more emotional appeals. In conclusion, global fashion ads should be differentiated in terms of some cultural characteristics and product appeals.

A NOTE ON THE FINITE-DIMENSIONAL ODD CONTACT SUPERALGEBRA OVER A FIELD OF PRIME CHARACTERISTIC

  • Hong, Weidong;Xu, Xiaoning
    • 대한수학회보
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    • 제58권5호
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    • pp.1129-1147
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    • 2021
  • This paper aims to analyze the PTG module for the finite-dimensional odd Contact superalgebra over a field of prime characteristic by using the method of Hu and Shen's mixed product realization. The general acting law in odd Contact superalgebra is obtained. In addition, the structure and irreducibility of graded module for odd Contact superalgebra are discussed.

제품형태에 있어서 비례의 유형에 관한 연구 (A Study on Typology of Proportion in Product Form)

  • 이진렬;홍정표;김진아
    • 디자인학연구
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    • 제15권2호
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    • pp.115-124
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    • 2002
  • '제품디자인에 있어서 황금비례의 적용이 가능한가' 라는 논제에 대하여 기존의 연구들이 이에 대한 의견의 일치를 보이고 있지 못하고 있다. 아울러 기존연구들에서는 과연 비례란 무엇이며 또한 어떻게 이해하고 접근해야 하는가라는 문제에 대해서도 명확한 해답을 내리고 있지 못하고 있다. 이에 대하여 본 연구는 실험 설계와 설문조사를 통하여 다양한 비례의 유형을 파악하였다. 본 연구의 결과에 따르면 제품유형마다 상이한 비례구조를 지니고 있으며 따라서 비례는 단순히 일차원적인 심미적 요소로만 다루어져서는 안된다. 이러한 비례의 유형에 대한 고찰은 '제품디자인에 있어서 황금 비례의 적용이 가능한가'라는 주제에 대한 해답을 제시해 줄 수 있으며 실무적으로도 심미적 조형요소로서 비례를 다루는데 있어서 바람직한 제품디자인접근법에 대한 유용한 통찰력을 제시해 줄 수 을 것으로 예상된다. 또한 소비자의 특성에 따라 선호하는 비례구조가 다르기 때문에 소비자의 특성을 체계적으로 분류한다면 틈새시장 공략 등 성공적인 디자인전략을 수행할수 있을 것으로 예상된다.

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전자상거래 수출 영향요인 연구: 품목별 특성을 중심으로 (Influencing Factors of Cross Border E-commerce Export: Focusing on Product Characteristic)

  • 김진규;이윤
    • 무역학회지
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    • 제48권3호
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    • pp.199-216
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    • 2023
  • 빠르게 성장하는 국경 간 전자상거래는 전통적인 무역과는 다른 특성을 보인다. 본 연구에서는 그중에서도 제품 유형이나 단가와 같은 품목 특성도 전자상거래 수출에 영향을 줄 수 있는지를 확인하였다. 이를 위해서 한국의 국가별, 품목별 전자상거래 수출 자료와 수출국의 특성 및 품목별 특성을 포함한 패널데이터를 구성하고, 이를 분석하였다. 연구결과 품목별 전자상거래 수출에도 거리의 영향 등이 유효하게 나타났으며, 계약 건별 금액, 내구소비재, 자본재와 같은 품목 특성도 전자상거래 수출에 영향을 미치는 것으로 나타났다. 이러한 연구는 국경 간 전자상거래의 특징에 대한 이해를 고취할 수 있을 것이며, 향후 품목별 데이터를 활용한 연구의 근거로도 활용할 수 있을 것이다.

안정성 연구에서의 사용기간에 관한 비모수적 추론 (Nonprametric Inference of Shelf-life in Drug's Stability Study)

  • 김태규;박상규;하명호
    • 품질경영학회지
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    • 제38권1호
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    • pp.96-100
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    • 2010
  • The shelf-life of pharmaceutical products is the time that the average product characteristic remains within an approved specification after manufacture. Since the true shelf-life of a drug product is typically unknown, it has to be estimated based on assay results of the drug characteristic from a stability study usually conducted during the process of drug development. The nonparametric statistical methods of assessing the shelf-life of drug are considered with the current FDA regulations. Some simulation studies of nonparametric methods are also presented with the discussion.

로버스트 설계에서 기대함수를 이용한 다특성 동시 최적화 방안 (Simultaneous Optimization of Multiple quality Characteristics to Robust Design using Desirability Function)

  • 권용만;박병전
    • 품질경영학회지
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    • 제27권2호
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    • pp.126-142
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    • 1999
  • Robust design is an approach to reducing performance variation of quality characteristic values in quality engineering. Taguchi has an idea that mean and variation are handled simultaneously to reduce the expected loss in products and processes. Taguchi parameter design has a great deal of advantages but it also has some disadvantages. The various research efforts aimed at developing alternative methods. In the Taguchi parameter design, the product-array approach using orthogonal arrays is mainly used. However, it often requires an excessive number of experiments. An alternative approach, which is called the combined-array approach, was suggested by Welch et. al. ( 1990) and studied by others. In these studies, only single quality characteristic was considered. In this paper we propose how to simultaneously optimize multiple quality characteristics using desirability function when we used the combined-array approach to assign control and noise factors. An example is illustrated to show the difference between the Taguchi's product-array approach and the combined-array approach.

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다구찌의 피드백 제어시스템 내 다수 함수 품질특성 고찰 (Evaluation of Quality Levels with Multiple Probability Distributions Under the Taguchi's Feedback Control System)

  • 송도현;이상헌
    • 경영과학
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    • 제24권1호
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    • pp.77-90
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    • 2007
  • Taguchi assumed that a product characteristic has the uniform distribution in its preventive maintenance limit when deriving the expected loss generated by the quality deviation. But it is reasonable to assume that a product characteristic has the normal distribution than the uniform distribution. On this paper, we first find the optimum inspection interval and the optimum preventive maintenance limit under the truncated triangular distribution. Secondly we use the beta-general distribution and compare with the truncated triangular distribution. By using the numerical examples, we find the optimum inspection interval and the optimum preventive maintenance limit under their distributions. As a result, we find that the beta-general distribution gives the best solution and easy calculation.

VMD 구성요소가 점포이미지와 선호도에 미치는 영향 -의류매장의 실내색상과 상품수량을 중심으로- (The Effects of VMD Components on Consumers' Store Image and Preference - focused on interior color and product volume of clothing shop-)

  • 이미숙
    • 한국생활과학회지
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    • 제18권1호
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    • pp.247-257
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    • 2009
  • The purpose of this study was to examine the effects of interior color and product volume of clothing shop on consumer's store image and preference for a clothing shop. The research methodology was a survey questionnaire and the subjects were 516 university students in Daejeon, Korea. The measuring instruments were stimuli and self-administrated questionnaire. The stimuli were 7 pictures of clothing shop including interior color and product volume variables, and the self-administrated questionnaire consisted of semantic differential scales for store image, store preference, and subject's demographic attribution. The data were analyzed by t-test, ANOVA, MANOVA, Duncan's multiple range test, based on SPSS program The results were as follows: first, in clothing shop's interior colors affecting store image and preference for clothing shop, white color gave a casual, sophisticated, characteristic, and attractive image to the shops, and brown color gave an elegant, sophisticated image, while black color gave a sophisticated, uncomfortable image, and gray color gave a less positive image to them than other colors. Subjects preferred white, brown, and black color in the order. Second, clothing shop's products volume also affected consumers' store image and preference. Its small volume gave a more sophisticated, elegant image than other volume levels, and subjects preferred small and medium volume of clothing products to their large volume. Third, the effects of shop's interior color and clothes' product volume on store image were different depending on subject's sex. The results revealed that clothing shop's interior color and product volume are important VMD components affecting consumer's store image and preference, and consumer's sex has to be considered to understand the effects of VMD components on clothing shop image.

기존 제품계열 메소드의 특징 비교 (Characteristic Comparison of Existing Product-Line Methods)

  • 차정은;김철홍;양영종
    • 한국정보처리학회:학술대회논문집
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    • 한국정보처리학회 2004년도 추계학술발표논문집(상)
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    • pp.453-456
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    • 2004
  • 제품계열(Product-Line) 메소드는 고객의 다양한 S/W 요구를 최상의 품질로 적시에 부응할 수 있는 최적의 접근 방법으로 인식되어오고 있다. 사실, 선진 S/W 국가에서는 대형 비즈니스 프로젝트 및 임베디드 S/W 개발 시 이 방법의 적용으로 생산성의 현저한 효과를 획득하고 있다. 본 논문에서는 다양한 관점으로 제시, 적용되고 있는 기존의 제품계열 S/W 개발 방법론들의 특징들을 비교함으로써 장, 단점들을 명시화하고, 고객의 맞춤형 S/W 개발 프로세스를 정립함에 있어 벤치마킹의 결과로서 활용함과 동시에 새로운 프로세스 개발 및 적용의 위험 부담을 최소한으로 줄일 수 있도록 한다.

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EXTOPSIS 모형을 이용한 다중특성치의 파라미터설계 (The Parameter Design of Multiple Characteristics Using EXTOPSIS Model)

  • 배영주;김광수;이진규
    • 품질경영학회지
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    • 제24권3호
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    • pp.111-132
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    • 1996
  • Taguchi's parameter design is to determine optimal settings of design parameters of a product or a process such that the characteristics of a product exhibit small variabilities around their target values. His analysis of the problem has focused only on a single characteristic or response, but the quality of most products is seldom defined by a characteristic, and is rather the composite of a great number of characteristics which are often interrelated and nearly always measured in a variety of units. The critical problem in dealing with multiple characteristics is how to compromise the conflicts among the selected levels of the design parameters for each individual characteristic. In this paper, the EXTOPSIS Model using SN ratio which can be optimized by univariate technique is proposed and a parameter design procedure to achieve the optimal compromise among several different response variables is developed. Two existing case studies are solved by the proposed method and the results are compared with ones by the sum of SN ratios, the expected weighted loss, and the desirability function.

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