• Title/Summary/Keyword: Primary Users

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On Value-driven Market Orientation Strategies in Academic Libraries (대학도서관의 가치 기반 서비스 마케팅 강화 전략)

  • Shim, Won-Sik
    • Journal of Korean Library and Information Science Society
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    • v.38 no.3
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    • pp.321-334
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    • 2007
  • Marketing techniques developed for private organizations are being widely used in libraries. The primary focus in marketing has shifted to maximizing user perceived value from the perspective of library users. This paper examines library as an industry as a way to establish the basis for library's overall value, applies the R-I-R model and its taxonomy of value in using library and information services, and proposes market orientation approach to systematically plan and coordinate academic library marketing activities.

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Packet scheduling algorithm of increasing of fairness according to traffic characteristics in HSDPA (고속무선통신에서 트래픽 특성에 따른 공평성 증대를 위한 패킷 스케줄링 알고리즘)

  • Lee, Seung-Hwan;Lee, Myung-Sub
    • Journal of Korea Multimedia Society
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    • v.13 no.11
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    • pp.1667-1676
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    • 2010
  • In this paper, we propose a packet scheduling algorithm that assigns different number of HS-PDSCH(High Speed Primary Downlink Shared Channel) to the service user according to the received signal to interference ratio of CPICH(Common Pilot Channel) and to the traffic characteristics. Assigned channel number is determined by the signal to interference ratio level from CPICH. The highest signal to interference ratio user gets the number of channels based on the signal to interference ratio table and the remained channels are assigned to the other level users. Therefore the proposed scheme can provide the similar maximum service throughput and higher fairness than existing scheduling algorithm. Simulation results show that our algorithm can provide the similar maximum service throughput and higher fairness than MAX C/I algorithm and can also support the higher service throughput than proportional fairness scheme.

An Analysis on the Impact of KS-SQI Service Quality on Customer Behavior and User Experience : Focusing on OTT Service (KS-SQI 서비스 품질이 고객 행태에 미치는 영향과 사용자 경험 평가 분석 : OTT 서비스를 중심으로)

  • Lee, Chae-Hoon
    • Journal of Information Technology Services
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    • v.19 no.5
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    • pp.125-136
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    • 2020
  • The subject of this study is user experience analysis for OTT mobile app services. Application service quality was quantitatively measured by utilizing KS-eSQI evaluation model from a service quality perspective. The purpose of this analysis is to analyze how service reuse and other people's intention to recommend services are affected by service quality. In addition, further analysis of user experience will qualitatively look at what efforts are needed to improve OTT service quality and provide a user-friendly environment. According to the survey, the higher the level of KS-eSQI service quality, the higher the reuse of OTT services and recommendation of others. In particular, the dimensions of primary services and unexpected additional services had a higher impact on customer loyalty and recommendation of others than in other industries. Moreover, the following three implications were found to improve app services from a customer experience perspective. First, images and video thumbnails that highlight the strength of the content they provide should be actively utilized. Second, it is necessary to provide service companies with evidence for data-based work recommendations. Third, it should provide a viewing environment in which users can respond more intelligently to the various situations and conditions when they actually watch.

A Study of Security System for Internet Shopping Mall (인터넷 쇼핑몰의 보안 시스템에 관한 연구)

  • 이내준
    • Journal of the Korea Computer Industry Society
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    • v.2 no.11
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    • pp.1383-1394
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    • 2001
  • Through the extension of damages caused by hacking and computer virus, although security control has been emphasized, hackers' capability exceeded the security controllability. The basic security setup of server system will be free from the damages by primary and intermediate level which are the major group. It should be noted that security condition of most middle-sized and personal systems is widely open for hacker's intrusion. There is no perfect information system either software-wise or hardware-wise. It has to be recognized that our systems will be attacked easily by the hackers and computer virus. Computer users are demanded to be prepared for these types of surprise attacks. In this paper, I will propose a formation of Bastion server. This will protect risks from inside & outside intrusion which have been known till today.

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Use of Immersive Virtual Technology in Consumer Retailing and Its Effects to Consumer

  • LEE, Won-Jun
    • Journal of Distribution Science
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    • v.18 no.2
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    • pp.5-15
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    • 2020
  • Purpose : Today's retailers are integrating new VR technology into their new marketing strategies. Thus, this research aims to understand the role of virtual experiences in the circumstance of sales channels. Research design, data and methodology : Our model hypothesizes that five key factors determine the consumer experience of VR in the virtual retailing context: smartness, vividness, interactivity, playfulness, escape. Information access and flow are mediating variables that connect key drivers and VR satisfaction. Information access and flow then give influence to satisfaction towards VR. Satisfaction serves as a mediator that determines changes in consumer's dual intention: intention to revisit VR and intention to visit the real site. Results : According to the test results, every path except the relationship between information access and satisfaction of VR is accepted as expected at the significance level of 0.05. Conclusions : This research emphasizes the potential importance of VR and continue VR marketing research as an advent research area. Through the dual-path model, this study found that the primary function of VR is information access and flow experience. This result shows that most VR users value emotional benefits rather than rational benefits provided by VR. Finally, the satisfaction of VR can stimulate both the intention to use the VR and the intention to visit real mall.

Usability Assessment of an Integrated Cataloging and Metadata Services: an Exploratory Study of the OCLC Connexion System (통합 목록/메타데이터 서비스의 유저빌러티 평가: OCLC Connexion 시스템에 대한 연구)

  • Lee, Jeong-Mee
    • Journal of the Korean Society for information Management
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    • v.24 no.4
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    • pp.191-221
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    • 2007
  • The goal of this study was to examine the relationships between usability and the searching experience, and to uncover where an integrated cataloging and metadata system lay the usability problems of its primary users, catalogers. This study showed that the most important aspect of usability in Connexion lay in the experience of information retrieval system. Also, it showed there are seventeen usability problems to be improved in Connexion. Needless to say, it is most important to note that usability is not an exclusive goal of such an integrated cataloging and metadata system. Other goals such as quality of catalogs, and the reliability of its cataloging and metadata system are equally its concern. This study also suggested more testing on diverse cataloging systems and specific user groups, especially catalogers.

Performance of Backscatter Communications Using Two-Level Classification Algorithm Based on Cognitive Radio Sensor Networks (인지무선통신 기반의 이중 분류법 알고리즘을 적용한 백스케터 통신의 성능)

  • Kim, Do Kyun;Hong, Seung Gwan;Kim, Jin Young
    • Journal of Satellite, Information and Communications
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    • v.11 no.4
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    • pp.52-57
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    • 2016
  • The backscatter signals are very weak so they can be easily interfered by signal interferences and channels. In this paper, we propose a two-level classification algorithm for backscatter communications which chooses the idle frequency channel based on cognitive radio systems. The two-level classification algorithm provides an optimal idle frequency channel by obtaining informations about idle frequencies, fading of the channels, and the channels' usage state by primary users. Our simulation results show the improvement of BER and received power performance in backscatter communications by using the proposed algorithm, and the improvement of the algorithm's performance in backscatter communications.

The Interference Nulling using Weighted Precoding in the MIMO Cognitive Radio System (다중 안테나를 사용하는 인지무선 시스템에서 가중치 precoder를 통한 간섭 제거 기법)

  • Lee, Seon-yeong;Sohn, Sung-Hwan;Jang, Sung-Jeen;Kim, Jae-Moung
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.35 no.8A
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    • pp.768-776
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    • 2010
  • In this paper, we consider a linear precoding for the effective spectrum sharing in multiple-input multiple-output (MIMO) cognitive radio system where a secondary user coexists with primary users. The secondary user employs the orthogonal space time block coding (OSTBC) at the transmitter. Assuming a flat fading channel and a maximum-likelihood receiver, the optimum precoder forces transmission referred to as eigen-beamforming. In this paper, to eliminate the interference, ZF criterion based eigen-beamforming is not only used but also the precoding weight is chosen to cancel the remaining interference. This weight is computed by vector's likelihood. Simulation results show stronger interference suppression capability, better SER performance, and higher capacity than the algorithm in [4].

A Study on Establishing the Range of Optimum Size for School Sports Hall - Focused on the regulations of sports facilities in Japan, England, Germany, U.S.A - (학교(學校) 스포츠홀의 적정규모(適定規模) 범위설정(範圍設定)에 관한 연구(硏究) - 일본(日本), 영국(英國), 독일(獨逸), 미국(美國)의 체육시설(體育施設) 규정(規定)을 중심(中心)으로 -)

  • Kim, Hyo-Il
    • Journal of the Korean Institute of Educational Facilities
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    • v.7 no.3
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    • pp.23-35
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    • 2000
  • Today the supply of school sports halls for multi-functional use is absolutely insufficient in school facilities of Korea. For economical reasons and efficiency of use, a joint utilization of these halls by schools, sports clubs and other users should be strived for. This will lead, as a result, to a minimization overall in the demand for halls. Above all to satisfy this demand, the regulations of sports facilities suitable to the students' standards of play and physical conditions must be preceded in Korea. And a study on the architectural planning of this hall size for primary, middle and high school is needed. This study aims at establishing the range of optimum size of school sports hall in Korea by surveying and analyzing the regulations of sports facilities about clear height of hall, obstacle-free zone and court area in Japan, England, Germany and U.S.A. Therefore, this study will offer valuable basic data in planning the school sports hall.

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Development and Measurement of the Public Library Customer Satisfaction Index(LCSI) Model (공공도서관 고객만족도(LCSI) 모형개발 및 측정)

  • Oh, Dong-Geun;Yeo, Ji-Suk;Choi, Sung-Yeol;Lim, Young-Kyu;Kim, Kwang-Seok
    • Journal of Korean Library and Information Science Society
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    • v.40 no.2
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    • pp.267-286
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    • 2009
  • This study develops the LCSI(Library Customer Satisfaction Index) to measure the customer satisfaction of public libraries from 4,540 public library users in Daegu Metropolitan City area. LCSI consists of three variables; service quality divided into three primary dimensions(interaction of personnel), library resources and programs, physical environment and facilities) as independent variables, overall satisfaction and customer complaints as parameter, and customer loyalty as dependent variable. This model calculates LCSI scores at the ratio of 40% in satisfaction index to three dimensions of library service quality, 40% in overall satisfaction, and 20% in customer loyalty.

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