• Title/Summary/Keyword: Producers and Consumers

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A Study on Power Control using PMS (PMS 시스템을 활용한 전력제어에 관한 연구)

  • Kim, Sung-Cheol;Kim, Kyoung-Wook;Woo, Chun-Hee
    • The Transactions of the Korean Institute of Electrical Engineers P
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    • v.65 no.3
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    • pp.194-198
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    • 2016
  • The electric power industry have recently been building out Smart Grids, a two-way electricity grid that connects power consumers and producers to a network that enables one to respond quickly to any eventuality. The construction of a two-way electricity grid means that the power control process becomes unified, from what used to be separate processes that originate individually from the consumption phase and the production and supply phases. The role of power control that takes place within each section of the power system may be independent. However, this does not mean the independent control sections are operated individually, but are configured to meet a single target and purpose. Each control section possesses enough degree of independency to respond to eventualities that may occur within different stages of the power system, but at the same time, possesses unified system elements for the stability of the entire power system. From this perspective, Smart Grids are widely regarded as the most rational power industry operation plan. A variety of different control and communication systems can be applied for an effective deployment of Smart Grids. Recently, we have seen systems such as PMS(Power Management System) and PAS(Process Automation System) applied in the deployment of Smart Grids, which are developed from the techniques utilized in the industry. The PMS is attracting particular attention for its power operations management ability. In this study, we propose plans for improvement in the rational development of power system controls through case studies of live PMS operations.

The effect of Smart phone Experiential Marketing on Consumption Value and Purchasing Intention (스마트폰 체험마케팅이 소비가치와 구매의도에 미치는 영향에 관한 연구)

  • Nie, Xin-Yu;Im, Chang-Uk
    • Journal of Digital Convergence
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    • v.20 no.4
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    • pp.39-44
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    • 2022
  • This study conducted an actual analysis on the effects of smart phone experience marketing by brand on consumption value and purchase intention for Chinese consumers who are interested in smart phone purchase experience or products. In addition, experience marketing was classified into five components such as sense, emotion, cognition, behavior, and relationship. The results, In the effect of the components of experiential marketing on purchase intention, sense, act, fell, and relate had an obviously positive impact on purchase intention, however The result is that think does not affect. The results of this study are more effective when considering the five components of smart phone experience marketing. This The study will contribute to the projecting and establishment of long-term experience marketing of smart phone producers by continuously providing experiences related to the direction of pursuing brand image.

Suggestions of E-business Education to Promote Direct Sales of Agricultural Products (농산물 직거래 활성화를 위한 e-비즈니스 교육 방향)

  • Park, Gil-Seog;Choi, Jae Hyeok;Cho, Hyeon Ji;Kim, Sung-Yong
    • Journal of agriculture & life science
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    • v.50 no.5
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    • pp.239-249
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    • 2016
  • The direct sale of agricultural products is an alternative distributional channel which can provide satisfactions to both producers and consumers by reducing marketing cost through a direct connection between them. Due to this role, there has been rising interest in farmers' direct selling of agricultural products. However, the direct selling by farmers expose many problems and obstacles, because farmers should take a role as a middleman when they directly sell their products. This study tries to identify the obstacles from farmers who started the direct sales, and suggested a direction of e-business education programs being in place by RDA for the purpose of promoting farmers' direct sales. Suggestions of e-business education is needed to enhance education programs such as improving personal capability, cooperative work between farmers, expending programs what farms want.

A Study on the Current Nutritin Labeling Practices for the Processed Foods Retailed in the Supermarket in Korea (시판 포장가공 식품의 영양표시 현황에 관한 조사연구)

  • 장순옥
    • Journal of Nutrition and Health
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    • v.30 no.1
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    • pp.100-108
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    • 1997
  • Our current food hygiene law mandates nutrition label (NL) for the special nutrition foods, health support foods, instant foods, and foods with certain nutrient emphasized note, only. Currently more processed foods are bearing nutrition labels though the format is quite inconsistant. This study examined the status on current nutrition labeling practices for the processed foods that are retailed in the supermarket. The obtained information was assessed in the aspects of numerical data presentation on nutrients content, descriptive terms, health claim, and the format. The results are summarized as follows. 1) Foods with NL are limited to the food category specified by current hygiene law while voluntary nutition labeling is few. 2) Descriptive terms such as free, low, and sufficient are not substantiated with quantitative data. The efficacy of microelements which has not been clalified yet are overemphasized but major nutrients are ignored. 3) The regulations for the descriptive terms are set on the base of the nutrient content per 100g or 100ml under current nutrition labeling act. It would mislead consumers thus the definition for these descriptor be better set on the unit of the amount of food customary eaten at one time. For this the standard serving size should be set officially. 4) Quantitative nutrition information given on food products is difficult to compare because of the lack in formality. The title of NL, load and kinds of nutritents, order of nutrients listed, the unit of expression, RDA comparision, and reference RDA are inconsistant among the foods similar in dietary property. Uniform format is needed to give NL the credibility and usefulness. Proividing nutrition information to the consumers with NL is a worldwide practice though its efficacy has been controversial. Under newly legistered health promotion law in Korean nutrition education is esxpected to take part in to improve national nutrition condition and NL would education is expected to take part in to improve national nutrition condition and NL would be a potent tool for public nutritions education. It appears to be the time to mandate NL to all the processed foods in the market. The result of present study would initiate further consumer experiments related to NL. Various interest groups such as food and nutrition professions, public health organizations, government regulatory agencies, food producers and marketers, and consumer groups need to particepate and communicate for the legislation of NL and the development of NL format.

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A Survey on the Housewives' Purchasing Behavior and Needs for Food Safety Information (주부들의 식품안전 관련 구매행동 및 정보요구도 조사)

  • Kim, Kyu-Dong;Lee, Jeung-Yun
    • Journal of the Korean Society of Food Science and Nutrition
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    • v.39 no.3
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    • pp.392-398
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    • 2010
  • This study was conducted to investigate housewives' purchase behavior and needs for information on food safety. The data were collected from 275 housewives over the age of 20 living in Seoul and metropolitan areas from March 9 to April 3 in 2009. The result of this study showed that 'checking expiration date' topped with 4.59 in the purchase behavior for food safety followed by 'buying domestics' (4.08) and 'considering food safety' (3.66). The study also showed that only 18.5% of the respondents said that they have an experience of education for food safety, and 'environmental hormones' was the highest with 89.1% in the percentage of correct answer but 'mad cow disease' was the lowest with 25.8%. Also total degree of knowledge for food hazards was an average of 8.56 out of 13. The respondents' degree of information search for food safety was generally low at 2.61 and tv/radio topped the list of information sources with 4.04, followed by newspaper/magazine (3.80), internet (3.44), and family/relatives/friends (3.39). Finally, degree of information needs for food safety was generally high with 3.82. Therefore, government, producers, distributers and academic researchers must provide consumers collective and sufficient information about the food safety and hazards through the diverse information sources. Also they have to play their respective roles in developing and executing feasible education program for consumers.

The Analysis of Economic Effects of School Foodservice using the Input-Output Analysis -A Case of Elementary School Foodservice at Naju City, Cheonnam Province- (산업연관분석을 이용한 학교급식의 경제적 파급효과 분석 -전라남도 나주시 초등학교 급식사례를 중심으로-)

  • Hong, Kyung-Wan;Kim, Hyeon-Cheol;Lee, Jung-Tak
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.11 no.10
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    • pp.3747-3755
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    • 2010
  • School foodservice in the business opportunities could be magnified as the university and the general enterprise as well as elementary, middle, and high school. Therefore school foodservice creates commercially profitable and would go on its investment in social welfare service field as well as create new jobs. By using local food materials, school foodservice has economic effect on the society. This paper examines current state and related cases of school foodservices to discuss ways to vitalize school foodservice system. The study also examines the economic effect on consumers, producers and whole society. Especially, to test a ripple effect on the entire economy, input-output analysis has been used in the study.

Institutional Issues in Promoting Korean Spatial Data Exchange

  • Kim, Kam-Lae;Choi, Won-Jun
    • Korean Journal of Geomatics
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    • v.2 no.1
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    • pp.75-82
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    • 2002
  • The information system fields of spatial applications have rapidly grown during the last decade in Korea. Spatial data has been produced for a variety of systems without common standards until national GIS Committee defined the data exchange formats among spatial databases in the middle of 1990's. It aimed at promoting data sharing between the different systems in similar application fields. However, a considerable number of databases built prior to the introduction of the standards are not yet standard compliant but still play the roles of the main producers/consumers in the data collection field such as early developed huge AM/FM systems maintained by governmental organizations. The strong autonomy of these databases keeps their own data models, formats and descriptions from being standardized, which leads the sharing to a more difficult stage. Sharing is another way of data acquisition with least efforts and time away from direct collection. A data clearinghouse is the core module which directs users to the relevant data resources. The contents of datasets should be described with predefined metadata standards for precise indexing. Moreover, a number of technical problems have to be resolved for the common use of data between heterogeneous spatial database systems. However, the technical issues can be covered by the present information technologies. The difficulties persist in the political/institutional issues. Institutional issues are derived from the diverse sources such as political background, governmental policies, related laws and/or regulations. The paper will firstly make an analysis of current situation in terms of Korean policies, laws and regulations, secondly abstract the institutional issues from the situation analysis, lastly present guidelines for promoting spatial data sharing in Korea.

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Moderating Effect on Transportation Between Short Storytelling ad types and Message Sensation Value: Focusing on TikTok & Chinese consumers (짧은 동영상 광고 스토리텔링 유형과 메시지자극가(MSV)가 스토리몰입에 미치는 영향연구 - 틱톡(TikTok) 중국소비자를 대상으로)

  • CHEN, KAKA;Kim, Jung Kyu
    • The Journal of the Convergence on Culture Technology
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    • v.7 no.4
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    • pp.659-665
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    • 2021
  • Short video applications (e.g., TikTok, YouTube shorts) are growing quickly in terms of active users and usage time. Of course, advertising industry is utilizing the app as AD channel. The current study, however, argues that the effectiveness of ADs in short video apps are not articulated well and that precise research for measuring the effect is required. In this context, this study measured the effects of storytelling ad types(reality, parody, creative) and message sensation value(high vs. low level) on story transportation. The notable finding is that when creative storytelling ad type which requires more cognitive resources than other two types meets high level of message sensation value, ad viewers could reach cognitive overload state which induced low effectiveness of ad. As its result, the effectiveness of AD reduced. More specific theoretical discussion and suggestions for advertising producers are described.

A Study on Dress-up Turning as Means of Expressing Automobile Drivers' Self-identity (자동차 사용의 정체성 표출 수단으로서의 드레스업 튜닝에 대한 고찰)

  • 이호숭
    • Archives of design research
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    • v.11 no.3
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    • pp.219-228
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    • 1998
  • As automobile drivers' desires become ever diversified with the spreading phenomenon of 'characteristic automobile decorations', it is feared that the design quality may be deteriorated, while the safety be retarded in terms of performance and function. In Korea, the 'Dress-up tuning' becomes the source of the social criticism because of lack of relevant codes and professional tuning services, while automobile drivers are excessively having their automobiles overdressed ignoring the overall aesthetic aspect and functions. Under such a circumstance, this study was aimed at reviewing the practices and dress-up accessories by each automobile part of those foreign automobile makers and professional tuners who have introduced the concept of 'customizing' and developed dress-up accessories and various tuning parts only to satisfy their customers' tuning needs. It is anticipated that automobile styling would tend more to pursue a 'coordination' featuring ordinary consumers' individualistic senses, while customers' needs reflecting their life styles be more refined. Meanwhile, Korean automobile consumers have accommodated the product designs : presented within the producers' frameworks, but they are expected to pursue the design values varying according to changing structures of production, society and industry as well as the resultant design activities. In all, makers and designers are requested to be aware of such changing environment structures and thereby, explore other alternatives, or reflect seriously on the socio-cultural implications inherent in the products, namely on the production and consumption of people's favorites.

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Determinants of participation in UCC services (UCC 서비스 사용자의 참여수준 결정요인분석)

  • Kim, Yeon-Jeong;Jun, Bang-Gi;Kim, Yoo-Jung;Kang, So-Ra
    • Journal of Korea Technology Innovation Society
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    • v.10 no.3
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    • pp.486-508
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    • 2007
  • This study identifies key determinants of participation in UCC services. Incorporating insights from the flow theory, we examine the effects of psychological factors of social presence, self expression, arousal, and challenge as well as web-site characteristics variables of media easiness, contents usability, and immediateness. We have done a sample survey of internet users and collected 260 responses. Using Windows SPSS/PC 12.0 Package, we have performed statistical analyses including a correlation analysis, a factor analysis, and a multiple regression analysis. The result of the study is as follows. Psychological variables of perceived social presence, self expression, arousal, and challenge all show positive significant effect on participation in UCC service. Among web site characteristics, media easiness, which consists of a web structure that is easy-to-use, user friendliness, and personalized service, demonstrates a positive significant effect on participation in UCC services. Immediateness also has a positive significant effect. Some of the practical implications of the result are follows. We should improve user access to platforms of UCC service by opening up platforms. This will heighten perceived challenge which has the strongest influence on participation in UCC services. We need to focus on multimedia services and adjust to the cultural code of netizen who crave for visual expressions and on the spot on-line activities. Also suggested is that contributions made by participants need to be acknowledged through such provisions as profit sharing. Needs for individualized service, which is an aspect of media easiness, should also be addressed. Participants tend to value individuality while at the same time accepting broader trends. Information services need to be customized for individuals. In UCC centered internet businesses, netizen consumers are presumer. They are consumers and producers at the same time, and consumer needs should also be explored for the success of internet businesses.

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