• 동아시아식생활학회지
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• 제25권3호
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• pp.387-395
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• 2015

This study analyzed the Importance-Performance Analysis (IPA) of purchase behaviors and attributes for Hangwa. The data for this study were collected over 10 days from April 10 through April 19, 2013. For empirical research, married women over the age of 20 in Gwangju with buying experience of Hangwa were surveyed. A total of 172 questionnaires were completed and statistically analyzed by SPSS 18.0 package. Analysis rate was 96.6%. To review Hangwa purchase behaviors, most respondents bought Hangwa four or five times per year for memorial services or ancestral rites. Respondents bought Hangwa at big supermarkets and the types of Hangwa bought were Yukwa and Yakgwa. Their average expenses were 20,000 to 30,000 won per purchase. Among purchase attributes of Hangwa, respondents considered the importance of 'sanitation' (4.76 points) a top priority, followed by 'origin' (4.75 points), 'quality' (4.74 points), 'taste' (4.57 points) and 'appearance' (3.82 points). However in the case of satisfaction, 'sanitation' (3.85 points) was the most satisfying aspect, followed by 'package' (3.82 points), 'amount' (3.80 points), 'appearance' (3.51 points) and 'taste' (3.41 points). According to the IPA results, 'quality' and 'origin' purchase attributes, should be quickly improved. 'Sanitation' and 'taste' should be maintained. This survey found that satisfaction levels for Hangwa purchase attributes had a significant influence on overall satisfaction (F=29.11, p<.001), and especially 'taste' ($\beta$=.42, t=6.69, p<.001) had a meaningful effect on overall satisfaction. In addition, satisfaction levels for Hangwa purchase attributes affected repurchase intention (F=20.05, p<.001). From these results, Hangwa manufacturers should make efforts in product development to induce customers satisfaction and repurchase intention.

• 산업경영시스템학회지
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• 제42권3호
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• pp.157-166
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• 2019

The study had subject to find out what factors Korean automobile consumer is considering in their decision to purchase cars in the situation of the growing competition in the domestic automobile market. In order to this end, the previous study was reviewed to select various factors considered in the process of buying cars. Based on this, Analytic Hierarchy Process was used to prioritize which factors were considered more important by consumers. In the result of study, we could find that performance had the highest priority, and the second ranking was the price. In contrast, image of brand and convenience of maintenance were shown to be relatively low in importance, ranking $3^{rd}$ and $4^{th}$, respectively. Beside, we could recognized the ranking of other detailed factors. This study has an academic implication in that it is able to grasp the latest tendency of consumers' purchase choice of car and to make conclusion by applying AHP analysis method to study of related subject. It also have practical significance that can be a basis for make sense what factors should be taken by the automobile industry to uprise the purchase of the consumers through the identification and preparation of the purchase selection criteria of domestic automobile buyers.

• 한국조경학회지
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• 제48권3호
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• pp.45-53
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• 2020

국제적으로 기후변화에 대한 대응 및 생물다양성 증진 방안이 대두되면서 국내 정부 및 공공기관에서는 수변구역 등 법정 보호지역 내 생태계를 보전하고 수질개선을 위해 사유지를 매수하여 보전·복원사업을 추진하고 있으나, 매수시스템 체계가 미흡하여 다양한 문제점을 초래하고 있다. 이에 본 연구에서는 동강유역 생태·경관보전지역을 중심으로 생태성 평가를 통한 효율적이고 체계적인 토지매수시스템을 개발하였다. 생태성 평가는 필지단위의 평가와 권역별 평가를 통합하여 생태성 평가모형을 개발하고, 생태기능 종합등급을 설정함과 동시에 현장검증을 통해 최종 등급화 하였다. 88필지의 매수토지에 대해 검증한 결과, 85.2%이상의 비교적 높은 일치성을 보였으며 불일치한 필지는 생태성 평가와 현장검증시 계절의 차이로 식생 고사, 경작물 수확 등 영향이 있었던 것으로 나타났다. 매수시스템은 멸종위기종과 핵심생태계에서의 거리를 기준으로 생태성 평가등급에 따라 1순위에서 9순위까지 순위를 선정하였으며, 동강유역 거운리, 문산리, 덕천리, 운치리, 귤암리, 가수리의 사유지를 대상으로 총 68필지에 대해 현장 검증 결과, 5순위까지 매수 우선순위가 체계적으로 도출되었다. 본 연구는 생태평가에 기반한 체계적인 토지매수시스템을 구축 및 제안함으로써 향후 보호지역 내 매수토지의 보전과 복원 및 생태적 관리에 일조할 것으로 기대된다.

• 한국산학기술학회논문지
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• 제22권2호
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• pp.548-557
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• 2021

본 연구는 장애인 경제활동 분야에서 정형화된 데이터의 한계성을 극복하기 위해 데이터 수집과 분석이 용이한 미디어에서 수집한 비정형 텍스트 데이터를 활용하여 빅데이터의 통계적 유용성을 파악하고자 하였다. '우선구매'가 '장애인직업재활'과 '장애인고용'에 미치는 영향에 대해 통계분석을 실시함과 동시에 의미망 분석을 병행하여 통계분석으로 파악할 수 없는 시기별 주된 이슈도 함께 파악하여 종합적인 결론을 도출하였다. 그 결과, 첫째 텍스트 의미망 분석결과 정부, 지자체 등 공공부문의 강한 주도성을 확인하였고 반면, 민간부문에서의 소비 활성화 동향과 최근 코로나19에 환경에서의 직업재활시설의 생산활동의 변화도 확인할 수 있었다. 둘째, 상관분석 결과 우선구매와 장애인직업재활, 장애인 고용이 각각 유의미한 상관관계를 나타냈다. 셋째, 회귀분석 결과도 마찬가지로 우선구매는 종속변수인 장애인직업재활, 장애인고용에 대해 각각 유의미한 영향을 미치는 것으로 나타났다. 향후 후속 연구들이 언론 빅데이터를 장애인 분야에서 이슈탐지를 위한 다양한 통계분석과 연구활동에 많이 활용될 것으로 전망하며 비정형 데이터의 접근성과 보편성이 높아질 것으로 예상된다.

• 한국프랜차이즈경영연구
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• 제4권1호
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• pp.113-129
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• 2013

The realization of agricultural modernization, the solving of the "three rural" issue as well as the increment of farmers' income is one of China's top priority. Thus, under the support and encouragement of government's relevant policies, China has introduced the "Supermarket-Farmer Direct Purchase" which is a new mode for the supply of agricultural products. This is an innovative of agricultural products circulation mode, and the comprehensive promotion will help supermarkets get cheap goods directly from the hands of farmers, thus forming price competitiveness; farmers can also get profits and subsidies from supermarkets which can eliminate middlemen's profit, thus increasing their revenue; consumers can both get a guarantee of food safety and save expenses, and the win-win situation for the supermarkets, farmers, and consumers will be achieved. However, the dilemma between "farmers having difficulty in selling" and "supermarkets having difficulty in buying" is still frequent. So in this thesis, through theoretical research and situation analysis, each relevant part of the "Supermarket-Farmer Direct Purchase" mode will be studied as a whole. Moreover, effectiveness will be evaluated and relevant problems will be identified. Then, based on foreign experience and our national conditions, new modes and advice will be provided for users in different circumstances.

• 한국패션뷰티학회지
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• 제4권4호
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• pp.33-41
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• 2006

The purpose of this study was to investigate consumer's behaviors on the purchase and the laundering of baby's clothing according to washing machine types using by consumers. The subjects were 255 consumers with babies(0-2 years) in Korea. The data were collected using a self-administered questionnaire and analyzed using Chi-square test and multiple response analysis, and SPSS 12.0 statistics package was used. Consumers were separated into two groups according to washing machine types with general pulsator type and drum-type. Consumer's behaviors between general pulsator type group and drum-type group of washing machines were also examined. The Results of this study were as follows: 1. The purchase rate of baby's clothing was high compare to that of general clothing of family. The consumers with babies had priority on textile materials(cotton 100%) as baby's clothing. As for the consumer's behaviors between the purchase of baby's clothing and the consumer's characteristics, they showed a significant differences according to the consumer's characteristics like education level and washing machine types using by consumers. 2. The removal of soils including various foods was very important on the laundering of baby's clothing. Especially the rinsing of detergents was important on the laundering. Because they considered toxicity of detergents was high and harmful to the baby, and detergent's components such as surfactants, builders, and another additives could not removed completely with normal laundry courses by washing machines. 3. There were significant differences between general pulsator type group and drum-type group of washing machines on the purchase and the laundering of baby's clothing.

• Journal of Information Technology Applications and Management
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• 제28권3호
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• pp.127-135
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• 2021

This study aims to find the main factors to influence consumers' purchase of dairy products. To do so, we examined experts' opinions to verify the priorities of the factors. The four main factors were derived from the previous studies, product factor, marketing factor, quality factor, and social factor. Using analytic hierarchy process (AHP), we empirically analyzed and tested the results from survey. Based on the AHP analysis, the expert group recommended to improve the packaging, brand, and shelf lie of dairy products for the marketing factor, for instance. The results of this study can contribute to the development of the dairy products for the future to reveal the importance of the selecting factors.

• 한국도서관정보학회지
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• 제11권
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• pp.101-142
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• 1984

This study is a survey of collection development policies in the 40 university libraries among 42 in Korea as of 1984. The survey used a questionnaire with 36 questions concerning the basic elements of the collection development policy. The survey results revealed many problems demanding correction. The measures to correct the problems in the university libraries are as follows. 1. It is desirable that the libraries should have a collection development policy statement written and adopted for the systematic collection building. 2. It is advisable that the libraries should include a function of the materials selection among other various functions of the Library Committee for the purpose of informing administrators of the goals of the libraries and the validity of the budgetary allocation. 3. It is desirable that each library should organize the Collection Development Committee for minimizing the possibility of personal bias on the part of the individual selectors. 4. It is advisable that the primary responsibility for materials selection should be delegated as follows: for the materials for faculty research, to the faculty members; for the other collections, to the professional staff of each department; for the final review of whether or not to purchase, to the Collection Development Committee. 5. It is desirable for the purchase priority of materials to be set up in accordance with the order of 6 levels of collection development. 6. It is advisable that the libraries should, as top priority, purchase materials in direct su n.0, pport of the undergraduate and graduate academic programs, and in subject matter areas other than languages and literature, Korean materials should have not only the higher priority than the foreign language materials, but also maintain the comprehensive collection level. 7. It is desirable that the special collections should be purchased by special funds from the authority, and the special collections librarian should have the responsibility of the materials selection under the advice of the faculty members relating to the subject area. 8. It is advisable that duplicate copies should be bought only for high use items, but for reserve books, by the program enrollment, and textbooks should not be bought in general, except as su n.0, pplemental materials for course work in which they are necessary and heavily used. 9. It is reasonable that the material budget should be distributed as follows: by the ratio for distributing funds, about 60-70% for the library and 30-40% for departments; by the type of materials, about 50% for books, 40% for periodicals and 10% for other materials, or when not bought other materials, about 50-60% for books and 40-50% for periodicals. In addition, it is desirable that undergraduate class enrollment, graduate class enrollment, undergraduate majors, graduate majors, average book cost in the discipline, number of faculty, and use rate by subject should be considered as the factors for the allocation of funds by department, and special consideration should be given to newly-founded departments so the library holdings can be adequate to su n.0, pport them.

• 수산해양교육연구
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• 제26권4호
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• pp.846-858
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• 2014

The purpose of this study is to help domestic aquaculture farm by improved evaluation method. First, We analyzed evaluation method of domestic aquaculture certification, the greater retailer's supplier and global standard. Next, By using Analytic Hierarchy Process (AHP), We found priority and importance between criteria of SQF(Safety Quality Food) standard which is appled to alternative model for aquaculture evaluation. As a result is presented as follows: regarding pairwise comparison between System Element module and Good Aquaculture Practice(GAP) module, GAP is recognized to be more important than System Element. The highest priority criteria is presented 'Purchase and Use of Medications, Aquaculture Feeds and Aquaculture Chemicals.' Next, 'Management commitment', 'Attaining Food Safety', 'Location and Layout of Structures and Vessels', 'Stock Identification and Traceability are recognized high position. This study has major implications for research into development of evaluation method.

• 한국콘텐츠학회논문지
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• 제7권4호
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• pp.259-267
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• 2007

상품판매의 주의를 끄는 일은 제일 먼저 시각을 통해 이루어지고 따라서 포장의 외관이 무엇보다도 중요한데 포장은 모든 시각적인 면, 즉 색채,로고, 문안, 특징적인 모양 및 기타 표현(디자인)의 특색을 모두 표현한다. 포장은 보는 사람으로 하여금 이러한 태도에 관한 가장 강력한 첫인상을 느끼게 한다. 본 논문은 상품을 지각하고 인지하는데 있어서 시지각 현상에 대한 객관적인 사항, 특히 소비자구매행동에 따른 이론적 배경과 실제 구매환경에 있어서의 소비자행동을 조사, 분석하였다. 소비자가 상품을 구매하는데 있어서 최초로 인지되거나 가장 크게 인지되는 자극체는 무엇이며 어떠한 요소들인지, 그러한 요소들은 어떠한 우선순위를 갖고 있는지를 분석하여 차후 디자인을 제작할 때에 참고할만한 지침이 되고자 하였다.