• 한국산업정보학회논문지
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• 제10권1호
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• pp.9-15
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• 2005

관련 기업 및 ISP 업체에게는 투자의 매력을 부여하며 인터넷의 사용시간대 및 사용량에 따라 빈약한 사용자, 건강한 사용자, 과다한 사용자 등으로 구분하여 차등요금을 부여하는 합리적인 전략이 필요하다. 이 논문에서 차등요금부과의 타당성을 검토한다. 그리고 로지스틱 회귀모형을 이용하여 혼잡에 따른 차등요금, 지연시간, 접속만족도 등에 따라 실제적으로 인터넷 사용자들이 인터넷 접속을 얼마나 유지하는 지를 측정할 수 있는 관련 예측모델을 제시한다. 이러한 예측모델을 이용하여 인터넷 접속 또는 비접속 확률을 예측하는 분석률은 $69.5\%$이었음을 확인하였다.

• 한국컴퓨터정보학회논문지
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• 제21권6호
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• pp.107-115
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• 2016

In this paper, we propose a Bicycle sharing has grown popular around the cities in the world due to its convenience. However, the bicycle sharing system is not problem-free, and there remains many managerial problems to be solved. In this study, we analyzed pricing strategy of a bicycle sharing system by minimizing the number of bicycles relocated by trucks, the act of which incurs penalty. The objective function is constructed by applying mixed integer programming and is presented as a stochastic model by using Markov chain so that arrival and departure rates of bicycle stations can be utilized in the analysis. The efficiency of the presented model is verified upon the analysis of bicycle sharing data gathered in Daejeon in 2014.

• 전기학회논문지
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• 제63권5호
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• pp.644-651
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• 2014

The renewable energy system and the real-time pricing can provide the significant economic advantage for end-user of residential house. However, according to recent studies, high initial cost of renewable energy system such as photovoltaic (PV) system and lack of suitable load control methods adjusting electric power consumption in response to time-varying price are regarded as the major obstruction for introduction of renewable energy system and real-time pricing in residental household. In this paper, we propose automated optimal load control strategy which aim to achieve not only minimizing the electricity cost but also the increase in the utilization rates of PV generation power of residential PV house in real-time pricing environment. Simulation results show that our proposed optimal load control strategy leads to significant reduction in the electricity costs and increase in the utilization rates of power generated by PV system in comparison with the conventional PV house. Therefore, the proposed optimal load control strategy can provide more economic benefit to end-user.

• 디지털산업정보학회논문지
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• 제11권3호
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• pp.231-240
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• 2015

This study empirically analyzed the relationship between the franchise pc game rooms selection behavior and revisit, recommendations. Select Properties from the franchise pc game rooms store is ease of access, computer specifications, pleasant environment, brand power and pricing strategy. Korean franchise industry is in spite of the short history of just over 30 years growing very fast. Especially pc game rooms store is 14,782 in 2012 years, pc game rooms store is operated by franchise form 10.6%, 87.9% operated by private, co-operation was confirmed at 1.5%. Conclusions are as follows. First, factors that significantly affect the degree of revisit has been identified as computer specifications, pleasant environment, brand power. Second, the recommendation is an important factor of the computer specifications, brand power, pricing strategy. Finally, franchise pc game rooms successful strategy has excellent computer's specifications, it needs a promotion strategy to attract pc game tournaments to be notified of brand power. We can also see that running is an important factor in a pleasant environment and a flexible pricing strategy.

• 한국경영과학회:학술대회논문집
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• 한국경영과학회 1996년도 추계학술대회발표논문집; 고려대학교, 서울; 26 Oct. 1996
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• pp.103-112
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• 1996

Optimal pricing research in general has been focused on profit maximizing strategy under the given product life-time T. Here we have tried to study the effect of uncertain product life-time on dynamic optimal pricing strategy. In reality, the life-time of product is more likely to be uncertain and not known as well. In terms of approximating the model to the concerned reality, so-called model validity, it seems to be more desirable to consider the uncertainty of product life-time into the optimal pricing strategy model, For this purpose, we tried two different approaches. One is to consider diverse product life-time probability functions under fixed life-time T. In this case, we might have the same product life-time as the previous study, but the process could be different in the expectation of product's discontinuity. The other is that life-time itself is not determined and thus it is the situation in which we can only decide optimal price on incremental basis. The former is the situation in which although we got some strong guess on life-time of a certain product, the pattern of expected life-time probability could be different. The question is what could be optimal pricing strategies on such different product life-time situations. But since in the latter, we don't assume any idea on the life-time of product. proper optimal pricing could be derived only from the past prices and diffusion information. While the latter seems to be safer in the aspect of model assumption, the former could be more realistic because we might have more or less a prior knowledge on the product life-time itself.

• 한국프랜차이즈경영연구
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• 제14권4호
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• pp.35-50
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• 2023

Purpose: This study aims to uncover the mechanism of how initial fees are determined in the restaurant franchise business. Since the initial fees can be considered as a price of utilizing business models and operational knowledge of a certain franchise brand, it is critical to understand the fee decision-making process based on the strategic pricing theories. Therefore, this study investigates the influence of operational value on the determination of initial franchise fees grounded on a value-based pricing strategy. The Operational value is specifically categorized into profitability, growth, and stability of the franchise system. Research design, data, and methodology: The data used were collected through franchise disclosure documents and brand equity index provided by Korea Management Association Consulting. Data from 44 franchise restaurants during 2018 to 2021 are included in the sample. The panel dataset was analyzed by using generalized least squares estimation with R-Studio. Results: Profitability and stability positively influence initial franchise fees. However, growth did not influence initial franchise fees. Conclusions: The results of the study demonstrate that the operational value plays a critical role in determining the franchise fees. Specifically, franchisees recognize how much revenue a franchise system generates for them (i.e., profitability) and how stable the entire system is for operating business (i.e., stability) when they make purchasing decisions for franchise. The findings extend the pricing literature by applying pricing theories in the franchise fee context. Also, the study contributes to franchising and restaurant management literature by providing knowledge of how franchise fees are determined.

• 한국정보통신학회:학술대회논문집
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• 한국해양정보통신학회 2002년도 추계종합학술대회
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• pp.740-743
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• 2002

국내의 초고속인터넷서비스의 요금제는 정액요금제로 초기 인터넷서비스의 이용활성화에 크게 기여하였다. 하지만 가입자가 920만을 넘어서면서 포화점에 이르러 시장성숙기에 접어들면서 소량이용자의 대량이용자의 요금보조, 대량이용자의 인터넷 과용으로 인한 네트워크자원배분의 비효율성 등 정액요금제의 문제점들이 노출되기 시작하였다. 이에 효율적인 요금체계의 모색이 요구되어지는 바 종량형 요금제를 도입ㆍ시행하고 있는 호주, 벨기에, 오스트리아 둥의 초고속인터넷서비스 요금체제 및 전략을 고찰함으로써 국내 초고속인터넷서비스의 요금전략에 시사점을 도출하고자 한다.

• Journal of Electrical Engineering and Technology
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• 제5권1호
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• pp.21-27
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• 2010

This paper examines the long-run social welfare maximization problems facing public utilities, which includes consideration of the cost of capital or other fixed costs of production, from which it derives optimal investment decisions in a reliability differentiated pricing based market. Reliability differentiated pricing policies lead to straightforward mathematical results on optimal investment decisions in generation and transmission expansion planning. This paper presents the mathematical conditions for optimal investment decisions.

• ETRI Journal
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• 제37권1호
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• pp.197-202
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• 2015

A smart grid is a modernized electrical grid that uses information about the behaviors of suppliers and consumers in an automated fashion to improve the efficiency, reliability, economics, and sustainability of the production and distribution of electricity. In the operation of a smart grid, demand side management (DSM) plays an important role in allowing customers to make informed decisions regarding their energy consumption. In addition, it helps energy providers reduce peak load demand and reshapes the load profile. In this paper, we propose a new DSM scheduling scheme that makes use of the day-ahead pricing strategy. Based on the Rubinstein-Stahl bargaining model, our pricing strategy allows consumers to make informed decisions regarding their power consumption, while reducing the peak-to-average ratio. With a simulation study, it is demonstrated that the proposed scheme can increase the sustainability of a smart grid and reduce overall operational costs.

• Journal of Communications and Networks
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• 제18권3호
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• pp.484-492
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• 2016

Smart grid (SG) technology is now elevating the conventional power grid system to one that functions more cooperatively, responsively, and economically. When applied in an SG the demand side management (DSM) technique can improve its reliability by dynamically changing electricity consumption or rescheduling it. In this paper, we propose a new SG scheduling scheme that uses the DSM technique. To achieve effective SG management, we adopt a mixed pricing strategy based on the Rubinstein-Stahl bargaining game and a repeated game model. The proposed game-based pricing strategy provides energy routing for effective energy sharing and allows consumers to make informed decisions regarding their power consumption. Our approach can encourage consumers to schedule their power consumption profiles independently while minimizing their payment and the peak-to-average ratio (PAR). Through a simulation study, it is demonstrated that the proposed scheme can obtain a better performance than other existing schemes in terms of power consumption, price, average payment, etc.