• Title/Summary/Keyword: Product's Characteristic

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A Study on Factors in Electric Vehicle's Purchase Intention of Chinese Consumers (중국 소비자의 전기자동차 구매의도 요인에 대한 연구)

  • KIM, Hoik;KIM, Han-Min
    • Journal of Distribution Science
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    • v.17 no.6
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    • pp.85-90
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    • 2019
  • Purpose - In China, electric vehicle industry has been increased attention as a environmental friendly transportation to solve pollution problems, and still growing to solve a technological gap issues in automobile industry. Although the interest of electric vehicle is getting bigger, there are not many studies that showing consumers' intention to purchase an electric vehicle. Because of this phenomenon, this study tried to find the factors which can affect the purchase intention of electric vehicle. Research design, data, and methodology - Drawing on the Planned Behavior Theory(TPB), this study examined attitude toward the behavior, subjective norm of environmental protection, and the influence of economic benefits on purchase intention through survey. we measure 233 Chinese samples. Results - The results showed that attitude toward electric vehicles, subjective norms of environmental protection, and economic benefits had a significant effect on purchase intention. To be specific, the consciousness of environmental protection, economic considerations, product image and its characteristic are all considerable aspects from the standpoint of Chinese consumers. In addition, we found that the higher the age group, the weaker relationship between attitude toward electric vehicle and purchase intention. Conclusion - This study suggests that diverse factors related to the purchase intention of electric car in China market and Chinese consumers. Especially, economic benefit factors, which have a statistically significant and significant influence on the purchase intention of electric vehicles, are not significant variables in the existing electric vehicle research. This result is considered to be the result of the fact that the electric vehicle is not only an automobile having an environmentally friendly factor but also a product which makes it consider the economic situation. Put together, the results of this paper give us the theoretical basis for establishing an electric vehicle marketing strategy in the rapidly changing Chinese market. Also, this paper will provide new ventures for marketing and distribution strategies for Korean companies that are looking to expand into China.

Family Support and Hopelessness in Patients Admitted to Neuro-Surgical Intensive Care Unit (중환자가 지각한 가족지지와 절망감과의 관계연구)

  • 김현실;조미영
    • Journal of Korean Academy of Nursing
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    • v.22 no.4
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    • pp.620-635
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    • 1992
  • This study identified correlations between perceived family support and hopelessness in patients admitted to Neuro - surgical Intensive Care Units. The purpose was to enhance theoretical understanding of the relationships of these two variables. The subjects of this study were 51 patients admitted to N-lCU, at three general hospitals in Seoul. Data were collected by researcher in structured interviews from Aug. 12 to Oct. 13, 1992. The research tools were parts of the Moos Family Environment Scale and the Beck Hopelessness Scale. The general characteristic data were analyzed for frequency and percentage ; the hypothesis was tested by the pearson product Moment Correlation Coefficient. After normality tests by using Kolmogorov - Sminorvtest, and T- test, ANOVA and Mann-Whitney U test, Kruskal -Wallis test were used on the Family Support and the Hopelessness about general charcteristics. The results of the above analysis were as follows 1) The average family support score for the group was 63.61 (tool average 51) and item average was 3.74 (tool item average 3) : the family support score of this sample was higher than average. The average family cohesion score of family support was 35.25 (tool average 27) and item average was 3.91 (tool item average 3). The average family expression score of family support was 28.35 (tool average 24) and item average was 3.57 (tool average 3). In this sample, perceived family expression was lower than family cohesion. 2) The average hopelessness score was 45.88 (tool average 60) and item average was 2.29 (tool item average 3) : the hopelessness score of this sample was low in comparison to the average. 3) The hypothesis in this study was supported. The main hypothesis that the higher the perceived family support level, the lower the level Of the hopelessness, was Supported (r=-.3869 p=.003). The sub-hypothesis that the higher the perceived family cohesion level, the lower the level of hopelessness, was supported(r=-.3688 p=.004). The sub-hypothesis that the higher the perceived family expression level, the lower the level of hopelessness, was supported (r=-.3068 p=.014). 4) General characteristics of the objects related to family support were ‘economic status’(p=.025) and ‘helping person’(P=.044) : the higher the economic status, the greater the family support. When the patient identified the helping person as a spouse, family support was rated more highly. The only general characteristic related to family cohesion was ‘helping person’(p=.041). No general characteristics were related to family expression. 5) The one general characteristic related to hopelessness was ‘education’(p=.002) : the higher their education, the lower their hopelessness. For these ICU patients, were related perceived family support and hopelessness, and family expression level was low in comparison to family cohesion level. The perceived family support of these seriously ill patients in situational crisis may have influenced the patient's emotional reaction of hopelessness. This study concluded that nurses in the ICU confirm the family support of the patient, and involve the family as the most intimate support systems in the care of the patient to help reduce the patient's hopelessness.

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Hierarchical Image Segmentation Based on HVS Characteristic for Region-Based Very Low Bit Rate Coding (영역기반 초저속 부호화를 위한 인간 시각 체계에 기반한 계층적 영상 분할)

  • Song, Kun-Woen;Park, Young-Sik;Han, Kyu-Phil;Nam, Jae-Yeal;Ha, Yeong-Ho
    • Journal of the Korean Institute of Telematics and Electronics S
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    • v.36S no.1
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    • pp.70-80
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    • 1999
  • In this paper, a new hierarchical image segmentation algorithm based on human visual system(HVS) characteristic is proposed which can efficiently reduce and control transmission information quantity without the degradation of the subjective and objective image quality. It consists of image segmentation based on mathematical morphology and region merging considering HVS characteristic for the pairs of two adjacent regions at each level of the hierarchy. Image segmentation is composed of 3-level hierarchical structure. In the region merging structure of each level, we extract the pairs of two adjacent regions which human vision can't discriminate, and then merge them. The proposed region merging method extracts pairs of two neighbor regions to be merged and performs region merging according to merging priority based on HVS characteristics. The merging priority for each adjacent pair is determined by the proposed merging priority function(MPF). First of all, the highest priority pair is merged. The information control factor is used to regulate the transmission information at each level. The proposed segmentation algorithm can efficiently improve bottleneck problem caused by excessive contour information at region-based very low bit rate coding. And it shows that it is more flexible structure than that of conventional method. In experimental results, though PSNR and the subjective image quality by the proposed algorithm is similar to that of conventional method, the contour information quantity to be transmitted is reduced considerably. Therefore it is an efficient image segmentation algorithm for region-based very low bit rate coding.

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An Exploratory Study on Mobile App Review through Comparative Analysis between South Korea and U.S. (한국과 미국 간 모바일 앱 리뷰의 감성과 토픽 차이에 관한 탐색적 비교 분석)

  • Cho, Hyukjun;Kang, Juyoung;Jeong, Dae Yong
    • Journal of Information Technology Services
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    • v.15 no.2
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    • pp.169-184
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    • 2016
  • Smartphone use is rapidly spreading due to the advantage of being able to connect to the Internet anytime, anywhere--and mobile app development is developing accordingly. The characteristic of the mobile app market is the ability to launch one's app into foreign markets with ease as long as the platform is the same. However, a large amount of prior research asserts that consumers behave differently depending on their culture and, from this perspective, various studies comparing the differences between consumer behaviors in different countries exist. Accordingly, this research, which uses online product reviews (OPRs) in order to analyze the cultural differences in consumer behavior comparatively by nationality, proposes to compare the U.S. and South Korea by selecting ten apps which were released in both countries in order to perform a sentimental analysis on the basis of star ratings and, based on those ratings, to interpret the sentiments in reviews. This research was carried out to determine whether, on the basis of ratings analysis, analysis of review contents for sentiment differences, analysis of LDA topic modeling, and co-occurrence analysis, actual differences in online reviews in South Korea and the U.S. exist due to cultural differences. The results confirm that the sentiments of reviews for both countries appear to be more negative than those of star ratings. Furthermore, while no great differences in high-raking review topics between the U.S. and South Korea were revealed through topic modeling and co-occurrence analyses, numerous differences in sentiment appeared-confirming that Koreans evaluated the mobile apps' specialized functions, while Americans evaluated the mobile apps in their entirety. This research reveals that differences in sentiments regarding mobile app reviews due to cultural differences between Koreans and Americans can be seen through sentiment analysis and topic modeling, and, through co-occurrence analysis, that they were able to examine trends in review-writing for each country.

Current Status of processing and Research Trends in Ginseng Products (인삼제품의 가공현황과 연구 동향)

  • 양재원
    • Journal of Ginseng Research
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    • v.20 no.4
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    • pp.501-519
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    • 1996
  • There are two kinds of commercially available ginseng root, red ginseng and white ginseng processed from fresh ginseng root Those ginsengs are primary product from fresh ginseng root and have the characteristic of keeping their original root shape Processed ginseng products are made from either red ginseng or white ginseng by way of complicated process of pulverization. Extraction. Condensation, fettering, sterilization, etc. Among them there are extracts. extract powder, powder, capsules tablets, Candy, drinks, nectar, jelly, gums. chicken soup. tonic. etc. to meet the demand for consumer's pretheronce . The 200 kinds of processed secondary products are approximately produced in the form of 20 kinds of ginseng products by about 60 domestic companies. In spite of about 213.000 million won of domestic market in 1993. it seems like that the ginseng market of the future has not a good prospects The total market sale of white ginseng in Korea has been continuously decreased since 1991 And 963 tons of white ginseng was consumed in domestic market in 1993 The domestic market sales of white ginseng in origina1 root shave. was 90, 000 million won in 1993 and market price of the fine root used as a source of processed products has not been changed in these ten years. The total market sale of red ginseng and its processed products was 58, 000 million won in 1993 9.800 mi11ion won of red ginseng in original root shape and 48.000mi11ion of processed red ginseng product. Ginseng products such as extracts, drinks, teas and tonics etc atre mostly exported to south-east Asia. And the total exports of ginseng pi.oducts (extracts, drinks teas) decreased to 54 million dollars in 1994, compared with 85 million dollars in 1992. Despite of extensive knowledge about ginseng little is still known about the development of new processed ginseng pl.oducts because of "Know-How". Some papars have presented the effects of extracting method(amounts of solvent. time. temperature, equipment. etc.) on the quality and yields of ginseng extr acts. Also. some researchers have carried out a few studies on the poriflcation of the extracts and the amounts of precipitation in the drink at variotas pH during the storage for preventinly drink from precipitation. A fell studies on the preservation of Korean ginseng powder. tea. Extract powder by irradiation and ozone treatment have been reported by some researcher for the improvement hygienic quality of ginseng products There are also some reports about the effects of ginseng components on the acid production by lactic acid bacteria or acetic acid bacteria. and alcohol production by yeast for the development of new ginseng products processed by fermentation. To make ginseng more able to contribute to the health of mankind in the future. consistent and considerable efforts should be focussed on improving the taste of ginseng and developing various new product as a health food or a function food.tion food.

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Variation of Disinfection-by-Prodcut in Distribution System and Evaluation of Correlation between Disinfection-by-Product and Physico-Chemical Parameters (관망에서의 소독부산물 변화와 관련 영향인자들의 상관관계 분석)

  • Song, Young Il;Ann, Suna;Ann, Seoungyun;Seo, Daeguen;Cho, Hyukjin;Lee, Jaesung;Choi, Ilwhan;Shin, Changsoo;Lee, Hee Suk
    • Journal of Korean Society of Environmental Engineers
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    • v.38 no.2
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    • pp.63-70
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    • 2016
  • The distributed systems managed by K-water were surveyed to study the characteristic of disinfection-by-product (Trihalomethans & Haloacetic acids) formation and the correlations between the concentrations of disinfection-by-product and physico-chemical parameters. Five distribted system were selected according to their water ages and the degree of deterioration of their pipelines. Total seven items including Trihalomethans (THMs), Haloacetic acids (HAAs), BDOC, DOC, pH, chlorine residual, and temperature were analysed in monthly basis. The concentration of organic matter were increased according to water age and pipeline deterioration in this study. The coefficient of determination between the decline of residual chlorine and the increase of water age was revealed as high. Also, the coefficient of determination between the decline rate of residual chlorine and the increase of the Trihalomethans concentration were studied as high. Furthermore the longer water age is the bigger the effect on Trihalomethans formation and temperature. However, the coefficient of determination between the concentraion of Haloacetic acid and water age, residual chlorine, and temperature were revealed as low in this study.

The Effects of Business Startup Attributes on the Overconfidence of Business Startup and Entrepreneur's Attitude in Foodservice Industry (외식산업 창업속성이 창업 과잉자신감과 창업자 태도에 미치는 영향)

  • Song, Kyong-Suk
    • The Journal of the Korea Contents Association
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    • v.14 no.3
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    • pp.414-426
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    • 2014
  • The purpose of this study is to examine the effects of business startup attributes on the overconfidence of business startup and entrepreneur's attitude in foodservice industry. To achieve this, a survey was carried out to 300 entrepreneurs in the foodservice industry through October 1 to October 30, 2012. The results were as follows. First, entrepreneur's characteristics, funds for business startup, locations and products had a statistically significant positive effect on the overconfidence of business startup(p<.05). Second, funds for business startup, locations and products had a statistically significant positive effect on entrepreneurs' attitude(p<.01). Third, the overconfidence of business startup had a statistically significant positive effect on entrepreneurs' attitude(p<.001). The findings stated above mean that knowledge or experience related to specialized management mind as entrepreneur's characteristic factors are just as important, and customers' use and choice of restaurants are also connected to stable management when the floating population of them are located to a suitable place in combination with product characteristics in enough financing and preparation based on this, showing entrepreneur's positive attitude through stable management along with confidence.

EFFECT OF AGRICULTURAL BY-PRODUCT DIETS ON CARCASS CHARACTERISTICS OF FOUR TYPES OF CATTLE IN THE FEEDLOT

  • Dahlan, I.;Rahman-Haron, A.;Sukri, M.H.I.
    • Asian-Australasian Journal of Animal Sciences
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    • v.5 no.3
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    • pp.455-459
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    • 1992
  • Five type of formulated diet from agricultural by-products (ABP) were fed to four breedtype of cattle in feedlot. The ABP used are palm kernel cake (PKC), palm press fibre (PPF), palm oil mill effluent (POME), cocoa pod (COP), coffee pulp (COF) and pineapple waste (PAP). The formulated diets are PS (52% PKC, 15% PPF and 30% POME), PF (57% PKC, 20% PPF and 20% POME), PA (2% PKC and 55% PAP), CO (42% PKC and 55% COP) and CF (67% PKC and 30% COF) with 1% urea, 1% NaCl and 1% vitamins premix. The cattle breedtypes are Kedah-Kelantan (KK), Brahman-KK (BK), Hereford-KK (HK) and Sahiwal-Friesian (SF). The result showed that breedtype significantly affect all the carcass characteristic except dressing percentage. Each breedtype has it's specific carcass characteristics. HK cattle gave high marbling, BK has high % of carcass bone, KK has high % of carcass meat and low % of carcass fat (lean meat type) and SF has high % of carcass fat. Diet-type significantly affect the deposition of fat in the carcass. High moisture diets (PA and CO) produced significantly higher % carcass bone, the lowest % carcass fat and the highest % carcass meat (65.3%). PF, CF, PA and CO diets produced 63.4%, 59.9%, 55.3% and 54.1% carcass meat respectively.

The Development of Taguchi and Response Surface Method Combined Model (Taguchi-RSM 통합모델 제시)

  • Ree, Sang-Bok;Kim, Youn-Soo;Yoon, Sang-Woon
    • IE interfaces
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    • v.23 no.3
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    • pp.257-263
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    • 2010
  • Taguchi defined a good quality as 'A correspondence of product characteristic's expected value to the objective value satisfying the minimum variance condition.' For his good quality, he suggested Taguchi Method which is called Robust design which is irrelevant to the effect of these noise factors. Taguchi Method which has many success examples and which is used by many manufacturing industry. But Optimal solution of Taguchi Method is one among the experiments which is not optimal area of experiment point. On the other hand, Response Surface Method (RSM) which has advantage to find optimal solution area experiments points by approximate polynomial regression. But Optimal of RSM is depended on initial point and RSM can not use many factors because of a great many experiment. In this paper, we combine the Taguchi Method and the Response Surface Method with each advantage which is called Taguchi-RSM. Taguchi-RSM has two step, first step to find first solution by Taguchi Method, second step to find optimal solution by RSM with initial point as first step solution. We give example using catapults.

Water Quality Improvement Characteristics in Fallow Paddy by the Shallow Pool and Shallows (휴경지의 웅덩이와 여울에 의한 수질정화특성)

  • Kim, Sun-Joo;Kim, Hyung-Jung;Kim, Phil-Shik;Jee, Yong-Geun;Yang, Yong-Seok
    • Journal of The Korean Society of Agricultural Engineers
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    • v.48 no.3
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    • pp.35-45
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    • 2006
  • Fallow paddy areas have been increased due to the import of cheap agricultural product, and the unbalance between farming cost and rice price since 1990. In domestic, rice production control that decrease paddy field area has been introduced for the control of rice demand and supply and stabilization of rice price since 2003. Because of the desire of paddy field's owner to create benefit by using paddy for other object, fallow paddy would be continuously increased. In the other aspect, many people in the world is suffering from hunger because of the shortage of food. In case of Korea, continuous drought and flood damages will be potential concern of stable food supply. From this viewpoint, the increasing fallow paddy area needs to be protected from the devastation by weed breeding for the re-cultivation. In this study, fallow paddy managed with the shallow pools and shallows was selected fur monitoring and analyzing of water quality and plant body change. As the results, the managed fallow paddy found to be effective in the purification of water quality and the control of plant growth.