• Title/Summary/Keyword: Pricing Policy

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Increasing Customer Lifetime Value by Encouraging Customers to Pay Less in a Competitive Electricity Market (경쟁적 전력 시장 하에서 고객의 비용 절감을 통한 고객 평생 가치 증대에 관한 연구)

  • Kwon, Kwi-Seok;Cho, Jin-Hyung;Kang, Hwan-Soo
    • The Journal of the Korea Contents Association
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    • v.9 no.12
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    • pp.245-252
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    • 2009
  • The electrical power industry has been recognized as a natural monopoly industry for its technological and industrial characteristics. However, a competitive market system has been introduced to that industry in Europe, North America and Australia to overcome the inefficiencies originated from the monopolistic system for decades. In Korea, the power industry is expected to be placed in a competitive market system within several years after separation and privatization of vertically integrated industry in progress. Hence, there is a need for a research on the increase of customer value in that industry, however, existing studies have little dealt with that problem and there is no research on the price policy to consider churn and retention of customers. Therefore, this study provides a methodology for increasing customer loyalty and lifetime value by presenting the lowest pricing plan which leads to diminishing customers' cost. It is verified through an empirical examination that firms can enhance customer loyalty using a price element in that industry and maximize their profit by finding out customers whose lifetime values would increase.

Applicability of the Real Option Valuation Method to the Economic Analysis of Water Resources Supply Projects (수자원 공급 사업의 경제성 평가: 실물옵션가치평가기법의 적용성 검토)

  • Yu, Soon-Young;Unger, Andre J.A.;Kim, Tae-Hee
    • Economic and Environmental Geology
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    • v.41 no.5
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    • pp.551-562
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    • 2008
  • Option pricing model in finance has been applied to price non-financial options, called real options. The real option valuation method is ideally suited to irreversible decision making under uncertainty, including the need to determine the optimal time to act and even change between alternative courses of action as information is collected. Therefore, the real option valuation method is expected to provide a superior and less subjective approach to determining optimal strategies for water resources supply projects, which have been reported to have huge risks due to uncertainties, and investors and policy makers need to build an optimal strategy - when and if to invest - with uncertainties and managerial flexibilities considered.

A Study on Monitoring the Progressive Tax-based Power Charges Reduction Effects by Applying Fiber-based Artificial Vegetation System to Obsolete Houses (섬유기반 녹화시스템 적용에 따른 노후주택의 누진세기반 전력요금 저감효과에 대한 모니터링 연구)

  • Kim, Tae-Han;Lee, So-Dam
    • Journal of the Korean Society of Environmental Restoration Technology
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    • v.20 no.6
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    • pp.67-77
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    • 2017
  • Demands for housing has diversified recently due to low birth rate and the growth of aging population. Also, a share of idle houses and obsolete houses over 20 years old is gradually rising. Therefore, there is a need for a sustainable, environment-friendly improvement policy that is in line with a new housing paradigm and avoids full-scale new construction, such as a customized housing renovation plan considering local economic circumstances. Therefore, afforestation system applicable to buildings are assessed positively, but lack objective performance evaluation. Through one-year, long-term monitoring of replicated obsolete buildings that have poor insulation performance, this study calculated monthly average power consumption and analyzed power charges by applying pricing plans before and after the revision of progressive tax in order to examine economic effects expected by applying the afforestation system. In the obsolete buildings, the study showed that monthly average power consumption was reduced by 16.6kWh with 5.2% average reduction rate. Highest reduction was made in July at 11.3%. Aggregate monthly power consumption charges were relatively high in winter before and after the revision of progressive tax. Power charges reduction effect was highest in March when monthly power consumption was reduced to 300kWh level by applying the afforestation system.

A Study on the Effectual Operating Device for Private Security Service (민간경호업무의 효율적인 운영방안에 관한 연구)

  • Song, Sang-Wook;Lee, Min-Hyung
    • Korean Security Journal
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    • no.9
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    • pp.133-153
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    • 2005
  • The suggestions that follow are about the effectual operating device for private security service. First, in legal and institutional policy, new establishment by law for private security and more support from government is asked. Moreover, the restructuring or M&A between petty companies and the pricing for security service should be performed. Second, in the structural aspect of private security industry, the professional education center for private security guards should be established and the terms of payment and welfare should be improved to the level above standard. In addition, it should be achieved to change the public to have a new and correct understanding of private security and develop the specialized parts suited to the characteristic and ability of each companies. Third, the construction of operating system for private security service should be achieved; recruit system for competent security guards, marketing strategy and enforcement system, widely known confidence to client, normal training system for security guards and post management system for client. This is also to be suited to the characteristic of each companies.

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Declines in Exchange Rate Pass-through to Export Prices in Korea (우리나라 수출가격에 대한 환율전가율 변화)

  • Lee, Hangyong;Kim, Hyeon-Wook
    • KDI Journal of Economic Policy
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    • v.31 no.2
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    • pp.235-266
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    • 2009
  • This paper investigates changes in the extent of exchange rate pass-through to export price in Korea. First, empirical results show that export prices have become less responsive to the exchange rate since the financial crisis in 1997. The decline of exchange rate pass-through to export prices suggests that Korean exporters are more likely to use profit margins to absorb part of the impact of exchange rate changes, consistent with pricing to market phenomenon. Second, this paper finds asymmetries in the response of export prices to exchange rate changes. In the post-crisis period. appreciations are more likely to be offset by markup adjustment than depreciations. Third, this paper documents that a significant portion of the decline of exchange rate pass-through is a result of both increased volatility of exchange rate and increased competition with China in the world market.

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Exploring the influence of commuter's variable departure time in autonomous driving car operation (자율주행차 운영 환경하에서 통근자 출발시간 선택의 영향에 관한 연구)

  • Kim, Chansung;Jin, Young-Goun;Park, Jiyoung
    • Journal of the Korea Convergence Society
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    • v.9 no.5
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    • pp.7-14
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    • 2018
  • The purpose of this study is to analyze the effect of commuter's departure time on transportation system in future traffic system operated autonomous vehicle using agent based model. Various scenarios have been set up, such as when all passenger choose a similar departure time, or if the passenger chooses a different departure time. Also, this study tried to analyze the effect of road capacity. It was found that although many of the scenarios had been completed in a stable manner, many commuters were significantly coordinated at the desired departure time. In particular, in the case of a reduction in road capacity or in certain scenarios, it has been shown that, despite excessive schedule adjustments, many passengers are unable to commute before 9 o'clock. As a result, it is suggested that traffic management and pricing policies are different from current ones in the era of autonomous car operation.

Foresight study on the Overseas Export of Nuclear Power Plants (시나리오 기반 미래원전산업의 환경변화 전망 및 수출전략 도출)

  • Hwang, Byung Yong;Choi, Han Lim;Lee, Yong Suk
    • Journal of Technology Innovation
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    • v.20 no.3
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    • pp.1-28
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    • 2012
  • This study conducted a qualitative analysis on the Korea's nuclear energy sector in 2030 through scenario-based strategic foresight method. Specifically, the relationships between environmental influencing factors of the future nuclear energy sector was examined from a multi-dimensional perspective on the basis of STEEP analysis and network analysis. In addition, scenario planning method was used with key uncertainty factors (KUF) to create three predictable strategic scenarios including optimistic, business as usual, and pessimistic. Common strategies that need to be urgently pursued as well as the maximum risk avoidance strategies for each scenario were also presented. This study further identified energy pricing, global economic trend, competitiveness in nuclear technology, and marketing capability as key uncertainty factors in the future nuclear energy industry sector. In order to furnish effective export strategy in the future nuclear energy sector, it was also suggested that government policy should adopt following measures as top priorities: securing nuclear safety technology, educating nuclear engineers, securing nuclear resources such as uranium, increasing nuclear capability and so on. The implications and limitations of this study were then discussed based on research findings.

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Current Situation Analysis of the International Marketing among Korean Apparel and Textile Firms (국내 섬유, 의류기업의 해외진출에 대한 현황분석 연구)

  • 고은주;서나현
    • Journal of the Korean Society of Clothing and Textiles
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    • v.27 no.9_10
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    • pp.1081-1092
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    • 2003
  • The purpose of this study was to identify the current situation of textiles and apparel firms in the overseas markets and to examine the relationship between firms' characteristic(i.e., sales volume) and international marketing strategies. A random sample of 311 textiles and apparel firms were selected. The survey design method was used to test conceptual framework. Adjusted response rate was 33.4%(n=115). Descriptive analysis (i.e., frequency, percent) and $\chi$$^2$-test were used for data analysis. About the current situation of textiles and apparel firms in the overseas markets, the motivation for international market entry was highly found to expand their operation from domestic to international market, and most firms were found to be involved with OEMs(Original Equipment Manufacturers) as an entry mode for international market. China and US market were the most popular market among Korean textiles and apparel firms. Product differentiation strategy, pricing strategy based on manufacturing cost and buyer's offering price, place strategy using foreign buyers and participating a few international exhibition were frequently used among Korean textiles and apparel firms for international marketing. Among textile firms, sales volume was related to product strategies(product development), price strategy(buyer's offer) and place strategy(channel). Among apparel firms, product strategy(product labeling), price strategy(price satisfaction). The findings of this can be used when Korean textiles and apparel firms do strategic planning and evaluate the international marketing strategies. Also information and results of this study may assist policy makers to develop better ideas and strategies for textiles and apparel industry.

Cost.Benefit Risk Based Purchase Pricing Process Model for Feed in Tariffs of Photovoltaic Power Projects (비용.수익 리스크 기반 태양광사업 발전차액지원 기준가격 산정 프로세스 모델)

  • Kim, Se-Jong;Koo, Kyo-Jin
    • Korean Journal of Construction Engineering and Management
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    • v.11 no.1
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    • pp.113-121
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    • 2010
  • Since the cut-down of the purchasing price of the feed in tariff(FIT) in 2008, the numbers of photovoltaic projects get decreased, contrary to investment expansion policy of government on renewable energy. The root cause of the decrease is the irrationality of the current purchasing price structure of FIT as well as the adversity of fund raising due to the global financial crisis. This study proposes the FIT calculating model (Cost & Benefit Risk Based Purchase Price Process : CBRP3) reflecting the fluctuation of cost and benefit risks. The first step is to establish the photovoltaic generation alternatives, and to calculate each distribution data of the investment and the power generation quantity. The FIT for each alternative is, then, assessed through simulations. Finally the proposed FIT scheme is compared to the present FIT scheme and future study subjects are derived.

Critical Success Factors for Nuclear Power Plant Construction Projects (원전건설의 성공적인 시공을 위한 핵심성공요인(CSFs) 도출)

  • Shin, Gisung;Bang, Seongdeok;Kim, Kyeongseok;Kim, Hyoungkwan
    • Korean Journal of Construction Engineering and Management
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    • v.18 no.1
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    • pp.48-57
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    • 2017
  • The construction of the first nuclear power plant (Kori #1) in Korea started in 1971, Korea operates 24 nuclear power plants and is constructing 4 in 2015. During about 45 years of construction experience, insufficient studies have been investigated for the identification of critical success factors(CSFs) for nuclear power plant construction. Based on literature reviews and focus group interviews, this study presented a list of CSFs for construction of nuclear power plants. A survey for validating the results of CSFs was conducted with 164 experts. This study indicates that attentions should be placed upon the lowest price-based contract awarding policy, the need for reasonable pricing standard implementation, database development, and deployment for experienced nuclear power plant construction workers, identification and nurturing of competitive subcontractors, and minimization of lag times in construction activities.