• Korean Journal of Organic Agriculture
• /
• v.19 no.2
• /
• pp.145-156
• /
• 2011

This research targets housewives residing in Daegu among whole consumers. The first step is to divide housewives into two groups, group 1 which has experience of purchasing environment-friendly agricultural products and group 2 which has no experience. Then in the next step, research proceeds to investigate perception, present behavior and future intention of purchasing environment-friendly agricultural products. Based on this, it intends to provide both basic information which is needed for producers and distributors to set their systemic marketing strategy to increase consumption of environment-friendly agricultural products and effective way to vitalize the consumption.

• Journal of Technology Innovation
• /
• v.5 no.1
• /
• pp.249-265
• /
• 1997

With current difficulties in Korean agricultural sector, the biotechnology is considered as the most important factor to offset the inferiority in the agriculture. New products by using the biotechnology would be commercialized and consumed by both producers and consumers. Before its production and distribution, researches on new product should be undertaken in many aspects, especially in terms of economic aspects. Main objectives of this study are to measure the economic value of the new product using the agro-biotechnology, here potato microtubers, and to examine whether the stated peferences theory, the Contingent Valuation Method(CVM), could be accepted in the economic analysis for the new biotech product. Through the demand function derived from the consequences of functional relationship relationship, the consumer's surplus was estimated.

• Journal of the Korea Institute of Information and Communication Engineering
• /
• v.8 no.7
• /
• pp.1488-1492
• /
• 2004

The digital signal has been replaced the analog signal in most of every field of multimedia including still image, animation, and audio due to the enormous extension of computer supply and the fast development of computer network. The consumers of information are able to enjoy the abundance of information because of one of the digital signal traits that very easy to regenerate the original data. Because of the trait, however, it is very hard for the producers of information to keep the copyright with the merit of original copy in quality excellency. In this paper, the watermarking technology which inserts a RGB color watermark in color image using the visual characteristics of wavelet coefficient was proposed. As a result, the PSNR value of image was varied depending on perceptual parameter, but we can obtain 32dB as a whole.

• Asia pacific journal of information systems
• /
• v.30 no.1
• /
• pp.94-119
• /
• 2020

Digital platforms characterized by network effects enable provisioning of various types of services and provide a mechanism for linking producers and consumers. Identifying the key Quality of Service attributes of such platforms is vital for their continued success and growth. In this paper, a set of quality attributes for platforms is first extracted from different extant quality models. Then actual user feedback data from three platform providers are analysed and mapped against the set of quality attributes to determine the key attributes that are relevant. These findings are corroborated with qualitative data from interviews of different stakeholders. The results show that service quality characteristics are important to the success of platforms. Functional characteristics of platforms assume importance where the digital contributions of the platform is higher. Apart from these, 'fitness for use' as a major determinant of quality is also important in digital platforms.

• Proceedings of the Society of Korea Industrial and System Engineering Conference
• /
• 2002.05a
• /
• pp.171-176
• /
• 2002

The Internet, as a commercial tool, provided a new market that connects producers to consumers through I-commerce. 2-commerce through the Internet became a new trend in all industries. This research indicates problems that block the activation of I-commerce of agricultural products, which is less developed than the other industries. To solve the problems it suggests E-commerce for agricultural products combining on and off line markets. It also suggests data mining technique for analyzing entire information in system.

• Journal of Applied Reliability
• /
• v.16 no.1
• /
• pp.15-25
• /
• 2016

Purpose: The purpose of this study is to identify the success factor of local food markets compared to other types of markets such as large discount stores. Methods: SWOT analysis was conducted. In addition to the analysis, we also have interviewed the local farmers and retailers to elaborate the analysis results. Results: The study shows the success factors to the local markets are minimizing the stages of distribution channels, shortening the travel distance from producers to consumers, providing fresh foods, maintaining small amount of production system, and supporting customers. Conclusion: Customer satisfaction is one of the key factors for the successful growth of local food markets. It is strongly recommend to find strategic ways of meeting customer needs since the local food markets are facing tough competition form the large retail stores armed with huge amount of capitals and infrastructures.

• Journal of Global Scholars of Marketing Science
• /
• v.7
• /
• pp.353-374
• /
• 2001

Price and brand are two major attributes of products that consumer purchases. Price is important because it is often a measure of worth and quality. Some consumers purchase only well-known national brands. However, By reason of the price competition on account of new business condition and depressions, and consumers practical and rational purchasing tendency, consumers tend to purchase private brands(PB hereafter) because as consumers they expect that producers have reasonable and acceptable quality. Accordingly, The study, with intrinsic cue, extrinsic cue, familiarity anything like these cues from the study of Richardson et aI(1994, 1996), intends to present current topics we guide in retailer's promotion strategy for PB. As for investigating how quality evaluation has on effect on the private brands purchasing behavior of discount store grocery items. This study establishes a hypotheses on the basis of the quality evaluation cues of PB and literature review for purchasing behavior and collects materials for consumers about 196, and also analyzes them using a variety of SPSS/PC+package program. Therefore, the findings of this study provide the following managerial implications. 1) Retailer will successful in increasing private brand market share through dramatic improvement in package design, labeling, advertising, and branding strategies. 2) Planned Purchasers have high intention to repurchase PB because they buy them reasonably in accordance with the estimate therefore, they might have word-of-mouth effect for the evaluation of quality and recognition. They need to acknowledge benefits for PB purchases to maintain purchase like that. 3) The main consumers are housewives in their thirties and forties and they something reasonably because they have a lot of family and retailer will work out.

• Ocean and Polar Research
• /
• v.39 no.3
• /
• pp.213-219
• /
• 2017

In this study, we analyzed the economic feasibility of the swimming crab (Portunus trituberculatus) fry releasing program in the West Sea of Korea. The catch rate of released fry in 2010, measured by genetic markers, was applied to the economic surplus method to estimate benefits. As a result of our analysis, the B/C ratio, as an indicator of economic evaluation, was determined to be 2.168, which means that the releasing program was economically feasible. And it was shown that the benefits to consumers is six times greater than the benefits to producers, confirming the necessity of the releasing program as a public work.

• The Transactions of the Korean Institute of Electrical Engineers A
• /
• v.50 no.8
• /
• pp.379-387
• /
• 2001

This paper shows that we can make simple modifications to an existing optimal power flow(OPF) algorithm that minimizes generation costs in order to solve the maximization of social welfare objective of the OPF in a competitive electric power market. We have illustrated the potential for the use of OPF in light of the marked impacts on nodal prices and generation/demand allocation levels among competing suppliers. This paper can provide all market players with the transparent information that ensures sufficient control over producers and consumers in case of economic of secure operation with transmission line outage while maximizing the sum of participants social benefit of participating in the electricity energy market.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.14 no.10
• /
• pp.4830-4836
• /
• 2013

This research was launched as an attempt to help create a new value-added product called "Green Jujube Chip." To accomplish the objectives, consumers value by attributes of Green Jujube Chip should be estimated. We used Choice Experiment for analysis, which we used to arrive at pricing of specialty jujube chips based on the conditional logit model. As a result, MWTP were estimated at 1333 Won/unit for Mid-size Company Product, 1752 Won/unit for Large Company Product, 1703 Won/unit for University Affiliation, 350 Won/unit for packing unit, 548 Won/unit for rating the raw fruit, 1,322 Won/unit for HACCP, and 1,166 Won/unit for ISO22000. The consumer's WTP for Green Juju Chip, associated with the university-brand recognition, was higher than a product produced by a mid-sized company but lower than a product by a large company. Given how the consumers regard the university-brand product as a specialty item, it is necessary to create value-added products that meet such high expectation. Therefore, we recommend the producers to acquire HACCP Food Safety Certification and the value-added product has used the highest quality raw fruit.